How to Strategically Take Your Event Online

Don’t cancel your event; make it digital. March 24, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Now that many of us have transitioned to working from home, we are starting to get used to a new kind of normal. Collaborative tools such as Slack, Teams, Zoom and Google Hangouts have become our new best friends. But this new normal is missing the piece that has been the heart and soul of the economy since the Bronze Age: the marketplace.  The event industry has been the first to take a blow because of the pandemic, with most business events being canceled or postponed until further notice. But events set the tempo for product releases, new business relationships and knowledge sharing. Business cannot continue as normal if we can’t meet new people and develop relationships. A 2018 Harvard Business Review Analytic Services study shows that organizations host […]

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How to Make More Money With Content Marketing

Leverage expert strategies to improve your social media strategy and engagement, plus network with editors from Entrepreneur magazine. September 16, 2019 4 min read There is a fundamental — and critical — disconnect between the way brands try to engage their audience and the way their audience wants to be engaged. As per a recent Business Wire report:⁣ Consumers are 2.4x more likely to say user-generated content (UGC) is more authentic than branded content.⁣ ⁣Marketers are 2.1x more likely to say branded content is more authentic than UGC⁣. See the problem? If we want to make a more genuine connection, marketers need to do a better job of listening to their audience. To address this issue, Terry Rice, Entrepreneur’s Digital Marketing Expert-in-Residence, created a solution to connecting with a modern online audience. In the wake of Cambridge Analytica and other trust-related issues, consumers have grown weary of the content they’re […]

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The Ultimate List of Events

Marketers are just as in love with the permanent distraction machine—the Internet—as anyone else. (Probably more.) The availability of webinars, virtual events, social media discussions, Slack, and Google Hangouts is terrific. But when we step away from our screens, we still gain a lot of value from good old-fashioned in-person interactions at an event. As attendees, we get to build our networks, learn about our peers’ innovations, and find great new solutions to bring back to our organizations. As sponsors, meeting prospects and customers face-to-face is invaluable for creating strong relationships. And everyone gets a chance to have a little fun while they’re at it! That said, we’re still very cautious about where we allocate our time for in-person content marketing conferences. To help decide, we’ve created a list of content marketing conferences and events featuring the date, location, estimated number of attendees, conference owner and broad category each falls […]

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5 Secrets to Scaling Successful Events

Ryan Long’s vision for City Summit & Gala was 16 years in the making. February 14, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Over the last four years, City Summit & Gala events have featured billionaire speakers like Sir Richard Branson, John Paul DeJoria, Brian Smith and Jeff Hoffman, to name a few. Some of the world’s top celebrities like Matthew McConaughey, James Cameron and Charlize Theron have also been in attendance. The goal of these events is to inspire and educate entrepreneurs and innovators alike to take their businesses and ideas to the next level. This year, for its fourth annual Oscars after-party event in February, organizers are honoring Golden Globe-winning actor Colin Farrell with the City Summit & Gala’s 2019 Inspiration Award. Image Credit: www.CitySummit.co “I’m grateful to organizations like the City Summit for highlighting professionals and providing awareness and support to entrepreneurs that want […]

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How to Tap Into Community and Drive Engagement With Live Experiences

Live experiences a are great way to positively grow your brand image. December 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. “Customer engagement” is a broad term used by brands for different reasons. Of course, one thing can be said across the spectrum: Customer engagement defines the emotional connection between brands and their customers. Related: Lady Gaga Taught Me These 4 Secrets to Building a Successful Brand Put another way, according to CRM expert Paul Greenberg, customer engagement is an ongoing interaction between brands and their customers. Why is investing in customer engagement so important? Simply put, because highly engaged customers have more impact on your business. These customers buy more, promote more and show higher levels of loyalty.  According to Marketo, 63 percent of marketers agree that customer engagement includes renewals, repeat purchases and retention. Businesses consider customer engagement as an important element in building up brand […]

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Impressive Isn’t Always Impactful in Experiential Marketing

Here is a new way to think about experiential marketing. August 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In June, a 123-year-old tradition attracted hundreds of thousands of attendees to New York’s Long Island, and brands such as American Express, Lexus and Deloitte flocked. Each engineered a multifaceted experiential activation at the 2018 U.S. Open golf tournament — inviting affluent consumers into specialized relaxation spaces or hooking them up to virtual reality golf simulators. It was an impressive spread, to be sure. But experiential marketing isn’t just about impressing people. It’s about impressing people in a way that galvanizes them to impress others. The experience is a catalyst that sparks conversations and drives conversions. The point is not to have any effect; it’s to have an intended effect. And to be successful, you must define what that is early on, then build every aspect of your experience around it. Related: How […]

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Why Diversity Onstage Really Matters — and What You Can Do About It

Representation onstage matters because impact does not end on stage. June 28, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. I remember how embarrassed I felt the first time I realized that all my heroes were male: Gandhi, Martin Luther King Jr., Abraham Lincoln, King Sejong, Antoine de Saint-Exupery and even Harry Potter. I still admire all of them, but I realized my lack of female heroes and entrepreneurs was skewing the way I thought about my future without even realizing it. Especially onstage. Related: Head Into Your Next Male-Dominated Meeting Ready to Contribute by Following These Tips As an Asian American female entrepreneur and speaker, I think more about the unconscious biases and lack of diversity present on the stages I and my fellow female speakers stand. I’m aware that I’m often one of the few speakers who is a female, Asian American and/or a millennial. In fact, […]

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SPI 247: The Epic Origin Story Behind The Walker Stalkers Brand

The Smart Passive Income Podcast kicks off 2017 with a very special episode I know you’re going to love. Joining me today are Eric Nordhoff and James Frazier, two guys who’ve built an astonishingly successful brand called The Walker Stalkers. Eric and James have created a fan-driven business empire around their love of the hit AMC show, The Walking Dead. If you’re wondering, “How could you possibly turn a profit off being a super-fan?,” stick around—Eric and James are about to tell you how it’s done. The Walker Stalkers brand has grown from a low-budget podcast to a booming franchise that includes eighteen annual conventions, a cruise, and a worldwide community of fans. Through their passion and sincerity, Eric and James have built a massive following—with combined annual attendance passing San Diego Comic-Con. It’s an amazing example of what happens when you dream big, and how even the smallest idea can attract life-changing opportunities. Listen in to hear […]

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