4 Steps to Monetize Your Social Media Following

Want to make more money on social media? Here’s how. August 12, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. In this interview at ClickFunnels’ annual Funnel Hacking Live Conference, Emily Richett gets the inside scoop about leveraging and monetizing Instagram from Josue Pena. Pena started using social media while seeking a career as a professional soccer player. He knew Instagram was his best chance at getting noticed from the Dominican Republic, and through a lot of trial and error, he figured out how to successfully grow his social media platforms and monetize them. Now he runs Online CEOs to help other entrepreneurs do the same. Here are Pena’s top four tips to accelerate your social media marketing: 1. Treat every follower like a real person People think that they need a big following to grow their Instagram, but that is not true,” Pena says. “You can monetize any Instagram […]

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How Marketers Can Use Subliminal Messaging

Disney once recalled 3.4 million VHS tapes of The Rescuers. And it wasn’t because the tapes were a choking hazard. Disney had intentionally inserted the picture of a nude woman in their children’s film. Of course, Disney never admitted why the image ended up there in post production. But the reason is obvious. Disney was probing the boundaries of what they could sneak into films. Why would anyone want to sneak something unrelated to the plot into their film? Is it some sort of practical joke? Enter subliminal messaging. What is Subliminal Messaging? The human mind is so complicated, we often resort to metaphor to describe what it does and what happens to it. While likely, we’re consciousness is one experience, we divide it into two parts. There is the conscious and the unconscious. The conscious part of the mind takes information we directly “see” and conceptualizes it. The unconscious […]

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Instagram Head Denies Widely-Held Belief That Instagram and Facebook Listen in Through Smartphones

There’s a widely held belief that Facebook and Instagram listen in on people’s smartphones, and then serve advertisements based on their speech. June 26, 2019 2 min read This story originally appeared on Business Insider Whether you’re the famous host of a popular morning news show on CBS or a little-known tinfoil hat aficionado, there’s a strong possibility that you think Facebook and Instagram are listening to you. It’s an extremely persistent, widely-held belief: You were talking to a friend about X, then an advertisement about X pops up hours later on your Facebook or Instagram feed. CBS This Morning co-anchor Gayle King is among the cohort who believe as much, and King grilled Instagram head Adam Mosseri about it during an interview on Tuesday. “Can you help me understand how I can be having a private conversation with someone about something I’m interested in seeing or buying, and an advertisement for […]

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The Music in Your Heart: An Instagram Growth Hack You Didn’t Know About

As a trail runner, I get songs stuck in my head all the time. I’ll be out on the trail and suddenly have my own soundtrack. Problem is, it’s typically a short, poorly memorized section of one song on loop for hours on end. I see this as proof we can’t escape music. It’s in our cars, our elevators, our stores, and we even choose to listen to it. And it changes our brains in every way imaginable. Music attaches to memory. Try listening to an album from your youth. Where does it take you? I’d imagine someplace special like a first date or a bonfire on the beach with your best friend. There’s a way to use music as an Instagram growth hack. Here’s how influencers are doing it. Deezer Makes It Easy Instagram posts are all about mood. That’s why we filter our photos. But what else sets […]

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The CIA Is Now on Instagram in an Effort to Increase Transparency

The least you could do is follow them back. April 26, 2019 2 min read This story originally appeared on Engadget The CIA launched its Instagram account on Thursday afternoon in a bid for transparency that will probably only reveal how thirsty it is for likes. Sure enough, America’s top spy agency’s debut post on Instagram is an obviously staged shot of a fake CIA employee’s desk; complete with props that would be more at home in Harriet the Spy than Zero Dark Thirty. There is a wig disguise and a paper bag labeled “Top Secret Pulp”. The caption is “I spy with my little eye…”. Staged shots? Cheesy out-of-context quotes and props? Possible haircare sponcon? To the credit of America’s clandestine services, it obviously understands what Instagram is all about. According to CNET, the post also includes a few Easter eggs for CIA nerds, such as CIA Director Gina Haspel’s original agency badge and a notebook with the […]

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What You Need to Know About Instagram’s New Ecommerce Feature, ‘Checkout’

