How to Improve the Profitability of Your Small Business Mobile App

If you have been following the latest marketing developments, you know everything is trending in a mobile direction. Consumers are seemingly glued to their phones and tablets. In fact, 77% of adults in the United States own a smartphone. That number is up from 35% in 2011. That’s why it’s so important for you to optimize your web design for mobile users. While this is a necessary approach, it’s not enough if you really want to enhance your mobile marketing strategy. The way people use their phones has changed. People don’t consume information the way they did five or ten years ago. With the rise in smartphone usage, it makes sense that there is also a growing popularity in mobile app usage. In fact, 90% of mobile usage time is spent on applications. If you are one of the small business owners who recognized this trend and built a mobile app, congratulations. Developing […]

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How to Enhance Your Content by Building Infographics with These 12 Tools

Those of you who have been reading my blogs for a while know I’m a huge advocate of using visual elements to enhance my blog posts. In addition to being visually appealing, images can actually improve the performance of your articles. That’s because blogs with pictures receive 94% more views than posts without them. According to a recent study from the Content Marketing Institute, 73% of marketers say their top priority is to create more engaging content. And 55% of these content creators are prioritizing visual content. If you haven’t been using images to enhance your content, you should consider starting with some infographics. Even if you have included pictures in some of your old content, you can take this strategy to the next level by building custom infographics. That’s because infographics are a combination of text and images. Research shows people follow directions 323% better if the directions include both text and […]

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The Top 10 Social Media Trends of 2018

Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday. As a marketer, you need to learn how to properly leverage these platforms to your advantage. Being active on social media is huge, and it’s absolutely necessary for your survival. But that alone won’t automatically make you successful. You also need to stay up to date with the latest marketing trends and apply them to your business. Today, marketing and social media go hand in hand. As we near the midway point of 2018, I’ve taken the time to identify the top social trends of the year to date. I analyzed data from previous years and determined what trends saw a steady incline. Plus, even though the year isn’t over yet, I was able to see which new developments were the most prominent in these […]

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The Top 21 Best Practices for Running a Successful Ecommerce Website

If your business sells tangible products, you need to have a strong online presence. But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with international giants such as Amazon and Walmart. That’s why it’s important for you to focus on every detail of your ecommerce website. Learn how to design a homepage that converts. This guide is useful to everyone. Whether you are a brick and mortar retailer expanding into online business, a company that operates strictly through the Internet, or something in between, you’ll benefit from these tips. It doesn’t matter whether you’re building a new website or making changes to your existing one. Following these 21 best practices will help you increase conversions for your ecommerce store. You’ll also be able to […]

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How to Get More Likes on Facebook Without Paying for Followers

Establishing a strong social media presence is crucial for brand survival in this day and age. No matter what type of business you have, you need to focus on your Facebook advertising strategy. Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important as well. But a solid social media foundation starts with Facebook. It’s tough to ignore the fact that Facebook has 2.2 billion active monthly users. Just based on this alone, it’s inevitable that your target market is active on this platform. But setting up a Facebook business page and posting content isn’t enough to be successful. If people don’t like your page, nobody will see your promotions and what you’re offering. There is a common misconception that getting people to follow you on Facebook is a costly investment. Just because some brands are spending money on Facebook ads doesn’t mean […]

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How to Build Your First Email List From Scratch

Contrary to popular belief, email marketing is not dead. Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy. Stick to the basics. If you’ve recently launched a startup company, one of the first things you should do is build an active email subscriber list. It’s one of the best ways to get people excited about and engaged with your brand. You’ll use this list to stay in contact with your customers on a regular basis. Ultimately, your email subscriber list will help you increase engagement, generate leads, and drive conversions. What’s even more appealing about email marketing is how profitable it can be. In fact, the average return on investment for email marketing campaigns is a whopping 3,800%: If you have been in business for a while but […]

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How to Leverage Your Brand’s Story to Drive Sales

Everyone has a story. What’s yours? I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about how you started your business. What was your motivation? Sure, everyone gets into business to make money, but there has to be more to it than that. Stories are a powerful way to connect with your audience. That’s because they can elicit different types of emotions. The key is finding a way to drive sales by guiding these emotions. One of my favorite ways to do this is by using your brand’s story. I know what you’re thinking. Your brand’s story isn’t that interesting or worth sharing. Or maybe you’ve got a good story, but you just don’t know how to tell it. But if you learn how to master the art of storytelling, it can help you increase sales revenue. Not […]

