5 Quick Tips for Optimizing Your E-Commerce Shop in Fewer Than 5 Days

It’s an ongoing process, but there are ways to guarantee an immediate boost in incoming orders. September 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Is your e-commerce shop optimized? It’s almost certainly not. When you’re running a business, it’s easy to get caught up in the day-to-day rat race and not keep up with the most current trends. If you’ve let your store go to seed a little bit, it’s time to step up and make a change. The good news is it doesn’t take long to get your operation into top shape. In less than five business days, you can build up your sales, lower your bounce rate and build up your audience. All it takes is a little elbow grease and a few small adjustments. 1. Harness the power of product images. According to a study from product-video services company Invodo, 92.6 percent of all consumers feel […]

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To Run a Successful Business, All You Need Is Love

Motivational speaker and author Steve Farber may be onto something. September 8, 2019 9 min read Opinions expressed by Entrepreneur contributors are their own. I first met author and motivational speaker Steve Farber at an entrepreneurial conference. By coincidence, we’d each written separate articles for different publications with the same headline: “The 7 ‘Can’t-Miss’ Conferences for Entrepreneurs.” When I asked Farber, “What’s your business?” he quipped, “Stealing headlines, apparently,” in response. We laughed and became instant friends, and I’ve followed his work ever since, including the release of his eighth and latest book, Love is Just Damn Good Business. On his newest topic, I believe most of today’s leaders would agree that demonstrating love for employees, customers, a company’s products and even winning is important. But assigning a measurement and an ROI to the mix? Now we’re talking. According to Farber, whom I caught up with recently for this story, love is not a loss leader. It’s an investment […]

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4 Tips for Freelancer Survival

Despite the competition, you can still stand out in the global market. September 5, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The beauty of freelancing is that you go global as soon as you put your services online. Unless you specifically declared that you’re a freelance writer for New York-based startups or a personal trainer for Toronto-based moms, then your clients can come from all over the world. In fact, PayPal’s 2018 U.S. Freelancer Insights Reports revealed that 58 percent of stateside. freelancers have international clients. As fascinating as that may sound, it also means that you’re amidst stiff competition. So how do you survive that? How do you stand out from the crowd when you’re either just starting out or want to expand your reach as an internationally known and respected freelancer? Whatever your end goal is, these tips will help you not only survive, but thrive. […]

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Survive the Upcoming Conference Season With These Hacks

Because we all know any conference day is a long one. September 4, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. To most people, fall means the end of summer vacations, beginning of a new school season or the return of all our favorite television series. Rather than healing our collective sunburns and soothing our chafed skin, we admire the changing colors of the leaves and finally dust off our sweaters and winter jackets. Tech entrepreneurs, however, have a very different take. For them, the start of fall signals not just the end of summer, but also the commencement of tech-conference season.  Slush, Digital Summit, IFA, MWC Americas, World Summit AI, Consensus and more all either come back or start heavily promoting their impending return in the fall. These events showcase the latest technology and reveal trends that will guide us through the coming year, charting rising stars as well as companies on the […]

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Behind the Doors of Jake Paul’s Team 10 House

The social-media incubator’s manager, Adam Quinn, offers six lessons in business, success and entrepreneurship. August 30, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. From his days of playing collegiate volleyball to scaling and selling businesses, Adam Quinn has been no stranger to ridiculously hard work. As the manager of Jake Paul’s Team 10 franchise, Quinn oversees some of the biggest influencers of the game and has his hands in an incredibly valuable piece of social media real estate. From consistency to humility, Quinn shares six of his biggest lessons for rising to the top and taking your people with you. 1. Staying organized is everything. In the business game, especially when managing influencers, organization is the ultimate difference between gaining huge brand deals and losing clients. “Organization is what helps you stay two steps ahead of everyone else,” Quinn says. Without it, you’re running between […]

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The Cognitive Tactics That Will Help Your Website Convert

It’s time to go beyond traffic and understand your customer’s frame of mind. August 29, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Huge online conversion numbers drive great sales, and although it’s not a simple task, it’s possible with the right push. For your company’s website to achieve great ROI, you need more than just traffic; you need visitors who are ready to take action. One of the proven ways to effect that is by connecting with customer emotions. Noted Harvard Business School professor and author Gerald Zaltman, for one, has asserted that 95 percent of an average customer’s thought process before purchasing takes place in their subconscious mind.  If that is indeed the case, then cognitive neuroscience could be the golden solution to your site’s conversion deficiency, enabling you to understand how to your target customers’s emotions, thoughts, memories and overall frame of mind when shopping online. Here, we’ll discuss four of the principles […]

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Renewable Energy Is a Hot Spot for Startup and Investment Opportunities

