The Top 10 Widgets to Improve Your Website

If you’re new to building and managing websites, you need to get yourself familiar with widgets as soon as possible. What’s a widget? Simply put, it’s website component that adds features or functionality to your site. Widgets are embedded directly onto your site, but you don’t have to develop or code them on your own. To install a widget on your website, it’s as simple as copying and pasting some code, which will be provided by the creator of the widget. There will usually be a sufficient set of instructions for how and where to install the code from your widget-provider. Why do you need widgets on your website? Here’s the thing. Websites can functionally operate without widgets. But I’m sure you’ve landed on websites and wondered how they were able to add so many cool features and functionality to their pages. In many instances, they probably used a widget. […]

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How to Optimize Your Product Pages

As an ecommerce store, driving traffic to your website is only half of the battle. That in itself is a tall task, but so much more needs to be done in order for you to actually generate sales. Take a moment to put yourself into the minds of the consumers. Clearly, they’re somewhat interested in whatever you’re selling. Maybe they found you from an organic search of a product they need or maybe they clicked on a PPC advertisement. It’s possible that they found your site from a social media campaign. The way they found you really doesn’t matter. What’s important is that they landed on your site because of interest. You’ve done a great job of setting up your site navigation, making it easy for visitors to find exactly what they’re looking for. This brings them to the product page, which is what we’ll be focusing on in this […]

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10 WordPress Tips Every Webmaster Needs to Know

More than 500 websites are being built on WordPress every day. This platform powers 14.7% of the top 100 websites across the globe. On average, 17 new posts get published on WordPress every second. In a month, WordPress is searched on Google more than 37 million times. WordPress is a powerful CMS. More than 19.5 million sites across the world use the platform. So for those of you who are new to the growing WordPress network, welcome to the club. Launching a new website can be intimidating if it’s your first time. But if you can quickly learn some tips and tricks on WordPress, it will make your life much easier. Some of you may have been using WordPress for a while. Others might have had some failed sites and need some guidance moving forward. Regardless of your situation, this guide will help you succeed. While I definitely wrote the […]

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How to Sell Food Online

The ecommerce industry is booming. It seems like everyone is coming up with different ways to get into this space. But when we think of ecommerce our minds typically don’t jump to food. Most entrepreneurs seem to focus their efforts on inventing or modifying a new product that can solve problems With that said, there is lots of money to be made in the online food industry. As of 2018, the online grocery shopping in the United States is a $17.5 billion industry. But there are plenty of other ways to sell food online as well. For example, maybe you have a restaurant and want to expand the way your customers order takeout. The global online food delivery market is growing at a 14.8% year-over-year rate. That’s not all. Take a look at this graph from eMarketer on the projections for total online food and beverage ecommerce sales in the […]

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The 11 Top WordPress Landing Page Templates in 2019

Anyone can create a website. Just because you own or manage a website, it doesn’t automatically mean that you’re a natural born designer. But the design and layout of your website will have a huge impact on its success. In fact, 48% of people say that the design of a website is the top factor they use when it comes to determining how credible a business is. 38% of people will stop using websites with unattractive layouts. So if you want to create unique and beautiful landing pages without having to design them from scratch, you’re going to want to use pre-designed templates. WordPress is the best place to find these. That’s because WordPress is the most popular CMS platform in the world, and has been for the past seven years in a row. It controls nearly 60% of the entire CMS market across the globe. With more than 500 […]

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The Beginner’s Guide to HTML

There are nearly 1.7 billion websites worldwide. This number continues to grow each day. What do all of these sites have in common? In one way or another, they all use some form of HTML. That’s why learning basic HTML is such a useful skill. Here’s the thing. You can definitely build a website without having to write a line of code. But with that said, once your site is live you should still know how to read and some HTML on your own. So whether you’re creating a new website, have an existing website, or you just want to learn more about coding, this is guide will serve as the perfect introduction to HTML for you. Let’s start with the basics. What exactly is HTML? This acronym stands for Hypertext Markup Language. Basically, it’s the standard format used to create web pages, web applications, and documents. This computer language […]

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PayPal vs. Stripe For Ecommerce

As I’m sure you’ve figured out by now, building a website takes lots of hard work. This is even more so the case for those of you who are creating an ecommerce site. In addition to your website design, architecture, and all of the standard website elements, you also need to figure out how you’re going to accept payments online. If you’ve never done this before and you’re just starting some preliminary research, there’s a good chance that you’ll come across two names; PayPal and Stripe. These are both industry leaders in the online payment processing industry. Both platforms will essentially let your customers buy products or services from your ecommerce shop, but the way that these services are provided are different from platform to platform. So what’s the difference between PayPal and Stripe? Is PayPal or Stripe better for accepting payments online? These are questions that I hear all […]

