How to Create Content that Appeals to Gen Z

In addition to guest posting on the UpCity blog, SEO Smooth is featured as one of the Top Digital Marketing Agencies in Boynton Beach. Check out their profile here. Here are some surprising statistics: by 2020, Generation Z will account for 40 percent of all consumers with a direct buying power between 29 and 143 billion. So how can they be reached? Their attention spans are shorter, and they’re extremely tech savvy, using an average of five screens (compared to three for Millennials). Gimmicks and display ads of the past no longer work. The key to reaching this generation if they are (or will be) your target audience, is to create content that’s direct, easy-to-digest, and collaborative. Gen Zers want to be brand ambassadors, but they don’t want to be treated like consumers. They crave community and expect engaging mobile experiences. Generation Z Versus Millennials To market to Gen Z, you must understand what makes […]

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Top 5 Questions B2B Marketers Need to Ask When Hiring an SEO Company

B2B marketing is often highly complex, with long buyer cycles and high-risk decision making. B2B marketers need to be highly tactical in order to meet business goals. Successful B2B marketing requires a deep understanding of the business’ products and/or services, target audience, and their customers’ journey. To keep and exceed pace with competitors, B2B marketers often need to partner with a qualified SEO company. This means the SEO company not only has a deep understanding of search marketing, but also demonstrates alignment with your business. In order for you to execute on complex marketing campaigns, you need to be confident in your SEO company’s ability to understand your business’ trajectory. What are the key credentials you should look for to determine that this SEO company is a “best fit” for your business? What questions should you ask to help you determine if they have the industry experience, talent, and technology […]

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Retargeting: Saving Abandoned Carts Across the Globe

Retargeting is the practice of tracking a specific action taken on a site and using curated content to advertise to the people who didn’t complete the desired transaction. When done correctly, these ads will bring consumers back to the website and their abandoned cart. When you utilize retargeting, you are targeting people who are already interested in your product. They know who you are, what you do and what you can offer them. They are just a click away from completing the sale. Bring them back to your site and complete the conversion by retargeting them with ads made just for them. This means you’ll have a much better ROI in comparison to traditional advertising avenues. 1 in 5 marketers has a dedicated budget for retargeting. Here’s why you should join them. Only about 2% of first-time site visitors will convert. That means the vast majority of people who visit […]

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How Wineries and Distilleries Can Benefit from an SEO Overhaul

In addition to guest posting on the UpCity blog, J2O Designs is featured as one of the Top SEO Agencies in San Antonio. Check out their profile here. Often remote destinations that rely on the quality of their product and word of mouth, wineries and distilleries are not immune to the modern axiom that businesses must have a website and social media presence in order to survive in any highly competitive market segment. Recent advances in search engine technologies and standards, however, mean that websites can’t just be information portals – they must be optimized and designed with care. If increasingly digital-reliant customers can’t easily find your website in targeted searches, chances are they aren’t interacting with your brand. Therefore, it’s vital that websites are built with a strong Search Engine Optimization strategy in mind, one that is dynamic and adaptable to your business. The Aspects of Your Business Impacted by SEO A properly leveraged […]

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Why Strategy Is Key for Generating Backlinks with Quality Content

In addition to guest posting on the UpCity blog, GoingClear Interactive is featured as one of the Top Digital Marketing Agencies in Boston. Check out their profile here. While link building will instantly ramp up your brand’s visibility and drive traffic, they’re a notoriously difficult component of SEO and digital marketing in general. Stop and think about the vast amount of content on the internet. It’s practically endless, or at least an amount that’s beyond the average person’s comprehension. The pool of competition alone can make link building a challenge, but we all know that all content isn’t created equal. Among all the great content marketing, there’s also plenty that misses the mark on every level. Thankfully, this is a good thing if you’re one of the people committed to quality content. But, great content alone often isn’t enough to earn valuable backlinks. If this leaves you scratching your head, stop and consider that about 75% of […]

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How To Make The Holidays Happy With Seasonal Promotions That Work

In addition to guest posting on the UpCity blog, Boostability is featured as one of the Top Web Designers in Salt Lake City. Check out their profile here. The ho-ho-holidays are here again! It’s time to ring in the cheer with a new wave of seasonal marketing campaigns. The major problem, of course, is that everyone else is rolling out their campaigns at the same time. Competition is fierce, so you need to find a way to make your brand stand out. A Changing Market Presents New Holiday Challenges Making things more complicated than ever, the market is changing (again). Digital commerce grew by a whopping 34% last year, with mobile traffic being the most important. “Black Friday” has largely been replaced by “Black November,” with shoppers now spreading out their spending over the month — although the week ending with Cyber Monday accounted for 35% of the revenue brands saw for the entire 2017 season. […]

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Why Your Q4 Marketing Calendar NEEDS a Holiday Video

