How to Increase Sales by Encouraging Mobile Spending

It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits. I hear this all of the time when I’m consulting with business owners. There are lots of other ways that you can generate more sales. Sometimes all you need to do is make subtle changes to your existing process. That way you can improve the experience of your current customers and get them to spend more money. You should set goals that help you increase the average purchase order and buying frequency. One of the best ways to do this is by encouraging mobile spending. Mobile trends are on the rise. In fact, over the past six months, 62% of consumers with a smartphone have completed an online purchase from their mobile device. In 2017, mobile commerce held a 34.5% share of total ecommerce sales in the United States. At this growth […]

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How to Monitor Your Competitors With These 10 Helpful Tools

Your business doesn’t operate in a vacuum. There are countless outside factors that influence whether or not you’ll turn a profit. Your competition plays a huge role in the success of your business. That’s why it’s so important for you to take the proper steps to gain a competitive edge on other brands in your industry. But, as I’m sure you’ve quickly realized, this is much easier said than done. The ease of access to the Internet has amplified your competition at an exponential rate. You’re no longer just competing with a few other local or regional businesses. You’ve got to worry about national and global brands as well. What makes your company unique? What differentiating factors help you stand out? Why would a customer buy from you over your competitors? These questions are difficult to answer, especially if you aren’t constantly researching the competition. But with so many other […]

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The Top 10 Platforms for Effectively Managing Social Influencers

Social media is evolving. Brands need to do more today than just have active profiles on different marketing channels. Successful businesses are increasing their presence by leveraging relationships with social influencers to create brand awareness. We’re seeing an increase in the use of micro influencers, which made my list of the top marketing trends to look for in 2018. So for those of you who haven’t implemented this strategy yet, it’s time to get your feet wet. You may be surprised to hear how big of an impact influencer marketing campaigns can have on your company. In fact, 30% of people say they are more likely to buy a product if a non-celebrity influencer recommends it to them. The results will vary by generation. For example, if you are marketing to Generation Z, you’ll need to know that 70% of this group say they can relate to YouTube creators more than to traditional […]

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How to Create Highly Relevant Content That Directly Drives Sales

Content marketing is an absolute necessity for brand survival in 2018. So you’re on the right track if you are currently creating and distributing content. But for those of you who aren’t seeing results from these marketing campaigns, it can be frustrating. You’re putting so much time and effort into this, so why aren’t you seeing results? What’s the issue? I see this problem a lot when I’m consulting with businesses. They don’t have a clearly defined content strategy. If this sounds like you, it’s important that you read carefully. It’s great that you are continuing to publish new content. But this isn’t effective if your sales aren’t increasing. Sure, content marketing can be used for lots of different things. Primarily, businesses use content marketing to: generate leads acquire new customers increase brand awareness establish credibility engage with an audience All of these are great and critical for success. However, […]

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How to Create a Killer Video Promotion to Increase Engagement

People love watching videos. That’s why 87% of marketers use video content to engage with their audiences on the Internet. More than half of marketing experts across the globe say they get the highest ROI from their video promotions. When it comes to social media, videos generate 1,200% more shares than both text and pictures combined. Another reason why videos are great is because it’s easier for viewers to comprehend your message while watching videos. In fact, your audience will retain 95% of information they consumed through a video as opposed to just 10% of information they consumed through reading text. It’s no secret that video content has been dominating the latest trends. But with so many videos out there flooding the market, you need to make sure your video promotions can stand out from the crowd. The majority of consumers prefer watching video content on YouTube and television: These are the platforms […]

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How to Distribute Content Effectively Across Multiple Channels

Your content is great. You’ve been applying new strategies and learning how to master the art of storytelling to make your content more engaging. But now what? This is useless if you’re unable to distribute it to your audience. I see this problem all the time when I’m consulting businesses. They have excellent writers who know how to write great blog posts, but nobody is reading their work. The key here is learning how to distribute your content so it can reach the widest audience possible. If you’re using only one distribution channel, you’re missing out on a huge opportunity. Some of you may be thinking, “If it’s on my website, someone will eventually see it.” That’s not true. You can’t rely on your website alone for content distribution. That’s because people consume information in a wide variety of ways. For example, if you have a B2B company, you should be […]

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The Top 12 Tips to Running a Successful Video Blog

