How to Activate Users

Now you have visitors to your product, but that’s the problem. They are just visitors. You’ve found a way to get them to come to your product, but if this is all you do then they will bounce at an incredibly high rate. Your goal is to activate them. Activation is the act of getting them to take an action in your product that you are guiding them toward. Activation is not just the act of them clicking around randomly and not bouncing. Activation is when they do something that you’ve decided beforehand that they should do, something which furthers your goals. Here are some possible activation goals: Email address Create an account Read something Comment on something Share something Buy something Fill out something Watch something Interact with someone Friend request someone Some of these activation goals may seem silly, while others seem relevant, but your particular goals will […]

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Pull Strategies for Getting More Visitors

So, you want to get new visitors to your site? There are three fundamental ways to get traffic. No more. No less. You can pull people in, push people in, or you can use the product to get people in. These are the 3 p’s of getting traffic. What’s the difference in these methods? I’m glad you asked. PullThe first way to get visitors to your site is to pull them in. This is where you give them a reason to come to you. You entice them, incentivize them, and draw them to you. This book is an example of the pull methodology. You were drawn to us. We didn’t have to go find you online, but rather, you found us. PushAs the name implies, this is a bit more aggressive than pulling. Instead of enticing people, you just go get them and push them onto your site. Someone may […]

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Push Strategies for Getting More Visitors

A push strategy usually involves interrupting the content that is being consumed. You aren’t the tweet they want to read, but instead, you’re the tweet ad that they read on their stream. You aren’t the YouTube video they want to watch, but you are the pre-roll ad that they watch to get to the content they were after in the first place. Pull is analogous to Hansel and Gretel. The sweets lure the children into the house on their own accord. Push is analogous to the Three Little Pigs. The wolf just huffs and puffs and breaks into their homes. You can pull them into your world, or you can push yourself into their world. That’s the main difference between pull and push tactics for getting visitors. Understanding Lifetime Value of a Customers The lifetime value of a customer (LTV) is basically the amount of money that you are going […]

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Get the Word Out With Public Relations

You’ve launched an amazing product or service. Now what? Now, you need to get the word out. But you’re on a budget and can’t afford the $10K a month to hire a fancy agency and put out press releases. That’s fine. You’re better off executing you’re on strategy or hiring a really awesome consultant. When done well, good PR can be much more effective and less expensive than advertising. For cost-conscious businesses, ROI is crucial. Every penny spent on marketing should generate revenue. PR is no different. Here are the steps you should take to form a successful strategy for your business: 1. Let go of the agency allure The sad truth about PR is that existing process are broken. They’re outdated, costly, and inefficient. Many agencies are still buying very expensive ‘media lists’ and blasting our press releases and pitches to hundreds of journalists at a time. It’s hard […]

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How to Tell Your Brand’s Story

Human-to-human connections are the heart and soul of business. At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. Revenue is something that happens as a byproduct of a sound business model and a positive customer experience. Storytelling is a powerful technique for building relationships. It’s an age-old concept that brings people together and keeps them engaged. It doesn’t matter where in the world you’re based or how much funding your startup has. Good stories give big voices to small ventures. That’s why it’s mission-critical that companies take the time up front to fully develop their approaches to storytelling. Storytelling and marketing go hand-in-hand. Just think about it. Whether you’re producing infographics, writing copy for a Facebook ad, or writing a free online guide (like this one), you need to capture your audience’s attention. On a […]

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Drive Sales With Affiliate Marketing

Connections are the heart of online marketing. Affiliate programs take that concept to the next level. Let’s say that you’re running a company that specializes in shoes. Your customer base knows that you’re a shoe expert but also values your input on other high quality products — like handbags. Maybe your customers have asked you about handbags, and you find yourself recommending the same options over and over again. As a shoe vendor, you’re acting as a marketer for the handbag company. Wouldn’t it be great if you could finalize the deal? With affiliate marketing, you can. Company A directs Customer to Company B where the transaction occurs. Company A then earns a commission from the transaction on Company B. Affiliate Marketing Quick Facts The earliest days of affiliate marketing stem back to the 1990s, around the time that Amazon launched its Associates Program (which still exists). Affiliate marketing as […]

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Quick Sprout University (newest)

Quick Sprout has everything you need to become a world-class digital marketer. We’ve included it all below. Threat this page as a syllabus, start at the top and work your way down. When you get to the end, you’ll know more about digital marketing than most CMOs that we’ve worked with. Digital Marketing 101 Don’t build your business with digital marketing as an afterthought. Digital marketing is going to be what ultimately makes or breaks your success online. You can build a massive business just by getting good at digital marketing. Before you start getting into the tactical stuff, spend some time wrapping your head around digital marketing as a whole. Beginners Guide to Online Marketing How to Write a Great Value Proposition How to Become a Marketer Who Thinks Strategically How to Use Surveys to Hook More Customers 28 Business-Boosting Marketing Activities You Can Do in 1 Hour or […]

