How to Charge More for Your Products by Enhancing the Perceived Value

Any business selling products knows how important the profit margins are to its success. What if I told you that you could increase those profits without altering the products? Well, I’ve got good news. This is easily attainable if you can enhance the perceived value of your items. Then, you can charge more money for the same products you’re already selling and get sky high profits. But there’s a science behind this method. If you’ve been selling the same item at a $5 price point for the last ten years, you can’t just start selling it tomorrow for $500 and expect people to buy it. It’s all about creating a brand image that’s perceived as high class, luxury, or exclusive. For those of you who have been promoting a bargain brand for a long time, this strategy is not as easy to implement as it is for other businesses. But for […]

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8 CRO Quick Wins for Ecommerce Sites

How well does your ecommerce website convert? On average, ecommerce sites in the United States convert at about a 3% rate. If you’re hovering somewhere around that number, you might think your website is already optimized for high conversions. Even if you think you’re doing well, there’s always room for improvement. In fact, some of the top performing websites, such as the Google Play Store, have a conversion rate close to 30%. Companies such as the Dollar Shave Club have roughly a 20% conversion rate. Do you still think 3% is sufficient? I don’t. If you have an ecommerce website, you need to constantly make improvements that add credibility to your website. This will help you get more conversions. For the most part, these changes won’t cost you much money but will bring a massive return. You could double or even triple your conversion rates in just a few months by […]

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The Ultimate Guide to Generation Z Marketing

Businesses need to look toward the future to survive and thrive. I’m sure you’ve got an effective strategy in place that targets Millennials or Baby Boomers. But it’s time to shift your focus to a younger generation. The term Generation Z describes people born after Millennials. They may also be referred to as: Post-Millennials Homeland Generation iGeneration Although there isn’t an exact date range, it typically refers to anyone born after the mid to late 1990s. That means the oldest members of this generation are in college or just graduating. The reason why this information is so important is because they are starting to enter the workforce. With a steady annual salary, Gen Z will now have more buying power. Extra money in their pockets means marketing experts need to target this group. There’s a big opportunity here for increased and sustainable growth for your company, regardless of the industry. […]

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9 Ways to Get Your Startup Funded

Don’t let money stop you from pursuing your dreams. If you want to start your own business but don’t have the funding, you can still get it off the ground in a number of ways. As an entrepreneur myself, I admire anyone who wants to create a company. It’s not easy. In fact, only half of small businesses in the United States will survive through their fifth year of operation. Furthermore, just 30% of those businesses make it through ten years. Based on this information, it’s clear that failure is more frequent than success when it comes to startup companies. So I commend you for wanting to pursue this path. While running a startup may be difficult, it’s also extremely rewarding. You’ll learn a lot along the way. There are plenty of things I wish I knew before starting my first company. But getting your startup off the ground is the […]

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How to Increase Sales Conversions with Retargeting Strategies

Everyone wants more sales. Regardless of your industry or current situation of your company, increased conversions will help your business grow and prosper. But wanting higher sales conversions and actually getting them are two different things. Sure, your advertising team probably has various content marketing strategies in place. It’s important you have a proper grasp of the reasons behind these tactics. Are the advertisements targeting an actionable audience? That’s one of the major differences between retargeting strategies and other promotional methods. Here’s the thing. Not every customer takes a simple path to complete the purchase. It’s not always as simple as someone viewing your website for the first time, becoming interested in your brand, and buying something during the same visit. While that would be a great scenario, the reality is this process takes time. Creating a customer journey map can help give you a better understanding of how the buying process […]

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How to Increase Revenue by Targeting Impulse Buyers

Every consumer is different. Some people like to shop online, and others prefer shopping in stores. Some customers spend days or even weeks researching a product before making a purchase, while others buy something without any prior intention at all. This is called an impulse purchase. Believe it or not, more people are guilty of this than you would think. Have you ever bought something impulsively? I’m willing to bet you have. In fact, 84% of Americans admit they made an impulse buy. How much are they spending? If someone buys a magazine or a candy bar while standing in line at a grocery store, that counts as an impulse purchase. But that’s really nothing to get excited over. Consider this, however: 54% of consumers have spent more than $100 on an impulse purchase, and 20% have spent over $1,000. Those are the numbers that can motivate marketers and retailers. As an example, […]