Blogging is one of my favorite ways to drive traffic to your website and engage with your audience. But for those of you who have been staying up to date about the newest marketing trends, you know that video content has been on the rise. In fact, experts predict that 80% of the global Internet traffic will be videos by 2019. More than half of marketing executives say that video content is their most profitable ROI. Blogs that contain videos have triple the amount of inbound links compared to blog posts without videos. So it’s understandable why you might be interested in starting a video blog. Based on all of these numbers, it’s no secret that people love to consume video content. But establishing yourself as a prominent video blogger can be a daunting task, especially if you’ve never done it before. There are so many factors to take into consideration. What kind […]

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How to Increase Your Ecommerce Revenue by Leveraging Social Commerce

The ecommerce industry has become a very competitive space over the last several years. In fact, more than half of Internet users across the globe made a purchase online in the last year. Younger generations with a strong purchasing power lead the way in this trend. In fact, 67% of Millennials would rather shop online as opposed to going to a physical store. This is great news for your ecommerce brand. Yes, obviously you’ve got lots of competition when it comes to selling products online. But if you have the right tools and marketing strategy, you can do a lot of things to gain an edge over your competitors. You should know how to design a homepage that converts. It’s also important for you to know which elements add credibility to your website. While all of this is necessary, it’s not enough. In addition to your website, you need to be […]

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How to Generate Leads with Facebook Ads

Social media marketing has become one of the most effective ways for businesses to have success in the digital era. In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According to Statista, Facebook has 2.2 billion active monthly users. You can see why it’s so appealing for brands to have a presence on this platform. I hope  your company is on Facebook to. To have success marketing on Facebook, you need to be active on a daily basis. Post content to your profile. Share photos, videos, and run promotions. Facebook allows you to broadcast live videos to your followers. You should be taking advantage of that as well. In fact, live videos are such an effective marketing strategy that it made my list of the top marketing trends to look for in 2018. Lots of these promotional […]

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Stop Losing Sales with These 8 Persuasive Web Design Principles

How do you convince a person to do something? When you’re having a face-to-face conversation with someone, you know how to persuade them. But you don’t have the same luxury of conversation when you’re dealing with visitors to your website. Fortunately, you can utilize online persuasive tactics to close sales and improve your conversion rates. Many of these factors have to do with the design of your website. The way your current website is designed could be the reason why you’re losing sales. Some of your design choices may actually be putting off visitors and hurting your conversions. Obviously, you’re not doing it intentionally. But either way, you’ll need to address these mistakes and make the necessary changes. Since you can’t actually talk to people who are visiting your website, you need to show them why they should do something. That’s why I created this guide. I want to show […]

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How to Guide People’s Emotions to Drive Sales

Successful marketers know how to go the extra mile when promoting their brands, products, and services. You need to understand what role psychology plays in the buying process. For example, different color schemes can impact sales on your website. Those of you who want to take your marketing strategy to the next level need to understand the way your customers think. Use this information to your advantage. People behave a certain way when specific emotions are triggered. I’m sure you can see this in your life as well. Have you ever punched a wall or broken something when you’re upset? You wouldn’t normally do that, but you might behave that way as a result of a strong emotional response. Don’t worry, we won’t to try to get your customers angry or play a game of psychological warfare with them. Instead, I’m going to show you how you can trigger a variety […]

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How to Quickly Identify What Is Killing Your Blog Conversions

Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs. But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to be in love with it, but it definitely makes things easier if you like to write. If you take care of your blog, your blog will take care of you in return. Those of you who have a blog up and running are headed in the right direction. But if your posts are not generating leads or getting readers to convert, it’s a problem. First, it’s a waste of your time. Think about all the time and effort you put into these posts. If nobody’s reading them or converting, you’d almost be better off not writing at all. Second, it’s a huge […]

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How to Use Visual Elements to Enhance Your Blog Post’s Engagement

A picture is worth a thousand words. This is a ageless English idiom that I’m sure you’ve heard countless times throughout your life. It’s a simple concept. In short, it means that it’s easier to show someone something than it is to tell them about it. But are you applying this strategy to your blog posts? Blogging is a science. There are lots of tips and tricks you can learn to engage with your audience, such as mastering the art of storytelling. However, words alone won’t drive engagement. You’ll need to learn how to incorporate visual elements into your blog posts as well. If you’ve been reading my blogs for a while, you know that I practice what I preach. I love using visuals to help improve my content. For those of you who aren’t used to this, it can sound intimidating. Where do you start? How many visuals should […]

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How to Convert Your Social Media Followers Into Customers Effectively

