Behind the Scenes at MozCon Virtual

Re-imagining MozCon hasn’t been easy. I won’t lie — I’ll miss seeing so many of you in person, and, yes, I’ll miss the magic of the big stage. We’re working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners at Seamless Events for helping this all come together. Also, many thanks to our speakers who gave me permission to share their photos and let you in on some of the magic behind in front of the curtain. MozCon Virtual equipment list Before we get to the fun part (or maybe this is the fun part for you), here’s the standard equipment list our A/V team used […]

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How Hiring Women and Moms Propels Economic Recovery

July 1, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. This week I spent time with a friend I admire highly – Trina Limpert, formerly Global President of Women for eBay. She now heads RizeNext, with a vision of raising up a new generation of diverse technologists, executives, and directors. Since mid-2019, she’s been training companies in the creation of diversity and impact initiatives that drive change while also propelling profitability and growth (agendas that are often seen as being at odds).  Limpert and I have much in common, as we both began our technology careers at Provo, Utah based Novell, Inc., which was acquired by The Attachmate Group in 2011. I arrived in 1986 before launching my own business in 1989. Limpert’s Novell experience was much longer, beginning in 1998 and ending in 2007 when she transitioned to a role at Oracle.  The 1980s and 90s were a different world for […]

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Big Fun, Big Trucks and Really Big Beards

On this week’s episode of the ‘Get a Real Job’ podcast, insane truck builders Diesel Dave and Heavy D reveal how they pursue growing their business and their facial hair with equal vigor and intensity. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 1, 2020 1 min read This week’s episode of Get a Real Job was recorded long before the pandemic hit, but the advice that my guests shared is pretty timeless: do things that don’t bore you. Heavy D and Diesel Dave (aka The Diesel Brothers) are two guys who built a business creating some of the most outrageous trucks on earth and they have a pretty damn good time while doing it. Their adventures in metal and making fun of each other can be seen regularly on two shows on Discovery: Diesel Brothers (Mondays at 10 PM EST) and Diesel Brothers: Diesel Nation, which features the […]

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Behind the Scenes at MozCon Virtual

Re-imagining MozCon hasn’t been easy. I won’t lie — I’ll miss seeing so many of you in person, and, yes, I’ll miss the magic of the big stage. We’re working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners at Seamless Events for helping this all come together. Also, many thanks to our speakers who gave me permission to share their photos and let you in on some of the magic behind in front of the curtain. MozCon Virtual equipment list Before we get to the fun part (or maybe this is the fun part for you), here’s the standard equipment list our A/V team used […]

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Has There Been $1 Billion in PPP Fraud?

A recent watchdog report found “significant risk” for fraud in the PPP. We spoke to a risk-management expert who identified the scope of the problem, and how to zero in on the seasoned fraudsters. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 1, 2020 4 min read Last Thursday, the Government Accountability Office (GAO) released a report saying that the Paycheck Protection Program (PPP), which stopped accepting applications yesterday, almost certainly fell victim to a significant amount of fraud. Given the $670 billion scope of the program, that was a given ⁠— and there have already been charges from the Department of Justice in Massachusetts, Texas, Iowa and New York. “Because of the number of loans approved, the speed with which they were processed, and the limited safeguards, there is a significant risk that some fraudulent or inflated applications were approved,” the GAO […]

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Is My Idea Any Good?

Do you have an idea for a business? Join seasoned entrepreneur and startup mentor, Gabe Zicherman, in this informative webinar to help you turn your idea into a winning idea. He’s helped bring thousands of ideas to life in his role as Director of the Founder Institute. During the webinar, Gabe will cover: What it takes to turn your idea into a successful new business. Develop your concept and figure out your market opportunity Get the right resources to make it happen. *Based on our best-selling book, Start Your Own Business, we have launched a new on-demand start-up course, providing you with a step-by-step guide to starting your own business. Whether you’re ready or just thinking about it, get started for free. Read_More Related posts: Free Webinar | June 17: Is My Idea Any Good? Free Webinar: Nailing Your Competitive Advantage Got an Awesome New Business Idea? Here’s […]

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Free Webinar: Nailing Your Competitive Advantage

Got a great business idea? Join Rich Vogel, Founding Partner of venture firm Loeb.nyc, who’ll discuss the importance of nailing your competitive advantage to build a successful new business. Rich will discuss different ways that founders can bring something new to the table, whatever the idea—and how to pivot existing ideas and concepts in the new normal. During the webinar, Rich will cover: Assess your competition Establish your unique selling proposition Understand your competitive advantage *Based on our best-selling book, Start Your Own Business, we have launched a new on-demand start-up course, providing you with a step-by-step guide to starting your own business. Whether you’re ready or just thinking about it, get started for free. Read_More Related posts: Free Webinar | May 7: How Do We Navigate the Doom and Gloom and INNOVATE Through Crisis? Free Webinar | June 12: Using Fintech to Advance Your Retail Growth During The […]

