Facebook Fails Its Own Audit Over Civil Rights and Hate Speech Decisions

Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 8, 2020 4 min read This story originally appeared on Engadget Facebook has released a long-awaited civil rights audit that’s bound to ramp up pressure to change policies that allow hate speech and other troubling content to flourish. It revealed that executive decisions by the company caused “significant setbacks for civil rights” and that the site could become an “echo chamber” of extremism if it doesn’t take stronger measures. “The company must recognize that failure to do so can have dangerous (and life-threatening) real-world consequences,” the report states. Throughout the document, Facebook was faulted for placing free expression above hate speech. It singled out misinformation by Donald Trump around mail-in votes in Nevada and Michigan that could potentially affect the upcoming US elections in November 2020. Despite the false statements, […]

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How to Spy on Your Competitors Using the Facebook Ad Library

June 18, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. As the CEO of an ecommerce advertising agency, I can tell you that one of the first questions a smart agency will ask you is “Who are your biggest competitors?”  It’s a good question to get asked and even better when you actually know the answer. Knowing your competition is a crucial part of building and growing a business. But to really succeed in business, you can’t just know who your competitors are — you also have to know what they are doing and why. Knowing how other companies in your industry are reaching customers, positioning products and investing marketing dollars can be very valuable when building growth and marketing strategies to hack the content for your own business.  In business, you can spend hundreds of thousands of dollars on competitive research and analysis. You can hire consulting […]

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How to Delete Your Facebook Account

June 3, 2020 5 min read This story originally appeared on PCMag Recent events, or just the general state of social media, might have you contemplating a break from Facebook. That’s not an option for everyone; in that case, tighten up your account settings. But if having your data mined for political purposes without your permission skeeves you out, there are ways to extricate yourself from the massive social network. If you’re ready for a social media break, here’s how to delete Facebook. Deactivating Facebook gives you two options: deactivate or delete The first couldn’t be easier. On the desktop, click the drop-down menu at the top-right of your screen and select Settings. Click General on the top left and Edit next to “Manage Account.” Scroll down and you’ll see a “Deactivate your account” link at the bottom. (Here’s the direct link to use while logged in.) If you’re on mobile, navigate to Settings & Privacy > Settings > Account […]

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Your Marketing May Already Be AI-Powered (And You Didn’t Even Know)

If your marketing includes advertising on search engines using platforms like Google AdWords, advertising on social networks like Facebook, or is powered by a marketing platform like HubSpot, you’re likely to already be using using Artificial Intelligence in your marketing. Related posts: Here’s why modern marketing began in 2007 Old Rules of Marketing vs New Rules of Marketing Are You Creating Marketing Assets or Just Generating Marketing Expenses? What is “A.I. Powered” Anyways? This Solar-Powered Electric Bike Aims to Make Commuting Eco-Friendly and Fun Canadian Province Will Prohibit Sale of Gas-Powered Cars by 2040 The Hottest Cannabis Brands Of The Week (12/23-12/27), Powered By Pioneer Intelligence The Hottest Cannabis Brands Of The Week (12/30-1/3), Powered By Pioneer Intelligence

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‘Facebook Shops’ Lets You Shop Your Favorite Stores From the Social Network’s App

May 20, 2020 4 min read This story originally appeared on PCMag The pandemic is pushing Facebook to try turning itself into a virtual shopping mall for your favorite stores.  Facebook Shops, introduced Tuesday, will let businesses sell their products directly to users on Facebook and Instagram. For users, this means you’ll be able to browse and buy products within those apps instead of being re-directed to a third-party store.  “This is the biggest step we have taken yet to enable commerce across our apps,”  Facebook CEO Mark Zuckerberg said during a live stream. “The basic idea here is that any small business can easily start a shop across our apps to sell things directly.” How Facebook Shops appears in the Facebook app. Image credit: Facebook To find applicable shops, you’ll have to visit a business’s Facebook Page, and see if it has a “Shop Now” button activated. On Instagram, you can go to […]

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Facebook Owes $52M to Moderators Who Developed PTSD