It’s still in beta testing, but this new feature could be a nice boon for your ecommerce business. April 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Ecommerce entrepreneurs, rejoice! Instagram has opened a whole new revenue stream for your business! And in some ways this development is no surprise, because in recent years, Instagram has made multiple moves toward becoming an ecommerce-friendly platform. Consider its product tagging feature and its shoppable update for Instagram Stories. Related: 5 Ways You Can Turn Your Instagram Account Into a Revenue-Generating Machine In various ways, the platform has already made generating sales on social media easier — by leaps and bounds. Now, Instagram isn’t just helping entrepreneurs sell more products by driving traffic to their websites; it’s testing a new feature that will help it become a fully-fledged sales channel for ecommerce. Just a few days ago, Instagram announced this new feature, Checkout. Checkout […]

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Instagram Engagement Pods — Should You Use Them?

Give it a shot, but there are more effective ways to increase your following. February 13, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Ever since Instagram switched its feed from chronological to algorithm-based, content creators have been forced to find new and — ahem, creative — ways to beat the algorithm. Because Instagram now serves posts it deems relevant and engaging based on a multitude of factors, people are trying to inflate engagement on their posts in hopes of being picked up by the algorithm. Related: 4 Ways to Grow an Authentic Instagram Following in 2019 One creative way is Instagram engagement pods. What are pods? Pods are groups of Instagrammers who get together to like and comment on each other’s posts. It’s pretty important for a new post to get likes and comments as fast as it can to demonstrate its worthiness of more exposure. If you have a group […]

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Increase Your Instagram Engagement Quickly with This $39 Automation Tool

No time to manage your business’ Instagram account? No problem. January 29, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. No longer just a venue for travel #tbts and Kardashian-Jenner selfies, Instagram has proven to be a powerful marketing tool for bloggers and brands alike. With more than 1 billion active users as of June of last year, the popular picture-sharing app is basically a gold mine of opportunities for consumer engagement. And yet, research has shown that less than a third of marketers incorporate Instagram into their marketing strategies. How can this be? Well, for starters, growing and creating posts for an Instagram account requires a significant amount of time — something most business owners can’t […]

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What a Record-Breaking ‘Egg’ and Its Title of Most-Liked Instagram Post Ever Can Teach Us

Move over, Kylie. Step aside, Beyoncé. Someone else is egging you on, on social media. January 23, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Embellished with a touch of humor and a bit of a competitive edge, a photo of a gold-colored egg, posted Jan. 4, has attracted 50.5 million likes, to become the most-liked post on Instagram… ever. Related: An Egg Beats Kylie Jenner for Most Liked Instagram Photo Kylie Jenner’s birth announcement of her daughter, Stormi — employing a photo of Stormi’s fingers wrapped around Mom’s thumb, and dating back to February 2018 — had previously held this “most-liked” status (18.7 million likes to date). And, before that, it was Beyoncé‘s February 2017 pregnancy announcement (11.3 million likes to date) getting all the buzz. Flash-forward to the new winningest entry: a picture of an unremarkable egg which has garnered remarkable results. The account responsible, @world_record_egg, posted the simple photo with […]

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4 Ways to Grow an Authentic Instagram Following in 2019

Listen up because growing an authentic Instagram gathering isn’t as easy as it used to be. January 17, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Instagram offers entrepreneurs a highly intelligent algorithm — but then it offers that algorithm to a lot of people: Thanks to a host of creative brands and businesses competing for your customers, you’re probably finding it harder and harder to convince people to hit that “follow” button. Related: A Complete Guide to Instagram Marketing Thankfully, there are still ways you can creatively and authentically gain more Instagram followers. Here are four strategies to implement this year to reach new audiences, get more engagement and grow your follower count: 1. Develop a strong and consistent Instagram aesthetic. These days, your Instagram profile needs to function as your company website, business card and virtual shop window. You only have a few seconds to communicate what your brand is about […]

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An Egg Beats Kylie Jenner for Most Liked Instagram Photo