High potential abounds in the green space. August 28, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. A variety of innovations have come to the fore in recent years that could potentially revolutionize the world’s energy technology. Along with that, there has been an upsurge in consumer and investor interest in the renewable industry, factors that make it a ripe environment for entrepreneurial success, assuming one has a worthy idea and plan for strategic implementation. So, what are some areas with highest potential for entrepreneurial breakthrough in renewables? Here are a few to consider before plotting your next venture or investment. Carbon Storage Nearly 30 percent of the carbon dioxide produced by the United States is derived from electricity generation. Scientists have been looking for a solution to the problem, and several measures have been implemented to capture carbon at the source before it enters and damages the atmosphere. One approach involves burying it and letting it turn […]

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How to Use Tech and the Web to Exploit Cannabis-Industry Margins

Legal hurdles don’t mean you can’t have skin in the game. August 27, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The cannabis industry has grown in leaps and bounds following the legalization boom, and is currently worth $10 billion and employs 250,000 people in the U.S. alone. By 2017, marijuana-related stocks skyrocketed, becoming the hot topic among investors. Further driving this point home, cannabis-investement group Arcview and BDS Analytics have estimated that sales will grow 38 percent to $16.9 billion by the end this calendar year.  These stats are impressive and are no doubt urged on by continued expansion of legalization for both medical and recreational use. But there has also been a sharp growth in interest following the demystification of many concerns about CBD oil’s side effects. However, there is still a big distinction between the cultivation aspect of the business, e.g. opening dispensaries, and trading shares in cannabis companies. That being said, […]

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Honey, I Shrunk The Cannabis

Why nanotechnology just might be the future of weed. August 26, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. When you think about cannabis and the businesses that market it, you have to think beyond the traditional image of the rolled-up joint. That consumption method is bad for the lungs, outdated, and inefficient. The future of cannabis consumption is about to go through a huge change thanks to a tiny innovation: nanotechnology. This new science is helping to create an alternative way for people to take cannabis and get more CBD and THC oil out of a product: It is also inconspicuous, effective, efficient, and clean. Businesses only succeed when they solve a problem and, through nanotechnology, cannabis businesses can provide the benefits of cannabis use in a healthy way that doctors and patients can feel comfortable with. In the simplest terms, nanotechnology allows cannabis consumers to […]

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11 Signs You’re Not Managing Your Calendar Effectively

Time to admit there’s a better way to stay on top of your appointments. August 24, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. If you’re like most entrepreneurs, your calendar is jam-packed. However, that doesn’t mean that it’s been managed effectively. In fact, it may merely be a cluttered mess that’s setting you up for failure. But how can you tell? As the founder of Calendar, an app that helps business owners manage their time better, I’ve studied over 200 million calendar meetings and formulated these 11 signs you’re not managing yours effectively. 1. You’re known for saying, “There just isn’t enough time.” Has it been brought to your attention that you frequently complain there isn’t enough time to get everything done? Let’s not sugarcoat this — that’s a lie. As author H. Jackson Brown Jr. correctly said, “Don’t say you don’t have enough time. You have the […]

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How to Boost Sales With Seasonal Products

Just because the leaves turn doesn’t mean profits have to fall. August 23, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Fall is just around the corner. While some people will mourn the end of summer, others will rejoice, celebrating the cooler weather and everything that comes with it, including back-to-school week, Thanksgiving and Halloween. And your business should be piggybacking off that excitement to boost sales. In fact, according to the National Retail Federation, back-to-school shopping represents the second-biggest spending event of the year, with the average household planning to shell out nearly $700 on related clothes and supplies this year.  Ultimately, all seasonal changes can and should be exicting for growing businesses, and here’s how to boost sales at those junctures accordingly. Create Scarcity Since the fall retail season is only about three months long, shoppers have a limited time to get their fix of […]

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8 Mindset Shifts Entrepreneurs Must Make to Achieve Their Ultimate Goal

Success is all about the right mindset, as these tips will hopefully prove. August 23, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Change of any kind starts internally, within the mind. If you want to alter your life, whether in big or small ways, you first have to adapt your mindset. The best way to liberate yourself from old ways of thinking is to shift your perspective on situations and become more innovative in your approaches.  If you’re ready to change and enhance your life, here are eight important mental shifts you should make immediately. 1. The mindset to live with intention Most people don’t wander through life, haphazardly finding employment and forming relationships, without any real sense of what their potential is or what they are hoping to do with their life. If you want to live your best life, you have to act with intention and […]

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Do You Have What It Takes to Become a Millionaire?

