7 Things to Look for in an SEO Audit

In addition to guest posting on the UpCity blog, JSL Marketing & Web Design is featured as one of the Top SEO Companies in the United States. Check out their profile here. Before you can even begin to create a successful SEO strategy for your small business, you need to know exactly where your website currently stands, how it is performing, and what the traffic and health look like. This is where a comprehensive SEO audit can come in handy, but what should you expect from your SEO audit? And what does it all mean? Heck, what even is an SEO audit? As the SEO specialists we’ve grown to be, we know that you cannot move forward until you have a plan, and you cannot create a successful plan without the data…but getting that data from a reliable source (and a source that is willing to walk alongside you) is sometimes a high hurdle. Instead […]

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5 Reasons You Should Work with Music Influencers

In addition to guest posting on the UpCity blog, Storyboard Films is featured as one of the Top Branding Agencies in Nashville. Check out their profile here. For many of our branding clients, we recommend working with an influencer in the music industry. When asked why music influencer marketing is important to their brand, our immediate response is that it’s important to align your brand with someone your consumers can trust. Celebrities, especially music artists, connect with their fans and create meaningful bonds. Through that connection, consumers follow along on their journey and learn their likes, dislikes, passions, and the products they use. Here are the top 5 reasons to consider working with a music artist to bring trust and propel the voice of your brand: Take Advantage of Psychology If you have ever been to a concert, there are transcendent moments when it can honestly feel like that artist is singing directly to you. […]

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5 Questions to Ask Before Starting a Video Production

In addition to guest posting on the UpCity blog, Storyboard Films is featured as one of the Top Video Production Companies in Minneapolis. Check out their profile here. With video everywhere on the internet, businesses and nonprofits are feeling pressured to produce video content. Before jumping headlong into video production, it’s important to circle the wagons and get clear on what you’re actually trying to do. Here are 5 foundational questions that will help you get clarity on your next video project. Purpose 1. Why are you making the video? This seems like a fairly obvious question but you would be surprised by how many people struggle with this one. You would also be surprised by how different members of the same team answer the question completely differently. Whether it’s building brand awareness, promoting a program, recruiting top talent, raising money, etc. – videos tend to work best when they have a singular purpose and […]

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4 Website Factors that Make Link Building Prospects Valuable

In addition to guest posting on the UpCity blog, Heroic Search is featured as one of the Top Content Marketing Agencies in New York. Check out their profile here. When it comes to choosing valuable backlink opportunities, there are a lot of factors to weigh. Many people incorrectly look at vanity metrics like domain authority, domain rating, or even PageRank (gasp!). As it happens, none of these metrics really mean much when it comes to gauging how valuable a website will actually be when it points a link your way. Google is all about relevance and up-to-date information; some of the most valuable metrics when it comes to strong backlinks are: Topical Relevance Content Publishing Frequency Traffic Domain Age Prioritizing these factors in your link building strategy will allow you to generate the most impact and minimize the amount of time spent wasted on useless links. Topical Relevance In a world of cheap and easy content, […]

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How To Use Personalized Email Campaigns to Drive Sales

In addition to guest posting on the UpCity blog, Maguire Marketing Group is featured as one of the Top Digital Marketing Agencies in Toronto. Check out their profile here. Although there are many ways to generate sales leads and many new channels like social media and AI driven technology, good old-fashioned email still accounts for a large portion of e-commerce sales. Personalized email campaigns powered by automation maximize each point of engagement to drive conversion rates and repeat sales with customers. Email is one of the most effective types of marketing, but if you sometimes struggle to meaningfully connect with your audience, then you aren’t alone. Whether you are creating a complex drip campaign, or a simple e-newsletter, your main goal is to engage your customers and lead to conversions. In this how-to post we will show how to structure email campaigns for maximum possible conversions, enabling your team to get the best […]

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Why Your Website (Might) Suck and How to Fix It

In addition to guest posting on the UpCity blog, Weight Creative Communications Agency is featured as one of the Top Web Designers in Vancouver. Check out their profile here. Put simply, there’s a distinct possibility that your website might suck. Perhaps you’re painfully aware of the many sins your website is guilty of committing or maybe you’re blissfully oblivious. Either way, let’s take a step back and hold a magnifying glass up to each facet of your web presence. When our team objectively critiques websites, we assess them based on ten very important rules that we believe must not be broken. So, get comfortable, pour yourself a cup of coffee (or a nice ‘adult beverage’, we’re not judging!) and begin to embark on the journey to abolishing all your website woes! 1. Always be responsive Your website needs to be 100% responsive. This means it displays appropriately on all devices and screen sizes with a layout […]

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Choosing an E-Commerce Platform: Shopify Vs WIX Vs WooCommerce

Starting an e-commerce business can be a daunting task. You need a product, a target audience, a business strategy, and, of course, a website! When it comes to choosing the right content management system for your e-commerce shop, there are a number of options. Which platform you choose will affect your options later down the line, so making the right choice is essential. We’ve compared the top 3 e-commerce platforms to help you get a better understanding of which one is best for you. WIX, Shopify, and WooCommerce Wix, Shopify & WooCommerce are three of the most powerful and popular e-commerce platforms. They provide ample functionality to take your brick and mortar store online or simply create an online store with no physical presence. Here are some key factors that every store owner should study before choosing their online business platform: Set up Accessibility Theme Diversity Mobile Responsiveness SEO friendly […]

