Taking on a Much Bigger Rival in a Hyper-Competitive Segment? Try a Move From This Playbook.

Mazda’s North American president explains how the relatively small brand is going up against auto giants Honda and Toyota. August 16, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Between electric vehicles, self-driving technology and all-new segments emerging at nearly every auto show, the car industry will likely change more in the next five years than it has in the last 50. Japanese behemoths like Honda and Toyota, of course, are determined not to get left behind. The marketplace is saturated with small, mid, and large-sized vehicles from these two top-selling brands, who edge out the competition by constantly evolving their core collection of models. Related: The Next-Generation Corvette Is Radically Different. Here’s What Led GM President Mark Reuss to Revamp an Icon. Enter Mazda. They’re a far smaller company and are taking an interesting approach to the fight for consumers’ attention: “The company is passionate about distinguishing […]

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Designed, Built and Financed by Women, This 100-Year-Old Hotel Stays Relevant by Leaning Into Its Past

In a city known for chasing trends, Los Angeles’ Hotel Figueroa thrives by embracing its long history. August 13, 2019 6 min read Hotel Figueroa has seen many lives since opening in 1926 as a safe haven for women travelers. For almost 100 years, the historic building in downtown Los Angeles — with its distinctive Italian Renaissance exterior and Spanish Colonial interior — has served as a communal space for artists and writers, a focal point for social activism and, of course, a gathering place for the Hollywood elite. That’s why Bradley Hall, the hotel’s co-owner, sees himself merely as a steward of this living piece of history. “Hotel Figueroa was here long before us,” he tells Entrepreneur, “and it’s our obligation to make sure it’s here long after us.” To achieve his goal, Hall and his team aren’t chasing the latest hospitality trends; instead, they’re looking back into the hotel’s storied […]

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Even Experts Need Mentorship to Reach Their Full Potential

If it’s your job is to be the smartest person in the room, find someone even smarter to guide you. July 17, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. If you’re the smartest person in the room, you’re in the wrong room. But, what if it’s your job to be the smartest person in the room? That’s a challenge any expert may face, no matter what their expertise. Which leads to another inherent problem with expertise — it’s tempting to always go backwards and revist what you’ve already experienced, as opposed to trying new approaches. When you get that feeling, consider it a trigger to seek a mentor. I’m glad I did.  Related: Entrepreneur Insider Video of the Week: How Storytelling Drives the Purchase Process After years of working in client-facing roles at companies including Facebook and Adobe, I started my private consulting practice. Although things have been going […]

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What Businesses With a Nontraditional Approach Must Do Differently When Expanding

Nontraditional brands looking to move abroad have to consider the uniqueness of the market they’re entering — as well as the uniqueness of what they can offer. December 26, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Global expansion is scary for a lot of entrepreneurs and businesses. However, for the right company and industry, it’s a must to impact the highest number of people and build a successful company — or survive. I’ve looked at hundreds of different companies, from startups to Fortune 500s, to learn which approaches work best for a company tackling global expansion. A successful example I saw recently came from an event discovery platform called Surkus. I’ve put on some bigger events, and the most frustrating problem I’ve encountered is the list of no-shows: Rates can range between 10 percent and 50 percent, according to most experts. Surkus aims to connect […]

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The Advisory Team Entrepreneurs Should Consider Adding to Their Business

The more you succeed, the more help you need. August 27, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. You probably started your business by being the jack of all trades. You handled everything from website copy to billing to onboarding clients. At some point, it all becomes too much — especially as your business starts to grow. Savvy entrepreneurs understand the value of delegating and automation. You give tasks to others so that you can continue to focus on the big picture strategies that help your business grow. Practically, there are professionals you will need to hire because of their expertise. At some point, you’ll need an attorney, accountant, etc. But, what I want to talk about today are some experts that entrepreneurs may not think about hiring and partnering with. These are professionals you could use to grow your business. We live in the […]

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3 Simple Things You Can Do to Grow Your Business

After talking to hundreds of entrepreneurs and business owners, like financial advisors, real estate agents, mortgage brokers, business coaches, startup founders and more, Entrepreneur Network partner Greg Rollet has identified three simple things you can do to get more clients.  Now, these three things are not an exhaustive list, and there are a million different ways you can achieve them. But, they are at least a starting point you can use to develop your business and get more clients. For example, Rollett advises that you need to have a plan for your media. This can take form in different ways. You might provide editorial content, meant to entertain readers and grow your audience. Or, you could create advertising, which would hopefully drive that audience toward an action — particularly making a purchase or investing in you. But, that’s just one decision. You also need to decide on whether you want to make […]

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