Let’s Talk About Inventing Your Future

Unusual times bring unique opportunities. For the first time, I’m offering the ability for you to connect live with me to discuss your marketing strategies, what I’m calling Project Live Fanocracy. Instead of worrying about the future, let’s look at how to position for success. Related posts: How to Bring True Diversity to Your Marketing by Eliminating Tokenism How to Turn Fans into Customers and Customers into Fans I Will Speak At Your Live Or Virtual Event For Free! What is Fanocracy? The Power of Fanocracy Free Video Training Course with HubSpot Academy In the Studio to Record our Audiobook of Fanocracy My Thoughts on COVID-19 and Your Business The Lonely Chaos of the Digital Age and the Urgent Need for True Human Connection

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Virtual Conferences and Events in our New Covid-19 Reality!

What a difference a few weeks makes! In the first two months of 2020, I interacted with thousands of people at ten different in-person events on three continents. Now and for the foreseeable future, there will be no live events. However, I am super excited that many organizations have stepped up to create high quality virtual events at a time that many of us are hungry to learn new things. I wanted to share a few virtual events I will be participating in. Related posts: My Thoughts on COVID-19 and Your Business 2018 Calendar of Affiliate Marketing Events: Conferences, Expos & More Will Virtual Reality Change Marketing? We Used Virtual Reality as a Training Tool. Here’s What We Learned. 3 Ways a Virtual Reality Pioneer Is Rebranding the Form ‘This Is Climate Change’ Tells an Urgent Message Via Virtual Reality The History of Augmented and Virtual Reality, From 1838 to […]

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My Thoughts on COVID-19 and Your Business

While sheltering in place at my home near Boston, I wanted to share a few thoughts about the COVID-19 situation. Bottom line: We’re all in this together. Let’s be safe and let’s support each other! Related posts: Cannabis Battles Alcohol & Tobacco! Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million COVID-19 Will Fuel the Next Wave of Innovation First 45 U.S. Volunteers Get Experimental COVID-19 Vaccine Hackers Just Attacked US Health Agency to Slow COVID-19 Response How Your Thoughts Can Make or Break You Why Negative Thoughts Can Be Your Worst Enemy From Suicidal Thoughts to a Spiritual Awakening and Becoming a Millionaire

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The Value of Fandom-Based Marketing

Let me know if this sounds familiar. You spend months planning your business strategy — finding your target market, projecting earnings, conducting research, etc. — but the ROI just doesn’t seem to materialize. And now leadership is looking at you for answers while the prospects of securing next quarter’s budget evaporate in front of you. Related posts: Building Fandom For Your Business: 4 Game-Changing Benefits How HubSpot Builds a Culture of Fandom Influencer Marketing From a Celebrity Perspective Influencer Marketing VS. Brand Advocacy: Comparing Fandom Strategies The Rise of Account-Based Marketing NASA Administrator Jim Bridenstine Discusses Space Fandom With Me! 5 Businesses Crushing Fandom Right Now Best Fandom Examples of 2019

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Building Fans by Inviting Customers into Their Inner Sanctum

Businesses that can gain the trust of their customers are poised to have incredible success.. Through my five years of research on fandom, I believe that putting the needs of customers above all else will help businesses build the trust necessary to win over consumers.  Related posts: Tesla Launches a $1,500 Surfboard How to Turn Fans into Customers and Customers into Fans How to Cultivate True Fans (FS294) How to Embrace the Creativity of Your Fans: Three Proven Strategies Use the data you collect from customers to help customers What Are They Fans Of? What Are The U.S. Presidential Candidates Passionate Fans Of? Video Made for Just £100 Grows Fans of a Welsh Hardware Store

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Influencer Marketing VS. Brand Advocacy: Comparing Fandom Strategies

Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what’s available, and then exit out of the webpage. Then for the next week, all you can see on your social media feeds are ads of the product you searched earlier. I get that targeted ads are a thing, and that cookies are meant to make your internet experience “better”, but boy the retargeting can be creepy! Related posts: 6 Lessons You Can Learn From Gymshark’s Fandom What Startup Entrepreneurs Need to Know About the Influencer Marketing Landscape How Two-Way Conversations Can Fix the Influencer Marketing Backlash How to Get More From Your Influencer Marketing Investment Building Fandom For Your Business: 4 Game-Changing Benefits 4 Influencer Marketing Secrets Entrepreneurs Need to Know 6 Essential Influencer-Marketing Truths Every E-Commerce Brand Should Know Influencer Marketing From a Celebrity Perspective

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The Power of Fanocracy Free Video Training Course with HubSpot Academy

