4 Lessons Entrepreneurs Can Learn From Filmmakers

June 29, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Filmmakers are a force to be reckoned with, as it is not an easy feat to put their productions together. In fact, there is much entrepreneurs can stand to learn from filmmakers, considering that they not only have to bring their creative idea to life, but then have to market it, get distribution, find an audience and pay back investors. Their role is ultimately quite similar to that of an entrepreneur.  Here are the top four lessons any founder can learn from filmmakers.  Marketing and distribution for films needs to be strategically planned out and executed during production, not once the project is complete. “Marketing your film requires a long-term strategy,” confirms Jia Wertz, a documentary filmmaker whose recent release, Conviction, has played at numerous worldwide festivals. “It takes a significant amount of pre-planning, including identifying who your audience is, what their interests are and where they […]

Read more

A New Growth Model for the Sharing Economy

June 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. As the sharing economy has increased in recent years, there’s a new growth model for many companies to jump on the bandwagon and adopt, especially as the world continues to shift and change in the post-COVID era. With the overwhelming shift to virtual work because of continued social-distancing guidelines, there’s an opportunity for companies to become even more decentralized. And heightening accessibility to products and decentralizing operations can lead to incredible, Uber or Airbnb-like growth. Should your company consider this model, too? Why Reinvent the Wheel? The companies that began the wave of the shared economy are the ridesharing platforms Uber and Lyft and housing giant Airbnb. Since then, the sector has continued to grow thanks to the boom of coworking spaces and even clothing and furniture rentals. It comes down to this: Companies do less by decentralizing […]

Read more

4 Tips for Simplifying Due Diligence (and Why It’s Even Needed)

June 18, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. During a merger or acquisition, few things are more important than performing due diligence. However, this is far from the only time when due diligence documentation matters. Tax compliance audits, onboarding new clients or entering a joint venture with another company are all situations in which your own due diligence can streamline operations and improve decision-making. For startup founders, due diligence plays a key role in their ability to gain venture capital funding. As Business Insider reports, this documentation is especially important for earning the trust of potential investors, particularly when in-person, face-to-face meetings aren’t possible. While due diligence documentation may not always seem as urgent as marketing or other growth tasks, giving this the attention it deserves now will make things easier for your business in the future, and these tasks should be top of mind. […]

Read more

5 Ways Your Business Stands to Benefit From Offering a Free Product or Service

You could be missing out on a host of brand- and ROI-boosting advantages. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 15, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. At first, the idea of offering a product or service for free feels counterintuitive. After all, it costs money to run a business. Entrepreneurs need to generate revenue if they want to experience any type of lasting success. But I’m not suggesting you give away the cow at no cost, as it were. Rather, that by strategically introducing giveaways or gratis add-ons, you can enjoy significant future growth, and in these five specific areas. 1. Growing your leads list Free offers are a tried-and-true method of lead generation. Many B2B brands will provide ebooks or other materials in […]

Read more

4 Questions to Ask Yourself to Make Sure Your Brand Is Resonating

It’s essential to take something customers care about and make it the epicenter of your company’s purpose. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 15, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Let’s talk about your company’s brand. Is it resonating? How can you know for sure? The importance can’t be understated. Recent statistics show that brands that show up consistently across all mediums see a revenue increase of about 23 percent. Why? Well, some would say that a company’s brand is what makes customers care. If you offer a product or service in a heavily saturated market, the customer can find what you’re selling anywhere. But if you’ve nailed your brand, they’re more likely to buy from you.  That’s if, of course, your brand resonates with […]

Read more

3 Essential Steps to Getting Paid to Speak Right Away

June 12, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. When I first started out as a speaker and coach back in 2001, I thought getting paid to speak was something completely out of reach for a “regular” guy like myself. I thought you had to be a famous football coach or a five-time New York Times best-selling author. But as I’ve learned over the years, getting paid speaking engagements is not as hard as you might think. Why? Because outside of professional sports, where they draft college players into the pro ranks, professional speaking is one of the few industries where “the powers that be” have a vested interest in bringing in new folks. In other words, if I’m a meeting planner, there’s no way I can bring in the same speakers to this year’s annual conference as I did last year. To the participants, unless I bring […]

Read more

The 4 Most Common Business Setbacks and How to Recover

Many entrepreneurs will face at least one of these over the course of their career. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Setbacks are bound to happen at one time or another, rendering our businesses vulnerable. While they can be challenging and disorienting, they also present a powerful opportunity to bounce back, with newfound perspective and wisdom. Some of these setbacks are so common in an entrepreneur’s journey that they may as well be archetypes, but knowing how to handle them can prevent any sense of devastation. Resiliency is a key component of entrepreneurship, and how we show up to these setbacks shows a lot about our moxie as founders. Here are four of the most common setbacks and how to bounce back from them.  Common Setback #1: Loss of Reputation A loss […]

