Increase Sales With ‘The Dessert Pitch’

Your energy alone will help increase sales. April 5, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. A while back, the “Tall One,” aka my husband, some good friends and I went out for an “it’s-been-way-too-long” double date. As always, the best part was our conversation — which was proven hysterical because I collected at least 20 southern stares while my loud and proud NJ-self bellowed with laughter. A good night indeed. But the grand finale was the sales pitch the waiter gave for the dessert. As he shared the sugary treats, he seemed uninterested and sleepy. I thought he might lay down in the booth next to us and call it a night. But then, all of a sudden, he came to life. (It’s a miracle!) As he shared the final option, he sounded like a kid on Christmas morning with the first peek of […]

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Revealing the Secrets to Peak Professional and Personal Performance

Social entrepreneur Lian Pham biohacked her way back to health. Now, she’s passing her insights on to others. April 5, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Peak performance — it’s something just about everyone strives for. There are countless diets, books, blogs, TV shows and more dedicated to becoming your best self and operating at your highest capacity, both in business and in life. The question is, can it actually be done? While most focus on just one facet of self-care  (weight, productivity, nutrition, motivation, etc.), social entrepreneur and biohacker Lian Pham’s approach is all-inclusive and comprehensive. With her Peak Performance Pyramid, Pham — who, full disclosure, is a client of mine, but whose perspective I felt was valuable to share during these challenging times — has worked out a system of steps that include biohacking the mind, body and spirit to reach peak performance across the boards. Here’s how […]

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Why Learning a New Language Now Could Make You a More Successful Entrepreneur

And how to learn a new one fast. April 5, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world is flattening (figuratively) as international trade is easier than ever and more people speak English than ever. But just because doing business in English is widely possible, doesn’t mean you shouldn’t learn a new language. There are a number of reasons why entrepreneurs owe it to themselves to learn a new language. Plus, with your social calendar nonexistent for the time being and great deals on language learning software and apps popping up (like this lifetime subscription to Babbel for 60 percent off), there’s never been a better time to try it out. It rewires your brain. When […]

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Here’s the Secret to Absorbing Key Ideas from Stacks of Business Books Every Year

Save nearly half off a one-year subscription. April 5, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. It’s important for entrepreneurs to stay abreast of the trends, topics, and ideas being shared in the world of business. How else can you keep up with the evolving world around you? Of course, that also means you have to devote time to read. But with a business to run, a family to cater to, and all of your other personal obligations, it can be hard to find time to read. Fortunately, Soundview Executive Book Summaries® exists. Each year, 1,200 business books hit the bookshelf. Soundview aims to source out the truly great ones and extract the best, most compelling […]

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3 Critical Sales Touch Points to Grow Your Business

Finding qualified prospects is key to growing your business. April 4, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Too much prospect communication comes across as nagging, desperate and unprofessional. Too little prevents salespeople from laying the foundation for good relationships. Is there a middle ground? According to a new study from Accenture, 80 percent of frequent B2B buyers changed providers in a 24-month period. To avoid falling victim to heavy churn, entrepreneurs and their sales teams can’t afford to play a guessing game with prospect touchpoints. Mastering the art of communication frequency requires a careful balance, though. Not only must salespeople make prospects feel appreciated and valued, but they must also spend as much time as possible bringing in new business. Relationships are great, but when prospects with a limited budget and finicky demands ask for too much time, salespeople need to know when to let […]

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What It’s Like to Become a Streaming Sensation

Video game streamer and YouTuber Kristen Michaela, aka KittyPlays, talks about the growth of competitive gaming and what it means to be a content creator. April 4, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Kristen Michaela (aka KittyPlays), a video game streamer and YouTuber, provides her insights on some of the common misconceptions about esports. She also shares some of the skills you can learn from gaming and the job opportunities found in the video game industry. Michaela and The Playbook David Meltzer chat about a variety of topics, including the connectivity of gaming communities, why some video game streamers might feel like they are “chained” to their stream and how Michaela’s unique schedule helps her avoid getting burned out. The pair also talk about what it means to be a content creator and why inspiration is key for their content. Related: Why the Value of Time Continues to Rise for Entrepreneurs […]

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Fight for Your Franchise

Introducing a new challenge that will hopefully help us all get through this tough time together. Opinions expressed by Entrepreneur contributors are their own. Most business owners feel as if we have collectively driven off a cliff. The economy was great, people were optimistic, and the overall outlook was very good. I am sure that most of you can remember how hard it was to hire good staff members just a few months ago because the job market was so strong. Now, we just had the largest number of single-week unemployment filings in history.  I serve as an executive coach to many franchisors and franchise owners around the world. Usually, tragedies are localized.  I have had many conversations over the years where the person on the other end reported a regional disaster like a hurricane or earthquake, and we’ve offered support and encouragement. But while on a Zoom call with a client in Australia a few days […]

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Learn to Use Music Production Software Like Ableton Pro

Feeling bored in quarantine? Learn some lucrative new skills. April 4, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Feeling bored in quarantine? There’s no time like the present to learn a new skill. Better yet, there’s no time like the present to learn a lucrative new skill. If you’ve had an interest in music or are looking to incorporate music into your business, The Premium DJing & Music Production Bootcamp can teach you some of today’s most important music-production tools and set you on your way to success. This nine-course, 56-hour bundle is led by Tomas George, a music producer, composer, and audio engineer with a Master’s Degree in Music Production. Across these courses, George will introduce you […]

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Is a Virtual Assistant the Secret to Keeping Your Small Business Afloat?

