SPI 313: Building a Strong and Healthy Brand with Michelle Tam from Nom Nom Paleo

Today’s guest is the author of two of my favorite books, and they’re not entrepreneurial books, they’re actually cookbooks! Her name is Michelle Tam, the author and creator of Nom Nom Paleo. She’s here to talk about her story and the strategies she’s used to launch her products, books, and merchandise. You might have seen her books at Whole Foods. Today we’re talking about how Michelle grew her business, but also how she’s able to balance her business with family life, even incorporating her family into her business in really unique ways. I really look up to her for that—as you know I’m a family man and always looking for new ways to get my family involved in what I do. This episode is full of great tactics if you’re thinking of launching a business or a product of your own. Michelle’s story really is a classic online business story, […]

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