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How to Scale Your Lead Generation Through Blogging

I’m a big proponent of blogging. It doesn’t matter what business you have or what industry you’re in, blogging can be used as a lead generation tool. How many times do the same people visit your website? Unless you have an ecommerce store, there’s no reason for a prospective customer to visit your website more than once or twice. There are only so many times someone needs to read your “About Us” page or look up your contact information. But if your website has a blog, it gives people a reason to keep coming back. Even if these visitors aren’t necessarily buying anything yet, there are certain ways you can turn a blog reader into a customer. First of all, if you’re not blogging, you need to start ASAP. Next, you can focus on driving traffic to your new blog. I consulted some businesses that didn’t have a blog because […]

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How to Write an Actionable Email Newsletter

Every business needs an email marketing strategy. You constantly need to try to grow your subscriber list so you can engage more and more customers. But what kind of content should you be sending to the people on your email list? Currently, you may be focusing on coupons and other promotions. That’s great. But you can take your email marketing strategy one step further by adding newsletters to your arsenal. Some of you may already be emailing newsletters to your subscribers. However, if you’re not writing actionable newsletters, these messages could be doing more harm than good. Subscribers want to hear from you. That’s why they joined your list. But they don’t want spam, nonsense, or anything else that wastes their time. If you’re sending newsletters just because you haven’t contacted your subscribers in a while, it’s not an effective strategy. Fortunately for you, I’m an expert in this space. Whether you’ve […]

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How to Boost Revenue by Optimizing the Customer Experience

The customer is always right. I’m sure you’ve heard this before as the golden rule of business. But what this rule doesn’t encompass is the customer experience. The saying should be: always put the customer first. You may have certain operations and practices in place to make things easy and cost-effective for your company, but how does this impact the customer journey? If you’re saving a few bucks or some extra time at the expense of the customer experience, it’ll backfire. Instead, everything you do needs to center around creating an optimal customer experience. You think about your business 24 hours a day, 365 days per year. But the reality is, your customers have more important things to worry about. Their time is valuable. They want to give you money, but not if it’s going to take too much time out of their day. You need to simplify your conversion […]

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How to Write Blog Post Introductions That Make the Rest of Your Post Irresistible

How many people are actually reading your blog posts? It is reported 43% of readers say they skim through posts. If you want people to consume the content you’re writing, get them hooked during the introduction. Take a second to think about the goal of each article you publish. Are you just trying to get page views? I see businesses and bloggers make this mistake all the time. They’re happy just to get page views on their blogs and don’t care whether people are reading them. But that strategy is very inefficient. Yes, getting people to click on your post is half the battle. You need to take the proper steps to market it correctly and promote it through all your distribution channels. Your blog is the perfect opportunity to promote more content associated with your website or brand and engage with your readers. But this can’t happen if they don’t […]

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How to Promote Your Event Online Like a Pro

Hosting an event is a great way for businesses to gain exposure. This holds true whether it’s a holiday or a special occasion for your customers, the community, or your industry. You may want to promote an event even if you’re not hosting it. For example, maybe your company will have a booth set up at a trade show or job fair. Maybe you’re a keynote speaker at a conference or dinner event. Your business might be a top sponsor of a charity golf tournament. The list goes on and on. Regardless of what kind of event you’re hosting, attending, or sponsoring, you’ll need to get people to show up if you want it to be successful. Event planning isn’t easy. Sometimes events take months to prepare for and require professional help. After spending so much time, money, and preparation, it would be disheartening to see low attendance. If you’ve been […]

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How to Boost Conversions by Personalizing Your Website

