How to Activate Users

Now you have visitors to your product, but that’s the problem. They are just visitors. You’ve found a way to get them to come to your product, but if this is all you do then they will bounce at an incredibly high rate. Your goal is to activate them. Activation is the act of getting them to take an action in your product that you are guiding them toward. Activation is not just the act of them clicking around randomly and not bouncing. Activation is when they do something that you’ve decided beforehand that they should do, something which furthers your goals. Here are some possible activation goals: Email address Create an account Read something Comment on something Share something Buy something Fill out something Watch something Interact with someone Friend request someone Some of these activation goals may seem silly, while others seem relevant, but your particular goals will […]

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Pull Strategies for Getting More Visitors

So, you want to get new visitors to your site? There are three fundamental ways to get traffic. No more. No less. You can pull people in, push people in, or you can use the product to get people in. These are the 3 p’s of getting traffic. What’s the difference in these methods? I’m glad you asked. PullThe first way to get visitors to your site is to pull them in. This is where you give them a reason to come to you. You entice them, incentivize them, and draw them to you. This book is an example of the pull methodology. You were drawn to us. We didn’t have to go find you online, but rather, you found us. PushAs the name implies, this is a bit more aggressive than pulling. Instead of enticing people, you just go get them and push them onto your site. Someone may […]

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Push Strategies for Getting More Visitors

A push strategy usually involves interrupting the content that is being consumed. You aren’t the tweet they want to read, but instead, you’re the tweet ad that they read on their stream. You aren’t the YouTube video they want to watch, but you are the pre-roll ad that they watch to get to the content they were after in the first place. Pull is analogous to Hansel and Gretel. The sweets lure the children into the house on their own accord. Push is analogous to the Three Little Pigs. The wolf just huffs and puffs and breaks into their homes. You can pull them into your world, or you can push yourself into their world. That’s the main difference between pull and push tactics for getting visitors. Understanding Lifetime Value of a Customers The lifetime value of a customer (LTV) is basically the amount of money that you are going […]

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Get the Word Out With Public Relations

You’ve launched an amazing product or service. Now what? Now, you need to get the word out. But you’re on a budget and can’t afford the $10K a month to hire a fancy agency and put out press releases. That’s fine. You’re better off executing you’re on strategy or hiring a really awesome consultant. When done well, good PR can be much more effective and less expensive than advertising. For cost-conscious businesses, ROI is crucial. Every penny spent on marketing should generate revenue. PR is no different. Here are the steps you should take to form a successful strategy for your business: 1. Let go of the agency allure The sad truth about PR is that existing process are broken. They’re outdated, costly, and inefficient. Many agencies are still buying very expensive ‘media lists’ and blasting our press releases and pitches to hundreds of journalists at a time. It’s hard […]

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How to Tell Your Brand’s Story

Human-to-human connections are the heart and soul of business. At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. Revenue is something that happens as a byproduct of a sound business model and a positive customer experience. Storytelling is a powerful technique for building relationships. It’s an age-old concept that brings people together and keeps them engaged. It doesn’t matter where in the world you’re based or how much funding your startup has. Good stories give big voices to small ventures. That’s why it’s mission-critical that companies take the time up front to fully develop their approaches to storytelling. Storytelling and marketing go hand-in-hand. Just think about it. Whether you’re producing infographics, writing copy for a Facebook ad, or writing a free online guide (like this one), you need to capture your audience’s attention. On a […]

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Drive Sales With Affiliate Marketing

Connections are the heart of online marketing. Affiliate programs take that concept to the next level. Let’s say that you’re running a company that specializes in shoes. Your customer base knows that you’re a shoe expert but also values your input on other high quality products — like handbags. Maybe your customers have asked you about handbags, and you find yourself recommending the same options over and over again. As a shoe vendor, you’re acting as a marketer for the handbag company. Wouldn’t it be great if you could finalize the deal? With affiliate marketing, you can. Company A directs Customer to Company B where the transaction occurs. Company A then earns a commission from the transaction on Company B. Affiliate Marketing Quick Facts The earliest days of affiliate marketing stem back to the 1990s, around the time that Amazon launched its Associates Program (which still exists). Affiliate marketing as […]

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How to Get Backlinks: The Complete Guide

Do you want to lean how to get backlinks? Here are 21 ways to get links in 2019. It takes hard work and persistence. It’s always good to get more quality backlinks—the ones that are natural because you have content worth linking to. You can build these backlinks using a few tactics. Some SEOs engage in risky blackhat tactics, but unless you can operate on a large scale and are fine with getting penalized later on, it’s not particularly profitable. The other main strategy is to earn backlinks by creating great content and getting it in front of the right people. Although there haven’t been any new tactics for link building in a while, some proved to more effective than others in 2019. Plus, you can always find ways to improve each of the tactics. Respond to questions on Quora Quora is filled with people looking for help. All you have […]

