Want Better Results? Ask Better Questions. Here’s How

First things first: Our workshop on effective selling with Tim Paige is back on the schedule! We had to adjust the calendar, but we’ve got Tim set to teach us his low-pressure but effective techniques for sales. We’ll host the workshop (it’s free) on Tuesday, June 26 at 12:00 Noon Eastern U.S. Time. I’ve had a sneak peek at Tim’s presentation, and I think it’s going to be very, very useful. And you don’t need to somehow get a “sales personality” to make it work. You can get signed up here. On Monday, Stefanie Flaxman talked about the pitfalls (and possibilities) of question headlines. Done the right way, these can be fantastic ways to get traffic and shares. Done the wrong way and … they’ll only disappointment you. Stefanie shows us how to keep them sharp. On Tuesday, Loryn Thompson explored a favorite topic of mine — the unfortunate delusion […]

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How Richard Branson Built His $5.1 Billion Fortune

Take a look at the Virgin Group founder’s career. June 26, 2018 6 min read This story originally appeared on GOBankingRates Virgin Group founder Richard Branson isn’t your average billionaire. Instead of living in a big city penthouse or a sprawling estate, the fun-loving tycoon makes his home in the British Virgin Islands. He prefers jeans and board shorts over suits and, despite his status as Sir Richard Branson, he’d rather be called Richard. Related: Elon Musk’s Essential Tips for Aspiring Entrepreneurs Fascinating to say the least, the self-made billionaire behind Virgin Airlines has a sunny disposition that draws others toward him. Take a look at Branson’s spectacular business success and fortune. (By Gabrielle Olya) Richard Branson net worth: $5.1B Image credit: Gustavo Caballero / Getty Images Seemingly born to be an entrepreneur, Richard Branson started his first business, a student magazine, when he was just 15 years old. In 1970, he opened his first business […]

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Copyblogger Book Club, a ‘Killer’ Resource for Content Writers

Did you know that Copyblogger has a book club? It’s very new, so it would be understandable if you didn’t! We’re just in our second month, and this month we’re going to tackle an ultra helpful resource for anyone who wants to sharpen up their “killer” skill set — Ryan Levesque’s Ask. Ryan is a friend of mine, but that’s not the reason I’m recommending his book. I find that even for those of us who are sold on the benefits of audience-friendly automation, the whole “where should I start” thing can be a lot to think about. Ryan developed the Ask Method as a step-by-step process for learning more about your audience, then serving them better based on that knowledge. In the book club, we’re going to unpack the four cornerstone pieces of Levesque’s process, with a week on each one. We’ll talk about some easy, practical ways to […]

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Discover the Power of “Blind” Advertising

Here’s when, why and how to do advertising without relying on a brand. June 26, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy’s book No B.S. Direct Marketing. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound There is a case for ignoring branding altogether, entirely or situationally, when it comes to marketing or advertising. What I am about to reveal here is a very, very powerful advertising and marketing strategy well-known to direct marketers but largely ignored or misunderstood by all others. It is the deliberate use of nakedly un-branded advertising. What you never want to do is let brand-building get in the way of the most powerful and profitable advertising and marketing opportunities available to grow your business. There are many types of direct-response lead generation ads, designed to motivate qualified prospects […]

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You’re Missing Opportunities if You Think You’re Not Creative

I can’t stand hearing people say they’re “not creative.” That happened to me recently, after I sliced a finger and wound up in Urgent Care. When the doctor heard that my fiancé is a graphic designer, he launched into a well-rehearsed monologue: “Oh, my mom is a graphic designer; she’s so creative! I do some design too, but only really as an outlet. I’m nowhere near as creative as she is. I just do it to relax. I mean, I can’t read medical texts all the time.” Eventually, his rant became more uncomfortable than my still-bleeding pinkie. I wanted to ask him if he truly thought medicine wasn’t creative. Had he never encountered a problem he wasn’t explicitly trained to handle in medical school? Had he never improvised, or developed a different way of doing something? If he really wanted to get better at graphic design, what was stopping him? […]

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The First Marijuana-Derived Drug and a New Entry for Most Creative Commute! 3 Things to Know Today.

