Tips for Working with a Video Production Company for Your Next Event

In addition to guest posting on the UpCity blog, Transcendent Enterprise is featured as one of the Top Video Production Companies in New York. Check out their profile here. As an event planner, what do you do when your client needs filmmaking services? For the client, video services can add extra value, but, as with all things, good fortune favors the prepared. As the owner of Transcendent Enterprise, a popular video production company in New York City, I’ve worked with plenty of event planners whose experience ranged from none to pro. So, whether your client needs video services for a conference, summit, event, workshop or the like, and whether it’s their first time hiring a video service company of 500th, here’s a few key things you should know and expect in order to guarantee a successful experience. Before you hire a production company, find out exactly what the client needs. It sounds simple, but there might […]

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Google Responsive Search Ads: What Are They?

In addition to guest posting on the UpCity blog, JM Web Designs is featured as one of the Top PPC Agencies in Omaha  Check out their profile here. In July at Google’s annual Marketing Live event they announced several new Google Ads features and tools, among those were Responsive Search Ads (RSAs). This new ad type is the largest change in the search ad format since Google released the Expanded Text Ad. Responsive Search Ads are currently in beta for many users across the Google Ads platform, but it is expected Google will continue to roll out Responsive Search Ads to all advertisers. What Are They? Unlike traditional search ads, in which you create one static ad where the ad copy remains the same each time it is served to a user, Responsive Search Ads serve varying combinations of headlines and descriptions in any order. You can to write up to 15 different headlines and […]

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How to Keep Your Own Marketing Operations on the Front Burner

In addition to guest posting on the UpCity blog, Spring Insight Marketing is featured as one of the Top Marketing Consultants in Washington, D.C.. Check out their profile here. Can you remember the last time you dedicated time to your marketing needs? Real, meaningful time – not ten stolen minutes after a team meeting or five minutes to generate a half-complete task list. If it’s been a while, you’re not alone. Putting your marketing needs last is a common – albeit costly – mistake. Busy seasons make it easy to give yourself permission to kick your marketing tasks down the road, but those seasons are precisely when you need to focus on your own marketing operations. You’re probably busy because you’re finishing up existing projects, and you need a busy pipeline to make sure you have business once you’re done. So, how can you avoid putting yourself on the back-burner going forward? Simple: treat yourself […]

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11 Tips for Choosing the Best Web Design Layout for Your Law Firm

In addition to guest posting on the UpCity blog, MAXBURST is featured as one of the Top Web Designers in New York Check out their profile here. You’ve done your homework on websites the same way you do your homework for a legal case. You’ve done your reading, read widely, and learned the essentials of search engine optimization and online marketing. You know that your site could be a year-round marketing powerhouse. You just don’t know how to get it there. What you may not realize is that web design layout plays a huge role in how your site performs. But it’s hard to know how to make your layout work for your firm or even where to start. That’s where we come in. Keep reading for 11 tips to choose the best web layout for your firm’s site, and how to create a layout that works for your customers and your Google ranking. 1. Think Simple […]

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Authenticity: The New Frontier of Content Marketing

In addition to guest posting on the UpCity blog, the Lorem Ipsum Co. is featured as one of the Top Content Marketing Agencies in Lake Forest. Check out their profile here. What is authenticity? With the quality of being genuine or uniquely engaging, content marketing that is authentic speaks to a deeper emotional level and goes beyond selling. Authentic content is arguably the best way to market to the next generation, which has grown weary of traditional marketing methods. You would expect to see nothing but authentic content on the web. The reality, however, is that spinning software and subpar content writers are flooding the web with rephrased, rehashed ideas and information. It is increasingly difficult to find original, insightful content from thought leaders in respective industries. That is why it is important to recognize the value of authenticity. About Authenticity and Content Marketing An interesting insight into authenticity comes from the Harvard Business Review. […]

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Positioning Your Business For 2019 With a Company Tagline

In addition to guest posting on the UpCity blog, Brand Mentoring is featured as one of the Top Content Marketing Agencies in Denver. Check out their profile here. Thinking about a new tagline for your business? Your tagline, sometimes referred to as a slogan, can communicate a lot about your brand.  But if you want a great tagline, think of it as a telegraph— short and says something important. Crafting that perfect tagline can help you: Separate and elevate your brand, Clarify the industry or business category you operate within, Make your business more memorable, Add brand personality to your company name, Enhance your credibility and Reinforce any desired brand perceptions among potential customers. 5 Tagline Types When exploring your next tagline, consider these five basic tagline types used in small business: benefit, descriptive, superlative, provocative and action. Benefit Taglines: What’s in it for me? Benefit taglines are the workhorse of all taglines. […]

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The Important Aspects of a Small Business Website

In addition to guest posting on the UpCity blog, Outreach Local Marketing is featured as one of the Top Digital Marketing Agencies in Glendale. Check out their profile here. One of the biggest mistakes small business owners make is having a set-it-and-forget-it attitude about their website. The websites of today are living, breathing entities that require nurturing, almost on a daily basis. Whether you have an existing website or are about to embark on launching your first site, there are some important aspects every business website requires. The Story Story time is the new purpose of today’s websites. Consumers are no longer interested in the brochure style websites that are strictly business. Example of an outdated brochure style site. Instead, they want to learn about who you are and what you can do for them. Interactive websites that tell your story will help to guide consumers into a world of self-directed discovery. They will experience your website in a manner that is pleasing […]

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How Long Should Your Next Video Be?