In addition to guest posting on the UpCity blog, Lemonlight is featured as one of the Top Video Production Companies in the United States. Check out their profile here. Thanksgiving is just around the corner and Christmas will be soon be here, and then you’ll be ringing in the New Year in the blink of an eye. It really is a special time of year, one that not only brings goodwill and cheer, but an increase in sales and holiday promotions. Don’t be left in the dust! If you’ve got a holiday marketing calendar ready to go, that calendar NEEDS to incorporate video. Companies clamor every year to produce feel-good, emotional, and touching video content that will reach their customers before and during the holidays. If you want to keep up, especially as a small or medium business competing with the big players, you need to take advantage of the benefits offered by video. And […]

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How to Create Customer Personas with Data

In addition to guest posting on the UpCity blog, Clique Studios is featured as one of the Top Digital Marketing Agencies in Denver. Check out their profile here. According to one definition from Sprout Social, customer personas are fictional representations of who your ideal customer is. According to another definition from Smashing Magazine, “A persona is a way to model, summarize and communicate research about people who have been observed or researched in some way.” Simply put, personas list specific customer pain points, demographics, and hopes of dreams of a certain segment of your audience to help everyone at your company understand who your target customers are. A better understanding of customers can help identify specific needs. As a result, personas can help focus your messaging and the development of a product or service. Creating Customer Personas with Data Creating personas is a strategic way to put the customer as the core focus of everyone in the company. […]

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Why Integrated Marketing Is Key to Your Success in 2019 and Beyond

In addition to guest posting on the UpCity blog, Chicago Digital is featured as one of the Top Digital Marketing Agencies in Chicago. Check out their profile here. Take just a minute to sit back and think of the evolution that the digital world has gone through in recent years. Relatively speaking, it hasn’t been that long since people who had computers in their home were the minority. Today, the overwhelming majority of people have access to the internet and most of us carry around a device in our pocket that will immediately connect us. The growth in digital technology has allowed us to reach a point of greater connectivity – something that has been essential from a marketing perspective. However, as the digital universe has grown, so have the marketing challenges for today’s businesses. There are so many platforms and ways of reaching out to consumers that both digital and offline marketing have become extremely complex. […]

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15 Conversion Optimization Tips for Beginners

In addition to guest posting on the UpCity blog, Thrive is featured as one of the Top Digital Marketing Agencies in the United States. Check out their profile here. Websites that function properly and are designed to convert visitors into customers are in high demand. In order to understand why your visitors may not be converting as often as you’d like, it might be time to perform a conversion optimization audit. Here are 15 simple conversion optimization tips for you to try out to improve the chances that a user will sign up for your email newsletter or purchase a product from your website. 1. Start With Finding Things to Improve Begin by taking a look at your website’s analytics and reviewing trends month-over-month, year-over-year and even over the course of the last few years, keeping in mind other factors that may have influenced your traffic and engagement to improve or decline. You may notice seasonality trends […]

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How to Choose the Best CRM for Your Business

In addition to guest posting on the UpCity blog, Cloudsquare is featured as one of the Top Salesforce Consultants in New York. Check out their profile here. Are you thinking about investing in a CRM tool for your company? Most businesses today, even small ones, are choosing to make the move over to cloud-based customer relationship management software (CRM) as an integral part of their day to day business operations. According to superoffice.com, 91% of businesses with over eleven employees are using CRM and 74% of those surveyed say that CRM has improved their access to customer data. Once you’ve made the decision to make this investment, it is important to choose the CRM that’s right for your company. The amount of different CRM options may be a bit overwhelming, so there are a few factors you should keep in mind while you shop around. Know the Pain Points Your Company Needs to Solve Understanding your […]

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5 Ways to Create High Impact Video

In addition to guest posting on the UpCity blog, Local Eyes Video Production is featured as one of the Top Video Production Companies in Denver. Check out their profile here. The digital era brought several changes to the landscape of business. Among those changes was video marketing. Although it isn’t a new concept, it was never as popular as it is today. It has become a fundamental strategy for online campaigns, and with good reason. For consumers, videos provide quick and engaging ways to absorb valuable information. That, of course, is great news for marketers. The rise of video gives businesses, both big and small, an inexpensive yet highly effective tool for marketing. Here are a few numbers that demonstrate the importance of video content: 95% of consumers watch explainer videos to learn more about a product or service 72% of them would rather watch a video than read an article on a product or service 81% […]

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6 Reasons to Build Your Own Marketing Tools

In addition to guest posting on the UpCity blog, Devetry is featured as one of the Top Software Developers in Denver. Check out their profile here. As digital marketers, we rely on a whole bunch of tools to do our jobs. Email platforms, which may or may not be the same as our marketing automation platforms. Website content management systems. Analytics and reporting tools. Social media management SaaS products. SEO plugins and tracking software. Landing page builders. A/B and multivariate testing tools. The list goes on. Companies that build these tools make money hand over fist because digital marketers often feel like they need them. We can’t send emails without ESPs. We need website tracking and reporting tools. We wouldn’t even know where to begin with following our keyword rankings without Moz – Google a hundred keyword terms a day and see where our website is listed? Nobody I know has time for that. The thing […]

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Why the Cleantech Industry Needs Marketing Automation