Read more

How to Use Direct Sales to Re-Imagine Your Customer Acquisition Strategy

June 1, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. So you’re an entrepreneur whose dream business was finally taking off, and then an economic shockwave hit. Like the rest of the world, you’re trying to not only survive yourself, but also to preserve your livelihood and that of your employees. Now, although American is slowly rebounding, businesses are definitely not going back to the “normal” they once knew. In fact, for most industries, it’s unpredictable and about as easy to forecast as the wild swings in the stock market. A large part of that uncertainty lies in the mindset of consumers right now.  Related: Hot Dog Sales Are Red-Hot. These Weiner Businesses are Giving Back. A recent Economist/YouGov poll found that 66 percent of Americans are worried about being impacted directly by this crisis, and 75 percent think there is some degree of likelihood that opening the economy will […]

Read more

5 Ways to Discover Your Blog Readership’s Most Pressing Questions

May 27, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Whether you’re using it to drive traffic to your ecommerce site or earning revenue through affiliate links, blogging can be quite lucrative — especially in 2020, when digital content and transactions have proven to be more important than ever before. But if you want to deliver meaningful results to your bottom line, you need to create content that your audience actually wants to read. By making an effort to discover your readers’ most pressing questions, you will be better able to write quality content that drives traffic to your blog. Here’s a five-step plan for getting started. 1. Survey your customers If you want to know what your readers want, the easiest way is to ask. In a blog post for SmartBlogger, Linda Formichelli advises using multiple-choice and essay questions to get greater insights from your […]

Read more

Fuel Your Personal and Professional Growth with Lectures From Malcolm Gladwell, Elon Musk, and More

Big Think Edge is the innovative new way to learn new skills and find inspiration. May 11, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Any good entrepreneur knows you should always be learning. One of the reasons why there are so many business books out there is because entrepreneurs and aspiring entrepreneurs keep picking them up to learn something new or find some inspiration. While you should certainly continue to read those books, right now in self-isolation is also a great time to check out Big Think Edge. Big Think Edge is an extensive library of video lessons created by educators and taught by world-class experts, from entrepreneurs and Ivy League professors to Nobel laureates. With […]

Read more

4 Ways Emotional Intelligence Can Improve Your Sales

May 10, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. You’re sitting at your desk after a day of rejections from potential clients. How can you make this next call the one that really counts? Good news: in recent years, research has found that emotional intelligence (EI) is a key factor for success in business — this includes sales. In sales, EI can be defined as a salesperson’s ability to “sense, understand and effectively apply the power of their own emotions during interactions with buyers.” In other words, EI is your ability to connect well with buyers on a more personal level. Several researchers actually consider EI to be more important to success at work than IQ. Even a salesperson with an IQ of 180 won’t make a sale without meaningfully calling upon the powers of empathy and intuition. And the best news of all? Unlike […]

Read more

How to Build an Online Community of Like-Minded Entrepreneurs

Four easy ways to amplify your impact. May 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Online communities are the way of the future: They bring people of all ages, backgrounds and hometowns together over a common industry, skill set or interest. I’ve personally been stunned by the impact of an online community from my own experience. My online Facebook community, Ecommerce Elites Mastermind, has over 85,000 members who unite on a daily basis to discuss ecommerce tips and strategies.  Related: 5 Tips for Building an Online Community for Your Business The impacts are significant. I created my Facebook group to build a virtual community and offer tips, but there are also sales advantages: The University of Michigan found that customers spend 19 percent more after joining a company’s online community. Thanks to this, and the massive potential for consistent engagement, 74 percent of large companies have created online communities, according […]

Read more

How to Land Your Dream 100 Clients for $5 of Ad Spend a Day

Focus on just those you really want, and quickly reach them without wasting time or money on others. May 7, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. Throwing spaghetti against the wall to see what sticks, aka let’s try a bunch of things and see what works and what doesn’t. That’s how most entrepreneurs would describe the way they market. Thankfully, there is a better way. Let me ask you a question: Ever get an email, DM or text where you almost couldn’t believe that person wanted to work with you? A dream come true? Perhaps you text your loved ones to share the news before you even hit reply because you are so freaking psyched and still can’t believe it, but yes, it is indeed happening. Best of all, you didn’t even have to chase this prospect. They came to you. Well, what if I you could get […]

Read more

5 Ways to Grow Your Customer Base Organically

April 17, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. As we all sit at home doing our part to flatten the curve, there’s a plethora of things we could work on. Watch the entire Star Wars saga. Take up knitting. Brush up on a foreign language. This goes both ways: Consumers are looking for new ways to be engaged from home and we, as business owners, are looking for ways to get in front of our existing audiences and to build new ones.  Related: Why Gratitude Is Your Key To Customer Growth and Retention My company, a digital asset marketplace, is relatively new. Though we’re always looking for ways we can get in front of as many users as possible, that’s become even more important in recent weeks. In the last month alone, 82 percent increase in daily active users on our platform, with increased app downloads and […]