Social media marketing needs to be a priority for every business across all industries. Get with the times and understand the latest trends. Your customers are active on social media platforms, so you need to establish a presence as well. Some of you may have mastered this already. You’ve been getting tons of new followers on social media. But now what? Your follower numbers are increasing, but sales have reached a plateau or possibly even declined. How is this possible? If this sounds like your current situation, here’s what you need to know. Just because someone follows you on one of your social media profiles doesn’t mean they are a customer. Successful businesses know how to turn their followers into customers. Sure, social media is great for brand awareness, but that’s useless if it’s not leading to conversions. I can teach you how to leverage these social media platforms to […]

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The Top 10 Principles to Optimize Your Web Design for Mobile Users

It’s time for you to adapt to the latest marketing trends. Your company can no longer afford to ignore mobile users. Your website must be optimized for mobile devices. Why? Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of all Internet users have smartphones. It’s easy for people to browse the Internet from their mobile devices. Doesn’t it seem like everyone is glued to their smartphones all the time? Even those who aren’t holding their phones right now, I’m sure, have them within arm’s reach, either in their pockets, purses, or on nearby tables. This is great news for your company and your website. Our love for mobile devices makes it easier for your current and prospective customers to access your site. According to Statista, more than half of the global web traffic comes from mobile devices: As you can […]

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How to Use Continuous AB Testing to Increase Conversions

When was the last time you updated your website? If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis. However, you don’t want to make changes without any rhyme or reason. That’s why you can use A/B testing as a tool to help guide your website updates. But before you start A/B testing, you need to understand how it works. It’s not just a one-time thing. Some of you may have tried these tests in the past and seen an improvement. So why did you stop? For those of you who have never tried A/B testing, it can be difficult to know where to get started. Regardless of your situation and experience with A/B testing, I can help you out. Continuous A/B testing will make your website more efficient. […]

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Create a Waterfall of Downloads for Your E-Book

Writing your first e-book is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience. After all that hard work, long nights, and endless research, it would be a shame if your book went unread. For those of you who have recently written an e-book, are in the process of writing one, or planning to write one in the near future, you’ve got to start thinking about your distribution methods. You could be the best writer on the planet, but if you don’t know how to market yourself, nobody is going to know it. That’s how you need to approach your e-book distribution strategy. Think like a marketer. Not everyone with great writing skills is a marketing expert. So for those of you that need some guidance on getting tons of downloads for your newest e-book, you’re in luck. […]

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My Favorite Time-Saving Social Media Marketing Tools

Staying active on social media is one of the best ways for you to create brand awareness and engage with your audience. But with so many different social platforms to manage on a daily basis, it can be overwhelming. Sometimes keeping up with all these networks at once can feel like a full-time job. You have enough on your plate when it comes to running your business. Sometimes, your social media campaigns get pushed toward the bottom of your to-do list. If you’re not in a position to hire a full-time social media marketing manager, you can use a variety of marketing tools to help you streamline this process. Those of you who have a social media marketing manager can still take advantage of these tools to help make their job more efficient. I’ve used my fair share of social media marketing tools over the years. Some were great while […]

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How to Write a Perfect Email Newsletter That Converts

Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well. But when I consult different companies and analyze their email newsletters, I come across some common problems. They’re not using these emails as a marketing tool. Just sending a newsletter for the sake of meeting your weekly or monthly requirement is not effective. Your newsletter is a valuable marketing resource, and it’s time for you to start writing them as such. If you need to improve your existing newsletters, read this post. This guide is also great for anyone just starting out with newsletters. If you follow my tips, tricks, and advice based on my personal experience and research, your next newsletter will be a conversion machine. Here’s what you need to know to make this happen. Give people a reason to opt in Let’s take a step […]

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How to Build Hype for a New Product Launch

Your company is ready to launch a new product. This is an exciting time for you and everyone else involved. Depending on your industry and brand, you’ve spent months or potentially even years developing this product. As you approach the final stages of development, you’re starting to get a bit anxious. I can totally relate to this feeling. You’ve spent so much time, effort, and money on this that you want to make sure that it’s successful. If your new product isn’t a hit and doesn’t sell, it could be a crushing blow, both financially and psychologically for your brand. Here’s what you need to realize. Your product may be outstanding, but if you don’t promote the release properly, nobody is going to buy it. Sure, you may get the occasional sale from someone walking through the aisles of your physical location or browsing online at your ecommerce store, but […]

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