The settlement covers 11,250 employees, each of whom will receive at least $1,000. May 13, 2020 2 min read This story originally appeared on PCMag Facebook will pay $52 million in a settlement with current and former content moderators who claim they developed mental health issues on the job. The deal covers 11,250 employees, each of whom will receive at least $1,000 to be spent however they like—ideally, at least in part, on medical treatment. Some may be eligible for additional compensation if diagnosed with post-traumatic stress disorder (PTSD), depression, addiction, or related conditions during their tenure with Facebook. Social media content moderators sift through unsavory content so you don’t have to, but the daily grind can take a toll on the human brain. In September 2018, Selena Scola sued Facebook, alleging she developed PTSD after nine months of regularly viewing images and videos of rape, murder and suicide. Her complaint, joined by ex-Facebookers […]

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How to Create a Facebook Business Page in 7 Steps

A Facebook Page for your business is a powerful way to connect with your customers and reach new ones. This story originally appeared on Fit Small Business A Facebook Business Page is a free opportunity for businesses to increase brand awareness and generate sales on Facebook. To create a Facebook Business Page, simply log into your personal Facebook account, click “Create a Page” from the drop-down menu, and then follow the steps to build out your business profile. While learning how to create a basic Facebook Business Page is simple, it can be a challenge to set up your page optimally and manage it on an ongoing basis. Try using Fiverr to find a freelancer who can help you develop your Facebook Business Page, create custom content to engage potential customers, and maintain your Facebook page so you can focus on running your business. Follow these 7 steps to learn how to […]

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Facebook Expands ‘Community Help’ Hub for People in Quarantine

The feature will help people connect with neighbors in need of assistance. April 1, 2020 1 min read This story originally appeared on Engadget As Facebook sees “unprecedented” demand for its services, the company is now encouraging its users to help out their neighbors. The social network is expanding its “community help” feature to reach people affected by the coronavirus pandemic. With the update, Facebook users can post offers to help with things like transportation, groceries, baby supplies and volunteer work. Likewise, those seeking assistance can post about what they need, or filter existing offers to find one that matches what they need. The page also includes links to fundraisers and Facebook’s coronavirus information center. Community help has previously been available during natural disasters as part of the company’s “crisis response” tools, but Facebook has typically switched it on in more localized areas following a natural disaster or other emergency. The new coronavirus version of the hub is […]

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What Are Vanity Metrics and Why You Should Be Leary of Them

You’ve been told that social media marketing will bring you money. You go out and create an Instagram account, a Facebook Page, a Twitter account and you start creating. One of your posts go viral. And then your revenues remain the same. What’s going on? You got hundreds of shares on that Facebook post. Why aren’t they pouring into your eCommerce store and buying up all your stuff? You might have fallen victim to the classic marketing blunder. Vanity metrics. Here’s what they are and why you should focus on other metrics instead. What Are Vanity Metrics? Vanity metrics are impressions like comments, followers, shares, open rates, views, likes, traffic, etc. You might know these as engagement metrics. And there’s nothing wrong with measuring them. The only problem is, they don’t actually represent money. They only represent engagement. And if people aren’t moving down your marketing funnel, these metrics are […]

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Facebook Users Can Sue Over Facial Recognition, Court Rules

Facebook users in Illinois claim the tech giant violated the state’s Biometric Information Privacy Act, which requires companies to obtain consent when collecting their biometric information. August 9, 2019 3 min read This story originally appeared on PC Mag A federal appeals court is allowing a group of users to sue Facebook on claims the social network collected their facial data without consent. On Thursday, the U.S. Court of Appeals for the Ninth Circuit rejected Facebook’s efforts to dismiss the ongoing class-action lawsuit, which could potentially require the company to pay billions in compensation. The lawsuit dates back to 2015 when three Facebook users living in the state claimed the tech giant had violated the Illinois Biometric Information Privacy Act, which requires companies to obtain consent when collecting their biometric information. Since 2010, Facebook has been using its own facial-recognition technology for photo-tagging purposes. It works by generating a digital template from your photos, […]

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Facebook Denies Being a Social Network in Lawsuit Response