In addition to guest posting on the UpCity blog, Signature Video Group is featured as one of the Top Video Production Agencies in Canada. Check out their profile here. No matter what you or your business does, chances are you use video. According to a 2018 VidYard survey, the average number of videos published by businesses each month was thirty-three. That’s a whole lot of content.  Whether you create your own video content or have worked with a video production company, you’ve probably had a discussion about how long these videos should be. There is an old adage in industries like advertising and corporate communications that shorter is better, and while that rings true for some content (particularly traditional hard-sell advertising), there are a growing number of reasons people are turning to longer form content. While there is no magic number for length, there are three factors to consider:   What are they watching Where […]

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How to Get More Customers Using Google My Business

In addition to guest posting on the UpCity blog, Maguire Marketing Group is featured as one of the Top Creative Agencies in Toronto. Check out their profile here. There’s no denying that everybody uses Google. Whether you’re buying a car, looking for advice, or trying to improve your business… you’re probably “Googling” it. Google has become the go-to source for research in our lifetime. If your business isn’t set up on Google, you miss a huge opportunity to be found by the right people, at the right time, in search of the exact products or services you offer. Furthermore, Google is constantly changing, and although it is a very user-friendly platform, it is your business that must adapt to get noticed by its users. Why is using Google My Business important for your business? Reason #1: Be where your audience is! The reality is that “Googling information” is just part of society’s behavior […]

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The Best WordPress Plugins for Marketing and SEO

In addition to guest posting on the UpCity blog, Tribal Core is featured as one of the Top Advertising Agencies in Santa Barbara. Check out their profile here. Don’t spend a penny on ads.   Don’t even think about running an e-commerce store.  Don’t you dare run an influencer marketing campaign… unless!  Unless your WordPress site is tuned up for marketing and Search Engine Optimization (SEO).  If it is not, you may be at risk of overspending and inefficiently allocating your resources.  A handful of useful plugins can give you clarity and help ensure your content finds a receptive audience.   A plugin is a way to extend the base functionality of WordPress.  A plugin author usually creates a plugin because there’s something that WordPress doesn’t do off the shelf.  The beauty of WordPress as open source software is that it allows for this sort of creativity and extensibility.  Most plugins have a free version with […]

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Use These Top Online Marketplaces to Sell Your Products

In addition to guest posting on the UpCity blog, Gapstow Design is featured as one of the Top E-Commerce Marketing Agencies in the United States. Check out their profile here. With over 4 billion active users on the internet, it’s easy to see why experts say e-commerce is a big deal and should be part of any company’s sales strategy.  Once you make the decision to move forward with the decision to sell online, you’ll notice that there are a lot of different online marketplaces that you can list your products on.   Then comes the hard part. My suggestion as an e-commerce consultant is always to focus on a couple of online marketplaces that will be most beneficial to your brand and reach the people within your targeted demographic.  How do you know which is best? We’ve created a list of some of the most popular choices, and provided a little bit of information […]

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The Top 8 Essential WordPress Plugins for Start-ups

In addition to guest posting on the UpCity blog, Blue Flamingo Solutions is featured as one of the Top Digital Marketing Agencies in Toronto. Check out their profile here. WordPress is the most flexible and widely used content management solution on the planet. However, ‘out of the box’, functionality is relatively limited – plugins are needed to really make your WordPress website sing! With thousands of plugins out there it can be an uphill task to find the best plugins to meet a particular requirement. Are you a start-up looking for the best possible website development options to enhance your brand potential? Take your cue from our years of experience developing WordPress websites as we reveal what we believe to be the essential plugins you should consider for your site. If you are building a website to promote your start-up business, we’re assuming you would like your visitors and potential customers to get in contact […]

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How to Pitch a Link Building Campaign to Your Client

In addition to guest posting on the UpCity blog, Heroic Search is featured as one of the Top SEO Companies in Dallas. Check out their profile here. Selling a service can be really tough. There’s no tangible “thing” that someone is paying for, so it needs to be justified as a purchase in some other equally – equitable way. That’s where the strength of your sales process as an agency needs to shine though. Luckily, there are many ways to make this process stronger and justifying link building easier. Justifying Link Building by Predictive Revenue If your client/boss/C-suite is a numbers person, then this is going to be your strongest case. I always tell our prospective clients that come to us for our link building services that ROI can sometimes only be an assumption based on an assumption, based on another assumption. Sometimes (and this especially true of service-based companies) not everything is exactly quantifiable, […]

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What You Need to Know About Schema