Read more

How to Run a 6-Figure Freelance Business in 20 Hours a Week

Keep a profitable side-hustle venture, guard against burnout and continue to generate revenue. Opinions expressed by Entrepreneur contributors are their own. Two years ago, I took my thriving freelance-writing business down to 20 hours a week of work, as I noticed that I had fallen into the trap of “More hours means more output, right?” At that point I had been writing full-time as a freelancer for six solid years and was growing tired of the grind. Since then, I’ve been able to run my freelance business as a part-time venture while still maintaining consistent high revenue. Instead of seeing more output, I saw more of all the wrong kinds of things: fatigue, eye strain and overwhelm. It clued me in that something had to change, and it all started with the clock. Freelancing is a very flexible kind of business ownership that allows the creative or technical specialist at the […]

Read more

3 Social-Intelligence Methods for Building Strong Stakeholder Relationships

If you want to foster trust, start listening and keeping them laughing. April 7, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. Strong relationships with your organization’s stakeholders will go a long way in helping you forecast and identify problems, as well as formulate and roll out effective solutions. However, you need to assure them, on a deep level, that you care about them and also have their best interests in mind. To demonstrate this, you need to learn about and use specific social-intelligence skills. Social intelligence refers to the strategic capacity to evaluate and influence other people’s emotions and relationships. Social intelligence-based methods will allow you to break the ice, as well as strengthen the trust, between your organization and your stakeholders. It’s often hard to do so due to dangerous judgment errors called cognitive biases, but you can use research-based strategies to notice such blind […]

Read more

5 Essential Traits of Successfully Executed Businesses

Starting a company is one thing; making it last is an entirely different challenge. April 7, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Being a business owner isn’t easy. It requires a lot of hard work, and even then, you aren’t guaranteed to be successful. While external market factors can certainly play a big role in whether or not your startup turns into a long-term success story, your influence is also undeniably important. Successful business owners tend to share several key personality traits that enable them to overcome adversity and innovate as they establish a foothold in the market. After all, without the right leadership, even the best business idea will quickly falter. The good news is that even if you aren’t an “expert” at these traits yet, you can develop them within yourself so that you are better equipped to execute your business. Related: […]

Read more

3 Critical Sales Touch Points to Grow Your Business

Finding qualified prospects is key to growing your business. April 4, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Too much prospect communication comes across as nagging, desperate and unprofessional. Too little prevents salespeople from laying the foundation for good relationships. Is there a middle ground? According to a new study from Accenture, 80 percent of frequent B2B buyers changed providers in a 24-month period. To avoid falling victim to heavy churn, entrepreneurs and their sales teams can’t afford to play a guessing game with prospect touchpoints. Mastering the art of communication frequency requires a careful balance, though. Not only must salespeople make prospects feel appreciated and valued, but they must also spend as much time as possible bringing in new business. Relationships are great, but when prospects with a limited budget and finicky demands ask for too much time, salespeople need to know when to let […]

Read more

How Becoming a Software Minimalist Can Dramatically Improve Your Efficiency

When it comes to your business’s approach, as the old adage goes, less is more. March 30, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. There are tens of thousands of available software products that can improve the way your business runs, so it’s no surprise that companies frequently managing too many applications at once. The very innovation that was supposed to improve workflow might suddenly become a major roadblock to efficiency. So while it’s tempting to adopt each exciting new application as it’s introduced, taking a minimalistic approach toward software services will ensure you and your team are more productive in the long run. Here’s why.  Avoiding Shadow IT Companies that are growing rapidly often experience shadow IT, or any software purchased or used without being properly approved by the IT department. When a given tech solution goes unnoticed by most of the company, it can even be forgotten entirely. Subscription renewals and payments go through without […]

Read more

4 Secrets to Becoming an (Even Higher) Achiever

Updating some habits we take for granted can get us to our goals that much quicker. March 28, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We all strive to be prolific, sharp and creative high achievers. And each of us has that capacity, so long as we’re maintaining habits that ensure we reach peak potential.  So if you’ve been feeling a bit “blah” lately or realize something needs to shift to help you power through a busy Q2, try making these minor adjustments to your daily routine, and note the positive changes that occur. The sooner you can get started on these habits, the better.  1. Eliminate your phone and other distractions during work With so much outer stimuli, we have been programmed to believe that we can multitask. We think that checking our phone to reply to a text then returning to the email we were writing is helping us get […]

Read more
1 2 3 10