Leverage Instagram Like a Pro With This $14 Course

Reach more than one billion people with a coherent strategy. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. May 16, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you’re running a web-based business, you need a great Instagram strategy. That’s very likely not news to you. One billion people use Instagram every month and the average user spends roughly 28 minutes per day on the platform. For entrepreneurs, that’s an enormous opportunity to get your product or brand in front of customers. Learn how to maximize that potential in the 10 Instagram Growth Secrets From Celebrities & Influencers Course. […]

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21 Harvey Specter quotes to help you win at life and entrepreneurship

If you haven’t been watching Suits, you should have been. Here are some of Harvey’s best quotes, to make you a more epic entrepreneur and win at life. Harvey on thinking outside the box: Download Quote image here Download Quote image here Download Quote image here Harvey on working hard: Download Quote image here Harvey on never giving up: Download Quote image here Harvey on personal branding: Download Quote image here Download Quote image here Harvey on excuses: Download Quote image here Harvey on life planning: Download Quote image here Harvey on the value of hard work: Download Quote image here Download Quote image here Harvey on getting shit done: Download Quote image here Harvey on the power of positive psychology: Download Quote image here Harvey on persistence: Download Quote image here Harvey on following your passion: Download Quote image here Harvey on risk management: Download Quote image here Download […]

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How to Attract Younger Audiences with Social Media – ShoeMoney

Only 2.2% of Facebook users are between the ages of 13 and 17. That’s down from 8.9% back in 2011. Within that 2.2% are the teens who only use Facebook as a convenient login credential and nothing more. What scared all the teens away from Facebook? It seems the Millennials and the GenXers are to blame. We were the early adopters of Facebook and we became the “old people” on Facebook as soon as we grew up and started having children. “It’s kinda lame,” 13-year-old Jace of Virginia says. Facebook is his father’s world not his. Other teens cite the fact their parents post embarrassing photos on the platform. Imagine what it would have been like if our parents could have posted those embarrassing camcorder VHS recordings of our childhood exploits on the internet for the world to see. You’d avoid their domain altogether. If Facebook isn’t the place to […]

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The Secret Sauce for Building a Luxury Brand

Nick Guillen and Nick Ajluni, founders of TRUFF hot sauce, share how they built their business from an Instagram handle. January 28, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Nick Guillen and Nick Ajluni, founders of TRUFF hot sauce, and The Playbook host David Meltzer sit down to chat about: How the pair bonded while competing in business competitions in college and the lessons that they learned through their experiences [1:27]. How securing the Instagram handle @sauce and building out that profile led to the creation of their business [9:37]. Why they spent a year and a half testing over 300 recipe renditions to find the right mix for their sauce [13:08]. Why they try to view their company as a new version, to be improved each and every year [20:15]. Related: Let Your Doubters Drive You to Success Read_More Related posts: The Hottest Thing on Oprah’s Favorite Things 2019 List How […]

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Instagram Offers Access to DM’s on the Web

The social network is rolling out desktop direct messaging to a ‘small percentage’ of users worldwide January 15, 2020 2 min read This story originally appeared on Engaget Instagram on the web has long played second fiddle to the mobile apps (look at how long it took to get notifications), but that gap is about to narrow considerably. The social network is rolling out direct messages on the web to a “small percentage” of users worldwide as part of a public test following internal experiments in 2019. Much like on your phone, you can participate in regular and group chats, share photos, ‘like’ messages and receive notifications. More news on a possible wider release is coming in the future, Instagram told The Verge. The strategy is in line with Facebook’s broader goal of a more private experience with a greater focus on messaging than in the past. It ultimately hopes to offer unified messaging across its core plaforms (Facebook, […]

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Instagram Wants to Know How Old You Are