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Benefits of Cloud Hosting

Everyone’s heard of “the cloud.” Broadly speaking, the cloud refers to remote storage. For example, you can store pictures from your smartphone or documents on your computer to a cloud storage space like Google Drive. This is different than storing files locally on something like an external hard drive. I’m sure you’re familiar with both of these scenarios, and you probably even use cloud storage for something in your digital life. Now when it comes to web hosting, the cloud is a little bit more in depth, but the same principles still apply. Let’s start with the basics. There are four main types of web hosting: Shared hosting VPS (virtual private server) hosting Dedicated server hosting Cloud hosting To fully understand the differences between all of these options, refer to my guide on everything you need to know about web hosting. But right now I want to put the primary […]

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The Ultimate Guide to Content Marketing For Ecommerce Websites

Content marketing has arguably become the biggest buzzword in the marketing industry today. It seems like you can’t have a conversation with a business owner who has an online presence without the term being brought up. Every online “expert” claims to hold the secret to content marketing. But the reality is this. Like most marketing strategies, what works for one business won’t necessarily work for another. Content marketing campaigns will vary by industry as well. So what exactly is content marketing? By definition, it’s the process of creating and distributing digital materials online to directly or indirectly promote a brand, product, or service. But that definition is so broad. To have a successful content marketing strategy as an ecommerce website, you need to take an ecommerce-specific approach. Your content strategy won’t be the same as a B2B SaaS company or a B2C local retailer without an online presence. I’ve seen […]

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8 Common Email Marketing Mistakes to Avoid in 2019

It doesn’t matter what type of business you have or what industry you’re in; everyone needs to incorporate email campaigns into their marketing strategy. There’s a common misconception that email marketing is dead. That’s just simply not the case. So for those of you who are struggling with your email strategy, there’s a good chance that you’re making some mistakes. Don’t get me wrong—I’m not saying this to discourage you. This is actually good news. All this means is that you need to make some adjustments with your approach to have more success. One of the reasons why email marketing is so useful is because it delivers a high ROI.  For every $1 you spend on email campaigns, you can expect an average return of $32. 81% of small business owners say they rely on email as their primary customer acquisition method. Additionally, 80% of small businesses say that email […]

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8 Best Payment Methods For Your Ecommerce Site

In order to operate a fully functional ecommerce website, you need to be able to accept payments from your customers. There is no way around this. Your entire business revolves around getting paid. That’s why you starting selling online in the first place, right? To make money. But there are tons of different options for accepting payments online. Whether you have an existing ecommerce platform or if you’re starting an ecommerce site from scratch, your payment gateway needs to be a priority. You need to have options in place that will be appealing to all of your customers. That’s because everyone has different preferences. So you should consider adding multiple payment methods to your ecommerce site. I realize that not all of these options will be equal in terms of the cost that you’re paying to implement them on your site. But in the long run, those fractions of a […]

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13 Common WordPress Mistakes to Avoid in 2019

WordPress is one of the most popular CMS platforms on the planet. In fact, according to a recent study from Kinsta, 33.6% of all websites are powered by WordPress. Furthermore, the platform controls 60.5% of the CMS market share worldwide. That’s the number one ranking position for both of those categories. Since WordPress is so popular, it’s only natural that you might be using it to manage your website. Some of you might already be using WordPress. Regardless of your situation, you can benefit from this guide. When it comes to creating and managing a website, you’re going to make mistakes. This is inevitable. I’ve made mistakes as well, and I’m sure I’ll make more moving forward—that’s life. But with that said, I’ve realized that some mistakes are avoidable. I’ve seen so many WordPress users make the same blunders time and time again, which is what inspired me to write […]

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How to Create a Website With Squarespace

Squarespace is one of the most popular website builders available on the market today. It’s a quick, easy, and legitimate way to get a new website up and running from scratch. Anyone can build a website with Squarespace. You don’t need to be too tech-savvy, know how to code, or have any prior design skills to have success using this resource. Squarespace is known as an all-in-one solution for creating a website on a singular platform. The company was originally founded in a University of Maryland dorm room back in 2003. Over the past 15+ years, millions of websites have been created with Squarespace. So it’s safe to say that they have grown exponentially over time. In terms of their reputation and reliability, there aren’t too many negative things you can say about Squarespace. So for those of you who are ready to build your first website, using an industry-leading […]

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Website Builders to Avoid in 2019