Stay in the know in 60 seconds. June 26, 2018 1 min read The FDA has approved the first marijuana-derived drug. Epidiolex, which will be used to treat epilepsy, is made from CBD and will not get you high. It should be on the market starting in the fall. Victims of the world’s biggest Bitcoin hack will finally be compensated. A Japanese judge ruled that Mt. Gox, the exchange hacked in 2011, can begin paying back ex-customers and debtors. Mt. Gox’s remaining crypto assets are today valued at over $1 billion. And you thought your commute was bad! A New Jersey comedian running late for a meeting with a potential manager in New York City decided to paddleboard across the Hudson River. He reportedly didn’t get a deal with the manager, but at least he’s got his 15 minutes of fame. Watch the previous 3 Things to Know video: Attack of […]

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How to Craft Question Headlines that Don’t Flop

During last week’s Editorial call here at Copyblogger, we had a lively discussion about ham. But that’s not the H-word I’m going to talk about today. More commonly, we analyze headlines. There’s nothing more disappointing than a unique, thoughtful, and helpful piece of content that has a headline that doesn’t do it justice. Great content needs a title that effortlessly captivates the attention of the writer’s ideal reader. I sometimes like using questions in headlines, but there’s one type of question in a headline that’s guaranteed to be ignored. Avoid “yes” or “no” If someone scanning headlines can easily answer “yes” or “no” to the question you pose in your headline, they won’t click on your article. They won’t read any further because you aren’t helping them — or more accurately, you’re not giving the impression that your article will help them. The content might very well be groundbreaking and […]

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Watch This Guy Paddleboard Across the Hudson River to Get to His Meeting

He really wanted to get there on time. June 26, 2018 1 min read What would you do to get to an important meeting on time? Planes, trains, automobiles … paddleboards? Recently, Jersey City-based comedian Scott Holt opted to go for that last option when running late for a meeting in Manhattan. Wearing a suit, tie and dress shoes, he took to the water, traversing the Hudson River on a paddleboard. Related: Here Are Some of the Coolest, Craziest Internships Out There The unusual commute was captured on video by the quite appropriately named Eunice Rivers. Fortunately, Holt made it safely across and didn’t run afould of local law enforcement, despite being yelled at by a Water Taxi captain. But alas, if only the meeting went as smoothly as the commute. “I’m still looking for a manager,” Holt told NBC Channel 4. “I got a free commute and a free shoe […]

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How to Diagnose Your SEO Client’s Search Maturity

One of the biggest mistakes I see (and am guilty of making) is assuming a client is knowledgeable, bought-in, and motivated to execute search work simply because they agreed to pay us to do it. We start trucking full-speed ahead, dumping recommendations in their laps, and are surprised when the work doesn’t get implemented. We put the cart before the horse. It’s easy to forget that clients start at different points of maturity and knowledge levels about search, and even clients with advanced knowledge may have organizational challenges that create barriers to implementing the work. Identifying where your client falls on a maturity curve can help you better tailor communication and recommendations to meet them where they are, and increase the likelihood that your work will be implemented. How mature is your client? No, not emotional maturity. Search practice maturity. This article will present a search maturity model, and provide […]

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How Losing Her Job Helped Jaclyn Johnson Find Her Inner CEO

Before she launched Create & Cultivate, Jaclyn Johnson founded No Subject, a marketing and events firm. But she never intended to be the boss. June 26, 2018 4 min read In the Women Entrepreneur series My First Moves, we talk to founders about that pivotal moment when they decided to turn their business idea into a reality—and the first steps they took to make it happen. As founder and CEO of Create & Cultivate and the author of the upcoming book Work Party, Jaclyn Johnson knows a thing or two about what makes a successful business. Through her events series, Johnson hosts some of the most influential women in business and has grown her operation into a national movement of support and storytelling for ambitious women across the country. But before she was the head of a buzzy and fast-growing startup, she was a young woman without a plan. After moving to […]

