4 Influencer Marketing Secrets Entrepreneurs Need to Know

February 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Potentially earning thousands per post, influencers are cashing in on their ability to captivate large audiences and thus heavily impact the purchasing behavior of their followers. It’s clear why brands keep throwing products and money toward these social media stars — influencer marketing works. The top 50 Instagram influencers have more than 3.1 billion followers, as reported by Social Blade, and overall, 3.028 billion people, or 40 percent of the world’s population, actively use social media.  Here are a few more stats to consider: Influencer marketing has 11 times the ROI of traditional digital marketing, as reported byTapinfluence.com. Seventy percent of millennial consumers are persuaded by the recommendations of their peers in buying decisions, as reported by Collective Bias. Thirty-seven percent of customers place more value on the quality of a post then its sponsorship and 67 percent don’t have an […]

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When It Comes to Influencers, Fake Engagement Is Only Half the Problem

Instagram announced it is developing tools to battle the acquisition of fake followers and engagement on its platform, but these tools fail to reveal an important metric for advertisers. December 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve been dreaming of finding a cheap way to build a large following on Instagram, you might want to hurry. Instagram recently announced it plans on shutting down the most cost effective way to generate a large list of followers or create some artificial engagement around your social posts. Related: 7 Marketing Tips to Help Grow Your Brand on Instagram While this may be disappointing to the typical 20-year-old hoping to impress his college classmates with how popular he is on social networks, it’s big news for the influencer marketing industry, which has been plagued by fraud, with some claiming as much as 50 percent of […]

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Are Social Networks Killing the Goose That Laid the Golden Egg?

Falling organic reach is driving influencers away from social platforms. October 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Germany does not have any major social media firms, but it does have a word that describes how they’ve managed themselves as of late: verschlimmbesserung, or the act of trying to improve something only to make it worse. The “fix” started in 2016, after Facebook noticed users were posting fewer things for their friends to see. To hide the problem, Facebook adjusted its News Feed algorithm to give user-generated content a leg up on branded posts. Unsurprisingly, influencers and publishers panicked at what Facebook reassured them would be a “small but noticeable” decrease to their organic reach. In reality, Facebook’s average organic reach per post fell by nearly half that year, from 5.4 percent in 2015 to 2.8 percent by the end of 2016. Facebook’s latest […]

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25 Tips for Getting Rich With Influencer Marketing

Influencer marketing is effective and can be lucrative, but it isn’t magic. You have to learn the business. August 20, 2018 10 min read Opinions expressed by Entrepreneur contributors are their own. By the end of this year, roughly 30 percent of all internet users will use an ad blocker. Furthermore, nearly 70 percent of Generation Z, which is currently comprised of teens and young adults, take active measures to avoid ads. These numbers are particularly notable considering that marketers have relied on online advertising for decades, and that Goldman Sachs recently released a report showing that Generation Z is the single most important generation for most businesses. So if online advertising doesn’t work, what does? The answer, as you may have guessed, is influencer marketing. The marketers behind brands like Nike, Apple and Coca-Cola already know that influencer marketing is a critical strategy that must be employed if brands […]

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Cannabis Boxes Curated by Celebrities Are Big Business

Bryan Gerber, co-founder and CEO of Hemper, on how how celebs like 2 Chainz and Fetty Wap propelled them to the next level. July 5, 2018 6 min read Opinions expressed by Green Entrepreneur contributors are their own. Why did you start Hemper? What was the need in the marketplace that was not being met? I was in my last semester as an information systems major at George Washington University. I was purchasing rolling papers and other cannabis accessories from Amazon but noticed I had to re-order frequently, in part because friends were coming to me when they ran out. I started wondering if there was a way to automatically replenish my supplies. Amazon didn’t offer that option, but I discussed the idea with Ravjot (RJ) Bhasin and Henry Kochhar, who became my two co-founders. At the time RJ subscribed to BirchboxMan, which sends a curated box of grooming products […]

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Influencer Marketing Isn’t Just for Fashion, Beauty and Food Anymore.

No wonder financial brands want in: Influencer marketing experienced a 198 percent increase last year alone. June 8, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has seen substantial growth in the past year, experiencing a 198 percent increase last year alone, according to a study by Klear. But this growing social media marketing tactic isn’t limited to just consumer brands anymore. As influencer marketing matures, brands outside of fashion, beauty and food are catching up on its use. Related: The Road Ahead for Influencer Marketing: 2018 and Beyond The healthcare industry, for example, has witnessed an onset of influencers among its brands. And now even financial companies– from banks to insurance companies to personal finance apps — are recogining the benefit influencer marketing can pose for their brand awareness. Indeed, financial brands have a number of unique opportunities and considerations when it comes to […]

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What Startup Entrepreneurs Need to Know About the Influencer Marketing Landscape

It could be the key to taking your business from humble startup to household name. April 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Last year, according to a study by Marketing Hub, the term “influencer marketing” showed a 325 percent increase in searches per month, and more than 200 new platforms and influencer marketing-focused agencies joined the market. In the first quarter of 2017, influencer marketing was responsible for 28 percent of online customer-acquisition, and 67 percent of businesses said they planned to increase their influencer marketing budget over the next 12 months. Every niche you can think of has influencers that direct those who follow them, which is likely part of the reason why startups with aggressive marketing campaigns are going from ground floor to nationally recognized seemingly overnight. But as straightforward as influencer marketing may appear, it can be a complex landscape […]

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