Google Translate App to Transcribe and Translate in Real Time

The work will be done on Google’s servers, not your phone, but this will make the Google Translate app even more useful. January 29, 2020 2 min read This story originally appeared on PC Mag Google Translate is already an extremely useful service, but it’s going to get even better later this year thanks to artificial intelligence. As CNET reports, Google was showing off a number of its AI projects earlier this week in San Francisco. One of them is a new feature heading to the Google Translate app a few months from now which allows a conversation to be transcribed in real-time while simultaneously being translated into another language. From a practical point of view it would allow two individuals who speak different languages to hold a conversation simply by reading what the other person says from the app on their phone. As it happens in real-time, the conversation should be […]

Read more

Ask MarketingSherpa: Balancing search engine optimization, conversion optimization and conversation

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of these conversations here on the MarketingSherpa blog so they can help other readers as well. If you have any questions, let us know.   Dear MarketingSherpa: My question is about balancing the SEO needs with the conversation needs, an issue when driving traffic through organic rankings. I think the issue I am struggling with is “the thing that a customer might search for is not what they want to buy.” I know how to rank any page for anything, and through your training, I am beginning to know how to think about a page that achieves its objectives. I think what I am struggling with is balancing the two and deciding what keywords to optimize the home page for when trying […]

Read more

Google Pledges $1 Billion to Address Bay Area Housing Crisis

Over the next decade, Google plans to convert $750 million of its land from commercial to residential, paving the way for 15,000 new homes. June 19, 2019 2 min read This story originally appeared on PCMag Google has pledged $1 billion to help remedy the San Francisco housing crisis. Over the next decade, Google plans to convert $750 million of its land from commercial to residential, paving the way for 15,000 new homes — five times the number of houses built in the Bay Area last year. Additionally, it set up a $250 million investment fund intended for developers to build 5,000 affordable housing units. The company also promised to make housing available to both and middle- and low-income residents and pledged another $50 million to combat homelessness. It has already changed zoning in North Bayshore, California, and is “currently in productive conversations with Sunnyvale and San Jose.” According to Vox, the current […]

Read more

You Suck at SEO So, Outsource It!

You’re staring bleary-eyed at the screen. This is only your tenth topic and you’re just ready to smash your head through your monitor. I get it. The SEO numbers game is so damn mind-numbing sometimes. And if you just aren’t seeing results or it’s taking more time than it’s worth, then you’re probably ready to just quit. Don’t quit just yet. You can get other people to do your work for you. And it’s usually cheaper than you think, especially considering the time you save. Here’s how to tell whether you should outsource to an SEO service. What to Consider Most of the time, price is equally correlated with quality. If you’re looking for pro-level content, you’re going to have to pay for pro-level content from a pro-level managed SEO company. If you’re looking for something that’s great when it comes to numbers boosting, you can sacrifice on content quality. […]

Read more

Shop Local: How to Improve Your Local Marketing Game

“How much is that doggy in the window?” The little girl asks as she clings to her daddy with sticky hands. You’re grateful for moments like this as a pet store owner. It means you made a sale today. But ask yourself, how did that family find your store? Did they just walk by and say, “we’re going to buy a puppy today?” This might have been the case twenty years ago, but today customers rely more on their phones than on store location. The internet has both improved and hampered local marketing. No longer do customers make impulse buying decisions because they happened upon your store. But more people find your store because of the internet. How do you bring more of those customers through your door? Local online marketing. Here are a few things you can do to improve your local marketing game. 1. Localized Content Marketing Content […]

Read more

Google Dissolves AI Advisory Board Amid Employee Protest

They were protesting the appointment of conservative think tank president Kay Cole James to the advisory council over her alleged ‘anti-trans, anti-LGBTQ’ views. April 5, 2019 3 min read This story originally appeared on PCMag The controversy over Google naming a conservative thinker and alleged “anti-trans, anti-LGBT” supporter to a company advisory board has ended with the whole project scrapped. On Thursday, the tech giant announced it had dissolved the Advanced Technology External Advisory Council, which was intended to bring outside experts together to help inform Google’s views on developing artificial intelligence. However, the company decided to end the whole project after a group of Google employees began to protest the appointment of conservative think tank president Kay Cole James to the council. More than 2,300 Google staffers have now signed a letter calling for her removal over claims James is “vocally anti-trans, anti-LGBTQ and anti-immigrant.” “It’s become clear that in the current environment, ATEAC (the advisory […]