Little is known about the origin of the egg’s account, but with 2.6m followers it could now be considered an influencer. January 14, 2019 2 min read This story originally appeared on PCMag The record for the most liked photo on Instagram has been broken. It previously belonged to reality TV star Kylie Jenner. It now belongs to an egg. Over the weekend, a photograph of an egg became the most popular on the Facebook-owned image sharing site. 25 million people liked the photo, where as in comparison, only 18 million liked Jenner’s photo announcing the birth of her baby with rapper Travis Scott. The egg’s account, “world_record_egg,” gained 2.6 million followers in the process, which could theoretically mean it is a social media influencer. In response to the egg beating her record, Jenner responded on her own Instagram account with a video of her cracking an egg open. Very […]

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Instagram Accidentally Made Users’ Feeds Scroll Horizontally

Instagram gave your feed the stories treatment. December 28, 2018 3 min read This story originally appeared on Engadget If you opened up Instagram today and found that your timeline orientation was totally switched, you weren’t alone. It appears that quite a few users had a timeline that moved left to right, where posts could be tapped through as they can be in stories. When the new timeline appeared, Instagram surfaced a notice that said, “Introducing a New Way to Move Through Posts,” and told users to tap through to see their posts. However, it seems that this may have been another short test rather than a permanent change to Instagram’s feed. Related: The 10 Best Instagram Tools for 2019 Rumors about such a move circulated in October, though at the time it looked like the feature would be limited to the Explore tab. “We’re always testing ways to improve the experience on […]

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Massive Transformation in Six Months—Before/After with Walid Azami

Pat Flynn: Building a business is all about transformation. For you as a business owner: learning from your mistakes, growing over time, adapting to different situations, hopefully becoming a better person, one percent better every single day perhaps. And it’s about transformation of your audience and the customers that you have: your subscribers, your readers, your viewers, and you the listener. And hopefully you’ve been transformed over the year, through a number of the examples that people have set here as guests on the show, sharing their stories and transformations that they’ve had. Hopefully you’ve been transformed by the information in some of the solo episodes that I’ve done here on The Smart Passive Income Podcast. And since we’re closing in on 2019, and most of you hopefully have some really big, lofty goals for 2019, I’m excited to share with you today a unique episode, where it’s not an […]

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The 10 Best Instagram Tools for 2019

You can be posting coffee art Boomerangs, like your favorite influencer, shortly after reading this list. November 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In June, Instagram reached 1 billion monthly active users worldwide, as reported by Statista. The process of liking photos, sharing stories and getting new followers has turned the platform into a social staple (even my grandma is liking cat memes on IG versus Facebook these days). More importantly, Instagram has become a goldmine for marketers, influencers and brands. Here are some of the best tools available for obtaining insights, driving results and leveraging Instagram in 2019. Happy ‘Gramming. 1. Social Gone Viral Developing organic growth isn’t easy. That’s why Social Gone Viral has become one of the leading organic growth platforms on the market. Social Gone Viral uses targeted marketing algorithms to help its customers get followers, comments, likes, sponsorships and more. If you’re […]

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How 39 Major Businesses Use Instagram Stories (Infographic)

November 11, 2018 1 min read Instagram Stories have about 300 million active daily users — and one-third of the most-viewed Stories come from businesses, according to an infographic by 99Firms.com. So, if you want to keep up with the competition, it only makes sense that you might want to capitalize on Instagram stories. At the very least, you should do some research into whether they make sense for your business. Create a strategy for how you want to use them — for example, according to the infographic, 59 percent of Stories take their users to a shoppable page. However, those Stories can also be used to redirect users to a blog post, app or even another social platform. You should also think about the content you want to include in your story. Should it be product promotion, an influencer takeover, fan content? This infographic breaks down the former and it also […]

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Instagram Has Announced Its New Chief