It may be just what you need during this difficult times. April 4, 2020 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Many of us are feeling the workplace pressures that come along with the spread of COVID-19, but among the most affected are those in small and medium-sized businesses. Many SMBs fall into one of two camps: Either working intensely on how to pivot or change their business offerings in order to keep afloat or seeing an uptick in the demand for their products or services and having a hard time keeping their heads above water.  Surprisingly, both scenarios can be helped by a similar solution: Investing in a virtual assistant. This type of digital-first service does […]

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5 Ways Entrepreneurs Can Keep Their Children Busy and Learning While You Get Work Done

Working from home? Keep the kids engaged with something other than video games. April 4, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The self-isolation order in the U.S. was extended until May, which means entrepreneurs will be building their businesses at home for at least another month. If that means another month trying to work while keeping your kids entertained, it may seem pretty daunting. After a while, kids will get tired of video games, puzzles, and all the other things you hope will keep them occupied inside. At this point, it may be time to get creative. We’ve rounded up some interesting and educational ideas to take up some of their time. Build a video […]

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Launching a New Site? Make Sure You Understand Digital ADA Compliance

Any business’s online presence must comply with the Americans With Disabilities Act. April 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. As the old cliche goes, “Presentation is everything.” Having great content for your website is an important starting point, but ensuring that it is presented in an appealing way will make all the difference in whether visitors stick around. Unfortunately, far too many companies and brands ignore the needs of users with disabilities when implementing a design update or launching a brand new site. And this can prove costly, as the Americans with Disabilities Act (ADA) is increasingly being viewed as applicable to websites and mobile apps. The result? Celebrities like Beyoncé and major corporations like Domino’s are getting sued when disabled users find themselves unable to fully use their websites. Domino’s especially has faced negative press. Even without lawsuits, failure to make web accessibility a priority could […]

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3 Tricks for Getting More Email Clicks

Many marketers will tell you their engagement rates need to improve. Here’s how to not be one of them. April 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The way people interact with your emails tells you everything about your marketing strategy. Are you sending valuable content? You’ll see the feedback reflected in your open and click rates. Is your email list accurate? Your bounce rates, spam complaints and other metrics will show you. If those numbers aren’t making you happy, it’s in your power to improve them.  To see where you stand, let’s take a look at industry benchmarks. These vary depending on the source, so it’s difficult to establish what the most precise data is. Dave Chaffey of Smart Insights published an in-depth study on the topic, gathering information from several email-service providers. Here’s what he found after analyzing hundreds of millions of sends: The average […]

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What COVID-19 Means for Ecommerce Startups

A firsthand account of how supply chain disruptions are just the beginning. April 3, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. A lot of small businesses have been affected by the COVID-19 pandemic and its global spread. I wanted to give a firsthand account of how this situation has personally impacted my company and those I work with, as well as offer some perspective to help businesses move forward. I am the cofounder of Darkroom, a digital-marketing agency that helps ecommerce companies build their brands and drive revenue through online channels. We also work extensively with sourcing networks and are in the process of launching a luxury sneaker brand called NERA. I was one of the early alarmists among my co-workers and friends when COVID-19 emerged in Wuhan. I was aware of how lucky we were to have avoided a total SARS outbreak back in 2002. […]

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8 Ways Business Owners Can Take Advantage of the Federal Stimulus Package

From loans to unemployment and more, opportunities are abundant. Act now. Opinions expressed by Entrepreneur contributors are their own. There is a strategy to maximizing all the benefits of Congress’s recent $2 trillion stimulus package in response to the COVID-19 pandemic. It’s not just applying for the Paycheck Protection Program (PPP) or tapping into your 401k. In fact, there are actually eight key pieces to the legislation that can assist business owners in one form or another. Also, realize that the definition of a “small-business owner” encompasses a lot of people, including you!  This means sole proprietors, LLC owners, S corp owner/shareholders, those with employees and those without. Remember, this includes the gig economy, which encompasses everyone from Uber drivers to those selling products on the web as a side hustle. Here are the eight topics you should at least familiarize yourself with when putting together a strategic plan before meeting with your advisors: Stimulus Checks Economic Injury Disaster Loans […]

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Quarantined? Boost Your Social Proof With These 5 Strategies

