Creating Evergreen Funnels for a Sustainable Business – with Nick Stephenson

Nick Stephenson: Evergreen runs on all our products all the time, but we will do a live promotion or a live launch once a year. So, for the main product, 10k Readers, we do an affiliate launch once every year and there’s a reason we do it once a year: It’s because it’s exhausting. It makes you want to just go to bed for a week. Pat Flynn: You’re listening to a conversation that I had recently with Nick Stephenson from YourFirst10kReaders.com, who’s also a former guest here on the show back in Episode 162, which was back in May of 2015. When he came on for the first time, he talked about his very first product launch, which was over $130,000. The fun story about Nick was that he was actually sitting in the audience on a webinar that I produced and co-hosted, that he then bought a course […]

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Creating Evergreen Sales Funnels (And What to Watch out For) with Amy Porterfield

Amy Porterfield: When you go evergreen, I think a lot of old school marketers who talk about evergreen, like make money in your sleep, you can go off and play more, take time on the beach, get a tan, blah, blah, blah. I’ve experienced that evergreen still takes some focus. Every single week I’m dabbling a little bit in my evergreen funnels. Where it happens for me the most would be in my . . . Pat Flynn: That’s Amy Porterfield, our special guest today who’s coming on to talk about evergreen funnels. If you don’t know what a funnel is, a funnel is how you take somebody from when they first find you, to the next step, to the next step, to eventually a purchase decision of some kind. Hopefully a customer is what they become. An evergreen sales funnel is one that happens automatically. You’ve set things up […]

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