Digital Marketing Hacks to Reel in Clients – ShoeMoney

Where do your clients find you? According to the Clio legal trends report, more than a third find you through an online search. If you’re ignoring digital marketing as a law professional who owns a practice, you’re ignoring a massive chunk of potential income. Likely, the sniveling attorney down the street who gives you sideways glances when you walk into the courtroom is getting your online business. Don’t let the sniveling attorney down the street get your business. Pay attention during the next few paragraphs and you’ll learn how to hack the marketing world to your advantage and reap the rewards. Content Will Hook Them Your potential clients have questions about their legal situations. You’re the expert. Just as you might come to my site for marketing law firms trends potential clients might come to yours for legal advice. But the question is, how do they find the content on […]

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How to Optimize Your Facebook Page From the Ground Up – ShoeMoney

Facebook is still the top social media platform in the United States. Two-thirds of adults use Facebook and three-quarters of those users visit the network every day. Every year, despite the media and the government’s obsession with Facebook’s laissez-faire data practices, their user-base grows by 13% every year. This means that Facebook is the best place for you to market your business, at least until it goes the way of MySpace. For a while, it seemed, Facebook was only a scam for marketers. You would create a page and “boost” it only to find a minimal increase in “likes” and engagement. Facebook must have realized marketers were catching on because today, Facebook Pages are a boon for businesses. To capture the largest audience, you need to optimize. How do you optimize your Facebook page? Keep scrolling to find out. 1. Take Advantage of Page Templates What is your business goal? […]

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What Are Vanity Metrics and Why You Should Be Leary of Them

You’ve been told that social media marketing will bring you money. You go out and create an Instagram account, a Facebook Page, a Twitter account and you start creating. One of your posts go viral. And then your revenues remain the same. What’s going on? You got hundreds of shares on that Facebook post. Why aren’t they pouring into your eCommerce store and buying up all your stuff? You might have fallen victim to the classic marketing blunder. Vanity metrics. Here’s what they are and why you should focus on other metrics instead. What Are Vanity Metrics? Vanity metrics are impressions like comments, followers, shares, open rates, views, likes, traffic, etc. You might know these as engagement metrics. And there’s nothing wrong with measuring them. The only problem is, they don’t actually represent money. They only represent engagement. And if people aren’t moving down your marketing funnel, these metrics are […]

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Upgrade Your Facebook Marketing Efforts With This Course

Get ahead of the competition with the latest strategies for 2020. August 19, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Social media marketing is a vital branch on your digital marketing tree, and it’s only going to get more important as time marches on. Just because you’ve got a solid grip on your current channels doesn’t mean it will stay that way forever. Algorithms for sites like YouTube, Instagram, and Facebook change frequently, and once they change you’ve got to alter your marketing strategies. Facebook Marketing 2019: 1000% Engagement & Sales Strategies has the most up-to-date hints and tips that will signal boost your page. In just four hours, you’ll learn how to add followers and […]

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5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing

Sure, Facebook’s image isn’t great right now, but it’s still one of the biggest marketing tools you have at your disposal. January 4, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Facebook has seen its fair share of ups and downs in the past year. From overestimating video view time to advertisers, to stirring up deep controversy over privacy breaches, the social media giant has fallen under increased criticism and scrutiny. Related: 8 Reasons Facebook Will Beat All Other Digital Marketing Channels This Year Despite these problems, Facebook remains a powerful tool for businesses trying to reach new customers. Even with its troubles, Facebook’s more than two billion active monthly users make it a power to be reckoned with. And that includes you, because a large proportion of your target audience in all likelihood has a presence on this social media platform. That’s why you should, too — and that means […]

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Use These 5 Facebook Ad Hacks to Send Your Ecommerce Sales Soaring

Looking for strong e-commerce growth in 2019? Think about white space on photos, a call to action button and just what your headlines say. December 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Building your own ecommerce brand can seem like quite the challenge. After all, there are a lot of other ecommerce stores out there, making it hard for your target audience to simply stumble upon your products. Instead, you have to be aggressive by chasing ad placements that will put your products front and center — and in my experience, few platforms are better suited for this mentality than Facebook. Though Facebook gives you plenty of options for managing how much your campaigns will cost, to see real results for your ecommerce store, you have to create ads that truly speak to your target audience. Related: 6 Hacks to Improve Your Facebook Ad Conversions When […]

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Make 6 Figures a Year With a Free Facebook Group

The best part is if you already use Facebook, you’ll be able to start using these tips right now. October 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As a business owner, I’ve learned to harness free Facebook groups and have created a machine that generates six figures annually — and you can, too. Related: How to Use Facebook Groups to Grow Your Community and Increase Your Reach Given that Facebook keeps raising the prices for fan pages to get exposure, a Facebook group is one more way to tap into your audience and make more money (and without buying ads). I’d like to show you the top ways to use a Facebook group to generate a steady stream of leads and sales — and the best part is these methods are simple, free, and if you’re already on Facebook, then you already have the knowledge to use […]

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How You Can Use the New Facebook Update to Your Advantage

Ben Angel spells out some tips to properly maximize the platform’s latest update. May 1, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this first installment of Ben Angel’s tutorial on Facebook’s newest updates, the Entrepreneur Network partner breaks down how the changes can help improve your advertising strategy.  One of his tips it to focus on Facebook engagement. Engagement on your page has a direct correlation to how well your Facebook ads will do. Also, as commonly understood, if your Facebook ads look more like native content then there will most likely be more engagement. Facebook quizzes are another ad form Angel prefers.  Some other tools Angel recommends include exploring Instagram stories, Facebook video ads (concentrating on optimizing the video format), and also exploring the conversational potential of chatbots.  Angel, who is a big proponent of using data, also sees the benefit of testing and measuring […]

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