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Ultimate Guide to Hashtags

You see them everywhere around the web… From Twitter to Instagram, hashtags are an essential part of social media. So, why should you use hashtags? To start with, tweets with hashtags tend to get twice as much engagement as tweets without them. Plus, they can help you gain more followers, improve your reputation, and help your customers find information faster. To show you how you can use hashtags to increase your online presence, I created an infographic that breaks down the correct way to use hashtags. To further help you get the most out of hashtags, I’ve created another infographic that will teach you how to leverage them on each popular social network. Conclusion I know I’ve been a bit lazy when it comes to using hashtags, but I have to say, it works. When I was active on Instagram, I saw that pictures with hashtags received at least 15% […]

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The Power Of Emotional Marketing

Consumers think with both their rational and emotional brains. Study after study says that when we buy, it’s for emotional reasons. Logic comes into play when we try to justify the money we have (or are about to) spend — especially when we’re giving into our wants. Here is what one Psychology Today article says about our shopping habits. fMRI neuro-imagey shows that when evaluating brands, consumers primarily use emotions (personal feelings and experiences) rather than information (brand attributes, features, objective facts). Advertising research reveals that emotional responses to an ad has greater influence on a consumer’s intent to buy an ad (more so than the ad’s content). According to the Advertising Research Foundation, ‘likeability’ is the measure that best predicts whether an advertisement will increase a brand’s sales. Positive emotions toward a brand have far greater influence on consumer loyalty than trust and other judgments. Emotions are one reason […]

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How to Build Quality Links From Resource Pages

Every website needs to prioritize link building. Regardless of your business type or industry, backlinks help drive more traffic to your website and are great for SEO purposes. So where should you start? Resource pages need to be a major component of your link building strategy. In fact, 56% of webmasters say that they use resource pages to build backlinks. This strategy is second only to content creation in terms of the most popular ways to build links. Why is this case? That’s because the sole purpose of resource pages is to link out to other websites, which makes this an easy process. All you need to do is find authority resource pages that are related to your site, and then convince the webmasters to add your site to their page. It’s actually not that complex when you know how to approach it. I’ve dealt with so many website owners […]

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How to Avoid Friction Points for Your Customers

There’s many things we can do in order to encourage people to purchase. But if we’re not careful… We’ll push people away. These are friction points, points in our marketing and business that PUSH customers away. In many cases, we don’t even realize it. Friction points are one of the top reasons why your prospects are hesitating from moving through your funnel. What is a friction point? Friction is any variable, website quality, or user behavior trend that is slowing down (or entirely halting) the progression of your company’s sales cycle. Friction can stem from the most subtle details on your website. Here are some common sources of friction and ways that your company can avoid them: Landing Page Length One common point of friction relates to web page length — in other words, the amount of content and information to share with your website visitors. Friction happens when you […]

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How to Use Tumblr To Drive Traffic and Land New Customers

With millions of passionate users, Tumblr is a social media powerhouse that can’t be ignored. Even if you’ve never read a Tumblr blog, I’ll walk you through the steps you need to take to create an awesome Tumblr blog from scratch. I’ll also go over how you can promote your blog within Tumblr without being pushy or salesy. Your first step is to head over to Tumblr.com and sign up on the home page. So you put in your email, your password, and your username, and your username is really important so just like at any social media site, like Pinterest or Facebook or Twitter, you want your username to be a brand name. So if we are signing up for Quick Sprout, you would want to make it Quick Sprout and click “Sign up,” and then put your age, and agree to the terms and services and click done. […]

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The Psychology Of Color

Color and visual cues can have a dramatic impact on conversion rates. On Quick Sprout, for instance, the Hellobar — a red bar on the top of the page accounts for 11% of all new leads. The same is true for KimberlySnyder.net — she generates around 20% of her revenue through a bright, red Hellobar. This tool may not be beautiful. In fact, on some websites, it looks like a total eyesore. But it stands out. You see, audiences online have limited attention spans. They’re powering through websites (and digesting information at a million miles an hour). The only way to grab their attention is to stand out from everything that is competing for their attention. That is where color comes in. Color has value beyond aesthetics. Yes, we all have preferences, but why? The answer to that question will directly affect your online marketing and conversion optimization strategy. Color […]

