A Crash Course on Copywriting with Nikki Elledge Brown

I’d like you to meet Nikki Elledge Brown, a.k.a. your Communication Stylist. If you’re ready to get serious about your writing and communication skills, this is the episode for you. As a self-declared Communication Stylist, Nikki is an expert at helping people uncover their unique voice and become smarter communicators. Like any top-notch stylist, Nikki’s approach to coaching isn’t about changing who you are or what you sound like. Instead, she provides strategies and tools to help you stay 100% authentic, whether you’re writing a from-the-heart blog post or a page of sales copy. You’ll learn the guiding principles Nikki uses to make smart writing choices, as well as her advice for overcoming that blank page and blinking cursor. Whether you’re a beginning or experienced writer, you’ve got to hear her tips. Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If […]

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Marketing 101: What is an A/B split test?

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. An A/B split test refers to a test situation in which two randomized groups of users are sent different content at the same time to monitor the performance of specific campaign elements. A/B split testing is a powerful way to improve marketing and messaging performance because it enables you to make decisions about the best headline, ad copy, landing page design, offer, etc., based on actual customer behavior and not merely a marketer’s opinion.   Let’s break down the process of A/B split testing. Real People Enter the Test This is part of the power of A/B split testing as compared to other forms of marketing research such as […]

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My New American Express Business Platinum Card is METAL!

I received a new American Express Business Platinum Card and was delighted to find that it is made out of metal. It’s really substantial, sleek, and stylish. All of a sudden my other credit cards seem mundane. As I was geeking out about a seemingly simple bit of branding, I realized the new metal card is an interesting marketing move by Amex. Related posts: Your ‘Minimum Purchase’ Credit Card Policy Is Dumb Which is Better For Your Business? How to Qualify for a Business Startup Loan Pros & Cons of Offering Small Business Benefits Packages to Employees What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently. The Best Business Credit Card for Every Type of Spender How to Protect Your Business from eCommerce Credit Card Fraud Value Proposition: Before you express the value, you have to deeply understand the value (MarketingSherpa […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Is Your Personal Brand Attracting the Right Audience? 10/07/2014 This week it was my honor to present at South Wired 14, formerly known as Digital Atlanta. South Wired is the longest on-going social media/digital marketing conference in Atlanta. It was my pleasure to share the stage, as co-presenters, with Dorothea Bozicolona-Volpe. South Wired is 5 days packed with smart people talking about issues of how to succeed in the ever changing and challenging world of digital marketing. Dorothea and I spent hours discussing what we could bring to the party that might be a little different and add value for the attendees. Our conversations led us to explore the complexies people are facing with eco-systems from multiple social networks. With each network you participate in from tier one e.g. Facebook, Twitter, Linkin, YouTube, Pinterest to tier two e.g. Instagram, SnapChat, Jelly, dating sites, etc,  .. you get the drift .. you […]

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Social Media: Threat to Democracy?

Courtesy Sue on Flickr Part way through the American election campaign, I realized I was living an illusion. I hadn’t seen a single piece of pro-Trump content on social media, despite his surging popularity. Since I wasn’t seeing this content in my feeds, I was pretty certain pro-Trump people weren’t seeing any of the Clinton content my network was sharing, either. This is no mere quirk of software. Now that there’s a President-Elect Trump, this lack of a wider, shared perspective online has fueled a raging debate. It may have influenced the American election; some are going so far as to say it threatens democracy itself.  We build our own digital walled gardens, and we like them. “Filter bubbles” (the idea that we have like people in our networks, share like opinions, and become unwittingly cut off from differing ideas) aren’t new. People have been talking about the “social media […]

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5 Tips for Creating a Dental Landing Page that Converts

Getting new leads in the dental industry can be a challenge. Yes, you provide a service that people need. But even when they need dental services many people already have a dentist that they have been seeing for years. So how do you win them over? It can be a long journey, but it all starts with one great tool for turning leads into conversions. Your landing page. Optimized landing pages are crucial for dental industry businesses. Let’s look at what you can do to make sure yours is a success. Go Easy on Navigation Your landing page is different from your other pages because it has one unique, special purpose. It’s designed to capture leads and create conversions. Other pages, like your homepage wear many different hats. Your visitors aren’t always going to know the difference between the two, so it’s extra important that you do. People almost always arrive on […]

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Conditionally Removing the Featured Product Image & Styling Gap from a WooCommerce Product Detail Page

Considering I spent several hours searching for a way to do the following successfully without much luck, I figured the information was worth sharing. I have a site using WooCommerce where some products need to have product images and others don’t. On the individual product page, I wanted to be able to remove the image AND remove the gap to the left of the item description for that specific product page only. I found a ton of solutions for removing images for single product pages all together. I found several for removing the image from a specific page, but those solutions still left the giant space where the image would have appeared. After a lot of searching, altering some code and adding some custom CSS with help from my friend Tim, I was able to remove the product image on a specific single product page and remove the spacing gap […]