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The Tools You Need to Create a YouTube Recording Studio

Financial advisor Jeff Rose breaks down his setup for recording videos that appear on YouTube’s Trending tab. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 1, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. Jeff Ross’s videos have been featured on YouTube’s Trending tab and have millions of views. In this video, Ross talks through the equipment he uses in his home office to make high-quality content. According to Ross, equipment is not a barrier to starting a successful YouTube channel. However, his investments in cameras, lighting and microphones allow him to post high-end videos that get seen by more people. Ross shares details of the different cameras he uses, including the Canon EOS R and the Panasonic Lumix DC-GH5, both of which are capable of recording in 4K high-definition. […]

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The Navigation of a Crisis for a Small Business

July 1, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Covid-19 has wiped out dreams, created a psychological nightmare, and torn a country apart, with individuals questioning what is the right, or wrong, thing to do. The result? Nobody has been untouched. But, like any crisis, there are lessons to be learned. In the business world we had to rethink employee communications, crisis strategies, technology capabilities, messaging, external communications, new business strategies and business operations – all practically overnight. We had to have all-hands-on-deck and we had to take an honest look at what was in place, what was missing, and what we had, but was no longer relevant. We had to take a solid look at what happened and where we landed to fully understand how we could successfully ride the storm and move forward, with the least amount of destruction. But there can’t be […]

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A Brief Guide to Letting Black Entrepreneurs Be Entrepreneurs

July 1, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. In today’s global economy, racism is not only ignorant, it’s costly. Just ask Facebook, which has lost billions in advertising renevue amid calls to eliminate hateful rhetoric from its platform. Hopefully, this will ring the alarm bell for others who are snoozing under the blanket of “business as usual.” People are not just going to go away quietly this time. If they’ve been willing to risk their lives during a pandemic to protest for equal rights, the uprising will continue. It’s time for a real shift, and that includes a genuine effort to nurture and elevate Black founders to a position where they can access the capital needed to introduce new and profitable ideas to the marketplace. The sticking point is that too many companies and investors view supporting Black entrepreneurs as a matter of social impact or charity, rather than good business […]

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Who Are Your ‘Friends’? Inclusive Leadership Starts With Your Social Circles

July 1, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Last fall, I remember my social feed being inundated with the piece of news that seemed to overshadow all else happening in our country: The Friends 25th anniversary.   I was overwhelmed by the headlines: “Friends Hits Big Screen for 25th Anniversary.” “The Top 10 Ross Geller Moments.” “25 Things You Didn’t Know About Friends.” “13 New Behind-the-Scenes Stories.” “A Pottery Barn Friends Collection is Coming!” The show debuted on NBC on a Thursday evening in 1994 and took American culture by storm. Critics raved about how relatable the characters’ lives were and how the cast actually became close friends. Rachel. Chandler. Phoebe. Monica. Ross. Joey. Six friendly, smiling, white faces staring back at me. I had never watched the show; they were not my friends. Twenty-five years after it premiered, all I could think about […]

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A Portable UV-C Case Can Disinfect Your Phone and Small Belongings

Your phone is dirtier than a toilet seat. But it won’t be anymore. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! July 1, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. According to research, your smartphone is about 10 times dirtier than a toilet seat, and you touch it about 47 times each day. That’s disgusting at the best of times. During a pandemic, it’s downright dangerous. But it doesn’t stop there. Just think of how many small items you touch frequently throughout your day and rarely clean: your computer mouse, your keyboard, remote controls, jewelry, keys, and that’s only naming a few. All of these items are likely covered in […]

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Supercharge Your Marketing with a Great Deal on This Award-Winning Adobe Lightroom Alternative

This Luminar 4 bundle can change the way your small business does marketing. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 1, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Good branding is crucial for any small business. Making your business stand out to customers is considerably easier when you have excellent marketing materials. That all starts with excellent design. However, paying a designer can cost a pretty penny, and programs like Lightroom can cost you hundreds of dollars. For entrepreneurs who want to handle their marketing and branding initiatives themselves and on a budget, there’s a better solution. […]

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3 Key Things Companies Need to Consider About Stock Options Right Now

Here’s what you need to know about stock option compensation strategies. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 30, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Stock option compensation strategies are hard for small firms and startups to get right even in the best of times given the myriad of rules that apply. The Covid-19 crisis has made it harder, underlining the importance of smart planning around equity-based pay to avoid unexpected tax outcomes for companies and employees. One problem is the market volatility that has accompanied the pandemic, and the potential for more to come. Depending on where the options were priced when they were issued, this could either result in a lack of incentives for employees because their options are severely “underwater” or an unexpectedly large windfall for them that could hurt current shareholders. The […]

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The Super Long Tail of Voice Search