Read more

The Top 10 Social Media Trends of 2018

Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday. As a marketer, you need to learn how to properly leverage these platforms to your advantage. Being active on social media is huge, and it’s absolutely necessary for your survival. But that alone won’t automatically make you successful. You also need to stay up to date with the latest marketing trends and apply them to your business. Today, marketing and social media go hand in hand. As we near the midway point of 2018, I’ve taken the time to identify the top social trends of the year to date. I analyzed data from previous years and determined what trends saw a steady incline. Plus, even though the year isn’t over yet, I was able to see which new developments were the most prominent in these […]

Read more

The Top 21 Best Practices for Running a Successful Ecommerce Website

If your business sells tangible products, you need to have a strong online presence. But with so much competition in the ecommerce space, it can be tough for you to establish your ground. Not only are you competing with local and regional brands, but you also have to deal with international giants such as Amazon and Walmart. That’s why it’s important for you to focus on every detail of your ecommerce website. Learn how to design a homepage that converts. This guide is useful to everyone. Whether you are a brick and mortar retailer expanding into online business, a company that operates strictly through the Internet, or something in between, you’ll benefit from these tips. It doesn’t matter whether you’re building a new website or making changes to your existing one. Following these 21 best practices will help you increase conversions for your ecommerce store. You’ll also be able to […]

Read more

How to Get More Likes on Facebook Without Paying for Followers

Establishing a strong social media presence is crucial for brand survival in this day and age. No matter what type of business you have, you need to focus on your Facebook advertising strategy. Don’t get me wrong. Other social platforms, such as Twitter, Instagram, Snapchat, and YouTube, are all important as well. But a solid social media foundation starts with Facebook. It’s tough to ignore the fact that Facebook has 2.2 billion active monthly users. Just based on this alone, it’s inevitable that your target market is active on this platform. But setting up a Facebook business page and posting content isn’t enough to be successful. If people don’t like your page, nobody will see your promotions and what you’re offering. There is a common misconception that getting people to follow you on Facebook is a costly investment. Just because some brands are spending money on Facebook ads doesn’t mean […]

Read more

How to Build Your First Email List From Scratch

Contrary to popular belief, email marketing is not dead. Sure, there are newer content marketing strategies out there today that may seem more appealing. But if you want your business to thrive, you’ve got to have a core foundation for your strategy. Stick to the basics. If you’ve recently launched a startup company, one of the first things you should do is build an active email subscriber list. It’s one of the best ways to get people excited about and engaged with your brand. You’ll use this list to stay in contact with your customers on a regular basis. Ultimately, your email subscriber list will help you increase engagement, generate leads, and drive conversions. What’s even more appealing about email marketing is how profitable it can be. In fact, the average return on investment for email marketing campaigns is a whopping 3,800%: If you have been in business for a while but […]

Read more

How to Leverage Your Brand’s Story to Drive Sales

Everyone has a story. What’s yours? I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about how you started your business. What was your motivation? Sure, everyone gets into business to make money, but there has to be more to it than that. Stories are a powerful way to connect with your audience. That’s because they can elicit different types of emotions. The key is finding a way to drive sales by guiding these emotions. One of my favorite ways to do this is by using your brand’s story. I know what you’re thinking. Your brand’s story isn’t that interesting or worth sharing. Or maybe you’ve got a good story, but you just don’t know how to tell it. But if you learn how to master the art of storytelling, it can help you increase sales revenue. Not […]

Read more

Leverage the Basic Concepts of Sponsored Content to Boost Your Reach

Today, your marketing strategy has become more important than ever before. That’s because the Internet makes it easy for consumers to conduct research and discover new brands. With information and other resources so readily available, each business in every industry has competition to worry about. You may have some successful content marketing tactics. That’s great, and you should continue using them. That said, content marketing alone won’t be enough to reach the widest possible audience. If you want to create more brand exposure and gain an edge over your competition, you’ll need to do more. Sponsored content may be the solution to give your company the advantage you’ve been looking for. If you’re not sure what sponsored content is or how to use it, that’s okay. It’s not too late to get started. I’ll explain how sponsored content works and how you can apply it to your branding strategy. Here’s […]

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How to Effectively Manage Engagement for Stronger Influence

Keep your audience engaged. Engage with your customers. Track engagement. I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is. Clicks. Shares. Comments. Traffic. Conversions. What counts as engagement? Well, for starters, it will depend on a few different factors. There are multiple actions that can fall within the engagement definition. There’s a difference between the type of engagement you’ll see on your website and on your social media pages. These numbers will look different for your email campaigns as well. It all boils down to this. Engagement isn’t just one thing or one number. It’s a combination of factors. That said, marketing experts agree that creating more engaging content is a high priority for their businesses. You need to prioritize this as well. Fortunately, you’ve come to the right place. I can […]

