A Look at the World of Influencer Marketing through the Mind of Tal Melenboim

Time and time again you hear about people making hundreds of thousands of dollars, or even millions, by bringing their expertise and passion online. It’s nothing new, but the way this type of mentality, information, and business model is done on the internet is continually changing. First off, if you really want to scale your business and get paid a much higher rate for your expertise, you need to have a business model that works for you 24/7. By working a 9 to 5 or on a client-by-client basis, you are limiting your full potential earnings. Related blog posts and resources: The secret to finding success online with courses, consulting, and putting your expertise and passion to good use – is selling access to something you create once, and then selling it over and over again. This is how some of the top names in the business world are generating […]

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Why Every Entrepreneur Needs to Know About the ‘Alter Ego Effect’

This past Sunday was National Superhero Day, so it is only fitting for entrepreneurs to unlock their own superpowers. May 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Starting, growing and operating a business is a challenge. Every day you’re confronted with a new set of obstacles you haven’t been trained for and you’re asked to tackle problems you may not have the skills for yet. For many high achievers, self-doubt, stress and uncertainty rob them of the confidence to strive for greater goals. But it doesn’t have to be that way. There’s an innate skill you already have that can help you navigate your world as an entrepreneur with more grit and grace. It’s something ultra-successful people have been doing for millennia; it’s the ability to shift your identity to align with the qualities of someone or something else that can achieve your outcome […]

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Seth Godin on the Future of Marketing

Well, I’m back in the United States from my family trip around the world. Although not officially home in Boulder, it’s time to get my podcast Unemployable fired up again. If you’re a regular listener of Unemployable, you likely know that already. If not, I hope you’ll check it out if you’re a freelancer, entrepreneur, or otherwise self-employed (the newsletter gives you even more than just the podcast). We’ve got a lot of special things planned for the show in 2019. But first, tune in for a word with Seth Godin about the (near) future. If you’ve been paying attention to the world of work, the news is unavoidable. Everyone is bracing for a tech-induced transformation — and it’s already started. As a solo or small business person, technology allows you to do things that used to require scores of employees and tons of capital — and that ability will […]

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3 Easy Legal Mistakes That Retail Businesses Make

Time and time again you hear about people making hundreds of thousands of dollars, or even millions, by bringing their expertise and passion online. It’s nothing new, but the way this type of mentality, information, and business model is done on the internet is continually changing. First off, if you really want to scale your business and get paid a much higher rate for your expertise, you need to have a business model that works for you 24/7. By working a 9 to 5 or on a client-by-client basis, you are limiting your full potential earnings. Related blog posts and resources: The secret to finding success online with courses, consulting, and putting your expertise and passion to good use – is selling access to something you create once, and then selling it over and over again. This is how some of the top names in the business world are generating […]

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7 Ways Kajabi Has Made the Process of Selling Your Expertise Easy

Time and time again you hear about people making hundreds of thousands of dollars, or even millions, by bringing their expertise and passion online. It’s nothing new, but the way this type of mentality, information, and business model is done on the internet is continually changing. First off, if you really want to scale your business and get paid a much higher rate for your expertise, you need to have a business model that works for you 24/7. By working a 9 to 5 or on a client-by-client basis, you are limiting your full potential earnings. Related blog posts and resources: The secret to finding success online with courses, consulting, and putting your expertise and passion to good use – is selling access to something you create once, and then selling it over and over again. This is how some of the top names in the business world are generating […]

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3 Lessons a Toxic Client Taught Me About Entrepreneurship

Slavish people pleasing is not a professional demeanor. Think through your relationship with your clients, what works and what doesn’t, before a bad one does damage. March 22, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The day I knew that I’d lose a long-time client came when they told me, “I’m the boss. You work for me.” Upon hearing those words, I knew I was in a toxic work situation. Many people start a business because they want to be their own boss and have the freedom of working when they want, how they want and with whom they want. I launched into entrepreneurship because I wanted to make a difference in the lives of others using my unique communication skills. I could have easily decided to be an employee, but I opted to take the road less traveled. Hearing the words I’m the boss! being thrown […]

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7 Lessons Entrepreneurs Can Learn From Elite Athletes

Great achievements begin with a goal and a plan. March 20, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Elite athletes push themselves to perform at an extraordinarily high level. Whether they’re winning gold medals or taking their team to the championships, elite athletes find ways to push their bodies and minds beyond what the rest of us are capable of. While most of us will never be able to replicate elite athletes’ success on the field, court or balance beam, we can all learn from the traits that motivate them. We may not be capable of taking on the grueling training and unyielding competition that an elite athlete faces, but we all aspire to achieve our own successes and reach our own goals. We all seek to perform at the highest level possible and set ourselves apart in our respective fields. By studying the habits […]

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Best Gmail Alternatives for Business Use in 2019

The internet has made us all potential entrepreneurs. And the dream and reality of owning a business is one of the most liberating feelings that you can have. After all, there’s a reason why 27 million people are entrepreneurs. Related blog posts and resources: While there are many benefits to owning your own company, there’s also plenty of crucial information you need to keep in mind. This is especially true when it comes to finances. Every business is different, and so are the many ways they can save money, write off expenses, and funnel money into different companies or investments. The best way to approach any of these topics of concepts, is to first consult with a financial advisor or attorney. However, there are many resources out there to learn from before you next legal and accounting meeting. Not sure where to start? Don’t worry, we got you covered. Let’s […]