Reiko and I worked with the HubSpot Academy team to create a training course based on our new Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and Customers into Fans. The course is available now and is free, however it does require registration. Related posts: Video Made for Just £100 Grows Fans of a Welsh Hardware Store I Will Speak At Your Live Or Virtual Event For Free! What is Beto O’Rourke a Passionate Fan of? How HubSpot Builds a Culture of Fandom How Surfing Influenced Presidential Candidate Tulsi Gabbard: Fanocracy Stories What is Fanocracy? In the Studio to Record our Audiobook of Fanocracy A Gift from Nantucket UPS Store Builds Fanocracy

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How to Embrace the Creativity of Your Fans: Three Proven Strategies

I love the Grateful Dead. My daughter loves Harry Potter. So, what does a baby boomer’s love for the Grateful Dead and a millennial’s love for Harry Potter have to do with marketing? Everything, it turns out. Related posts: Video Made for Just £100 Grows Fans of a Welsh Hardware Store What Are They Fans Of? What Are The U.S. Presidential Candidates Passionate Fans Of? 6 Lessons You Can Learn From Gymshark’s Fandom 5 Proven Lead Generation Strategies that Won’t Ruin Your Budget 5 Proven Strategies for Scaling Your Cannabis Startup 5 Proven Strategies For Using Data To Boost Your Business Struggling to Get Instagram Followers? Use These 6 Proven Strategies

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Influencer Marketing From a Celebrity Perspective

Let me ask you a question. Who would you trust more? A business praising its own products? Or a person that you’re familiar with praising its products? On Tuesday, I posted Building Fandom Through Video: Lessons From Sarah Beth Yoga. This post is the second part of my conversation with Sarah Beth. We discuss how she uses a personal approach with brands who want to reach her audience. Chances are, most of you would trust the person more than the business — I know I would! In a world of superficial communications, interacting with an actual human being that you can relate to is refreshing. And this is what fandom is all about: creating genuine human connection with people to build passion and excitement for your business.  This post is partly an excerpt from my WSJ bestselling book Fanocracy: Turning Fans into Customers and Customers into Fans, which released this […]

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Lessons From Sarah Beth Yoga

Fandom is something that athletes, musicians, and performers have been tapping into for years to succeed. The excitement and passion that fans bring to what they love is a powerful force that has been filling entertainment venues for generations. Related posts: 6 Lessons You Can Learn From Gymshark’s Fandom How to Turn Fans into Customers and Customers into Fans Video Made for Just £100 Grows Fans of a Welsh Hardware Store How to Bring True Diversity to Your Marketing by Eliminating Tokenism What is Fanocracy? Adapt Your Content Like a Flexible Yoga Instructor A Men’s Yoga Brand Learns the Real Meaning of Flexibility Rise and Thrive With Tiffany Cruikshank, the Founder of Yoga Medicine

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Building Fandom For Your Business: 4 Game-Changing Benefits

How are you ensuring that your marketing builds brand awareness and positive ROI? Is it with analytics? Automation? The latest marketing software? If so, you need to think deeper. Related posts: 6 Lessons You Can Learn From Gymshark’s Fandom How HubSpot Builds a Culture of Fandom 5 Businesses Crushing Fandom Right Now Best Fandom Examples of 2019 Kamala Harris’s Surprising Fandom Your Employees Are Your Best Asset Game Changing Business Growth with Peter Voogd 3 Game-Changing Steps You Might Skip When You Publish

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What Are They Fans Of?

Presidential candidates have their talking points memorized at this point. Whether its on TV, in advertisement copy, or through fundraising emails, the candidates have clear (and scripted) messages to deliver to the public. But have you ever wondered what the candidates are like outside of work? When the cameras aren’t around, have you thought about what these people actual enjoy doing? What they are passionate fans of? Over the past year, I’ve had an opportunity to visit over 20 US Presidential candidate town hall events in New Hampshire and I’ve asked each candidate a simple question: “Outside of your work and family, what are you a passionate fan of?” You can feel the tension as they consider how to answer a question they aren’t expecting! This video pulls together what I learned and provides a challenge to American voters as they consider candidates beyond the traditional policy points. Important note: This […]

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6 Lessons You Can Learn From Gymshark’s Fandom

In order to stand out from competitors, your company needs to become a Fanocracy — an organization that inspires extreme passion for a product, brand, or idea by putting customers’ needs and wishes at the center of everything it does.  Related posts: How HubSpot Builds a Culture of Fandom 5 Businesses Crushing Fandom Right Now Kamala Harris’s Surprising Fandom 2020 Presidential Candidate Fandom Best Fandom Examples of 2019 The Lessons We Can All Learn From Sears’s Branding Blunders 8 Success Lessons Entrepreneurs Can Learn From Chick-fil-A 4 Lessons That Most Successful Entrepreneurs Had to Learn the Hard Way

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Focusing on People, Not Products