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How to Increase Sales by Encouraging Mobile Spending

It’s a common misconception that you need to always focus on customer acquisition to drive sales and increase profits. I hear this all the time when I’m consulting business owners. You can generate sales in many other ways. Sometimes, all you need to do is make subtle changes to your existing process. That way, you can improve the experience of your current customers and get them to spend more money. You should set goals that help you increase the average purchase order and buying frequency. One of the best ways to do this is by encouraging mobile spending. Mobile trends are on the rise. In fact, over the past six months, 62% of consumers with a smartphone have completed an online purchase from their mobile devices. In 2017, mobile commerce held a 34.5% share of total ecommerce sales in the United States. At this growth rate, experts predict this number is […]

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How to Monitor Your Competitors With These 10 Helpful Tools

Your business doesn’t operate in a vacuum. There are countless outside factors that influence whether or not you’ll turn a profit. Your competition plays a huge role in the success of your business. That’s why it’s so important for you to take the proper steps to gain a competitive edge on other brands in your industry. But, as I’m sure you’ve quickly realized, this is much easier said than done. The ease of access to the Internet has amplified your competition at an exponential rate. You’re no longer just competing with a few other local or regional businesses. You’ve got to worry about national and global brands as well. What makes your company unique? What differentiating factors help you stand out? Why would a customer buy from you over your competitors? These questions are difficult to answer, especially if you aren’t constantly researching the competition. But with so many other […]

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The Top 10 Platforms for Effectively Managing Social Influencers

Social media is evolving. Brands need to do more today than just have active profiles on different marketing channels. Successful businesses are increasing their presence by leveraging relationships with social influencers to create brand awareness. We’re seeing an increase in the use of micro influencers, which made my list of the top marketing trends to look for in 2018. So for those of you who haven’t implemented this strategy yet, it’s time to get your feet wet. You may be surprised to hear how big of an impact influencer marketing campaigns can have on your company. In fact, 30% of people say they are more likely to buy a product if a non-celebrity influencer recommends it to them. The results will vary by generation. For example, if you are marketing to Generation Z, you’ll need to know that 70% of this group say they can relate to YouTube creators more than to traditional […]

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How to Create Highly Relevant Content That Directly Drives Sales

Content marketing is an absolute necessity for brand survival in 2018. You’re on the right track if you are currently creating and distributing content. But for those of you not seeing results from these marketing campaigns, it can be frustrating. If you’re putting so much time and effort into this, why aren’t you seeing results? What’s the issue? I see this problem a lot when I’m consulting businesses. They don’t have a clearly defined content strategy. If this sounds like you, it’s important you read this post carefully. It’s great that you are continuing to publish new content. But this isn’t effective if your sales aren’t increasing. Sure, content marketing can be used for many different things. Primarily, businesses use content marketing to: generate leads acquire new customers increase brand awareness establish credibility engage with an audience All of these are great and critical for success. However, you need to […]

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How to Create a Killer Video Promotion to Increase Engagement

People love watching videos. That’s why 87% of marketers use video content to engage with their audiences on the Internet. More than half of marketing experts across the globe say they get the highest ROI from their video promotions. When it comes to social media, videos generate 1,200% more shares than both text and pictures combined. Another reason why videos are great is because it’s easier for viewers to comprehend your message while watching videos. In fact, your audience will retain 95% of information they consumed through a video as opposed to just 10% of information they consumed through reading text. It’s no secret that video content has been dominating the latest trends. But with so many videos out there flooding the market, you need to make sure your video promotions can stand out from the crowd. The majority of consumers prefer watching video content on YouTube and television: These are the platforms […]

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How to Distribute Content Effectively Across Multiple Channels

Your content is great. You’ve been applying new strategies and learning how to master the art of storytelling to make your content more engaging. But now what? This is useless if you’re unable to distribute it to your audience. I see this problem all the time when I’m consulting businesses. They have excellent writers who know how to write great blog posts, but nobody is reading their work. The key here is learning how to distribute your content so it can reach the widest audience possible. If you’re using only one distribution channel, you’re missing out on a huge opportunity. Some of you may be thinking, “If it’s on my website, someone will eventually see it.” That’s not true. You can’t rely on your website alone for content distribution. That’s because people consume information in a wide variety of ways. For example, if you have a B2B company, you should be […]

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