How to Use Heading Tags to Get More Search Engine Traffic

I wrote a ton of blog posts. Over the last year alone, I’ve published a minimum of three blogs per week here at Quick Sprout. Some weeks it was even more, at times with multiple posts per day. If you’ve been reading my blogs for a while now, you know that everything I produce is long-form content—just like the post you’re currently reading. This means it falls somewhere in the 1.800-3,000+ word range. I’m not writing quick 500-word pieces for the sake of publishing at a high rate. Over the years, I’ve covered lots of in-depth topics about content marketing, website optimization, conversions, SEO, and other related subjects. But today I want to share with you a seemingly small and subtle SEO hack that can drastically improve the performance of your content. I’m referring to heading tags. Some of you might be more familiar with these than others. I’m sure […]

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How to Optimize Your Robots.txt File

SEO goes far and beyond keyword research and building backlinks. There is also a technical side of SEO that will largely impact your search ranking. This is an area where your robots.txt file will become a factor. In my experience, most people aren’t too familiar with robots.txt files and don’t know where to begin. That’s what inspired me to create this guide. Let’s start with the basics. What exactly is a robots.txt file? When a search engine bot is crawling a website, it uses the robots.txt file to determine what parts of the site need to be indexed. Sitemaps are hosted in your root folder and in the robots.txt file. You create a sitemap to make it easier for search engines to index your content. Think of your robots.txt file like a guide or instruction manual for bots. It’s a guide that has rules that they need to follow. These […]

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How to Use Google Keyword Planner Tool For SEO

There are so many different elements of SEO. For the most part, all of these various aspects can be broken down into two main categories; on-page SEO, and off-page SEO. The biggest factor of off-page SEO is backlinks. While on-page SEO is comprised of elements like content copy, title tags, meta descriptions, internal linking, and site architecture. It’s nearly impossible (unless you get extremely lucky) to have a successful on-site SEO strategy without conducting keyword research. There are tons of tools on the web to help you with finding keywords related to your business, but Google Keyword Planner is arguably the most powerful. The best part about this tool is that it’s completely free for anyone to use. All you need is a Google Ads account. It’s also worth noting that the primary purpose of the Keyword Planner is for PPC advertising. But with that said, you don’t need to […]

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How to Create an Expert Roundup Blog Post

In the past, I’ve shown you how to build links and traffic from link roundups. This strategy involves creating content that will get featured in a weekly or monthly roundup post on other websites. Now I’m going to teach you how to create an expert roundup. What’s the difference between these two? Rather than trying to get your link featured on another site’s roundup post, you’re going to create content on your own website using expert opinions. At the end of the day, this will have similar advantages to getting featured on a link roundup. Creating expert roundups will still help you build backlinks, boost your website traffic, and add plenty of SEO value. Why are expert roundup posts so great? Here’s the thing. Not all of you have a well-known name or platform, especially if you’re just starting out as a blogger. That’s OK. We’ve all been there. I’m […]

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The Beginners Guide to Online Marketing

The most extensive and comprehensive introduction to online marketing that you’ll find anywhere. Why We Wrote this Guide? Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap. Who This Guide Is for? We wrote this guide for an audience of first-time marketers, experienced entrepreneurs and small business owners, entry to mid-level candidates, […]

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Everything About Link Building

There’s no ranking factor more important than links. If you want to rank, you need to have lots of links pointing back to your website. As simple as it sounds, a link is not a link. There are variables, such as: relevancy and authority. We have over 30 guides that will help you master link building. General Link Building Guides Learn the basics. This is the best place to start if you are new at building links. How Many Links Should You Build to Your Website? A Step by Step Guide to Modern Broken Link Building How to Create a Link-Building Strategy from Scratch What Is a “Good Link Profile” and How Do You Get One? 7 Link Building Mistakes You Ought to Avoid 7 Ways to Make Your Brand and Content More Likable How to Combine PR with SEO for the Biggest Success Types of Content That Attract The […]

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Quick Sprout University

Quick Sprout has everything you need to become a world-class digital marketer. We’ve included it all below. Threat this page as a syllabus, start at the top and work your way down. When you get to the end, you’ll know more about digital marketing than most CMOs that we’ve worked with. Digital Marketing 101 Before you start getting into the tactical stuff, get a strong foundation. The principles from these guides will improve every marketing project you pursue. Considering how fast channels and tactics change in digital marketing, the best way to stay ahead is to have a firm grounding in all the core principles. That’ll help you take advantage of tactics and new channels as they develop. Beginners Guide to Online Marketing How to Write a Great Value Proposition How to Become a Marketer Who Thinks Strategically How to Use Surveys to Hook More Customers 28 Business-Boosting Marketing Activities […]

