A Surgical Approach to Entrepreneurship

Toby Cosgrove, former President and CEO of the Cleveland Clinic, talks about the learning curve of going from the operating room to running hospital operations. Read_More Related posts: 3 Observations About Compassion From the Dalai Lama That Could Change Your Approach to Entrepreneurship How Being a Single Teen Mom Prepared Me for Entrepreneurship The Great Debate: Can You Teach Entrepreneurship? Entrepreneurship Is the New Engine of Global Collaboration Entrepreneurship Is All About Overcoming Obstacles Rejection Is Part of Entrepreneurship. Here’s How to Handle It. 3 Lessons a Toxic Client Taught Me About Entrepreneurship Entrepreneurship Often Involves Uncertainty. Here’s How to Deal With It Productively.

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This Nonprofit Uses a Shark Tank-Like Contest to Help Prisoners Become Entrepreneurs

Defy Ventures challenges convicted criminals to become CEO of their new life from behind bars. January 17, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. In Delano, Calif., Kern Valley State Prison is barely visible from the main road, a low-lying cluster of buildings hidden behind a waste treatment plant and a desert vineyard. If it weren’t for the rows of barbed wire fences, it could be almost anything: a military base, a corporate distribution center, etc. Intentional or not, it has the effect of minimizing the presence of Kern’s roughly 3,500 inmates, most of whom live in the facility’s maximum-security unit. But inside, past the prison’s dozen-odd checkpoints, something unusual is taking place. A group of entrepreneurially-minded inmates is pitching a panel of experienced business owners, and they’ve prepared well for the task. Even though many have years to go before qualifying for parole, they’ve […]

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How College Students Iron The Wrinkles In The Cannabis Industry

College entrepreneurship programs are encouraging students to disrupt the cannabis industry; so the time is now to do so. January 2, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. College students have cultivated their own cannabis businesses since the beginning of time, jokes Craig Markovitz, assistant teaching professor of entrepreneurship at Carnegie Mellon University’s Tepper School of Business, making light of the copious amount of marijuana smoked as privately as possible. But when Markovitz was asked about cannabis in the context of entrepreneurship, he starts talking faster. “There’s an extraordinary amount of emerging growth and opportunity to take advantage of. From a growth perspective, it’s unique. Every day, you read news about innovation and regulation that will impact the industry,” he said. Markovitz thinks college students (even undergraduates) are uniquely poised to uncover — and plug — the holes in the cannabis industry. In his time […]

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Why Some Entrepreneurs Will Never Make It — But Here’s How You Can

If you want it all, here’s what it will take. December 30, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by  Katrina Ruth, an Advisor in The Oracles and the founder and CEO of “The Katrina Ruth Show,” a multimillion-dollar online coaching business for entrepreneurs. Sleepless nights, hard work, and constant inner criticism are common challenges for entrepreneurs. Becoming successful isn’t easy, but it’s possible if you want it badly enough; you just need to understand what it will take. Here are six reasons that many entrepreneurs fail and how to overcome them. 1. They aren’t crazy enough. My clients often worry that they might be crazy. My answer? I hope so! To make the top 1 percent, you can’t be normal. Your definition of “normal” is whatever you’re used to. Your current reality — how you perceive success or wealth — […]

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When You’re Ready for a Change, Don’t Hesitate

This is the last Copyblogger Weekly of the year — and the decade! And actually, it’s the last Copyblogger Weekly … ever. (Really.) In 2020, we’ll have a different kind of weekly newsletter, presented by Copyblogger Partner Darrell Vesterfelt. Darrell’s going to share the latest in content marketing with you, so make sure to stay tuned for our first edition that will be published on Wednesday, January 8, 2020. I’ll be creating some new Copyblogger educational materials to teach, so you’ll still see me around. 🙂 Now that you’re up-to-date on our changes … Let’s see how we can help guide you through the changes you’re ready to make. In our first post on Monday, Brian Clark made the case that Thought Leadership Is a Synonym for Attention. Don’t feel like an authority in your niche yet? Brian reminds us: “If you have the attention of an audience, you’re already […]

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How to Build a (Real) Writing Business

Getting your first paid writing gig is really exciting. It’s an accomplishment and a turning point. You might actually be “allowed” to call yourself a writer now. And there’s no doubt it can be the start of feeling like a real writer. But building a real writing business, rather than just getting an occasional job that involves writing, is a long journey. This week, we mapped out the positioning and tactics that grow your writing services into a resource that drives real business results — so that you can thrive as a creative professional. On Monday, Brian Clark asked: Who’s the Hero in Your Business? The correct answer may surprise you. On Tuesday, Sonia Simone offered 7 Ways to Find Readers and Subscribers When No One Knows You Yet. Her techniques will get momentum going for your business, but they aren’t quick fixes. Be prepared to put in the work. […]

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Who’s the Hero in Your Business?

