Gen Z Grads Say Companies Like Google and Facebook Are ‘Harmful,’ and Won’t Work For Them

January 14, 2020 2 min read This story originally appeared on Business Insider Facebook and Google routinely hold the top spots for the best places to work, but some college grads couldn’t care less. Generation Z college graduates, or those born between 1996-2010, say they won’t be applying to jobs at major tech companies due to concerns over company ethics, according to a new report from The New York Times. The last decade had no shortage of scandals involving major tech firms, including reports that Google had protected a top executive from punishment for sexual misconduct in 2018 and Facebook’s revelation that Cambridge Analytica improperly obtained millions of users’ data to serve pro-Trump ads in advance of the 2016 election. As a result, some former recruiters for Facebook told CNBC the acceptance rate for full-time engineers fell by as much as 40%. As more Gen Zs graduate college, big tech firms could lose out on key talent. Many Gen […]

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5 Simple, Science-Backed Ways Entrepreneurs Can Connect With Gen Z

This age cohort already boasts $500 billion in buying power. What have you done to appeal to them? February 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Whether you’re prepared for their impact or not, Gen Z is already here. This group, which makes up over one-fourth of the U.S. population and includes those born from the mid-1990s to the early 2000s, has already begun to enter the workplace and is becoming powerful consumer group. Related: How Millennials are Marketing to Gen Z For entrepreneurs who want their business to stick around for the long haul, understanding how to connect with and appeal to this increasingly important demographic group will be vital for future success. It shouldn’t come as much of a surprise that Gen Z’s marketing and media consumption preferences differ from those of the generations that have come before. This doesn’t mean they’re impossible […]

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41 Percent of Gen Z-ers Plan to Become Entrepreneurs (Infographic)

Here’s a look at Gen Z’s goals surrounding money, work and legacy. January 15, 2019 1 min read Members of Gen Z seem to have lofty goals: Almost one in four plan to personally bankroll their college tuition. About 41 percent plan to become entrepreneurs. And almost half believe they’ll invent something that changes the world.    That’s according to research collected from a host of sources by OnlineSchoolsCenter.com. Where millennials turned to side gigs to make money, Gen Z is more concerned with working for themselves, according to the online learning website’s infographic. That’s in keeping with global entrepreneurship trends, according to the 2017-2018 Global Entrepreneurship Monitor (GEM) report, which notes that 74 percent of entrepreneurs around the world have started businesses in pursuit of an opportunity rather than out of necessity.    Check out the infographic below.    Read_more Related posts: The Top Challenges Faced by Women in Business in […]

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Generation Z is Entering the Workforce: How to Incorporate All Four Generations

61 million workers will enter the workforce this year from Generation Z. Next to millennials, this is one of the largest generations to begin working. And yet, fewer people over 60 are retiring as well. We’re looking at a diverse office space and a full-on headache for HR departments across the country. Most upper-level management still remains in the control of baby boomers. While many boomers have adopted mobile tech, they’re still woefully deficient in common skills like typing. How then do we balance the tech-savvy, yet socially deficient GenZ with the socially viable, tech-deficient boomers? And what about the two generations in the middle? Today we’re going to examine each generation and look at ways you can accommodate each in an efficient manner. 1. You Think You Know Baby Boomers It’s difficult to avoid generalization when it comes to generations. A generation spans so many years, it’s difficult to […]

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How to Market to Someone — and You Know Who That Is — Who’s Constantly Online

Almost half of America’s teens are constantly online. As a marketer, what are you going to do about that? June 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. A recent Pew Research study discovered that almost half of America’s teens are online “almost constantly.” In that study, 45 percent of respondents confessed that obsession — a figure that has almost doubled since the same study was conducted three years ago. Related: Do You Know Where Your Buyers Hang Out Online? What do they do online so much, you ask? Mostly they hang out on social media platforms. Youtube, Instagram and Snapchat took the first three spots among the most popular networks for teens. The largest social network, Facebook, landed in the fourth spot. So, given this information, as these teens approach adulthood, how do you market to the growing Gen-Z cohort? Here are some ideas. Be where they are. […]

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