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The Psychology Of Pricing

If you’re running a business or marketing team, you’re probably focused on three key metrics: cost, revenue, and profit (or margin). Your goal is always to minimize costs while maximizing revenues. You may even work with a finance leader to set aggressive growth goals for your company. For many business leaders, pricing is something practical. You choose numbers that will pay employee salaries and keep the lights on. You pick numbers that will be extremely competitive with the market — after all, it’s your buyers that will keep your company afloat. There’s a key dimension to pricing, however, that your business may be missing. You guessed it — it’s buyer psychology. Pricing is a concept that transcends profit margins. It’s also a marketing tactic that can help your business boost sales volume. When you think about pricing, you need to focus on more than what will cover your company’s operating […]

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The Complete Guide to Building Your Personal Brand

My parents like to tell a story from my childhood. When I was a toddler they would put me in the backseat of the car in child’s car seat when they would take me somewhere like to the store or to a friend’s house. When we would drive down the highway, I would see golden arches through the car window and yell, “Donald’s!” Now, I was only two or three years old at the time. I wasn’t old enough to read. I could barely see high enough to see through the car window. But when I saw those arches it meant something to me. My parents would sometimes take me to McDonald’s for a Happy Meal. I would associate the burger and fries with the golden arches. That is branding. A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another. […]

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How to Find ClickBank Products to Promote

ClickBank is a minefield of shady offers and over-hyped information products. But within the ebook jungle there are several world-class products that you can promote to your email list or website visitors. I’ll you how to sift through the low-quality junk so that you can find top-notch products that you can make money from while adding value to your site’s community. Your first step is actually to go to your own site to get an idea of what types of people tend to visit your site and read your content. For example at Quick Sprout, we obviously have a lot of entrepreneurs, a lot of small business owners, a lot of bloggers, a lot of social media professionals that tend to visit Quick Sprout most often. It’s just a good idea to go to your site and just think of the type of people that visit it, because that’s going […]

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How to Build Traffic Through Forums

Forum marketing might be the most underutilized traffic generation strategy on the planet. Industry forums are a watering hole of potential leads and customers. However, simply creating a signature and leaving generic posts isn’t going to get you a tidal wave of traffic. I’m going to show you how you can drive targeted traffic to your site using forum marketing. In my Google Analytics, I checked my referral traffic for the month of May, which is a month where I did quite a bit of forum marketing. In the top ten of my referral traffic sources, Warrior Forum is number three. It brought me 387 visitors. In a different internet marketing forum, trafficplanet.com, brought me 121 targeted visitors. Now, I’m going to teach you how you can do the same thing for your site, no matter what niche you’re in. The first step is to find forums in your niche […]

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Build Audience Connections with Content Marketing

You’ve heard the term tossed around a million times. Content marketing. The phrase seems simple enough, but what exactly is it? Content marketing is just what it sounds like. It’s the process of engaging and growing your customer base through high quality content. Content marketing is an investment. It’s part of a larger marketing framework. It requires strategic insight. It targets users across the entire conversion funnel. It should be held accountable to a standard set of success metrics. Content marketing is NOT social media, an intern’s job, or limited to a company blog. Like any other marketing practice, it requires commitment to systems and standards. It should be held accountable to measurable results. Now that consumers are totally in control of the buying process, you are seeing enterprise brands working to adapt to that. The whole movement to get found in search, or drive online leads or create business […]

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The Ultimate Guide to Content Link Building

One of the biggest myths in SEO is that quality content generates natural links. It doesn’t. Thousands of site owners bang out hundreds of pieces of quality content every single day…without a single backlink to show for it. To earn links in today’s crowded content world, you need to take your stuff to the next level. In this chapter I’m going to walk you through the steps you need to take to be able to produce the type of quality, epic stuff that generates links on autopilot (or with a little push). Find What Already Works Before you can write link-magnet content you need to have a handle on what’s already out there in your niche. Here’s how. The first step is to find keywords in your niche that you can frame your content around. It doesn’t make sense to write a 3000-word article that rocks your industry if it’s […]

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34 Content Marketing Tips Every Marketer Needs To Know

Creating a content marketing strategy isn’t as easy as it may seem. You can’t just throw hundreds of articles up on the web and expect them magically to rank well on Google. Yes, understanding that you should be leveraging content marketing is the right first step, but before you launch your campaign, there is a lot that you ought to know. No matter how awesome your content is, if you’re not marketing it, sharing it, and promoting the heck out of it, nobody will read it. With this straightforward guide, you’ll learn 34 content marketing tips that every marketer should know. Let’s get started. 1. Define the objective of your content The first and most important thing you can do before your pen ever touches paper or your fingers touch the keys is to define the objective of your content. As the old quote goes, “Failing to plan is planning […]

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