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Ten Expert Tips for Creating a Viral Content in 2018

Creating an article that goes viral is often the dream of business owners and content marketers everywhere. With just a single piece of content, a viral article is often able to generate more traffic than months or even years of publishing other content. However, the internet is a fickle beast, and there’s simply no predicting what content will achieve virality. With that said, there are a few things you can do to drastically improve the odds of your content going viral. If you would like to have your next article shared on social media platforms everywhere, consider following these tips. Tip #1: Invoke an Emotional Response People are much more likely to share an article that invokes some sort of emotional response as opposed to one that only presents them with the facts. Think about the articles you see frequently shared. Chances are a large majority of them are either […]

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What Happened to the Internet Giants of the ’90s?

I once thought of a prank so brilliant it was stupid. Blockbuster displayed massive bins of free AOL download CDs. Instead of forking someone’s yard, teepeeing their house or egging their car, why not AOL their yard? I was never able to convince anyone to help me out with this prank, but man did I think I was brilliant. Mention an AOL CD to anyone under 25 today and they’ll look at you as if you mentioned an eight-track tape. That along with dial-up, Yahoo, and any other internet term from the 90’s will earn you looks of incredulity and confusion. Maybe I’m getting old. Or maybe technology moves ever faster. But the truth is, one company that’s here today could be bits lost in the etherspace tomorrow. What happened to the internet giants of the 90’s? Let’s see where they are today. 1. Back in My Day, Sonny, America […]

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Building a Social Media Empire: Step 1

Over the past few years, one my focuses has been building a social media empire. I have built a very nice audience of over 3,500,000 followers on Facebook and Twitter. I use that audience to reach 50-100M people a month. I am able to successfully monetize that audience and generate quite a bit of income as well 🙂 So, I thought it would be interesting to a series of posts explaining how I have built my “social media empire” and start building a brand new audience from scratch to feature in my posts. My goal is to show you the exact steps I have used to build my audience and how I use that audience to generate an income. I believe that within 3 months I will have a substantial audience and then within 6 months I will be profitable on this project. I will create and share a […]

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Using a Ferrari 430 Scuderia As An Uber

On this episode of the Dot Com Lifestyle Vlog, I go to South OC Cars and Coffee to find a Ferrari 430 Scuderia being used as an Uber. Hey, why not? You can do stuff like this when you live the Dot Com Lifestyle. Also in the vlog, the Dot Com Lunch and laying the foundation for your internet business. Enjoy vlog and please subscribe so you don’t miss any episodes. How To Live The Ultimate Dot Com Lifestyle I have many internet products and services that makes me money while I’m sleeping. Continuity affiliate programs like Aweber, LeadPages, ClickFunnel, MOBE, and others ensure a steady flow of income no matter what I’m doing or where I am in the world. Of all the programs, MOBE has consistently been one of the highest earners. It’s the program I recommend for new and experienced Internet marketers. The best way to start […]

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What’s Coming in Cloud Living Academy 2.0 + How to Make Your Website a Success in 2018

In June 2016, I launched my premium training course AMZ Affiliate Bootcamp* to the public after spending more than 6 months and $20,000+ on development. *As of June 2017, the course has been rebranded to Cloud Living Academy. It has been my biggest project to date featuring 8 comprehensive modules with 120+ high quality video lessons covering each step in the process of building a successful affiliate website in great detail. Since then, more than 550 people from all around the world have joined the course and many have gone on to generate 4 – 5 figure income for themselves using what they learned. I loved it from a day 1. Why? All topics were organized in a simple way to understand. Open forum with (now) 600+ members will answer your every question within few hours. My results after almost a year? Not spectacular, but not bad either. I didn’t spend […]

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To Combat Burnout, Let Data Lead the Way

Every time a good employee burns out, your company loses a flicker of its shine and essence. So, unless you want to avoid losing your forward progress, you must avoid losing star performers to what I’ll call responsibility fatigue. Related: Successful Business Leaders Focus on Preventing Employee Burnout This is important, because, from a numbers perspective, the effects of burnout on the bottom line are hardly nominal. A 2017 Kronos survey found that avoiding turnover was  a huge priority for 87 percent of human resources professionals surveyed. And, half of the respondents who said their biggest nemesis was employee burnout said it affected as much as 50 percent of their annual turnover. That’s where monitoiring comes in. Monitoring success in business involves tracking numerous key performance indicators concurrently. But tracking one KPI in particular can help you keep your employees’ sparks from going dim. That indicator? Growth. Looking up, down and sideways to head off burnout […]

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The ‘Ninja Trait’ that Copywriting Clients Are (Desperately) Looking For

