How Blue Shield of California Is Trying to Change Healthcare

Jessica Abo sits down with Chief Innovation Officer at Blue Shield of California to discuss how your company can make a positive social impact. November 1, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Jeff Semenchuk, Chief Innovation Officer of Blue Shield of California, believes our healthcare system is broken. “By 2023, we see a new healthcare system,” says Semenchuk. “We’re calling it at Blue Shield the healthcare model of the future. It works as an integrated ecosystem of a lot of different partners and players that currently work in silos. That could be hospital systems, that could be providers of health records, that could be doctors, that could be insurance plans. So, what we need to do is come together around the member, around the patient and actually equip the patient and the member to be in charge of their health and wellbeing,” he says. Semenchuk sat down […]

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Why Your Next Startup Should Focus on Healthcare

Breakdowns exist in the healthcare system, specifically in the efficiency and accuracy of patient care. But that provides enterprising entrepreneurs with opportunities to fill those gaps through tech. February 16, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The healthcare job market is experiencing a boom. According to the Bureau of Labor Statistics, healthcare employment numbers jumped by 42,000 in January, with the industry having added a whopping 368,000 jobs over the previous year. A strong economic foundation has helped this boost, but so has availability of game-changing technology. New innovations opened up new opportunities, which in turn created more jobs. However, as the healthcare industry continues to grow, so will its expenses, which could become unsustainable if left unaddressed. This might be worrisome to healthcare workers (especially newer ones). But for entrepreneurs looking for a healthcare entry point via technological innovation, now may be the perfect time to take […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

Read more