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How to Get More Search Engine Traffic With Internal Linking

In order for your website content to rank, it needs to have links. All too often I see sites spending too much time focusing on building backlinks that they end up neglecting their internal linking strategy. Don’t get me wrong; getting links from other websites is crucial for your SEO value as well. But with that said, at the end of the day you technically don’t have control over what goes on another website. That’s not the case with internal linking. You, and only you will have complete control over your internal links. Let’s start off with the basics. What exactly is an internal link? These are links that connect two pages on the same domain. Internal links have several different purposes and benefits. First of all, they make it possible for users to navigate through a website. For example, how do you get from your site’s homepage to a […]

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How to Advertise on YouTube

In a perfect world, you’d be able to build brand awareness organically without spending a dime. But as you and I both know, the world we live in is far from perfect. There comes a time when every business needs to start running paid advertisements. However, just because you’re paying for ads it doesn’t necessarily mean that you’ll be successful. I’ve seen countless businesses blow their marketing budgets on unsuccessful campaigns because they didn’t have the right strategy. The first piece to any successful advertising campaign is choosing the right platform. YouTube is arguably the best network for running ads. Here’s why. More than 1.9 billion users visit YouTube each month. Those people are watching a billion hours of video each day. According to Alexa, YouTube is the second most popular website in the world, second only to Google. Furthermore, the users spend an average of 8 minutes and 42 […]

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How to Create Predictably Popular Link Bait Posts

Link building can become a time-consuming process. Sometimes you spend hours exhausting all of your strategies and still fall short of your benchmark target. This can be extremely frustrating. Yet other times, certain pieces of content seem to effortlessly attract links. Before you know it, you might have dozens, hundreds, or even thousands of backlinks for one post without even putting in too much effort. Wouldn’t it be great if that was the case for all of your content? Fortunately, the possibility is more realistic than you might realize. That’s why you need to learn how to create link bait posts. What is link bait? Some of you might have created link bait in the past by accident, without fully understanding what you were doing. Don’t worry; this is a good thing. In short, link bait is content that’s specifically designed to build links. The idea here is that any […]

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Digital Marketing – Everything You Need to Know

Unlike many of the old marketing channels that have enormous barriers to entry, every single business can use digital marketing to grow their business. Even better, the more you put into it, the more you get. If you’re just starting to explore digital marketing, start with our Beginners Guide to Online Marketing. It covers all the core topics that you’ll need to get going. If you only read one guide, I’d make it this one. When you’re ready to go deeper, we’ve put together hundreds of guides across the site, including the guides below that cover every aspect of digital marketing. Marketing Foundations Digital marketing changes fast but the fundamentals always stay the same. That’s why I always recommend getting a good understanding of marketing fundamentals first. Once you have completely internalized these core concepts, you’ll be able to quickly stay on top of the tactics as they evolve. It’ll […]

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Conversion Optimization – Permanently Grow Your Business

Conversion optimization gives you more customers with the traffic and marketing budget you already have. Even better, once you find these conversion wins, you get to benefit from those wins day in and day out. These are permanent increases to your business. Start with our Beginners Guide to Conversion Optimization which breaks all this down in detail. To simplify everything, we put together an extremely detailed guide on How To Double Your Conversions in 30 Days. It’s a step-by-step process for making an immediate improvement to your conversion rates. Before jumping into all the conversion tactics, we recommend getting a strong foundation with how conversion optimization works. By knowing how customer personas and conversion funnels work, you’ll know which conversion tricks to use for your business: Website Optimizations The first step of any conversion optimization program is to optimize your website. There’s tons of improvements that you can ship today. […]

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Social Media – Everything you need to know

Before jumping into specific channels, it’s best to look at social media as a whole. While all the social media channels have their quirks and differences, there’s also a lot of overlap in how you approach them. Should you even be using social media at all? When does it make sense to make social media part of your marketing strategy? How do these channels fit into the rest of your market funnel? What are the trends sweeping across all social media channels? I recommend getting a solid grounding in how social media works, then going through the different channel options to pick the one’s that are right for you. Facebook Facebook has definitely gone through a period of ups and downs over the years. For a long time, lots of businesses invested heavily into building their pages and audiences. Then Facebook completely changed how those posts end up in the […]

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Content Marketing – Attract Prospects that Want to Be Sold