Read more

Google Says It Was Paying Men Less Than Women in Some Jobs

It shelled out $9.7 million to narrow pay gaps for 10,677 employees. March 5, 2019 2 min read This story originally appeared on Engadget In a surprising contrast with typical pay disparity situations, Google found it was paying men less than women working in similar roles in 2018. In particular, Level 4 Software Engineers who identified as men “received less discretionary funds than women,” Google said. Following the results of its annual pay equity study, Google has given 10,677 employees $9.7 million in additional compensation. It’s not clear how many men received pay increases. The figures increased massively from last year, when Google paid $270,000 to narrow the wage gap for 228 workers. As part of the study, Google looked for pay discrepancies in offers to new hires. This accounted for 49 percent of the total spent on pay adjustment. Google also acknowledged adjusting pay directly is only part of the issue. “Because leveling, performance ratings, and […]

Read more

8 of the Coolest Projects to Come Out of X, Google’s Moonshot Factory

From giant internet balloons to self-driving cars, check out these amazing innovations. January 23, 2019 4 min read Since 2010, Google has dedicated resources to Moonshot projects, forward thinking endeavors designed to solve the world’s biggest problems. So what has the Alphabet-owned company been cooking up? To start, it’s not entirely a surprise that a division with an emphasis on science fiction is intent on making robots a reality. Not much is available to the public on this particular area, but according to the X website, “teams are investigating how machine learning can be used to teach robots new skills that will enable them to reliably perform useful tasks in unstructured environments.” (Alphabet formerly owned Boston Robotics.) So all in good time, we suppose. Read on for some of the most intriguing projects being worked on in X, the Moonshot Factory. Related: These Are the 10 Highest Paying Jobs at Google […]

Read more

Google Faces New Internal Protest Over Forced Arbitration

A group of Google workers wants the right to sue the company over workplace harassment and discrimination claims. January 15, 2019 3 min read This story originally appeared on PCMag A group of Google employees is demanding the right to sue the tech giant out in the open when it comes to all workplace discrimination and harassment claims. On Monday, the group called on Google and the tech industry to end the practice of forced arbitration, which requires employees to deal with workplace complaints behind closed doors and not in court. “Ending forced arbitration is the gateway change needed to transparently address inequity in the workplace,” the Googlers for Ending Forced Arbitration wrote in their blog post. The demand is the latest employee-led activist effort to confront Google. In November, over 20,000 staffers at the tech giant participated in a company-wide walkout to protest Google’s handling of workplace sexual misconduct claims. The walkout came after The New […]

Read more

Google Sued for Allegedly Covering Up Sexual Misconduct Allegations

A shareholder said Alphabet’s board of directions were directly involved. January 11, 2019 2 min read This story originally appeared on Engadget A shareholder for Google’s parent company Alphabet has sued the tech giant, accusing it of covering up sexual harassment claims against some of its top executives. The lawsuit filed by shareholder James Martin said Alphabet’s board of directors, including Larry Page, Sergey Brin and Eric Schmidt, were directly involved in the coverup. Martin supported his lawsuit with minutes from Alphabet board meetings in 2014 and 2016 concerning Andy Rubin and Amit Singhal, respectively. Both former Google executives left the company after sexual harassment complaints — Rubin, in particular, received a $90 million exit package even though an internal investigation found the claims against him credible. According to Reuters, Martin’s lawyers plan to put a focus on how the board’s coverup cost the company hundreds of millions in damages. In addition to the massive exit packages […]