Marketing in a disruptive industry requires a disruptive mindset and savvy brands in the cleantech space are doing just that by taking advantage of marketing automation solutions. For the unfamiliar, clean technology, or cleantech, is an umbrella term that is used to define companies that are influencing positive change through clean energy, smart mobility, sustainable agriculture, waste technology and other environmentally protective business practices. The goals of cleantech companies are to provide exceptional products and services while reducing the ecological impact and promoting respect and the responsible use of natural resources. While clean technology is good for the environment, it also brings tremendous benefits to those who are willing to invest in it. Cleantech solutions provide the opportunity for sustainable development and have the potential to be extremely profitable. The biggest challenge for the clean technology industry lies in convincing stakeholders of its economic viability. Challenges in Cleantech Marketing The […]

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The Value of High Quality Links vs Niche Links

In addition to guest posting on the UpCity blog, 1 Source Media Group is featured as one of the Top Digital Marketing Agencies in Las Vegas . Check out their profile here. A strong link building campaign can make a significant impact as a ranking factor. In fact, quality links are typically listed as one of the top ranking factors and an influential asset for the online marketing strategy of any business. A link provides a valuable affirmation of the quality of your site providing evidence for search engines that your site and content are trustworthy. Linking from one site to another is important, however to make it worthwhile and beneficial there must be purpose and intention behind the link. Simply filling content with link after link will not produce the results you are after.  In order for links to fulfill their intended purpose, they must provide something of value. True value in link building comes from […]

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Top Lead Generation Tips for Growth Minded Insurance Agencies

In addition to guest posting on the UpCity blog, Musselwhite Marketing is featured as one of the Top Digital Marketing Agencies in Temecula. Check out their profile here. Lead generation is essential to insurance based businesses. Without it, you’re left with no avenue for creating and nurturing the relationships that are so valuable to your agency. The problem is that lead generation isn’t always an easy task. In fact, sometimes it’s the most complicated aspect of running a successful agency. It’s ok to admit this, after all you’re in insurance instead of marketing because you think insurance is exciting and it’s what you do best. Still, the need for some solid lead generation skills is very real. To help ease you through the pain and struggles of lead generation and bring you to the point that attracting quality leads seems almost effortless, we’re here to offer a little advice. Here’s a few key tips for successful in […]

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How to Drive 4x ROI Through Chat-Based Social Media Contests

You’ve heard it before, but let’s say it again: If you’re trying to build and convert an e-commerce audience—conversational marketing is a cost-effective approach you can’t ignore. There’s a chance you’ve even seen other brands in your category driving customers to chat bots and Facebook Messenger. There are hundreds of different ways you can get started using messenger for your marketing. Bots can be used in areas like lead nurturing, retargeting, and order updates. But to test how your audience responds to the tactic, and get a good feel for how they work for customer acquisition efforts, try starting out with a social media contest. From platform setup to specific copy and offer ideas to use, let’s walk through the process of setting up a contest that converts participants into customers (without a big budget). And convert they do. A recent e-commerce campaign of ours drove 350+ email sign-ups and […]

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An Evaluation of the Hemingway Editor

In addition to guest posting on the UpCity blog, Visualwebz is featured as one of the Top Web Designers in Seattle . Check out their profile here. There is a plethora of tools for content writers. Among them are applications which help one eliminate distractions and help the user focus on the task at hand. We’ve got to admit that were not all great writers, and especially when it comes to structure and grammar. Sometimes we could write for the wrong crowd by just using a somewhat academia approach or even write for an academic approach but use the incorrect format. This now comes to the next part, how could tools help us, and which tools seem to stand out from the crowd? After all, any online service you use will assist your writing skills to some level or another. The best part of such online services is that they offer corrections to grammar and spelling but […]

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How Video Can Be Used in B2B Sales

In addition to guest posting on the UpCity blog, MultiVision Digital is featured as one of the Top Video Production Companies in New York. Check out their profile here. It’s 2018, so by now the vast majority of people in the digital sphere are aware of how effective online video is for advertising and marketing through social media and other outlets.  However, many continue to overlook the value of video content when it comes to the B2B sales process. Or perhaps, they realize the value, but are not sure how to get started and build a long-term business video marketing strategy that is integrated into their traditional relationship building B2B sales efforts. When buyers go looking for a solution, you need to both give a good first impression along with their desire to get information quickly. Years ago, websites were the piece of marketing material that buyers used as their first impression.  Today, and for the future, […]

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The Next Big Thing in AI for Online Marketing

In addition to guest posting on the UpCity blog, GVATE is featured as one of the Top SEO Companies in New York. Check out their profile here. Artificial Intelligence, better known as AI and Machine Learning is a growing trend across several sectors, including business online marketing. For those who don’t know, AI and Machine Learning work together to train the computers to crunch datasets by providing requested information and produce data analysis according to their findings pattern. Recently, its utilization has extended to online marketing, where some marketers have already caught on to this growing trend by using AI to help them automate their marketing decisions. For instance, to pull out data quickly from various sources and crunch it into a coherent and insightful analysis to be used for decision-making. As a result, marketers are able to save time allowing them to refocus their efforts to address any other challenges that come their way. Some marketers are […]

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