Our favorite channel, by far, is content marketing. We don’t have to push people to become our customers, all we have to do is release amazing content and great prospects will come to us. For many us, getting into sales or paid marketing just as appealing as being able to help people while marketing our business. We get the best of both worlds. Not only do we grow our business, we provide a ton of value and solve problems for people along the way. It’s not all roses though, content marketing does have some downsides. The main one being how long it takes. To build an audience that loves our content, we have to invest a ton of time. To help you get results sooner rather than later, we’ve put together a huge collection of guides below that detail every step of content marketing. Content Creation Creating content is no […]

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Business

Fundamentally, you need to make money, or you don’t have a business. That’s actually the only true failure in business. No matter what happens, don’t run out of money. Every other mistake can be fixed. As simple as that sounds, there’s a reason why you can find over 90,000 business books on Amazon. Most of what we focus on here at Quick Sprout, is helping you grow your business and make money with digital marketing. This section covers more of the general business advice and expertise that we’ve compiled over the years. Everything from how to start a business to how to control your emotions. Regardless of your experience or role in business, there’s something here for you. BUSINESS FOUNDATIONS Looking back on previous businesses and jobs that we’ve had, the biggest failures all stem from the same lesson. Get the fundamentals right and you can mess up just about […]

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SEO – By Far the Largest and Most Profitable Traffic Source

Google is still the place to find answers to questions. Search engines have changed over the years, and the barrier to entry has gotten a lot higher. When we started, all it took was a ton of content in order to get search traffic. The game has changed. Not only do you need a ton of content, it needs to be incredibly high quality, your on-site SEO and architecture needs to be polished, and you need enough backlinks to compete. You really do need all of it. But the rewards are still well-worth the effort. Across all the sites that we’ve built and managed, no traffic source compares to SEO in quality, consistency, and volume. Once you have it, it’s a persistent flood of traffic for your business. Our playbook is below. AUDIT We always start with an audit on every site we touch. Whenever we skip this step, we […]

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Paid Marketing – The Key to Effortless Growth

There is possibly nothing else in marketing more magical than getting a paid marketing funnel to work. Think about it. You put $1 in and you get $2 out. At that point, you’re printing money for your business, getting bigger with every cycle of your paid marketing. Now the bad news, paid marketing is really difficult to make work. There’s a lot of serious players that are all trying to convert the same prospects. So ads get bid up quickly. It’s still possible to win but you want to take paid marketing seriously. First, go through our guide on PPC. That’ll give you a really strong foundation so you can compete with the paid marketing pros. Once you’re ready to go through some of the core tactics for paid marketing, read through our post 7 Ways to Get High Quality Paid Traffic with Rock-Bottom CPCs. For B2B marketers, definite go […]

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9 Tactics to Fix Your User Retention

Retention is the act of getting your members to use your product in such a way that it becomes habitual. That’s why we call them users at this stage. if you retain them then they are literally using your product often. If you are a SaaS company then this means lowering your churn. If you are an ecommerce site then this means helping people become repeat buyers. If you are a content company then this means getting people to consume your content on a regular basis. You get the point. Many growth hackers actually consider retention the most important aspect of the funnel. There are a number of reasons for this: If your retention is low then all of the ingenious growth hacks that you apply to your product are basically meaningless. Your members will leave your product at the 11th hour (the very end of your funnel). Leaky buckets […]

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Viral Hacking to Get Hypergrowth

The ability to use the product itself to get new visitors is one of the most exciting aspects of growth hacking. Pulling visitors into the top of your funnel is good, and so is pushing them in, but there is something magical about using the product itself to drive traffic. When done well, it can have a compounding effect which cannot be replicated with push and pull methods alone. For instance, if you utilize the pull method of creating an infographic then you can expect to get traffic, but the inbound visitors to that infographic will decrease each day and eventually level out at a relatively low number. Compare that with some of the product tactics listed in this chapter. It’s possible, using the product itself, that each time someone comes to your site they bring their own network of relationships into your funnel as well. This is where the […]

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The Growth Hacking Process to Supercharge Your Revenue

Every world-class growth hacker relies on a series of steps in their growth process. We’ve broken down the six core steps below. Define Actionable Goals Everything begins by focusing on a narrow, actionable goal. This is important because a growth hacker can easily have a focus that is so broad it becomes meaningless. Yes, the overall goal is growth, but you don’t attain that kind of end-result without breaking it into smaller, achievable, tasks. Let’s say you have a product and you want your DAU (daily active users) to increase, but that’s too broad of a goal. Then you decide to focus just on the retention of existing users since this will increase the DAU, but retention is still too broad. Then you decide to focus on helping current users create content because your numbers show that when someone becomes a content creator (and not just a consumer) within your […]

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