Many businesses are mediocre because they don’t have the slightest desire to be heroic. They just want to get through the day, collect the money, and carry on without too much hassle. Other businesses fail to thrive due to an overabundance of hero syndrome. “We’re awesome, we beat the competition, we kick ass …” we, we, we. News flash: No one cares about you or your business. People care about themselves. They care about their problems and desires. Your business must become a hero to thrive, yes. Just remember that you’re not the hero In the world of Jungian archetypes, some people must be treated as a hero in order to be satisfied. But I’m pretty sure every personality type enjoys being taken on a journey that places them in the role of hero, if it means solving their problem or satisfying their desire. That puts you and your content […]

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Don’t Let Go of Expectations … Put Them to Work in Your Marketing

We all know the potential trouble associated with expectations: If you expect something to turn out a certain way — and it doesn’t — you likely end up disappointed. Subsequently, traditional wisdom has advised that we let go of our expectations to soften the blow of disappointment and train ourselves to be content with the outcome we get. Even though I hold that outlook to be true most of the time, I wanted to explore how we could use expectations to our advantage in certain situations, rather than try to (unsuccessfully) forget about them. If you struggle with letting go of expectations for your business, I have three steps you can follow to put them to work in your marketing instead. Step #1: Get clear about what you want During this step, you examine each expectation you have and turn it into a goal. When you don’t deny or downplay […]

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Take 15 Minutes to Find Your Winning Difference

A unique selling proposition (USP) is the reason people do business with you and not someone else — a winning difference that sets you apart and makes you the only real choice. Traditional marketing advice will have you lock yourself in a cave for weeks listing all of the features of your business, translating them into benefits, then somehow finding that one compelling point that will differentiate you from everyone else you could possibly compete with. These days, your winning difference depends more on who you’re selling to more than the features of what you’re selling. You need to stake out a favorable position in the minds of those you’re trying to attract, even while turning the wrong people away. If you have a firm grasp on what your ideal customer looks like, then you can do some simple exercises to discover your own winning difference. Three five-minute exercises to […]

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5 Quick Tips on How to Work More Efficiently as a Small Entrepreneur

Small business owners and entrepreneurs are all over the place thanks to the power of the internet. There are now no limitations on age, knowledge and school education when it comes to pursuing one’s dream of having their own business, being an entrepreneur or even launching a startup of their own. The main reason for this, is that the internet not only makes everything easier and more cost effective, it also provides entrepreneurs with an amazing selection of tools and resources to help them launch and hit their goals. Related blog posts and resources: However, not all entrepreneurs and small business owners have the same mindset, work ethics, and goal setting practices. The ones who do have a deep passion, drive, and dedication to success, are likely the ones who see much bigger results. At the same time, they also have some of the best tools and scheduling for their […]

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The Troubled Truth about a Certain Type of Storytelling

We all love to make predictions about the future, don’t we? Whether we think the outcome will be “good” or “bad,” we’ve got an opinion about how things will turn out … oftentimes before anything is even in motion, which means that we’re oftentimes wrong. For content creators, these are the stories we tell ourselves before we even start writing a new blog post series, recording a podcast idea, or building an online course. They’re the hopeful stories we tell that lead to initial excitement, and then sometimes disappointment. They’re the limiting stories we tell to protect ourselves from the heartbreak of failure. And they’re the stories we tell that keep us stuck. Creativity, business, life: It’s all messy, and the paths that actually lead to breakthroughs don’t appear until you take the first steps into uncertainty. In other words, you have to start with an initial plan — and […]

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Why Everyone Hopes You’ll Be the Hero

I walked into the small, yellow audition room and stopped twelve feet in front of the cheap, plastic, fold-out table. There were three of them sitting in there, bored, distracted, glancing at their watches. The big heart inside my chest was pounding on the rib cage, hoping this was the one. “Hi, uh … Mr. Bruise is it?” No. 1 said. “Yes, it’s actually Bruce, but thank you, I …” “All right, what do you have for us today?” No. 3 said. He was looking down, rustling some outstandingly important paperwork into some sort of crucial order. “Yes, thank you. I, I’ll be doing a short monologue from Shakespeare’s Twelfth Night and another from Sean Penn’s turn in Carlito’s Way.” I heard one of them groan under his breath. With sweat pouring down my chest and into the front of my new shirt from Ross, I began acting like nobody’s […]

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What to Do When You Absolutely, Positively Must Know if Your Content Will Rock

Ever had a great idea, and then started to doubt yourself? Or maybe you’ve already executed on that great idea, but you’re hesitating to launch. Maybe it’s an article, or an ebook, or a new product or service. How can you be sure it will work? Should you ask for feedback? I’ll answer both of those questions in this article, but first I need to tell you a couple of stories from the nutty worlds of music and film. Let’s start with a band called Wilco. Wilco gets the shaft In 2000 and early 2001, Wilco recorded a selection of songs for a fourth studio album. Signed to Reprise Records (a subsidiary of Warner Music), the band was continuing to shift away from its “alt country” roots toward a more experimental alternative rock sound. This made the folks at Reprise nervous. After a shakeup at the top executive level of […]