“Insurance sucks,” says McKeel Hagerty, CEO of Hagerty Insurance Agency, a specialty provider of classic car insurance. “Nobody wants to buy insurance. It’s not fun.”  Related posts: In the Studio to Record our Audiobook of Fanocracy How to Turn Fans into Customers and Customers into Fans How to Bring True Diversity to Your Marketing by Eliminating Tokenism Video Made for Just £100 Grows Fans of a Welsh Hardware Store What is Fanocracy? Your Employees Are Your Best Asset 5 Businesses Crushing Fandom Right Now The 3 Commandments Of Branding Niche Products In 2020 – ShoeMoney

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From the Lonely Chaos of our Digital Age to an Era of Humanity

In the 2010s, the pendulum has swung too far in the direction of superficial online communications at a time people are hungry for true human connection. Related posts: The Lonely Chaos of the Digital Age and the Urgent Need for True Human Connection People Buy From People: Five examples of how to bring the humanity back to marketing How to Get Things Done Even When Your Business Is in Chaos This Former Dating App CEO Wants to Make Motherhood Less Lonely. What Happens When Your Humanity Befriends Your Knowledge Technologists Are Creating Artificial Intelligence to Help Us Tap Into Our Humanity. Here’s How (and Why). 4 Ways Conscious Entrepreneurs Elevate Humanity Through Business 10 Powerful Women Leaders Discuss Keeping AI Safe for Humanity

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How HubSpot Builds a Culture of Fandom

HubSpot was recently named the #1 Best Place to Work in the USA in 2020 by Glassdoor as rated by employee reviews. What an amazing accomplishment! Congratulations to all my friends at HubSpot (I have been an advisor since 2007).  Related posts: Me on the Tony Robbins Podcast How to Turn Fans into Customers and Customers into Fans Your Employees Are Your Best Asset 5 Businesses Crushing Fandom Right Now 2020 Presidential Candidate Fandom Kamala Harris’s Surprising Fandom NASA Administrator Jim Bridenstine Discusses Space Fandom With Me! A Gift from Nantucket UPS Store Builds Fanocracy

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Best Fandom Examples of 2019

I’ve said it before, and I’ll say it again: Fandom is the most powerful marketing force in the world.  Related posts: What Makes Someone a Fan? Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies NASA Administrator Jim Bridenstine Discusses Space Fandom With Me! Kamala Harris’s Surprising Fandom 2020 Presidential Candidate Fandom 5 Businesses Crushing Fandom Right Now American Utopia on Broadway: Fandom at Its Finest

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Video Made for Just £100 Grows Fans of a Welsh Hardware Store

How do small local shops compete with large chain stores and online sellers? They build fans by creating a personal connection with the local community. That’s exactly what Hafod Hardware in Rhayader, Powys, Wales has done with their holiday video produced for just £100. In just five days, it has generated 1.3 million views. Related posts: What is Elizabeth Warren a Passionate Fan of? What is Presidential Candidate Jay Inslee a Passionate Fan of? What is Beto O’Rourke a Passionate Fan of? Your Employees Are Your Best Asset How to Cultivate True Fans (FS294) How to Bring True Diversity to Your Marketing by Eliminating Tokenism How to Cultivate True Fans (FS294) What is Fanocracy?

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Your Employees Are Your Best Asset

Creating fandom around your business is something you can do right now. The excitement and energy fans bring serves as rocket fuel for any business. Just look at Trader Joe’s and Southwest Airlines, two companies that have beaten the competition through investing in fandom. Related posts: How to Turn Fans into Customers and Customers into Fans How to Bring True Diversity to Your Marketing by Eliminating Tokenism What is Fanocracy? How Company Values Can Help Your Employees Work Smarter and More Efficiently 5 Reasons Why Your Employees Are Quitting 10 Proven Ways Good Leaders Build Trust With Their Employees (Infographic) A Gift from Nantucket UPS Store Builds Fanocracy The One Person All New Employees Should Get to Know During Their First Week on the Job

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5 Businesses Crushing Fandom Right Now

If you aren’t thinking about how fandom can grow your business, you should be. One of the most powerful things you can do as a business is to build a community of devoted fans that will choose the products or services that you provide no matter the circumstances. The passion behind fandom creates genuine human connection, and in a world of impersonal marketing automation, businesses that tap into the personalized power of fandom will dominate.  Related posts: Harley-Davidson’s First Electric Motorcycle Arrives in August for $30K Harley-Davidson Is Hiring Interns to Ride Across America This Summer Why Businesses Outsource To Call Centers In The Philippines What Makes Someone a Fan? Kamala Harris’s Surprising Fandom 2020 Presidential Candidate Fandom NASA Administrator Jim Bridenstine Discusses Space Fandom With Me! American Utopia on Broadway: Fandom at Its Finest

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