We’re all making the best of a bad situation, and that includes maintaining your brand’s online presence. April 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Given the climate of the world right now, free time has become a more commonplace concept than usual for most corporations, small-business owners and entrepreneurs. But it can also be viewed as an opportunity to build influence with your network. If leveraged properly, your authority, or social proof, can act as a lifeline for your business — even during the most precarious circumstances. Here are five strategies you can activate today to extend its impact and hopefully help ease the quarantine blues. 1. Tell engaging stories to your followers. Now is the perfect time to deviate from the norm. Yes, business is always in session, and your following looks to you for the best tips and tricks to grow their business. However, consider the […]

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Creative Marketing to Promote Your Business NOW in Uncertain Times

International Marketing Expert, Debbie Allen will motivate you to get creative with your marketing and promotion today to continue to grow your business tomorrow. Discover how to be pro-active and seek-out opportunities with innovative marketing and promotion to keep existing customers loyal, build stronger business relationships and community partnerships. Uncover new ways to give back to your community, build stronger business partnerships, and produce value-add opportunities to your customers to gain loyalty during challenging times. Debbie Allen’s decades of entrepreneurial wisdom and business building experience have allowed her to successfully mentor a diverse group of small business owners, entrepreneurs and franchise owners in growing their companies. Her years of expertise comes from building and selling numerous highly successful companies of her own since the age of 19. Read_More Related posts: The Importance of Diversity and Inclusion During Uncertain Times How to Raise Capital in Uncertain Times How to Promote Your […]

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Forget Scaling Your Business 10X Unless You Master 6 Things

Get aligned, hire the best, duplicate them and perfect the systems around them, says Brandon Dawson, co-founder of Cardone Ventures. April 3, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Brandon Dawson, an Advisor in The Oracles and co-founder of Cardone Ventures, which helps businesses between $2 million and $50 million scale 10X larger. Whether I’m working with businesses to build the teams, processes, and systems that they need to scale — and survive their growth — or I’m turning around a larger organization, six critical areas determine success. 1. Alignment For scaling strategies to work, everyone at all levels of your company must be aligned on your vision. In reality, most leaders have different conversations about what’s important and what the business does, causing fatal misalignment. This causes teams to operate in silos that work against each other instead of […]

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ESPN’s Jay Williams on the Joy of Twitter Haters and What Could Be Next for the NBA

A Zoom video chat with basketball guru, business leader and Twitter enthusiast Jay Williams. April 3, 2020 1 min read From one living room to another, join me in catching up with the insightful and always entertaining Jay Williams. Learn how Jay, like all of us, is dealing with the day-to-day craziness of this pandemic, what he is hearing about the future of pro sports and how Twitter haters are suddenly bringing him a sense of calm.  Related: ESPN’s Jay Williams Raw and Unfiltered: ‘I Should Have Lost My Job’ Read_More Related posts: Serena Williams Keeps Showing Us How to Rise Above the Noise Serena Williams Gave a Master Class in How to Get the Most Out of a Failure 5 Ways to Silence Your Haters The Only Thing Worse Than Trolls and Haters Mark Cuban and Serena Williams Invest in a Software Services Platform Wellness Brand Moon Juice Has Plenty of Haters — and […]

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What They Are, Why They Matter and How to Best Build One

Fictional representations of customers can help you get a deeper understanding of who’s purchasing your products. April 3, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve spent time around any marketers, you might have heard the phrase buyer persona thrown around, but having a thorough understanding of what a buyer persona is and how to build one is one of the most important aspects of building a successful brand, period. So what do people mean when they talk about buyer personas? Personas Are Characters Best-selling authors have nothing on marketers when it comes to creating characters. Buyer personas are fictional people created to represent certain groups of customers that allow companies to get a deeper understanding of the people buying their products. They’re commonly used in marketing departments, but they help the entire company. As Raphi Mahgereft, founder and CEO of jewelry retailer Allurez, recently explained via email, […]

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Were You Zoom-Bombed? Video of It May Now Be on YouTube, TikTok for All to See

Zoom-bombers have been recording their exploits and uploading the footage to YouTube and TikTok. In some cases, the videos are a privacy issue because they show AA and Narcotics Anonymous meetings. April 3, 2020 4 min read This story originally appeared on PC Mag It’s one thing to be humiliated. It’s another to have footage of the incident circulate on the internet for anyone to see. Unfortunately, that’s what’s happening to victims of hijacking attacks on the Zoom video-conferencing service. You can now easily find video footage of “Zoom-bombing” incidents on both YouTube and TikTok. And some of the content is heinous and disturbing.  One video posted on YouTube shows the culprit infiltrating church meetings held over Zoom to shout the words “child porn,” “Heil Hiter” and “I’m the Devil” at over a dozen people. In the same video, the perpetrator calls out specific attendees, saying he wants to have sexual intercourse […]

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