Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Diva Foodies – My Newest (Ad)Venture! 04/08/2018 Diva Foodies, is a sister company to Bloomberg Marketing, serving the food industry.  I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers. As with Diva Marketing, the focus is to help grow the business through digital strategies… creating marketing road maps and supporting execution. Of course, at the core of all initiatives are ensuring brand value and end result accountability. Diva Foodies is proud to host the popular Tweet Chat #FoodTVChat. It’s the only Twitter chat bringing TV Chefs Contestants and audience/fans together in a quick paced digital conversation. Read_more Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

22 Tips Combat Social Media Fears 09/26/2016 Social media marketing is a digital bridge that humanizes the brand online with offline benefits. However, before your brand can build that social media digital bridge you must first confront the fears that I call ~ the elephant in the room. I’ve been working in the social media space for over 12-years. In terms of digital that has to be at least 4 lifetimes! During that time there’s been a new generation of business managers and entrepreneurs who have ‘grown-up’ using social media for fun and personal use. However, the leap in understanding social media as a business tool often remains a frightening mystery for many. Recently I was chatting with a smart, young – aka a Millennium, woman who launched a food venture. She had a new, pretty website complete with eCommerce features. However there was not a social icon to be found. Toby: […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Twitter Search or Instagram Search: Which is Better for Business? 08/22/2016 Recently I was chatting with long time BBF, Paul Chaney, about the changes in social media from the days when we began in what was then called The Blogosphere. Paul wondered if search on Twitter or Instagram could be a good business tool. He kindly offered to share his views and research on Diva Marketing. How could I say no to such a generous offer? Hope you enjoy Paul’s post. First, About Paul Chaney.  Paul is an online marketing consultant, editor, writer, and author with more than 20 years experience in the digital marketing space. He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled “The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media,” published by John Wiley and Sons in 2009. He is currently a […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Influencer Marketing: Interview With Danica Kombol 05/09/2016 To celebrate Diva Marketing’s 12th Blog Birthday (!) … an extra special interview on a topic that is sizzlin’ hot — Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can’t turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Influencer marketing’s roots began in the blogosphere programs of what we called blogger relations. However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well — influence. Although the relationship aspect of today’s influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations.  Danica Kombol graciously agreed to give us the scoop on what makes a successful influencer […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

The Four Ts of Content Consistency 03/18/2015 What is your best advice for a local small business that wants to leverage the web for marketing purposes? was the question my friend Paul Chaney, Editor of Web Marketing Today asked me and a few other “in the know” marketers.  Thought you might enjoy my response!   Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience.  Let’s look at this from a slightly different point of view: content consistency.   I look at content consistency from two perspectives. The first direction includes tonality, topics, and touch. The second direction is time.  Tonality is the voice you’ll use through out the web from  your website and to social media channels For example, if you’re managing a rap group the tonality will be different than if you’re selling financial […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Beyond The Ink Smudge To Digital Relevancy 07/17/2014 “Always in motion is the future”– Yoda  She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson, publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. In the room, where I had the pleasure of talking about social media in newspapers, were people who had a passion for their papers and their industry. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Except … whatever you do is always front and center in the town you serve. Like many small business owners, nonprofits and yes, larger brands, publishers struggle with how to critically and strategically enter the 21st century digital and social content world. Except … they face an interesting dilemma […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Second Screen TV – Research 07/11/2014 Picture this. It’s been a stressful week and you’re looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby. It’s a scene played-out in many homes for nearly 70 years.   Over the past few years a there have been a few changes in How we watch TV.  On goes the TV set, you flip open your tablet and smart phone ready to watch. Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. Welcome to Second Screen TV and SocialTV. .  A couple of weeks ago Joel Rubinson, President and founder of Rubinson Partners, Inc., and CivicScience took to the reseach road to learn more about second screen viewing. The results, which they shared with the […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Diva Foodies – My Newest (Ad)Venture! 04/08/2018 Diva Foodies, is a sister company to Bloomberg Marketing, serving the food industry.  I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers. As with Diva Marketing, the focus is to help grow the business through digital strategies… creating marketing road maps and supporting execution. Of course, at the core of all initiatives are ensuring brand value and end result accountability. Diva Foodies is proud to host the popular Tweet Chat #FoodTVChat. It’s the only Twitter chat bringing TV Chefs Contestants and audience/fans together in a quick paced digital conversation. Read_more Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