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5 Website Updates to Boost Conversions

In addition to guest posting on the UpCity blog, TinyFrog Technologies is featured as one of the Top Web Designers in San Diego. Check out their profile here. With design trends and marketing tactics changing so rapidly, the days of leaving your website untouched between redesigns are over. If your website conversions are dwindling or your marketing campaign results are stagnant, it may be time to (re)evaluate your website. A continuous improvement approach can help you extend the life of your site and reap the benefits of new web features. Continuous Improvement Unlike a traditional model where you wait until the next redesign in 3-5 years, a continuous improvement approach involves evaluating and testing your current site’s marketing performance and then making small updates in order to meet new marketing goals and increase conversions. However, be careful to not make changes based on your own thoughts about the site. It’s very easy to make this mistake […]

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How An Out Of Date Website Design Costs You Business

In addition to guest posting on the UpCity blog, Mountaintop Web Design is featured as one of the Top Web Designers in Denver. Check out their profile here. Your website is your business address on the Internet. Prospective customers will visit your website to learn more about your business. They want to know who you are, what your products and services are about, and how your business can address their pressing problems and concerns. In the real world as well as in the virtual world, first impressions last. If your website is out-of-date in terms of design and function, prospective customers may prefer to click out rather than explore its contents further. According to a study made by the Stanford Web Credibility Research group, 75% of consumers say that they base their assumptions on credibility on website design. Furthermore, a study from Forrester Research showed that a redesign of a website’s user interface (UI) […]

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Should You Hire an Agency or Bring SEO In-House?

In addition to guest posting on the UpCity blog, The Missing Link is featured as one of the Top SEO Companies in Boston. Check out their profile here. One of the most common questions we see businesses wrestle with is whether to hire an agency partner, like our company, The Missing Link, or whether to take their SEO efforts in-house. Although hiring a dedicated SEO professional to join your marketing team offers a number of tangible benefits, this route may not be the best suited for your growth goals. Hiring and training an employee can be costly, plus you’ll need to consider additional costs for tools and software. In our opinion, if you are committed to enhancing your SEO performance, you’re better off hiring an agency instead of a full-time employee. Here’s why: Experience Agencies working with multiple clients will have experience testing many different strategies and tactics. With that experience, they can apply the […]

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Four Ways to Humanize Your Financial Services Brand with Video

In addition to guest posting on the UpCity blog, 2Novas Inc. is featured as one of the Top Digital Marketing Agencies in St. Louis. Check out their profile here. Utilizing video to promote and strengthen your brand among consumers is more important – and affordable – than it has ever been before. Consumers have overwhelmingly turned to digital sources for their information, and most of those sources are now visual rather than textual. Generating and distributing visual content has been made incredibly affordable, both because the tools and resources for creating it are less expensive and because platforms such as YouTube mean that content creators are no longer reliant on costly traditional networks to broadcast their messages. Add to that the fact that practically anyone can view your content via a high-quality video device that’s readily available in their pockets: their smartphones. ‘Content creators are no longer reliant on costly traditional networks to broadcast […]

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Conversion Rate Optimization Tactics to Improve Your Legal Practice

In addition to guest posting on the UpCity blog, Green Thoughts Consulting is featured as one of the Top Digital Marketing Agencies in Chattanooga, TN. Check out their profile here. With the rise of social media marketing, conversion optimization is becoming a lost art. Businesses are focusing on getting “likes” and “follows” and forgetting what truly matters: conversions. If you don’t get people to buy, sign up for your email list, or engage with the content on your actual website, then your other digital marketing endeavors are simply vanity metrics. They look good but don’t contribute to the bottom line. ‘If you don’t get people to buy, sign up for your email list, or engage with the content on your actual website, then your other digital marketing endeavors are simply vanity metrics.’ – Jeff Green, Green Thoughts Consulting Click To Tweet Let’s start with the basics. What is Conversion Rate Optimization? Moz defines CRO […]

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Why Your Thank You Page Stinks and What to Do About It

In addition to guest posting on the UpCity blog, Upgrow is featured as one of the Top Digital Marketing Agencies in Berkeley, CA. Check out their profile here. Congratulations, your online marketing just got a new lead to opt-in! A visitor came to your website, liked what they saw, and converted on your offer. They are loving you, they just gave you their contact details and WANT you to sell to them… …but the only thing your Thank You page design tells them is that you’ll be in touch soon. You just took your customer to a dead end when they were most excited to hear from you. If your page looks something like the example below, then the experience I just described is exactly why your Thank You page stinks. Optimizing Your Confirmation Page Let’s start by outlining the three things a Thank You or confirmation page needs to do: Confirm the conversion. […]

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Updates to Facebook’s Relevance Score You Need to Know