The new policy is part of Instagram’s ongoing effort to protect younger users — and to not run afoul of the Children’s Online Privacy Protection Act (COPPA). December 5, 2019 2 min read This story originally appeared on PCMag Instagram is taking a small step to prohibit kids under the age of 13 from using the app. Starting today, the Facebook-owned property will ask new users to enter their date of birth when they sign up. The new policy only applies to new users, and tweens desperate to sign up can just lie about their birthday because Instagram will use an honor system and won’t actually be verifying new users’ ages. Related: What You Need to Know About Instagram’s New Creator Account “Millions of teens online often don’t have any means to prove their age or identity and the ability for AI/machine learning to accurately identify younger users is still in its […]

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Instagram’s Head of Content on Making Videos for 318 Million Followers

Here’s what it’s like to run one of the most popular social media handles in the world. December 3, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. On the third episode of Season 3 of The Rough Cut, Storyhunter co-founder Alex Ragir went to Instagram’s Manhattan offices to sit down with Jeffrey Wisenbaugh, the head of content who runs the @instagram account on Instagram, one of the most popular social media accounts in the world with over 318 million followers. Ragir and Wisenbaugh discuss building a content team within Instagram and how to create stories that will resonate with arguably the most diverse audience ever.  You can watch the whole interview on Storyhunter’s Video Strategist Blog or listen to it on Apple Podcasts or Spotify. Related: The Digital Director for One of the World’s Liquor Distillers Gives Her 3 Pillars for Content Strategy Read_More Related posts: VaynerMedia Content Head Talks Branded Video […]

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Instagram Is Hiding Likes. Here’s What It Means for Brands and Influencers.

Stay ahead of social media trends. November 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The world of social media is in for a major shakeup as Instagram will start testing out hiding “likes” for some users in the U.S. This decision, following a number of recent tests in countries such as Canada and Japan, is meant to make Instagram posts less of a competition for likes and more about quality connections, particularly for young people, as Instagram CEO Adam Mosseri explained at the WIRED25 conference. In addition to hopefully making social media a mentally healthier place for young people, making likes only visible to the poster and not the public could have a significant impact on brand and influencer marketing. While the long-term effects remain to be seen, it seems likely that less visibility of likes will lead to a more level playing field, […]

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Is That Instagram Email a Phishing Attack? Now You Can Find Out.

Check if that e-mail you received from Instagram is real or not by visiting this tab in the app’s settings. October 8, 2019 3 min read This story originally appeared on PCMag Got an email from Instagram? Don’t automatically assume it’s legit. On Monday, Instagram launched a new feature designed to stop phishing attacks from hackers masquerading as the social media service. “Bad actors are getting better at imitating emails from Instagram, and it is becoming increasingly difficult for people to distinguish between a genuine email and a fake one,” the Facebook-owned service said. Related: What You Need to Know About Instagram’s New Creator Account At first glance, the emails from the hackers look legitimate since they use Instagram logos. They offer verified badges, claim your account has been hacked and needs to be secured, or accuse you of violating copyrights. But the scammers just want you to click a link and type your login information into […]

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Why Photography Is Your Best Shot At Garnering More Leads

Maybe you’re stellar with words. You’ve been writing on your company blog for a while. But you’re not seeing much return for your time. Your store is well organized and slick. Your ads speak volumes. And yet you’re selling few items. What gives? What are you missing? If you’re on your cell phone right now, pick it up. Turn it over. Is there a camera lens there? That’s what you’re missing. When a relevant image is attached to information, people will retain 65% of the information as opposed to the 10% they’d retain otherwise. That’s a 650% increase! Wouldn’t you like to get that kind of engagement? I figured so. Here’s why you need photography in your marketing strategy. 1. You Can Put a Face to Your Brand Who is the face of the United States? The President. Who is the face of Tesla? Elon Musk. How do you know […]

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4 Steps to Monetize Your Social Media Following