22 Tips Combat Social Media Fears 09/26/2016 Social media marketing is a digital bridge that humanizes the brand online with offline benefits. However, before your brand can build that social media digital bridge you must first confront the fears that I call ~ the elephant in the room. I’ve been working in the social media space for over 12-years. In terms of digital that has to be at least 4 lifetimes! During that time there’s been a new generation of business managers and entrepreneurs who have ‘grown-up’ using social media for fun and personal use. However, the leap in understanding social media as a business tool often remains a frightening mystery for many. Recently I was chatting with a smart, young – aka a Millennium, woman who launched a food venture. She had a new, pretty website complete with eCommerce features. However there was not a social icon to be found. Toby: […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Twitter Search or Instagram Search: Which is Better for Business? 08/22/2016 Recently I was chatting with long time BBF, Paul Chaney, about the changes in social media from the days when we began in what was then called The Blogosphere. Paul wondered if search on Twitter or Instagram could be a good business tool. He kindly offered to share his views and research on Diva Marketing. How could I say no to such a generous offer? Hope you enjoy Paul’s post. First, About Paul Chaney.  Paul is an online marketing consultant, editor, writer, and author with more than 20 years experience in the digital marketing space. He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled “The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media,” published by John Wiley and Sons in 2009. He is currently a […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Influencer Marketing: Interview With Danica Kombol 05/09/2016 To celebrate Diva Marketing’s 12th Blog Birthday (!) … an extra special interview on a topic that is sizzlin’ hot — Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can’t turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Influencer marketing’s roots began in the blogosphere programs of what we called blogger relations. However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well — influence. Although the relationship aspect of today’s influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations.  Danica Kombol graciously agreed to give us the scoop on what makes a successful influencer […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

The Four Ts of Content Consistency 03/18/2015 What is your best advice for a local small business that wants to leverage the web for marketing purposes? was the question my friend Paul Chaney, Editor of Web Marketing Today asked me and a few other “in the know” marketers.  Thought you might enjoy my response!   Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience.  Let’s look at this from a slightly different point of view: content consistency.   I look at content consistency from two perspectives. The first direction includes tonality, topics, and touch. The second direction is time.  Tonality is the voice you’ll use through out the web from  your website and to social media channels For example, if you’re managing a rap group the tonality will be different than if you’re selling financial […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Beyond The Ink Smudge To Digital Relevancy 07/17/2014 “Always in motion is the future”– Yoda  She was the daughter. That meant she was a second generation newspaper publisher. Diane Everson, publisher of The Edgerton Reporter in Edgerton, WI wasn’t the only one whose newspaper spanned generations at the 2014 Inland Press Mobile and Social Solutions Conference last month. In the room, where I had the pleasure of talking about social media in newspapers, were people who had a passion for their papers and their industry. As I quickly learned, running a weekly or small community newspaper is not unlike owning a small business. Except … whatever you do is always front and center in the town you serve. Like many small business owners, nonprofits and yes, larger brands, publishers struggle with how to critically and strategically enter the 21st century digital and social content world. Except … they face an interesting dilemma […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Second Screen TV – Research 07/11/2014 Picture this. It’s been a stressful week and you’re looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby. It’s a scene played-out in many homes for nearly 70 years.   Over the past few years a there have been a few changes in How we watch TV.  On goes the TV set, you flip open your tablet and smart phone ready to watch. Only now you can chat with your friends about the show, play a few Walking Dead games and perhaps even buy that cute dress one of the actresses is wearing. Welcome to Second Screen TV and SocialTV. .  A couple of weeks ago Joel Rubinson, President and founder of Rubinson Partners, Inc., and CivicScience took to the reseach road to learn more about second screen viewing. The results, which they shared with the […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Diva Foodies – My Newest (Ad)Venture! 04/08/2018 Diva Foodies, is a sister company to Bloomberg Marketing, serving the food industry.  I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers. As with Diva Marketing, the focus is to help grow the business through digital strategies… creating marketing road maps and supporting execution. Of course, at the core of all initiatives are ensuring brand value and end result accountability. Diva Foodies is proud to host the popular Tweet Chat #FoodTVChat. It’s the only Twitter chat bringing TV Chefs Contestants and audience/fans together in a quick paced digital conversation. Read_more Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

22 Tips Combat Social Media Fears 09/26/2016 Social media marketing is a digital bridge that humanizes the brand online with offline benefits. However, before your brand can build that social media digital bridge you must first confront the fears that I call ~ the elephant in the room. I’ve been working in the social media space for over 12-years. In terms of digital that has to be at least 4 lifetimes! During that time there’s been a new generation of business managers and entrepreneurs who have ‘grown-up’ using social media for fun and personal use. However, the leap in understanding social media as a business tool often remains a frightening mystery for many. Recently I was chatting with a smart, young – aka a Millennium, woman who launched a food venture. She had a new, pretty website complete with eCommerce features. However there was not a social icon to be found. Toby: […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Twitter Search or Instagram Search: Which is Better for Business? 08/22/2016 Recently I was chatting with long time BBF, Paul Chaney, about the changes in social media from the days when we began in what was then called The Blogosphere. Paul wondered if search on Twitter or Instagram could be a good business tool. He kindly offered to share his views and research on Diva Marketing. How could I say no to such a generous offer? Hope you enjoy Paul’s post. First, About Paul Chaney.  Paul is an online marketing consultant, editor, writer, and author with more than 20 years experience in the digital marketing space. He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled “The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media,” published by John Wiley and Sons in 2009. He is currently a […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Influencer Marketing: Interview With Danica Kombol 05/09/2016 To celebrate Diva Marketing’s 12th Blog Birthday (!) … an extra special interview on a topic that is sizzlin’ hot — Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can’t turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Influencer marketing’s roots began in the blogosphere programs of what we called blogger relations. However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well — influence. Although the relationship aspect of today’s influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations.  Danica Kombol graciously agreed to give us the scoop on what makes a successful influencer […]

Read more
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