In addition to guest posting on the UpCity blog, RevLocal is featured as one of the Top Digital Marketing Agencies in the United States. Check out their profile here. As Facebook continues to make updates to their ad platform, its metrics are changing, too! Recently, Facebook announced that they replaced their ad relevance score with new metrics as well as updated how potential reach is calculated. Although this may seem like a big change, it will be extremely beneficial to business owners. Here’s what you should know. From Old to New: Updates to Facebook’s Ad Relevance Score You may know Facebook’s ad relevance score as a number between 1-10 (10 is the highest and one is the lowest). This number tells you how relevant your ad will be to the audience you’re targeting. However, as of April 30, 2019, this is no longer how your ad’s relevance is scored. Instead of looking at […]

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Quick Ways to Spy On Your Competitors

In addition to guest posting on the UpCity blog, SEO Guru Atlanta is featured as one of the Top SEO Agencies in Roswell,GA. Check out their profile here. When I started doing search engine optimization and Google Ads for other businesses in 2010, one of the things that business owners were really interested in was spying on their competitors. I thought it was just a fad, but I still get asked the same questions today. Most business owners really want to know what their competitors are doing to get a competitive advantage. They also want to see how their website and online presence compares to their competitors’. If you’re a business owner and you want to do some spying on your competitors, here are some quick ways that professional SEO companies benchmark clients against competition on a daily basis. Backlinks The first metric to look at is the backlink profile of your website […]

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Choosing Between Off-the-Shelf and Custom Software Development

In addition to guest posting on the UpCity blog, Table XI is featured as one of the Top Software Developers in Chicago. Check out their profile here. You have an idea for a piece of software, and you think it’s great. This is where many people stop, fearing the complexity of building software. If off-the-shelf software can act as a solution—even a short-term one—it might be possible to give your idea a shot. Table XI is a custom software development company, meaning that we sell the exact opposite of off-the-shelf software, and yet, we help partners decide whether to build vs. buy software. At the end of the day, we want our clients to get the best product for their business. If there are off-the-shelf solutions that work anywhere near as well as custom software could, we’re going to include them in our product discovery process, even if it means advising ourselves out […]

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Does Your Website Need a CDN?

In addition to guest posting on the UpCity blog, BragDeal is featured as one of the Top Digital Marketing Agencies in Canada. Check out their profile here. The importance of site speed in the online world is nothing new. While most people already understand that website pages need to load fast, many don’t know how a CDN comes into play. As CDN services grow in popularity, understanding how it works and why it’s so important to your business is crucial. Let’s take a closer look at the benefits that come from integrating this popular service. Understanding the Role of a CDN Before you decide whether or not to integrate a CDN to your website, you need to fully understand what it is, how it works, and its benefits. A Content Delivery Network is a network of servers that spans the globe. Rather than working off a single server, CDNs are a group of […]

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What is ASMR Marketing? | UpCity

In addition to guest posting on the UpCity blog, NuStream Media is featured as one of the Top Digital Marketing Agencies in Allentown, PA. Check out their profile here. What is ASMR? ASMR stands for “autonomous sensory meridian response” which describes the tingly sensation a person feels in direct response to certain sounds. These sounds are referred to as “triggers” because they prompt ASMR. YouTube creators use the platform to set up a small set and perform these sounds to help those suffering from anxiety, insomnia, and depression. Common types of triggers you might see are: Whispering Tapping Brushing on a Microphone Roleplays Scratching Eating According to studies, the ASMR triggers above can reduce heart rate, as well as elicit a tingling sensation in some viewers. Researchers from the University of Sheffield’s Department of Psychology examined whether ASMR has the potential to benefit the physical and mental health of people who experience the […]

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9 Statistics that Make the Case for Smarter Web Design

In addition to guest posting on the UpCity blog, Jonroc is featured as one of the Top Digital Marketing Agencies in Richmond. Check out their profile here. In 2019, responsive web design is more important than ever, and you don’t need to be a professional web designer to implement good design practices. At the foundation of smart web design is developing a hierarchy of functional features that support one critical component of a website: user experience. Your website might technically “work” or even showcase a sleek, impressive design, but that doesn’t mean your website will get positive results. Smart web design is predicated on a few beliefs that inform every decision in the design process: A user’s time is valuable. Your user is visiting the website to accomplish a goal. The process of accomplishing that goal should be easy and intuitive. Your website should adapt to the needs of your user; the user […]

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10 Tips for Planning and Hosting Your Business’s Next Networking Event

In addition to guest posting on the UpCity blog, 3 Media Web is featured as one of the Top Digital Marketing Agencies in the United States. Check out their profile here. In the age of social media, LinkedIn, remote workplaces, and digital marketing, many companies tend to overlook the benefits of in-person and face to face networking events. From making new connections and building long-lasting relationships to boosting company morale, networking events are an invaluable part of a comprehensive marketing and business development strategy. The Benefits of Investing in Networking Events for Your Business Even in the digital age, face to face professional networking events are more important than ever. If social media and digital marketing are about casting a wide net to attract customers and promote your business and services or clients, in-person networking is about cultivating the relationships that will sustain your company and build real momentum and traction with current […]

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