Facebook denies a consumer can create an account, make friends, and build a social network, which are all things you can do on Facebook… July 12, 2019 2 min read This story originally appeared on PCMag This week, Facebook responded to a lawsuit relating to the Cambridge Analytica scandal by claiming it isn’t a social network and not somewhere you can make friends. As Ars Technica reports, the lawsuit was filed in December last year by District of Columbia (DC) attorney general Karl Racine. It stated that of the 70 million individuals who had personal information taken by Cambridge Analytica, 340,000 were residents of DC. Racine is demanding $5,000 in civil penalties per resident, which would mean Facebook has to pay out $1.7 billion. As you’d expect, the social network is fighting the case hard. The reason it has taken so long for a response to be forthcoming is because Facebook spent nearly seven months […]

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Everything We Know So Far

Facebook’s big blockchain play will reportedly create a crypto-based payments ecosystem across Facebook, Messenger, Instagram, WhatsApp and beyond. June 18, 2019 11 min read This story originally appeared on PCMag Facebook’s long-rumored cryptocurrency is about to get its big debut. The formal launch is expected sometime in 2020 after a testing phase later this year, but the social network is gearing up to officially announce it with a white paper on Tuesday laying out the basics of its crypto token. Here’s everything we know so far. We’ve heard rumblings about a secret blockchain project since last May, when Cheddar’s Alex Heath reported that Facebook had been exploring blockchain and the creation of its own cryptocurrency for use within its apps since 2017. Facebook’s goal is to launch a virtual token allowing the company’s billions of users across Facebook, Messenger, Instagram, and WhatsApp to make digital payments. This includes both internally among other users within […]

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$100k in Debt to Facebook Ads Expert—Monica Louie and Her Amazing Journey

Monica Louie: But we paid off in two years $120,000 on a single middle-class income. So we definitely hustled. Pat Flynn: Wait, how much on— Monica: $120,000. Pat: $120,000. How? Give me the plan. How did you make that happen? On a single income? That doesn’t even seem real in just a couple years. Monica: Yes. In two years . . . Pat: You’re listening to Monica Louie, our featured guest today from MonicaLouie.com. She has an amazing story to tell about how she got out of debt on a single income, $120,000, in two years. Not only does she tell us this story, but she tells how this milestone led into a new blog, which then she sold. And then because so many people were asking her, she then developed her own agency around a special skill that she learned, and now serves the world with this skill. That […]

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Our Security Efforts Will Suffer if Facebook Is Broken Up

‘The amount of our budget that goes toward our safety systems I believe is greater than Twitter’s revenue for this whole year,’ Facebook CEO Mark Zuckerberg told journalists. May 24, 2019 3 min read This story originally appeared on PCMag Mark Zuckerberg is countering calls to break up Facebook, saying that doing so would only diminish his company’s billion-dollar attempts to fix the social network. “The amount of our budget that goes toward our safety systems I believe is greater than Twitter’s revenue for this whole year,” Zuckerberg told journalists on a press call on Thursday. Zuckerberg made the comment in response to co-founder Chris Hughes’ call to break up Facebook. According to Hughes, the Federal Trade Commission made a grave mistake in letting Facebook buy WhatsApp and Instagram, which helped the company gain control over the social networking market. Zuckerberg disagrees. During the press call, he pointed to competing products […]

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Some of the Oddest PPC Ad Targeting Categories on Facebook

You just left a lunch meeting. You had just been talking about how you were excited about the newest NHL team coming to Seattle soon. You open your phone to check your Facebook and up pop ads for ESPN coverage of NHL games. How did they do that? Targeted ad marketing is a funny thing. And sometimes Facebook tracks odd things to figure out what people want. Here’s a bit about the weird things you find in Facebook ad targeting lists. First, Why Use Ads on Facebook and Messenger? Since 10% of Facebook users will buy things from a Facebook ad, Bear Newman from Bear Fox Digital Marketing Agency says that Facebook Messenger Ads are a great way to connect with your target audience. Facebook messenger especially is a personal environment. People are more likely to engage with content on messenger than they are on any other platform. Facebook ads […]