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How to Get More Search Engine Traffic With Internal Linking

In order for your website content to rank, it needs to have links. All too often I see sites spending too much time focusing on building backlinks that they end up neglecting their internal linking strategy. Don’t get me wrong; getting links from other websites is crucial for your SEO value as well. But with that said, at the end of the day you technically don’t have control over what goes on another website. That’s not the case with internal linking. You, and only you will have complete control over your internal links. Let’s start off with the basics. What exactly is an internal link? These are links that connect two pages on the same domain. Internal links have several different purposes and benefits. First of all, they make it possible for users to navigate through a website. For example, how do you get from your site’s homepage to a […]

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How to Advertise on YouTube

In a perfect world, you’d be able to build brand awareness organically without spending a dime. But as you and I both know, the world we live in is far from perfect. There comes a time when every business needs to start running paid advertisements. However, just because you’re paying for ads it doesn’t necessarily mean that you’ll be successful. I’ve seen countless businesses blow their marketing budgets on unsuccessful campaigns because they didn’t have the right strategy. The first piece to any successful advertising campaign is choosing the right platform. YouTube is arguably the best network for running ads. Here’s why. More than 1.9 billion users visit YouTube each month. Those people are watching a billion hours of video each day. According to Alexa, YouTube is the second most popular website in the world, second only to Google. Furthermore, the users spend an average of 8 minutes and 42 […]

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How to Create Predictably Popular Link Bait Posts

Link building can become a time-consuming process. Sometimes you spend hours exhausting all of your strategies and still fall short of your benchmark target. This can be extremely frustrating. Yet other times, certain pieces of content seem to effortlessly attract links. Before you know it, you might have dozens, hundreds, or even thousands of backlinks for one post without even putting in too much effort. Wouldn’t it be great if that was the case for all of your content? Fortunately, the possibility is more realistic than you might realize. That’s why you need to learn how to create link bait posts. What is link bait? Some of you might have created link bait in the past by accident, without fully understanding what you were doing. Don’t worry; this is a good thing. In short, link bait is content that’s specifically designed to build links. The idea here is that any […]

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Digital Marketing – Everything You Need to Know

Unlike many of the old marketing channels that have enormous barriers to entry, every single business can use digital marketing to grow their business. Even better, the more you put into it, the more you get. If you’re just starting to explore digital marketing, start with our Beginners Guide to Online Marketing. It covers all the core topics that you’ll need to get going. If you only read one guide, I’d make it this one. When you’re ready to go deeper, we’ve put together hundreds of guides across the site, including the guides below that cover every aspect of digital marketing. Marketing Foundations Digital marketing changes fast but the fundamentals always stay the same. That’s why I always recommend getting a good understanding of marketing fundamentals first. Once you have completely internalized these core concepts, you’ll be able to quickly stay on top of the tactics as they evolve. It’ll […]

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Conversion Optimization – Permanently Grow Your Business

Conversion optimization gives you more customers with the traffic and marketing budget you already have. Even better, once you find these conversion wins, you get to benefit from those wins day in and day out. These are permanent increases to your business. Start with our Beginners Guide to Conversion Optimization which breaks all this down in detail. To simplify everything, we put together an extremely detailed guide on How To Double Your Conversions in 30 Days. It’s a step-by-step process for making an immediate improvement to your conversion rates. Before jumping into all the conversion tactics, we recommend getting a strong foundation with how conversion optimization works. By knowing how customer personas and conversion funnels work, you’ll know which conversion tricks to use for your business: Website Optimizations The first step of any conversion optimization program is to optimize your website. There’s tons of improvements that you can ship today. […]

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Social Media – Everything you need to know

Before jumping into specific channels, it’s best to look at social media as a whole. While all the social media channels have their quirks and differences, there’s also a lot of overlap in how you approach them. Should you even be using social media at all? When does it make sense to make social media part of your marketing strategy? How do these channels fit into the rest of your market funnel? What are the trends sweeping across all social media channels? I recommend getting a solid grounding in how social media works, then going through the different channel options to pick the one’s that are right for you. Facebook Facebook has definitely gone through a period of ups and downs over the years. For a long time, lots of businesses invested heavily into building their pages and audiences. Then Facebook completely changed how those posts end up in the […]

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Content Marketing – Attract Prospects that Want to Be Sold

