2020 SEO Trends to Help You Smash the Search Engines – ShoeMoney

There’s a crisis on the internet. More than half the pages on the web don’t have a single backlink! How terrible. What were going to find out today is that maybe it isn’t so terrible not to have a backlink after all! But we’ll reserve that for later. Right now, you need a prophet. Someone who can tell you what to expect in the SEO sphere in 2020. I’m your man. Here’s a quick take on some of the SEO trends you should expect this year. 1. Linkless Brand Building Back in 2018, we heard some rumblings from Google and Bing. Duane Forrester, former senior product manager at Bing said that unlinked mentions might be as strong a signal as backlinks. And the patent Google filed back in 2012 for Panda talks about something similar. Not to mention, Google’s own Search Quality Guidelines say that quality scorers need to look […]

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How Rich Results Could Make You Rich

Search results are no longer exclusively text links. Depending on what you search for, you’ll receive a mixed bag of visuals, text, video links and possibly maps. If you’re a written blog, you’re competing directly with video at times. It doesn’t seem fair, but it’s the way the internet is moving and you have to move with it. Your SERPs depend on it. Aiming for the top of a pile of content rather than just the top of a text link list is called “aiming for rich results.” This means you will need to change your content strategy to compete. First, we’ll go over the various kinds of rich results and later we’ll talk about strategies. 1. Video Results Google recently began to feature video content in its own special section on a results page. This section stands out prominently to any user and will attract more attention. Before Google began […]

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