Read more

Google Wins FCC Approval to Keep Developing Radar-Based Hand Sensor

Project Soli can operate at higher power levels than currently allowed. January 2, 2019 1 min read This story originally appeared on Engadget Google’s Advanced Technology and Projects (ATAP) team has been working on Project Soli since 2015. The gesture-based system uses broad beam radar to detect and capture hand movements, turning them into commands for mobile devices. Until now, though, the tech has been restricted, with some companies — including Facebook — claiming that the high frequency levels required might interfere with existing technology. Now, the FCC has granted a waiver that will allow Soli to operate at higher levels than currently allowed, and therefore continue development as Google originally intended. Related: What’s Happening on The Entrepreneur Index Right Now According to the FCC, Soli poses “minimal potential of causing harmful interference,” and it’s even been cleared for use on aircraft. Increasing Soli’s frequency band and power level — which Google says is consistent with […]

Read more

These Are the 10 Highest Paying Jobs at Google

Using Glassdoor salary data, we’ve compiled a list of the top 10 highest paying jobs at Google, and what duties help to snag those salaries. November 19, 2018 4 min read This story originally appeared on Glassdoor Google is, for many people, a dream company for which to work. And for some of the tech giants top employees, many people earn dream salaries there, too. Using Glassdoor salary data, we’ve compiled a list of the top 10 highest paying jobs at Google, and what duties help to snag those salaries. Now, go work your way up the tech ladder!   1. Senior Vice President Salary: $661,000-$710,000 As a senior vice president at Google, your job responsibilities might include overseeing revenue generation, presiding over operations, analyzing financial reports, ensuring company policies are followed, and identifying and leading new business opportunities. Related: Why You Should Promote High-Performing Introverts 2. Director of Operations Salary: $304,000-$330,000 A […]

Read more

Google CEO Sundar Pichai Confirms Censored China Search Engine

He said its development is going very well. October 16, 2018 2 min read This story originally appeared on Engadget When Google’s chief privacy officer admitted to the Senate that the company is working on a secret project called ‘Dragonfly,’ he refused to say what it is. According to previous reports, Dragonfly is the code name for the censored search engine Google has been developing for China since 2017 — a search engine that can automatically identify websites banned by the country’s infamous firewall and can remove them from the results page. Now, Google chief Sundar Pichai has openly confirmed the search engine’s existence at the Wired 25 Summit and even told the audience that its development is going very well. “It turns out we’ll be able to serve well over 99 percent of the queries,” he said onstage. The executive defended the project, telling people that Google is “compelled by [its] mission [to] provide […]

Read more

Google Search Turns 20 Today. Check Out the New Easter Eggs and Homepage Doodle.

The Easter eggs and new doodle, in honor of the 20th anniversary of Google search, come after Google introduced a bunch of new features to its search results this week. September 27, 2018 2 min read This story originally appeared on PCMag Today is the 20th anniversary of Google’s search page, and the company is throwing in a new doodle and a bunch of silly search Easter eggs for you to type into the Google.com home page. The Easter egg theme is “2018 results for stuff you might have searched for in 1998.” Type in one of the phrases below, and you’ll get a jokey “did you mean” result for something more relevant to today’s world. They’ll be live through Sunday, Sept. 30, so try them out while you can. The animated doodle, meanwhile, takes a rosy view on search trends for every year between 1998 and 2018. I was […]

Read more

How Does Search Engine Optimization Actually Work?

Prior to 2016, I had no clue what SEO was. I used the internet oblivious to the fact Google meddled in our search results. Honestly, if you’d asked me in 2015 how Google worked, I’d probably say “magic.” I type in a question and out comes an answer. Who cares, right? Since then, I’ve become a wise SEO wizard. But if you’re here right now, you’re probably befuddled by SEO. So, I’ve set out to give you a simple and quick cheat sheet on SEO. What Is SEO Anyway? Simply put, search engine optimization is the constant adjustment to hundreds of factors on a website Google might be monitoring. We do this to hopefully increase our ranking for various search terms. If you Google search engine optimization, you’ll see topics like keyword targeting, site speed, mobile optimization, etc. Many SEO topics deal with on-page factors like content, keywords, and links. […]