Every business has room to improve their conversion rates. If you’re looking for a place to start, analyzing your website is the first logical step. While you may have done A/B testing or used some similar techniques in the past to get a surge in conversions, you can take your efforts one step further. Look at your website through the eyes of your customer. The key is, not everyone viewing your website has the same set of eyes. Sure, your company has a general target market, but visitors of all ages and genders from different geographic locations will be viewing your website. These people have different preferences. How can you configure your site to provide the most relevant information, products, and services to each unique visitor? You need to implement personalization methods. If you’ve never done this before, it may sound intimidating. While it may not be the simplest task you’ve […]

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How to Write Instagram Captions That Drive Engagement

Staying active on social media is absolutely necessary if you want your business to be successful. This statement holds true for small, local mom-and-pop stores as well as national chains and global ecommerce sites. Even if you’re not selling a tangible product and just run a blog or something similar, you need to have a social media presence. But having social media profiles and properly managing them are two different things. Did you know about 80% of social media browsing takes place on mobile devices? That’s one of the reasons why you need to focus on your Instagram strategy. Plus, look at the rapid growth it’s had over the last several years: The popularity of this platform can’t be ignored. Businesses are recognizing this trend and acting accordingly. In fact, over 70% of companies in the United States had an Instagram profile in 2017. That number has skyrocketed from 48.8% in 2016. If you […]

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How to Develop a Customer Persona That Improves Conversion Rates

Customers are the lifeline and driving force of your business. Without them, you wouldn’t exist. That’s why you need to spend the time and use various resources to develop a better understanding of your customers’ thinking. The idea is to put yourself in your customers’ shoes—their minds, really. You want to figure out their perception of your company. Creating an accurate customer persona can help you accomplish this. It will help you learn about their habits, behaviors, and interests. That way, you’ll be able to market to them accordingly. Customer personas can help you get more money from your existing customers and even help you acquire new customers. You’ll be able to keep your customers engaged. Ultimately, this will improve conversion rates. If you’ve never created a customer persona before, it can sound a little intimidating. Don’t worry—it’s not as difficult as you might think. I’ve created the ultimate guide […]

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How to Take and Edit Photos Without Hiring a Professional

No matter what type of business you have, you need to be using high quality images as a promotional tool. You can distribute these pictures across all your marketing channels. Share them on social media profiles such as Facebook, Instagram, and Twitter. Add photos to your website to make it look more professional. You can even send images to subscribers on your email marketing lists to make your messages more visually appealing. Incorporate photos into your blog posts to break up the content and make it easier for people to read. I like to use visuals in my blogs to illustrate what I’m talking about. High quality images can add credibility to your website. While there’s nothing wrong with using images you find online, nothing speaks to the customer like original photographs. Taking your own photos means they are unique. Someone won’t be able to say, “Oh, I’ve seen this picture […]

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The Top 9 Marketing Trends to Look for in 2018

The most successful marketers have one thing in common. They find a way to gain an edge over their competitors. Marketers who can analyze the trends and prepare for the future have the best chances of setting their companies up for success. You don’t want to be the last one to jump on the bandwagon. As we head into 2018, I’ve taken the time to identify the top marketing trends for the year. I want to share my insights with you so that you can apply these concepts to your business and start the new year on the right track. Properly applying these trends to your marketing strategy will improve customer engagement. You’ll also be able to acquire more customers this year. Let’s dive right in. These are the top 9 marketing trends for 2018. 1. Live video streaming Social media platforms paved the way for the live video trend. Instead […]

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How to Increase Sales by Mastering the Art of Storytelling

Nothing keeps someone on the edge of their seat like a good story. That’s why people love to watch movies, read books, and binge-watch television shows. I know we all have that one friend or family member who tells the best stories around the dinner table. But what if there was a way to turn those stories into dollars? There is. You’ll be able to boost your sales if you can get customers to connect with your stories. Some of you may be thinking, “I’m a terrible storyteller, so this won’t work for me.” And some of you might say, “My life is boring. I don’t have any good stories to tell.” Yes, storytelling is an art. Not everyone is born with the ability to tell an engaging story. But luckily for you, I’m very familiar with storytelling. In fact, I use this strategy all the time as a marketing technique. […]

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