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Marijuana and Parenting? Study Finds They Go Well Together

Researchers say cannabis makes watching TV with the kids more enjoyable. June 26, 2018 3 min read Opinions expressed by Green Entrepreneur contributors are their own. Yet another study has blown apart the age-old stereotype of cannabis users as lazy stoners who have trouble getting off the couch. A study released this month surveyed parents of children under the age of 18, of whom 77 percent had a household income of $75,000 or more–hardly the economic province of the lazy. The study found that of this group, 35 percent frequently use cannabis before doing that all-American activity with their kids: watching TV. And they aren’t doing so to “zone out.”  A majority said that cannabis enhances their TV time with the family, making them more engaged both with the kids and the content they are watching. Related: To Drug Test or Not to Drug Test? Altering the Stereotype The study was […]

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So You Launch Something, Now What?

Have you launched a minimum viable product for your business? What exactly qualifies as and defines a minimum viable product? What are the questions you need to ask yourself during the process? A minimum viable product or MVP is one of the most established ways of getting a new business off the ground. By design, the framework allows a business owner to start small and get the most out of this production process. We at Fizzle are all in for MVPs, but how to pull them off to your best benefit, you ask? In this episode, we are tackling that exact question and helping you unpack how to create, deliver and promote your MVP. This means research, ideas, production, and follow-through, we cover it all! We also give helpful examples of minimum viable products and what these show us in terms of pre-game and follow up, notably emphasizing the longevity […]

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Few Professionals Are Happy With Social Networks

Several weeks ago, I presented at the ScaleUp Summit in New Orleans. It was a terrific event hosted by my friend Verne Harnish and was presented in collaboration with Bloomberg Live. I used my presentation as an opportunity to do some research on social media and the resulting data was fascinating. Related posts: The Highs and Lows of the Once Popular Social Network In a World of Social Media, Content Is Even More King Mixing Business with your Personal Life on Social Networks 6 Niche Social Media Networks Changing the Ways We Connect, Collaborate and Discover New Opportunities Why Marketers Need to Take Control Back From Social Networks Are Social Networks Killing the Goose That Laid the Golden Egg? How Jessica Abo Is Helping People Be Happy In Real Life — Not Just on Social Media Social Doubt: Beware the downside of social proof in social media marketing

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MOST Important Questions to Ask Before Starting a Blog – Part 1

Blogging is a tough business and it becomes tougher if you don’t know your objective and mission. However, over the years, I’ve found there are certain questions I can ask that will help me outline my purpose so I’m better in charge of the questions I’d like to answer through my blog. I’ve been a true believer that if you want to succeed, then you should have a clear purpose that solves a common problem within your niche. Only then will you be able to attract the right type of audience and keep pushing forward. If you can attract traffic and build loyalty, then it just makes it easier for you to prosper in the world of blogging. If you don’t believe me, then simply ask some of the MOST success bloggers within the industry. With this said, I’d like to start this “2” part series, where I go over […]

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Why Your Salespeople Need to Spend Time in Customer Service

You’ll never learn more about what people want than you will by really, really listening to them. June 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When I started running my own business, I did everything myself. I was in charge of sales, marketing, accounting, HR, customer service and more. And while this wasn’t the most effective way to run a business, I did learn a lot from spending time in each role. The biggest lesson I took away from that experience was that skills from one area of business are transferable to another, and if you know how to do only one thing, you’ll box yourself in — and your business will suffer. Related: Use Your Customer Support Staff to Improve Every Aspect of Your Business I find this is especially applicable to sales and customer service. The two departments are so intertwined that there needs […]

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Forget Your Muse – Copyblogger