Want to make more money on social media? Here’s how. August 12, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. In this interview at ClickFunnels’ annual Funnel Hacking Live Conference, Emily Richett gets the inside scoop about leveraging and monetizing Instagram from Josue Pena. Pena started using social media while seeking a career as a professional soccer player. He knew Instagram was his best chance at getting noticed from the Dominican Republic, and through a lot of trial and error, he figured out how to successfully grow his social media platforms and monetize them. Now he runs Online CEOs to help other entrepreneurs do the same. Here are Pena’s top four tips to accelerate your social media marketing: 1. Treat every follower like a real person People think that they need a big following to grow their Instagram, but that is not true,” Pena says. “You can monetize any Instagram […]

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How Marketers Can Use Subliminal Messaging

Disney once recalled 3.4 million VHS tapes of The Rescuers. And it wasn’t because the tapes were a choking hazard. Disney had intentionally inserted the picture of a nude woman in their children’s film. Of course, Disney never admitted why the image ended up there in post production. But the reason is obvious. Disney was probing the boundaries of what they could sneak into films. Why would anyone want to sneak something unrelated to the plot into their film? Is it some sort of practical joke? Enter subliminal messaging. What is Subliminal Messaging? The human mind is so complicated, we often resort to metaphor to describe what it does and what happens to it. While likely, we’re consciousness is one experience, we divide it into two parts. There is the conscious and the unconscious. The conscious part of the mind takes information we directly “see” and conceptualizes it. The unconscious […]

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Instagram Head Denies Widely-Held Belief That Instagram and Facebook Listen in Through Smartphones

There’s a widely held belief that Facebook and Instagram listen in on people’s smartphones, and then serve advertisements based on their speech. June 26, 2019 2 min read This story originally appeared on Business Insider Whether you’re the famous host of a popular morning news show on CBS or a little-known tinfoil hat aficionado, there’s a strong possibility that you think Facebook and Instagram are listening to you. It’s an extremely persistent, widely-held belief: You were talking to a friend about X, then an advertisement about X pops up hours later on your Facebook or Instagram feed. CBS This Morning co-anchor Gayle King is among the cohort who believe as much, and King grilled Instagram head Adam Mosseri about it during an interview on Tuesday. “Can you help me understand how I can be having a private conversation with someone about something I’m interested in seeing or buying, and an advertisement for […]

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The Music in Your Heart: An Instagram Growth Hack You Didn’t Know About

As a trail runner, I get songs stuck in my head all the time. I’ll be out on the trail and suddenly have my own soundtrack. Problem is, it’s typically a short, poorly memorized section of one song on loop for hours on end. I see this as proof we can’t escape music. It’s in our cars, our elevators, our stores, and we even choose to listen to it. And it changes our brains in every way imaginable. Music attaches to memory. Try listening to an album from your youth. Where does it take you? I’d imagine someplace special like a first date or a bonfire on the beach with your best friend. There’s a way to use music as an Instagram growth hack. Here’s how influencers are doing it. Deezer Makes It Easy Instagram posts are all about mood. That’s why we filter our photos. But what else sets […]

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The CIA Is Now on Instagram in an Effort to Increase Transparency

The least you could do is follow them back. April 26, 2019 2 min read This story originally appeared on Engadget The CIA launched its Instagram account on Thursday afternoon in a bid for transparency that will probably only reveal how thirsty it is for likes. Sure enough, America’s top spy agency’s debut post on Instagram is an obviously staged shot of a fake CIA employee’s desk; complete with props that would be more at home in Harriet the Spy than Zero Dark Thirty. There is a wig disguise and a paper bag labeled “Top Secret Pulp”. The caption is “I spy with my little eye…”. Staged shots? Cheesy out-of-context quotes and props? Possible haircare sponcon? To the credit of America’s clandestine services, it obviously understands what Instagram is all about. According to CNET, the post also includes a few Easter eggs for CIA nerds, such as CIA Director Gina Haspel’s original agency badge and a notebook with the […]

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What You Need to Know About Instagram’s New Ecommerce Feature, ‘Checkout’