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Facebook’s Dead Users Will Outnumber the Living Sooner Than You Think

Every user who passes on joins the rapidly swelling ranks of Facebook’s army of the dead. May 3, 2019 3 min read This story originally appeared on PCMag Death is coming for us all. But in the internet age, those who remain are faced with the very 21st-century problem of figuring out what to do with the data, social media accounts, and other digital remains of those who’ve passed on. Facebook has been planning for this eventuality. The company rolled out a Legacy Contact feature several years back that lets you designate a loved one to take over your account when you die. And it recently announced a Tributes section on deceased users’ profiles, giving friends and family a place for a memorial. Issues have arisen that the company never foresaw. Facebook is now using AI to stop users from getting painful notifications, such as birthday reminders or flashback posts from friends and family who […]

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After a Rough Year, Facebook Is Giving Privacy a Try

‘This isn’t just about a few new features. This is a big change in how we’re building these products and running our company,’ Facebook CEO Mark Zuckerberg says at F8. May 1, 2019 3 min read This story originally appeared on PCMag Longtime Facebook watchers might be skeptical of the social network’s new commitment to digital privacy, but according to CEO Mark Zuckerberg, the company is in it for the long haul. “The future is private,” Zuckerberg said at the company’s F8 annual developer conference today, later adding: “This isn’t just about a few new features. This is a big change in how we’re building these products and run[ning] our company.” What will a privacy-focused Facebook look like? Expect a lot of encryption. At F8, Zuckerberg confirmed that end-to-end encryption will become the default standard on Facebook Messenger, as The New York Times reported in January. Image credit: Justin Sullivan/Getty Images “We’re going to enable 2 billion people […]

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Facebook Stored Up to 600 Million User Passwords in Plain Text

Facebook engineers built applications that stored unencrypted passwords on internal servers which could be searched by over 20,000 employees. March 22, 2019 2 min read This story originally appeared on PCMag It looks as though Facebook is in hot water once again today as it has been revealed up to 600 million Facebook users had their passwords stored in plain text on the social network’s internal servers as far back as 2012. As KrebsonSecurity reports, a Facebook source who asked for anonymity confirmed that between 200 and 600 million users had their passwords stored free of encryption on the company’s servers. The data was being collected by a number of applications, leaving them available to view in plain text. The internal servers are accessible by over 20,000 employees, meaning any of them could have searched the list and potentially abused the data. Facebook is thought to be carrying out an internal investigation to […]

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What Businesses Need to Learn From the Facebook Crash

I thought it was just my internet. Or maybe Facebook was just mad I’d deleted their app and bragged about it. But as it turned out, Facebook’s uptime took a massive hit….all around the globe. This included Instagram and Whatsapp. Ironically, everyone went to Twitter to complain about it. Until then, I hadn’t realized how many businesses rely on Facebook. Not only for advertising, but for communication and different forms of team-building. From what I read, it seems like this is akin to all copies of Microsoft Windows crapping out simultaneously because of a bug in 1998. This reminds me of an oft repeated not well followed quote: “Don’t put all your eggs in one basket.” But that’s the problem with monopolies. You only have one basket and someone chained it to your wrist. Fortunately, Facebook isn’t yet a full monopoly. You can still diversify your means of communication and […]

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Facebook Pulls Sen. Elizabeth Warren’s Ads on Breaking Up Social Network

‘Curious why I think FB (Facebook) has too much power? Let’s start with their ability to shut down a debate over whether FB has too much power,’ the presidential candidate said in response to the political ad takedown. March 12, 2019 2 min read This story originally appeared on PCMag Senator Elizabeth Warren’s call to break up Facebook because the company has too much power was met with an ironic response on Monday: The social network decided to pull several of her political ads. The ads had been promoting Warren’s recently-announced plan to split up Facebook, Google and Amazon for their dominance over the internet sector. But the social network reportedly decided to take down the ads, not for their content, but because they used a corporate logo, a Facebook spokesperson told Politico. However, the social network was quick to backtrack on its decision. “In the interest of allowing robust debate, we are restoring the […]

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