What is Elizabeth Warren a Passionate Fan of?

We travel to 2020 Presidential town hall events to ask a simple question of each candidate: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Elizabeth Warren told us. Related posts: What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Why Warren Buffett Still Has a Flip Phone Despite Holding Tons of Apple Stock Warren Buffett Says He Eats McDonald’s 3 Times a Week and Pounds Cokes Because He’s Not ‘Bothered’ by Death Apple Stock Soars to New Heights Thanks to Warren Buffett’s $44 Billion Vote of Confidence Facebook Pulls Sen. Elizabeth Warren’s Ads on Breaking Up Social Network What Are The U.S. Presidential Candidates Passionate Fans Of? What Are The U.S. Presidential Candidates Passionate Fans Of?

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What Are The U.S. Presidential Candidates Passionate Fans Of?

In the research for our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans, my co-author Reiko and I interviewed hundreds of people about their passions and their fandoms. I am super excited to share a project we’ve been working on for months – a Q&A video series about what the U.S. Presidential candidates are passionate fans of. It’s a question they’ve never been asked on the campaign trail, until now! Related posts: What Are The U.S. Presidential Candidates Passionate Fans Of? What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Presidential Candidates Back Marijuana Justice Act, But What Would It Do? The Risks of Candidates Climbing Back Down the Corporate Ladder How to Turn Fans into Customers and Customers into Fans IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy Create […]

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What is Fanocracy?

In our years of research on fandom, we’ve heard again and again that people are starving for true human connection. Fanocracy is the future of business, because the relationship companies build with their customers is often more important than the products and services they sell to them. Related posts: How to Turn Fans into Customers and Customers into Fans 5 Cheapest-to-Most-Expensive Options for Marketing at Trade Shows The Lonely Chaos of the Digital Age and the Urgent Need for True Human Connection Your Marketing Funnel’s a Sieve: Plug It With Video Save Big on the Presentation Tool Used by Coca-Cola and Starbucks If Your Sales Pitch Is Missing This Step, You May Miss Out on the Sale How Video Can Be Used in B2B Sales Achieve a Higher R.O.I. by Multi-Purposing Corporate Video Production Content

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The Lonely Chaos of the Digital Age and the Urgent Need for True Human Connection

Since I announced my new book several weeks ago, many people have reached out to ask me how my co-author (and daughter) Reiko and I came up with the idea for our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans which releases on January 7, 2020. Related posts: How to Turn Fans into Customers and Customers into Fans MarketingSherpa Podcast Episode #1: The Role of the Human Connection in Your Marketing Why You Should Never Doubt the Value of Human Curation Why You Should Never Doubt the Value of Human Curation Your Human Virtual Assistant Will Soon Be an AI-Driven Digital Assistant What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions This Former Dating App CEO Wants to Make Motherhood Less Lonely. ‘This Is Climate Change’ Tells an Urgent Message Via Virtual Reality

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What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging

I’m having a blast continuing my research into the marketing aspects of the US Presidential election cycle. I live only 20 miles from the New Hampshire border and drive to events in this first in the nation primary state. In this post we’ll take a look at how the candidates use text messaging platforms and what marketers can learn from the good and the bad. Related posts: Former Starbucks CEO Howard Schultz Says He’s Considering a 2020 Run ‘to Restore Dignity and Honor Back in the Oval Office’ Presidential Candidates Back Marijuana Justice Act, But What Would It Do? Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Booker, Harris Push Marijuana Legalization to Center Stage for 2020 Election What Internet Marketers Can Learn From Princess What Affiliate Marketers Can Learn From Reboots What Internet Marketers Can Learn from Snapchat Spectacles What Internet Marketers Can Learn From The […]

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How to Turn Fans into Customers and Customers into Fans

I’m super excited to announce that my new book Fanocracy: How to Turn Fans into Customers and Customers into Fans will release January 7, 2020 from Portfolio, the business book division of Penguin Random House. The book is about Fandom culture and how any business can grow by cultivating fans. I wrote Fanocracy with my 26-year-old daughter Reiko.  Related posts: Create Exclusive Experiences for your Most Passionate Customers How Do You Find Your First Customers? In Order for Your Business to Grow, You Need to Turn Down Customers Build-A-Bear Workshop Is Caught Off Guard for Its ‘Pay Your Age’ Promo and Forced to Turn Away Customers Turn Off Bad Pop Music and Turn On Good Marketing Strategy How to Cultivate True Fans (FS294) How to Cultivate True Fans (FS294) IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy

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Use the data you collect from customers to help customers

I was poking around a clothing company site this morning, checking out a few cool looking items, but I didn’t buy anything. Soon after, I received an email “Exclusive 10% off for you” with an image of one of the products I looked at and a coupon to get that item at a special discount. Retargeting once felt creepy, but now we’re used to the companies we do business with knowing a ton about us and using that information to market to us. Related posts: How to Talk to Customers in Default the Right Way 4 Keys to Satisfying 21st Century Customers Microsoft’s Project Bali Seeks to Give You Control of Your Data Customers as Value-Creating Partners, Not Just Value-Extraction Targets To Beat the Competition, Become the Most Convenient Option for Customers How Companies Are Using Big Data to Boost Sales, and How You Can Do the Same Best Ways […]

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