So you’re ready to build a website but don’t know how to get started. Don’t worry; we’ve all been there. One of the first steps is finding the best website builder to meet your needs based on the type of website you’re trying to create. But if you run a Google search for website builders, you’ll quickly realize that there are dozens of options to choose from. This can be a bit intimidating. If you’ve never built a website before, it might be tough to tell the difference between a good website builder and a platform that’s going to give you nothing but problems. That’s what inspired me to write this guide. Everyone else out there is telling you what website builders you should be using, but very few people are telling you which ones to avoid. Before you get started, ask yourself if a website builder, in general, is […]

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How to Build an Email List on Your Blog

Blogging is arguably the best content creation strategy for promoting your website. Publishing blogs on a regular basis boosts your site traffic, adds SEO value, generates leads, helps you build backlinks, and increases your internal linking opportunities. Blogging gives your website visitors a reason to keep coming back to your site and stay on your pages for longer periods of time. Furthermore, blogs are highly shareable. It’s a great way to increase your exposure on other platforms. The list goes on and on. I could sit here all day and talk about the benefits of blogging. That’s why I publish so many blogs on a regular basis and have done so for years. So for those of you who already have an active blog, that’s great news. You’re already on the right track. But now it’s time to take your blog to the next level. You can use this part […]

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How to Get More Conversions From AdWords Using Remarketing

In a perfect world, all of your website traffic would be organic. That’s the most ideal scenario for everyone. But sometimes it can take 6, 12, or even 18 months for you to really notice the benefits from your organic search strategies. That’s not to discourage you. While you should stay the course and continue to prioritize SEO best practices, you can always use paid ads for the time being to drive more traffic to your site. So for those of you who have available funds in your marketing budget, I’d definitely recommend that you give PPC campaigns a try. The best way to run paid ads is with Google AdWords. Google does an amazing job of giving you the tools to ensure that your ads are viewed by people who are most interested in your business. One of the most effective campaign approaches is remarketing. What is remarketing? It’s […]

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How to Craft Meta Tags for SEO and CTR

Creating content is hard work. It takes time, effort, and resources to make landing pages, write blogs, build custom infographics, and create videos for your website. But all of that hard work will go to waste if people aren’t navigating to your site. Creating the content itself is only half of the battle. Now you need to make sure that it’s optimized for search engines so you can drive organic traffic to your pages. That’s why you need to understand the importance of meta tags. Once you learn how meta tags work, you can optimize them to boost your Google search ranking. The higher you rank, the more clicks you’ll get; it’s really that simple. In fact, 75% of all clicks go to the first page of Google search results. The top result of any given search gets roughly 33% of clicks. While positions two and three get 15% of […]

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10 WordPress Tips Every Webmaster Needs to Know

More than 500 websites are being built on WordPress every day. This platform powers 14.7% of the top 100 websites across the globe. On average, 17 new posts get published on WordPress every second. In a month, WordPress is searched on Google more than 37 million times. WordPress is a powerful CMS. More than 19.5 million sites across the world use the platform. So for those of you who are new to the growing WordPress network, welcome to the club. Launching a new website can be intimidating if it’s your first time. But if you can quickly learn some tips and tricks on WordPress, it will make your life much easier. Some of you may have been using WordPress for a while. Others might have had some failed sites and need some guidance moving forward. Regardless of your situation, this guide will help you succeed. While I definitely wrote the […]

Read more

How to Sell Food Online

The ecommerce industry is booming. It seems like everyone is coming up with different ways to get into this space. But when we think of ecommerce our minds typically don’t jump to food. Most entrepreneurs seem to focus their efforts on inventing or modifying a new product that can solve problems With that said, there is lots of money to be made in the online food industry. As of 2018, the online grocery shopping in the United States is a $17.5 billion industry. But there are plenty of other ways to sell food online as well. For example, maybe you have a restaurant and want to expand the way your customers order takeout. The global online food delivery market is growing at a 14.8% year-over-year rate. That’s not all. Take a look at this graph from eMarketer on the projections for total online food and beverage ecommerce sales in the […]

Read more

The 11 Top WordPress Landing Page Templates in 2019

Anyone can create a website. Just because you own or manage a website, it doesn’t automatically mean that you’re a natural born designer. But the design and layout of your website will have a huge impact on its success. In fact, 48% of people say that the design of a website is the top factor they use when it comes to determining how credible a business is. 38% of people will stop using websites with unattractive layouts. So if you want to create unique and beautiful landing pages without having to design them from scratch, you’re going to want to use pre-designed templates. WordPress is the best place to find these. That’s because WordPress is the most popular CMS platform in the world, and has been for the past seven years in a row. It controls nearly 60% of the entire CMS market across the globe. With more than 500 […]

Read more
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