How to Future-Proof Your Business – ShoeMoney

Ten years ago, my job didn’t exist, at least not how it exists today. Yeah, there were writers, but there weren’t SEO writers. SEO was just a number’s game. That’s how fast industry changes. If you were a dialup company ten years ago, you were pretty soon bought out or rowed under by cable and satellite internet companies. If you made buggies one hundred years ago, Mr. Ford either bought you out or destroyed your business. This game of change in the business world has been happening for a few hundred years at least. The only difference now is the rapidity of said change. Technology moves at a pace never before seen. It’s like a nautilus shell winding faster and faster to some unseen central point. Maybe it will all come crashing down one day or maybe it’s a fractal moving endlessly faster until we’re blinded by our own brilliance […]

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SPI 306: Rise of the Youpreneur with Chris Ducker

Today I have a very special guest: Chris Ducker of ChrisDucker.com and Youpreneur, and author of the new book Rise of the Youpreneur! Chris and I have been friends for eight years now. He’s been on the show before but we’ve never gotten this deep. A lot of people may not be familiar with the side of Chris we’re going to be talking about today. We’ll be discussing a time in Chris’s life when he was actually hospitalized due to burnout. That event, and everything that happened after, ultimately led Chris to a successful, enjoyable, and fulfilling business. Chris understands how to be the best version of you, how to portray that so that you can hire people, coach people, and get your audience to trust you. This translates into every facet of his business: branding, content, and how he interacts with his audience. He’s going to be sharing some […]

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