Read more

Here’s How to Turn Off Google’s Saved Searches and Personalized Results

Google saves user data to better determine search context, and factors including recent search history can tweak results. September 25, 2018 6 min read What’s the difference between President Donald Trump and a takeout sandwich? For one, it’s how Google treats a search for each. Type “best sandwich shops” into the search engine, and chances are you’ll be presented with top-rated spots in your current zip code. Search “Donald Trump,” and more generally applicable content — recent news hits, the president’s Twitter account and the White House website — receive top billing.  Though we have an idea of how Google prioritizes different sets of search results, the algorithms themselves are a mystery. When it comes to personalized search, though, we do know one thing: The company saves user data, including recent search history, to potentially tweak results based on each individual. For your lunchtime query, if you type only “sub” […]

Read more

Ignoring Local Search Could Be the Death of Your Marketing Strategy

Imagine you’re in charge of Verizon’s marketing strategy. You’re trying to sell mobile devices on a national and global level. So, you invest in social media, commercials on all the major TV networks, Google and Facebook ads, etc. But you neglect to invest in local advertising or search. Verizon relies on local stores to serve and service their customers. If customers had to scroll to the third page of Google results just to find a Verizon store, they might go to Sprint. An example from my local community: We’ve not had a specialized running store in our town ever. When one threatened to crash our fair city, I was overjoyed. Only one thing: their location was not prime. No tourists would wander in and a large number of runners would have to drive across town to patronize them. If it weren’t for local search, nobody would ever find our local running […]

Read more

Author Authority is a Thing in SEO. Here’s Why You Should Care

Author authority sounds redundant. It’s not. Authors can garner authority in various ways. On Google, this simply means tagging yourself as an author using the rel=”author” tag. At least that’s what it used to be in the early days. You would get a picture next to your link and a byline. Around 2013, this began to disappear. Google eventually quit using authorship altogether. Recently, however, there have been hints that Google might bring back authorship. This time it might not be so easy to spot. Here’s what you need to know about Google’s new treatment of authorship in their SERPs. Search Quality Rater Guidelines and Authorship While Google is often silent on upgrades to their algorithm, they are generous in giving webmasters lists and guides. The Search Quality Rater Guidelines is a 164-page search document every SEO expert should check out. Google updates the document every so often and they’ve […]

Read more

What Webmasters Need to Know About Google’s Medic Broad Core Algorithm Update

It seems like every few weeks, Google is tweaking their search engine just a little bit. And ever since Matt Cutts cut himself out of the Google-sphere, Moz and other companies must stab in the dark and hope they get their guesses right. In essence, it’s been quite rare that Google actually announces a major algorithm update since the Matt Cutts departure. When they do announce something, it’s after the fact and after much deliberation on our part. Recently, Google released a major update. They’re calling it the “Medic” Core Update. So, without much further ado, here’s a bit of info on this recent update. 1. A Very Short Google Update History The Moz outlines all the updates, both major and minor since 2012. They’ve done an incredible job alerting SEOs and webmasters of impending changes and current debacles. And for a time, Google was at least partially communicative with […]

Read more

Google Employees Push Back on Censored China Search Engine

They’re demanding more transparency and ethics reviews. August 17, 2018 3 min read This story originally appeared on Engadget Employees at Google are protesting the company’s work on a censored search engine for China, The New York Times reports, signing a letter that calls for more transparency and questions the move’s ethics. Reports of the search engine surfaced earlier this month, leaving many to wonder how the company could justify it after publicly pulling its Chinese search engine in 2010 due to the country’s censorship practices. The letter, which is circulating on Google’s internal communications system, has been signed by approximately 1,000 employees, according to the New York Times’s sources. “We urgently need more transparency, a seat at the table and a commitment to clear and open processes: Google employees need to know what we’re building,” the letter said. It also asked the company to let employees be a part of ethics reviews and publish ethical assessments of […]

Read more
1 2