With the tremendous rise of voice assistants from the likes of Amazon, Google, and Apple, the percentage of search traffic coming from voice is dramatically increasing. This presents challenges for those who want to get found in voice search because of the importance of being listed as the first result. Related posts: Protecting Your Brand’s Voice on AI Platforms Ignoring Local Search Could Be the Death of Your Marketing Strategy Your New SEO Secret Weapon? Is Content Still ‘King’ in Voice Search SEO? Why (and How) You Should Optimize Your Website for Voice Search How Entrepreneurs Can Take Advantage of Voice Search Marketing The Influence of Voice Search on Featured Snippets This New York City Beekeeper Wants to Make Honey a “Super Super Food”

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As Pride Month Ends, Here Are 3 Ways To Continue Supporting The LGBTQ+ Community

June 30, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’re now realizing that encapsulated awareness months alone aren’t enough to dismantle systemic discrimination or marginalization. Don’t get me wrong, pride month is incredibly important to us LGBTQ+ folk. But it often feels like after June ends, the “Love wins” messaging that businesses bombarded me with all month goes away too. Why is that? You’d actually capture more total market share by appealing to us throughout the year. In the book Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne use the terms “blue ocean” and “red ocean” to describe market competition. Red oceans are bloody, crowded and saturated with other predators; blue oceans, by contrast, are pristine, full of untapped potential and devoid of competition. Most importantly, blue oceans are rife with high-growth opportunities. Related: Promoting Inclusivity Beyond Pride Month: Why We Should Support the LGBTQ+ Community Year-Round […]

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Gen Z Considers This Benefit More Important Than Salary

June 30, 2020 6 min read Last month, a class of college students graduated into one of the strangest job markets in modern American history. Every year, the National Society of High School Scholars conducts its Career Interest Survey, which asks high-achieving high school and college students what they plan and hope for in their future careers. This year, in the midst of the pandemic, 14,000 students responded to the survey — 72 percent of whom were women. Although this doesn’t quite match up to the gender demographics of those who attend college, it is true that 56 percent of college students are now women, and that number is growing.  Gen Z includes anyone born after 1997, and with 90 million members, it’s bigger than the generations preceding it. Gen Zs have lived through 9/11, the 2007 recession, the COVID-19 crisis and now the current movement around racial justice. Their lives have been marked […]

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What It Takes to Launch a Successful Online Clothing Brand in 2020

June 30, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Per usual, clothing brands like Nike, Zara, Adidas, Hermes and H&M were some of the most popular in 2019. What about 2020, though? In spite of new, obvious obstacles, with the right business plan and brand, a new online clothing company could rise to the top of the pack this decade. Start with a sound business plan If you look on pretty much any site that offers new business advice, one of the top suggestions listed is to create a business plan. Making a plan may sound uninteresting, but it’s one of the most necessary aspects of launching a successful ecommerce clothing brand. A well-written business plan is essential, especially if you need to find investors and lenders. It’s also necessary for you to understand your short- and long-term goals and make sure you stay on track. […]

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Why Being Persuasive Is More Important than Having a Great Idea

June 30, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. As a product manager first at Google, then Reddit and Pinterest, Tyler Odean knows a thing or two about the power of persuasion. The secret, he says, isn’t so much having a world-changing idea. It’s about getting people on the same page. “The reality is that visionaries like Steve Jobs haven’t been successful because they thought of something amazing and original out of thin air,” Odean said in a 2018 interview. “Rather, they were gifted at constantly persuading many people to follow them on their journey to something amazing and original.” Odean has been giving talks on persuasion for years, drawing on the principles that psychologist Daniel Kahneman outlines in his book, Thinking Fast and Slow. Kahneman argues that the brain has two systems for experiencing information: System 1 is fast, automatic, and mostly unconscious. System […]

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Brad Barrett: Financial Independence and 1.3 Million Podcast Listeners

Brad Barrett is co-host of the enormously popular ChooseFI podcast, which features stories of financial independence and reaches over 1.3 million listeners a month. On today’s episode Brad shares how he grew the podcast, what financial independence is, and what it means for entrepreneurs. Listen to the episode: Subscribe to The Fizzle Show in your favorite podcast player: iTunes | Overcast | Pocket Casts | Stitcher | Spotify The post Brad Barrett: Financial Independence and 1.3 Million Podcast Listeners appeared first on Fizzle. Read_More Related posts: How Thomas Frank grew his YouTube channel to 1.6 million subscribers and 91 million views (FS356) Podcasting to $16 Million in Revenue (FS364) Nathan Barry – from Self-Taught to $20 Million in Revenue (FS361) Grow Your Podcast Audience, Get Paid for Consulting, and Run PPC Ads (FS337) 4 Simple Steps to Reaching Financial Independence and Retiring Early How the Co-Founder of Mission-Driven Just Got More […]

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