Instagram co-founders Kevin Systrom and Mike Krieger announce their successor a week after their abrupt resignation and another tumultuous week for Facebook. October 2, 2018 3 min read This story originally appeared on PCMag A week after Instagram co-founders Kevin Systrom and Mike Krieger abruptly announced their departure from the Facebook-owned social app, Instagram has a new chief in former Head of Product Adam Mosseri. Krieger and Systrom announded the succession in a blog post, effective yesterday. Mosseri has been with Facebook since 2008, working in various design and product roles on Facebook mobile and the News Feed before migrating over to Instagram earlier this year. Mosseri had been widely rumored as the heir apparent to the job. He confirmed the news on Twitter: Humbled and excited by the new role leading Instagram, thank you @Kevin @Mikeyk for all you’ve done. https://t.co/ViVQUI5z8i — Adam Mosseri (@mosseri) October 1, 2018 It’s been a messy […]

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Instagram’s Founders Say They’re Resigning Because They Want New Challenges, But They May Also Want to Get Away From Zuckerberg

Kevin Systrom and Mike Krieger are leaving on a high note. September 25, 2018 3 min read How do you know when it’s time to make your next big move? Instagram CEO Kevin Systrom revealed yesterday in a company blog post that he and co-founder Mike Krieger would leave the photo sharing platform owned by Facebook. “We’re planning on taking some time off to explore our curiosity and creativity again,” Systrom wrote. “Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.” Systrom and Krieger are leaving on a high note. This summer, the 8-year-old company achieved a major milestone, hitting 1 billion users, up from 800 million in 2017. Facebook purchased Instagram in 2012 for $1 billion. Mark Zuckerberg released a statement via on Facebook’s Twitter account. 2/2 I wish them all the best […]

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Empowered Women Unite: 25 Must-Follow Instagram Accounts

No need to spend time seeking new inspirational Instagram accounts — we’ve done the work for you. August 29, 2018 11 min read This story originally appeared on Career Contessa No need to spend time lurking your favorite accounts to figure out where they get their inspiration — we did all of that work for you already.  Comparison really is the death of joy. Mark Twain had it right, all those years ago. At Career Contessa, we think your social media feeds shouldn’t be about comparison. They should actually be nothing short of witty, inspiring, roast-fully sarcastic, sassy, motivating and uplifting all at the same time. And to help you out, we compiled a list of our very favorite accounts — so grab your phone and get ready to “follow” along. (Haaa, get it?) It’s ok, we eye-rolled, too. Related: Fried? 9 Hyper-Motivating TED Talks from Women on the Top. Here’s our decisive list […]

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Young Customers Want Instagram Engagement. What’s Your Brand Doing to Get It?

Has your food business invented something along the lines of a Cronut or a ravioli and peanut butter and jelly sandwich? Once you do, your younger customers will promote it for you. July 3, 2018 10 min read Opinions expressed by Entrepreneur contributors are their own. The “Cronut” became a viral sensation that began in 2013 at Dominique Ansel Bakery when its staff invented a half-doughnut, half-croissant hybrid at the Spring Street outlet in New York City’s busy SoHo neighborhood. Related: The Definitive Guide to Instagram Analytics: So Much More Than Just a Pretty Picture Customers started snapping pics of the delicious “Cronut” and posting about it. The bakery group (with outlets in New York City, Los Angeles, Tokyo, and London) actually patented the name. And within days after this sweet treat’s debut, New York natives and tourists were willing to wait in lines that wrapped around the block, just to score […]

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SPI 320: How to Run a Contest to Build Your Email List and Grow Your Brand with Noah Kagan

Noah Kagan’s back today to talk about online viral contests and giveaways: a slice of the marketing pie that’s often overlooked. These are contests or giveaways in which the audience can take actions to gain more entries, which in turn spreads the word about the contest itself even more. It’s a fantastic, symbiotic strategy that I’ve used very successfully myself in growing my YouTube channel (now over 100k subscribers!). Plus, Noah’s got an amazing contest to announce today as well—enter for a chance to win all of my courses, a year of KingSumo Pro, and a year subscription to my Smart Podcast Player—a combined value over $1,500! [See below for rules and disclaimer.] Noah and his team developed a tool called KingSumo, and it’s amazing. It can help you grow your YouTube channel, podcast subscribers, and social media following simultaneously. Plus, it’s completely free, it’s web-based, and it’s super effective. […]

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