Our favorite channel, by far, is content marketing. We don’t have to push people to become our customers, all we have to do is release amazing content and great prospects will come to us. For many us, getting into sales or paid marketing just as appealing as being able to help people while marketing our business. We get the best of both worlds. Not only do we grow our business, we provide a ton of value and solve problems for people along the way. It’s not all roses though, content marketing does have some downsides. The main one being how long it takes. To build an audience that loves our content, we have to invest a ton of time. To help you get results sooner rather than later, we’ve put together a huge collection of guides below that detail every step of content marketing. Content Creation Creating content is no […]

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Business

Fundamentally, you need to make money, or you don’t have a business. That’s actually the only true failure in business. No matter what happens, don’t run out of money. Every other mistake can be fixed. As simple as that sounds, there’s a reason why you can find over 90,000 business books on Amazon. Most of what we focus on here at Quick Sprout, is helping you grow your business and make money with digital marketing. This section covers more of the general business advice and expertise that we’ve compiled over the years. Everything from how to start a business to how to control your emotions. Regardless of your experience or role in business, there’s something here for you. BUSINESS FOUNDATIONS Looking back on previous businesses and jobs that we’ve had, the biggest failures all stem from the same lesson. Get the fundamentals right and you can mess up just about […]

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SEO – By Far the Largest and Most Profitable Traffic Source

Google is still the place to find answers to questions. Search engines have changed over the years, and the barrier to entry has gotten a lot higher. When we started, all it took was a ton of content in order to get search traffic. The game has changed. Not only do you need a ton of content, it needs to be incredibly high quality, your on-site SEO and architecture needs to be polished, and you need enough backlinks to compete. You really do need all of it. But the rewards are still well-worth the effort. Across all the sites that we’ve built and managed, no traffic source compares to SEO in quality, consistency, and volume. Once you have it, it’s a persistent flood of traffic for your business. Our playbook is below. AUDIT We always start with an audit on every site we touch. Whenever we skip this step, we […]

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Paid Marketing – The Key to Effortless Growth

There is possible nothing else in marketing more magical than getting a paid marketing funnel to work. Think about it. You put $1 in and you get $2 out. At that point, you’re printing money for your business, getting bigger with every cycle of your paid marketing. Now the bad news, paid marketing is really difficult to make work. There’s a lot of serious players that are all trying to convert the same prospects. So ads get bid up quickly. It’s still possible to win but you want to take paid marketing seriously. First, go through our guide on PPC. That’ll give you a really strong foundation so you can compete with the paid marketing pros. Once you’re ready to go through some of the core tactics for paid marketing, read through our post 7 Ways to Get High Quality Paid Traffic with Rock-Bottom CPCs. For B2B marketers, definite go […]

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9 Tactics to Fix Your User Retention

Retention is the act of getting your members to use your product in such a way that it becomes habitual. That’s why we call them users at this stage. if you retain them then they are literally using your product often. If you are a SaaS company then this means lowering your churn. If you are an ecommerce site then this means helping people become repeat buyers. If you are a content company then this means getting people to consume your content on a regular basis. You get the point. Many growth hackers actually consider retention the most important aspect of the funnel. There are a number of reasons for this: If your retention is low then all of the ingenious growth hacks that you apply to your product are basically meaningless. Your members will leave your product at the 11th hour (the very end of your funnel). Leaky buckets […]

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Viral Hacking to Get Hypergrowth

The ability to use the product itself to get new visitors is one of the most exciting aspects of growth hacking. Pulling visitors into the top of your funnel is good, and so is pushing them in, but there is something magical about using the product itself to drive traffic. When done well, it can have a compounding effect which cannot be replicated with push and pull methods alone. For instance, if you utilize the pull method of creating an infographic then you can expect to get traffic, but the inbound visitors to that infographic will decrease each day and eventually level out at a relatively low number. Compare that with some of the product tactics listed in this chapter. It’s possible, using the product itself, that each time someone comes to your site they bring their own network of relationships into your funnel as well. This is where the […]

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The Growth Hacking Process to Supercharge Your Revenue

Every world-class growth hacker relies on a series of steps in their growth process. We’ve broken down the six core steps below. Define Actionable Goals Everything begins by focusing on a narrow, actionable goal. This is important because a growth hacker can easily have a focus that is so broad it becomes meaningless. Yes, the overall goal is growth, but you don’t attain that kind of end-result without breaking it into smaller, achievable, tasks. Let’s say you have a product and you want your DAU (daily active users) to increase, but that’s too broad of a goal. Then you decide to focus just on the retention of existing users since this will increase the DAU, but retention is still too broad. Then you decide to focus on helping current users create content because your numbers show that when someone becomes a content creator (and not just a consumer) within your […]

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