Here are six steps to help assess your seven-figure potential. August 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. You often hear a lot of self-proclaimed experts say they can make you a millionaire from their teachings or system, practically overnight. That is a hard promise to deliver, especially since it probably took them years to get there themselves. It also took them more than action to make it happen. So, unless that expert plans to live with you, invest with you and give you their absolute, no-fail strategy, it’s not likely to manifest overnight. If it were that easy, there would be a lot more wealthy people.  Vision alone is not enough to make money magically appear. Going from making $50K to $1 million a year with the same knowledge, skills and opportunities you currently possess may make for an exciting fantasy, but you also need to […]

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Bridge the Gap With Multigenerational Networking

It’s no less important than an age-varied workforce. August 16, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. There’s an exciting transition happening in the workplace. It isn’t the availability of more resources breeding an increased number of successful startups, nor is it technology’s all-encompassing influence ushering businesses into the 21st century. While these transformations are accountable for continually adapting the business landscape, the transition I am referring to is generational. Multigenerational companies aren’t novel, yet having five generations coexisting in the same workplace is. Historically, it’s always been “tenured” versus “new,” i.e. the experienced professionals who were close to retirement and the novices who were poised to take over once they stepped down. Dividing staff this way today is not only wrong, but it threatens the well-being of your business and associates. Workplaces are more diverse in age and rich in experience than they’ve ever […]

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3 Reasons Why I Gladly Welcome Competition

When it comes to facing the crowded field, I say: Bring it on. August 12, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. After vying endlessly for the attention of your target market, you’ve hit the jackpot: They understand your brand identity, and they’re buying what you’re selling. Suddenly, the competition swoops in with a trendy product, a viral campaign or a celebrity spokesperson. Now you feel like the kid in the back of the class wildly waving your hand and shouting, “Pick me! Pick me!” to no avail. Setting your company apart in your industry is an enormous challenge, and it can be devastating when a competitor steals your thunder. But there’s no need to fear competition. In fact, you should embrace it. What I’ve learned over the last 14 years of building my business is that competition will always be around and, if harnessed […]

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7 Ways to Learn From Difficult Conversations

Uncomfortable encounters can actually help open the door for growth. August 9, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Over the last generation, companies have committed huge sums of time and money into people development, and yet the same disruptive behavior penetrates business culture. Whether it’s the rise of the digital world, the increase in virtual and remote teams or the public naming and shaming that happens across social-platforms, people are opting to jump ship instead of working through challenges. Fears about retribution or rejection often prevent people from speaking up at work, and according to Vital Smarts, every conversation failure costs an organization, on average, $7,500. While many leaders are comfortable being responsible for multi-million-dollar budgets, the thought of handling an employee’s unpleasant emotional reaction can produce enough anxiety to keep such dialogue at bay. After all, feelings can get messy. But not having these conversations creates a leadership […]

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4 Keys to Working for Free

How to gain exposure without being exposed. August 8, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As entrepreneurs, we’ve all been asked at one point if we will provide our services free of charge. This usually comes at the request of a nonprofit organization or another entrepreneur in the name of “exposure.” They’ll often make promises about establishing key connections and the possibility of future business. So how do you decide when to say no? The first step in working for exposure without being exposed is to set clear boundaries, and here are four keys to doing just that. 1. State your value. Given the fact that most people value what they pay for, does it mean working for free might put you in an inferior position? Not necessarily. There can be good reasons to say yes to such an opportunity, whether it’s to build your portfolio, increase brand awareness or simply make […]

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5 Tips for Expanding Your Small Business (The Right Way)

The best path to growth can be learning from others’ missteps. August 8, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Many small-business owners want to grow their companies, and they want to do it fast. But if you rush into expandsion without a plan, you risk losing everything you’ve worked so hard to build. Take Wise Acre Frozen Treats, which hired too many employees and bought too much equipment before they had the revenue or startup capital they needed; the company went bankrupt in just a few years.  To avoid making similar mistakes, heed these five tips for expanding your small business (the right way).  1. Develop a company culture.  A strong company culture is what will keep your small-business team together during times of exponential growth. If you’re not sure where to start, ask yourself and your team questions such as:  Why does our company exist? Why do […]

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How to Pitch Your Business-Investment Case

Use this process to persuade your CFO. August 8, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Chief Financial Officers are often the gatekeepers to a company’s cash coffers. And, as you can imagine, they have a lot of people tugging on their sleeves looking for investments into various projects. Perhaps the CEO wants to make a big strategic acquisition, the CMO needs to scale up sales and marketing efforts or the head of product wants to launch a new business line. The ways capital can be invested are limitless, and the asks are endless, so you better make sure your pitch breaks through the clutter. Below are examples of the best ways to pitch for internal funds in several common scenarios. Pitching for Strategic Capital As with any investment, your CFO is going to be most focused on the potential return on investment (ROI). It’s no different than pitching a venture capitalist for outside […]

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3 Tips to Keep Millennials Engaged

They may seem fickle, but they’re also a crucial customer base. August 7, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. In today’s marketing, technology, retail and media space, Gen Z is the hot topic. As business leaders and brand marketers, it’s crucial that we pay attention to this budding generation, especially as their spending power and influence continues to grow. However, it’s also crucial to remember another often-misunderstood, yet still incredibly relevant, generation: millennials.  These days, millennials are the most represented generation in the workplace, and despite what headlines say, many are starting families and buying houses. Within a diverse and continually aging generation, the question remains: How do we keep millennials engaged? I spoke with four startup-founder friends, all of whom service different aspects of the millennial marketplace, about what millenials spend money on, what grabs their attention and what has changed now that […]

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