It’s still in beta testing, but this new feature could be a nice boon for your ecommerce business. April 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Ecommerce entrepreneurs, rejoice! Instagram has opened a whole new revenue stream for your business! And in some ways this development is no surprise, because in recent years, Instagram has made multiple moves toward becoming an ecommerce-friendly platform. Consider its product tagging feature and its shoppable update for Instagram Stories. Related: 5 Ways You Can Turn Your Instagram Account Into a Revenue-Generating Machine In various ways, the platform has already made generating sales on social media easier — by leaps and bounds. Now, Instagram isn’t just helping entrepreneurs sell more products by driving traffic to their websites; it’s testing a new feature that will help it become a fully-fledged sales channel for ecommerce. Just a few days ago, Instagram announced this new feature, Checkout. Checkout […]

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Instagram Engagement Pods — Should You Use Them?

Give it a shot, but there are more effective ways to increase your following. February 13, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Ever since Instagram switched its feed from chronological to algorithm-based, content creators have been forced to find new and — ahem, creative — ways to beat the algorithm. Because Instagram now serves posts it deems relevant and engaging based on a multitude of factors, people are trying to inflate engagement on their posts in hopes of being picked up by the algorithm. Related: 4 Ways to Grow an Authentic Instagram Following in 2019 One creative way is Instagram engagement pods. What are pods? Pods are groups of Instagrammers who get together to like and comment on each other’s posts. It’s pretty important for a new post to get likes and comments as fast as it can to demonstrate its worthiness of more exposure. If you have a group […]

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Increase Your Instagram Engagement Quickly with This $39 Automation Tool

No time to manage your business’ Instagram account? No problem. January 29, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. No longer just a venue for travel #tbts and Kardashian-Jenner selfies, Instagram has proven to be a powerful marketing tool for bloggers and brands alike. With more than 1 billion active users as of June of last year, the popular picture-sharing app is basically a gold mine of opportunities for consumer engagement. And yet, research has shown that less than a third of marketers incorporate Instagram into their marketing strategies. How can this be? Well, for starters, growing and creating posts for an Instagram account requires a significant amount of time — something most business owners can’t […]

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What a Record-Breaking ‘Egg’ and Its Title of Most-Liked Instagram Post Ever Can Teach Us

Move over, Kylie. Step aside, Beyoncé. Someone else is egging you on, on social media. January 23, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Embellished with a touch of humor and a bit of a competitive edge, a photo of a gold-colored egg, posted Jan. 4, has attracted 50.5 million likes, to become the most-liked post on Instagram… ever. Related: An Egg Beats Kylie Jenner for Most Liked Instagram Photo Kylie Jenner’s birth announcement of her daughter, Stormi — employing a photo of Stormi’s fingers wrapped around Mom’s thumb, and dating back to February 2018 — had previously held this “most-liked” status (18.7 million likes to date). And, before that, it was Beyoncé‘s February 2017 pregnancy announcement (11.3 million likes to date) getting all the buzz. Flash-forward to the new winningest entry: a picture of an unremarkable egg which has garnered remarkable results. The account responsible, @world_record_egg, posted the simple photo with […]

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4 Ways to Grow an Authentic Instagram Following in 2019

Listen up because growing an authentic Instagram gathering isn’t as easy as it used to be. January 17, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Instagram offers entrepreneurs a highly intelligent algorithm — but then it offers that algorithm to a lot of people: Thanks to a host of creative brands and businesses competing for your customers, you’re probably finding it harder and harder to convince people to hit that “follow” button. Related: A Complete Guide to Instagram Marketing Thankfully, there are still ways you can creatively and authentically gain more Instagram followers. Here are four strategies to implement this year to reach new audiences, get more engagement and grow your follower count: 1. Develop a strong and consistent Instagram aesthetic. These days, your Instagram profile needs to function as your company website, business card and virtual shop window. You only have a few seconds to communicate what your brand is about […]

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