Forget your muse. That’s right, you heard me. You don’t need her bullshit anymore. Your muse is a flaky friend, who promises to hang out but never calls. Your muse is a boss who promises a raise but never gives you a review. How many times has she left you alone at your desk, waiting for something — anything — to appear on your screen, like a dumb, lovesick teenager checking their texts every 30 seconds? Her promise is so sweet, so tempting, you can’t help but believe that maybe, this time, she will come through for you. But I’m here to tell you a truth you don’t want to hear. You don’t need her. You only think you need her because you don’t want to face the alternative: Scheduling time to write every day. Doing your research. Sitting down to write and not stopping until you’ve written 1,000 words. […]

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So You Launch Something, Now What?

Have you launched a minimum viable product for your business? What exactly qualifies as and defines a minimum viable product? What are the questions you need to ask yourself during the process? A minimum viable product or MVP is one of the most established ways of getting a new business off the ground. By design, the framework allows a business owner to start small and get the most out of this production process. We at Fizzle are all in for MVPs, but how to pull them off to your best benefit, you ask? In this episode, we are tackling that exact question and helping you unpack how to create, deliver and promote your MVP. This means research, ideas, production, and follow-through, we cover it all! We also give helpful examples of minimum viable products and what these show us in terms of pre-game and follow up, notably emphasizing the longevity […]

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How These 3 Businesses Are Changing Their Industries Through the Transparency That Leads to Trust

Whole Foods and Patagonia are big brands that have done it. How about yours? June 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Trust is the cornerstone of a company’s brand, but it must be earned. Today’s consumers are smarter, more demanding and able to access more information about a product or service. In fact, Search Engine Land found that 88 percent of consumers surveyed said they trusted online reviews as much as personal recommendations. Related: Let’s Be Real: Why Transparency in Business Should Be the Norm That’s why, to meet buyer expectations, more and more businesses are working to establish a foundation of trust by increasing transparency. Transparency as a means to trust Transparency requires entrepreneurs to be open about key aspects of their business, including their operations, supply chains and performance. According to a 2016 study by Label Insight, 94 percent of respondents agreed that it was important to […]

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Hangover-Proof Beer Infused With THC and CBDs? Cheers!

California-based Cannabiniers is preparing to debut five varieties of suds for cannabis lovers. June 25, 2018 6 min read After a long, hard day’s work, the chance to enjoy a couple of cold ones sounds great. Not so great? The hangover, dehydration and other health downsides that can accompany alcohol. So, what if you could enjoy a tasty craft brew that delivers a buzz without the headache? That’s exactly what a San Diego startup called Cannabiniers, which manages cannabis brands, wants to deliver and is already advertising on YouTube. In mid-July, its brand Two Roots Brewing will release five non-alcoholic THC and CBD-infused beer varieties in California and Nevada: a lager, a blond ale, a wheat, an India pale ale and a stout. Each will eventually be available in THC-dominant, CBD-dominant and hybrid 1:1 options. (CBD-infused cold-brewed ice coffees and teas will be available nationwide from Two Roots’ sister company, Just Society, the first week of […]

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Wide Markets – High Paying Affiliate Programs

Wide Market Media Wide Markets Ltd has announced the launch of a new medium for smart advertisers in the Fashion industry to use. While other companies stick on trying different formats for mobile, tablet and desktop devices, Wide Markets Media, formed a more comprehensive solution for advertisers who are looking to reach their audiences on every screen with an internet connection. Wide Markets Media have done it, by co-operating with premium publishers from different environments, including VR apps, TV apps, and even Radio apps. The results for advertisers is efficient and straightforward, connecting them with their audience through multiple devices. Strengthened with data for a better People-based marketing Wide Markets Media can target diverse kind of audiences in the fashion industry. We are proud to offer relatively 38 different sorts of settings to customize your advertising campaigns. The millennials and Z generations have been extremely adopting new technologies and its […]

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