Maybe you dreamed for years before becoming a professional writer. Maybe you’re still dreaming, trying to work up the courage to take that mighty leap. Once you do, you immediately find out that the dream of writing for a living tends to collide with the nightmare of meeting your deadlines. Not to mention keeping track of multiple projects, leaving enough time to produce quality work, making time to do your own marketing, and remembering to actually invoice your clients. It’s one thing to write for your own enjoyment, when you feel you have something to say. But professional writers need to layer on another set of skills. When we think of terrific professional writers, we usually think of abilities like a beautiful writing voice and a superb grasp of strategy. And those are both important. There’s also a trait you might not think about as often — and clients are […]

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How to Write Blog Post Introductions That Make the Rest of Your Post Irresistible

How many people are actually reading your blog posts? It is reported 43% of readers say they skim through posts. If you want people to consume the content you’re writing, get them hooked during the introduction. Take a second to think about the goal of each article you publish. Are you just trying to get page views? I see businesses and bloggers make this mistake all the time. They’re happy just to get page views on their blogs and don’t care whether people are reading them. But that strategy is very inefficient. Yes, getting people to click on your post is half the battle. You need to take the proper steps to market it correctly and promote it through all your distribution channels. Your blog is the perfect opportunity to promote more content associated with your website or brand and engage with your readers. But this can’t happen if they don’t […]

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Making a Book, Blog or Podcast? Start Here!

We see a lot of entrepreneurs who have great ideas but they keep getting stuck in the ‘how’ of their business and losing sight of the most important elements. Here’s what I mean: Let’s say you wanted to make a book (for podcast or blog) on “mindfulness and parenting.” The common big mistake is to rush into thinking about your HOW. How you’re going to be different than others out there. How you’re going to teach people your truths. How you’re going to setup your website. Like I mentioned above, we see this happen very often AND IT’S A BIG MISTAKE. Why is it a big mistake? Because you can spend weeks/months/years thinking about the HOW of your business only to have that business fail… because you didn’t set the right foundation. You have to set the right foundation! If you want your blog or podcast or book or instagram […]

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My June 2015 Monthly Income Report

Welcome to my June 2015 monthly income report here on Smart Passive Income! Each month I publish an income report outlining what’s been happening in my online businesses, including a detailed income report revealing the exact revenues and expenses generated. Along with that are the lessons learned and plans for the future. For a record of each of my previous income reports (which date back to October 2008), please click here. There are several reasons why I choose to share my income reports with you. First, they are here because they help me (and you) keep track of how things are progressing. Only when you keep track can you see what’s working and what’s not. The income fluctuates from month to month, and it’s important to examine why. If one does not keep track, it’s nearly impossible to discover what actions to take, whether it’s fixing something that went broke, […]

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Customer Satisfaction Segmentation: Customer expectations extend beyond the end users of your products

When measuring customer satisfaction after the purchase of your products, it’s all too easy to think of the process in a linear fashion: I produce marketing and advertising that sets an expectation for my product A customer then buys and uses my product I will then ask that customer if they are satisfied with the product However, while reading Customer Expectations: 7 Types All Exceptional Researchers Must Understand by Scott Smith, Ph.D., as part of my studies in the University of Florida/MECLABS Institute Communicating Value and Web Conversion graduate certificate program, there was a line from Dr. Smith that really stood out to me: “The product purchaser, influencer and user may have each been a different type of individual, each having different expectations.” Notice he doesn’t just say a different individual, but a different type of individual. The key lesson here is that you should not only segment your marketing but segment your customer satisfaction measurement […]

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Here’s Where You Should Invest $7 Million Instead Of A Super Bowl TV Advertisement

It’s been reported that a 30-second 2018 Super Bowl television advertisement costs $5 million. Adding in a million dollars for production on top of that plus agencies and the internal resources dedicated to such advertising increases the cost to a minimum of $7 million. Yes, you will get seen. But is it worth it? Here are a few marketing strategies to consider that are likely to be more effective to market your company: Related posts: Super Boring Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads Here’s the Medical Cannabis Super Bowl Ad CBS Refused to Run Check Out The 2019 Super Bowl Commercials Before the Big Game Entrepreneurial Lessons From ‘Game of Thrones’ and the Super Bowl This Suggestive Super Bowl Commercial Takes ‘Food Porn’ to a New Level Nike Stokes Controversy With Kaepernick Just Do It Advertisement Nike Stokes Controversy With Kaepernick Just Do […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With American Marketing Association CEO Russ Klein 08/13/2014 There’s a new dude in town. Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America’s largest professional marketing association.  Of course, AMA dropped a media release which details Russ’ credentials (impressive!). I was curious about the man-behind-the-logo. I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA’s first virtual communities. One might even say, AMA set me on the road to social media when I chaired its first conferene on blogs in 2004 into 2005.   Russ graciously agreed to a Diva Marketing interview. In the following conversation he offers:  his view on the future of marketing in a disruptive world, […]

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