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The Simple Way to Get Everything You Want

I want to tell you a story about two women. One is my hairdresser and the other is my massage therapist. Of the two, I have a stronger connection with my massage therapist. I see her more often, she’s closer to my age, and well, there’s just a certain bond that develops when you get naked that often with a person. But my hairdresser once asked me to recommend her for a “best of” list our local TV station was running. She didn’t cajole, bribe, beg, threaten, or promise me a free haircut. She just said, “Hey, if you think about it, would you mind logging into this site and giving me a review? I like her, so I went home and did it. Took me about three minutes. A few weeks later, I noticed that my massage therapist had a banner over her business saying that she was mentioned […]

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Tips on How to Launch a Successful Company

Do you have an idea for a new business or have always thought about the idea of being your own boss and working for yourself? If so, you definitely aren’t alone. The truth is, more people are taking the leap to start a business of their own, while also discovering it’s now easier and more cost effective than ever before to get started. At the same time, there are already more than a billion active websites on the internet today — many of which are discovering how to make money with their existing traffic and services, which leads to even more businesses going live daily. Related blog posts and resources: In fact, Small Biz Trends has the following stats to offer in reference to new businesses started online and offline in the world today: 69 percent of U.S. entrepreneurs start their businesses at home. According to the National Association of […]

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If You Suck as an Employee, You Will Probably Suck as an Entrepreneur

Here are three reasons why the habits you build now will matter later. September 9, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Do you want to make the jump from working for an employer to running your own business? Odds are that if you suck as an employee now, then you won’t make it as an entrepreneur. It sounds harsh, but that’s real talk. As an employee, if you don’t build the skills you need to thrive as an entrepreneur, especially in terms of having a strong work ethic, then it’s incredibly difficult to flip a switch and all of a sudden thrive as an entrepreneur. I know you’re probably thinking that the two situations are unrelated. Maybe you don’t like your boss, or you’re bored with your work assignments or there’s some other factor that you think you can change when you become an entrepreneur. […]

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5 Saturated Markets with Plenty of Room to Grow Beyond 2019

At the time of writing this article, Worldometers reports that there are approximately 7.728 billion people in the world — and that number is increasing by roughly 200,000 people daily. With such a massive number in place, you could say the world is quite saturated. However, it’s also reported that before the year 2060, we are looking at having more than 10 billion people in the world. Related blog posts and resources: Now that’s a whole new level of saturation.  But at the same time, businesses and entrepreneurs around the world will look at this as opportunity — which is something you and your business should likely be doing as well. Saturation comes in many different shapes, forms, and sizes — but it’s also not something you should be afraid of or shy away from. With this concept in mind, let’s take a look at five different saturated markets in […]

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Entrepreneurship Often Involves Uncertainty. Here’s How to Deal With It Productively.

The future may be unknowable, but it isn’t unimaginable. August 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Late South African economist Ludwig Lachmann once wrote, “The future is unknowable, though not unimaginable.” What he meant is, it’s beyond our ability to know what the future will bring. We cannot plan without errors, because we do not actually know anything about the future before it’s already reality. The future is not simply unknown, which suggests a lack of information, but unknowable — what will be is uncertain. There is no information. We are, in this sense, slaves to destiny. Related: 11 Ways Emotionally Intelligent People Overcome Uncertainty But while the future is unknowable, this does not mean it is hopeless. Our efforts always aim to create some specific, limited part of the future. Entrepreneurs do this more than others, as entrepreneurship scholar Saras Sarasvathy argues. They can do […]

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Why More Knowledge Won’t Make You More Successful

An entrepreneur’s guide to learning for quality, not quantity. August 12, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. From the time we’re young, we’re taught that knowledge is power. Our education system evaluates students based on their ability to cram as much information as possible into their heads. Similarly, in today’s startup climate, it’s tempting to think that learning more will strengthen your competitive advantage. And we can satisfy our knowledge craving literally any time of day, through thousands upon thousands of online courses available 24/7 — digital marketing to blindfolded origami, there’s probably a course for it out there. In fact, almost 80% of U.S. companies offer online training for their employees. Related: 8 Success Lessons From the Richest Person on the Planet As CEO of my own company, JotForm, I’m no stranger to the feeling that I should be acquiring some type of informational currency […]

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The Copyblogger Guide to Managing Your Professional Overwhelm

Overwhelmed? Anxious? Stressed out? Yeah, there’s a lot of that going around. Daily life is difficult enough. And when you layer business and marketing challenges on top of that, it can seem really inviting to stay in bed and watch cartoons for, say, about a month. Since that’s not an option for most of us, we have several solutions for your creative, marketing, and business anxieties. There are a lot of problems we can’t help you with, but we can try to take marketing worries off of your personal “scary” list. This week I’m switching things up a bit, recapping our posts in reverse order to get more and more specific about how you can Do All the Things even when you’re overwhelmed. On Wednesday, I sent a shout-out to all of my fellow business owners (and other humans) who are anxious, stressed, and freaked out. No matter how intense […]

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