In addition to guest posting on the UpCity blog, Brew City Marketing is featured as one of the Top Digital Marketing Agencies in Milwaukee. Check out their profile here. Schema, or structured data, is a big topic, but we aren’t going to get into the technical nitty-gritty. If you’re interested in that, we recommend checking out schema.org or this guide on schema from BrightLocal. An easy way to understand schema is by thinking of it like sticky notes on your website. These notes tell Google what something is, where it belongs, and how it relates on your website. How Schema Works on Your Website You put some important piece of information on your website, like the city your business is located in. Let’s say your company is in Elm Grove. You’ll want to give Google every chance to pick up on that, so they can refer customers in the area. With all the code and […]

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How to Use Social Media for Your Small Business

In addition to guest posting on the UpCity blog, Something About Marketing is featured as one of the Top Digital Marketing Agencies in Los Angeles . Check out their profile here. Are you an ambitious small business owner looking for a simple, fool-proof and effective strategy to build your social media presence? Whether you’re contemplating social media marketing or you’ve already attempted it only to register underwhelming results, this guide is for you! By now you already know that social media marketing is no longer an optional investment for small businesses (i.e. If you want to keep up with the competition and rapidly changing consumer landscape). According to a study by Statista, there are over 2.5 billion social media users, and this number continues to grow by the second. This statistic has attracted the interest of business whereby approximately 50% of the small business owner in the United States utilize social networking sites as their primary […]

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9 Communication Tools to Streamline your Law Practice in 2019

In addition to guest posting on the UpCity blog, Spanish Marketing is featured as one of the Top Web Designers in San Diego. Check out their profile here. Emerging communication technologies are changing business operations everywhere. They are opening up new doors for the legal industry. With the new technological advances, lawyers can communicate and collaborate faster and create better experiences for their clients. Law firms are able to use these communication tools to maintain lean operations and run more cost-effective businesses. So more and more law firms are embracing these modern tools to improve their communication channels. Here are some of the benefits of using new technology: Streamlined Lawyer/Client Communication A big part of a lawyer’s day is spent talking to clients. Before new technologies like email, texting, and video conferencing, lawyers heavily depended on phones for long-distance communication. For more personal consultations, lawyers had to travel to their clients. But today’s new tools […]

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How to Tie Dollars to SEO

In addition to guest posting on the UpCity blog, The Missing Link is featured as one of the Top SEO Companies in Boston. Check out their profile here. Have you ever noticed when it comes to digital marketing more attention seems to focus on paid channels such as paid search and social than SEO?  Digital marketing agencies see this all the time and in-house SEO teams are used to this as well. So why does such a high performing an important channel seem like less of a priority to those in charge of the marketing budget? The answer is pretty simple. Paid channel performance is very easy to digest.  You spend X and you get Y. In addition to being easy to digest you also see the results much quicker than that of SEO. So how can we make SEO more of a focal point for our clients, bosses or whoever maybe making the decisions? […]

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How an App Can Bridge the Digital & Physical Experiences of Your Brand

In addition to guest posting on the UpCity blog, Touchtap is featured as one of the Top Mobile App Developers in Fort Worth. Check out their profile here. Brands are increasingly straddling the online and offline worlds. But too often there is a disconnect between a brand’s physical presence and its digital one. This can create a missed opportunity. Brands may fail to offer a consistent experience, may fail to meet the user at the right point in the sales funnel, or may create an unnecessarily complex or redundant experience. Users expect seamless, intuitive brand experiences across all touch points, and failure to deliver creates friction. Mobile apps are one way that brands can help bridge the physical and digital divide. Where Brand Disconnects Occur Today’s consumers constantly move between the physical and the digital. They research purchases they plan to make in person online, and use apps to mediate physical experiences such as travel, appointments […]

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How Retailers Can Use Google My Business for SEO Success

In addition to guest posting on the UpCity blog, JM Web Designs is featured as one of the Top SEO Companies in Omaha. Check out their profile here. In 2009, Google began serving local results in general search queries. Now in 2019, local results have risen to the top in visibility and importance for local businesses. With algorithm changes emphasizing the most relevant results from Google’s services rather than from independent web pages, an optimized Google My Business (GMB) page is an important tactic within a local retailer’s SEO strategy. The most prominent local results are served in the Google local pack, pulled from Google My Business pages. Appearing in the local pack has benefits for all local businesses, but the local retail business has a lot to gain from optimizing a GMB page for local pack exposure. It’s a shot at achieving prominent visibility in a search for a relevant keyword for no money. Google […]

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Local SEO for Lawyers: 6 Tactics to Get Your GMB Profile on Google’s First Page

In addition to guest posting on the UpCity blog, Rankings.io is featured as one of the Top Attorney Local SEO Agencies in the United States. Check out their profile here. Local SEO for lawyers is crucial if you want to increase traffic to your site and build your client list– even if you get plenty coming in from referrals. Your GMB (Google My Business) listing has a chance to show up in the featured section at the very top of the SERPs (Search Engine Results Pages), providing a link to your site along with essential business information, a rating out of five stars, and a slew of reviews. Since potential clients are looking for attorneys who are local to them and have indications of both quality and trustworthiness, all of these factors can contribute to a quickly growing clientele of the exact sort of people you want to be working with. If your law firm isn’t […]

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