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Tactics and Strategies that Help You Look (and Think) Like a Pro

This week, we’ve got a bunch of tips, tactics, and strategies to help you get more out of the work you do behind that keyboard. While the promise of the internet seems limitless, the reality is that you still have to make meaningful connections and help potential customers understand your worth — just like every brick-and-mortar business does. On Monday, Stefanie Flaxman outlined the process of going from idea to useful product or service and on to a viable business. She shows how to use content to experiment and test ideas, as well as to connect with the audience that will go on to become your most loyal customers. If you’re a freelancer or solopreneur, you know that expectation doesn’t always match reality. Expectation might be 9–5 and business casual, but freelancers know that some days it’s 5:00 p.m. before you have time to put on pants. Fortunately, whether or […]

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How Dorie Clark Has Scaled for Success

The author, consultant and Harvard professor talks about the impact of her work and her plans to make some noise. March 11, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Business and professional development author Dorie Clark provides an incredible amount of value per page. That’s not a real metric, but you’ll immediately understand what I mean after you read just one chapter of any of her books. She cuts through all the fluff and grandstanding and delivers crisp and actionable insights, including a “Try This” or “Ask Yourself” section in every chapter. And she manages to do it with an incredibly kind, honest and genuine approach. Her success didn’t happen overnight — she speaks openly about the challenges she encountered early in her career, back when she would rarely get a response from editors at various publications. It wasn’t until a moment of serendipity hit while selling […]

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How to Grow an Idea into a Fruitful Product or Service

Let’s take it back … Way back … Before the internet was a part of creating your business. What steps did you need to take? You’d create prototypes. You’d give away samples. You’d offer free trials or discounts. All of that, and more, was part of gradually testing out your idea, gauging interest, and adjusting your plan as needed. Is there already a market for your product or service? Does your idea need to evolve to match what people want? You certainly didn’t have expectations of attracting tons of people. Getting locals to discover your product or service already took serious marketing. And if you were in a small community, reaching customers in the closest big city could even seem like a pipe dream. Then the internet happened, and the possibilities for businesses now seem endless Entrepreneurs can reach people all over the world, which leads to full-speed launches before […]

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Need a Breakthrough? Find the Right Balance of Creative and Strategic Thinking

For the marketing writer or business owner in 2019, deciding between strategic and creative is a luxury we can no longer afford. Giving rein to our creative individuality will set us apart and help us stand out in the vast sea of content. But we also want to be purposeful and strategic about how we’re spending our time. This week, we offered three posts that will nourish your creative side — while giving your strategic brain room to develop creative ideas into powerful strategies. Stefanie Flaxman started us off by talking about how damaging rigidity can be to creative work (like writing, marketing, or running a business). She turns “my way or the highway” to: “My way, or we could take the scenic route. Let’s open ourselves up to the best option.” Check out her post to help you find more creative flexibility — while staying true to your vision […]

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6 Things I Wish I Knew Before I Launched a Kickstarter Campaign

Crowdfunding is fascinating. Like many people, I have backed projects on Kickstarter. But I was curious about what it would be like to launch my own campaign for a product I created. So I did. It’s called the THINKERS Notebook and it’s currently running on Kickstarter. And while there are numerous articles about how to run a successful campaign, none of them truly prepare you for the reality of the experience. So I want to share a few things I wish I had known, or at least done sooner, before I clicked the Launch button. 1. Create a smart budget You must always remember this axiom: It takes money to raise money. You’ll have a lot of expenses (both incidental and direct) whenever you sell anything online. This is especially true when it comes to Kickstarter. These expenses can include: Costs related to developing prototypes of your product Creating a […]

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Creative Business Kryptonite – Copyblogger

Idea generation to project execution follows the same trajectory as a piece of writing, from first draft to final draft. And what do your first draft and final draft have in common? Sometimes, not much. Yet, your first draft was a necessary part of your writing process. So, it doesn’t make sense to get discouraged, or give up, if an idea doesn’t work out. But it frequently happens, and it stops worthwhile creative projects from coming to life — in the form that they were meant to be in. Overcome “my way or the highway” In middle school, I had a hardline teacher who introduced us to the idiom, “My way or the highway.” Yes, sir. But if you want to work in a creative field, you have to laugh at that concept and kindly dismiss it. The original version of your idea won’t likely work out. It’s not that […]

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What Every SMBs Need to Know About Debt and Growing their Business

Entrepreneurs are all of the buzz lately. Put on a television station like CNBC or visit any of the top tech or news sites online, and you will likely come across a whole set of new entrepreneurs that you’ve never heard of — yet are likely on their way to making millions of dollars or creating new technology that could change the world. The truth is — entrepreneurs are inspiring other entrepreneurs all the time! Related blog posts and resources: As a great, we often aren’t jealous of each other, and instead learn and congratulate others for what they have accomplished. Just like Steve Jobs and Bill Gates used to battle it out and “steal” from companies like IBM, it’s all about who can create the best product for their customers, and build a revolutionary and world changing brand. To keep the inspiration alive and well, here are some of […]

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15 Ways to Be a Wiser Content Marketer

It’s great to be smart. It’s wonderful to have clever strategies and tactics that help us do our work better. But sometimes, it’s also a good idea to think about how we can be wise. This week, we offered up 15 ways to be a wiser writer and content marketer. Jerod Morris started us off with seven steps to improve the quality of our thinking. We’ll be playing some more with this theme in the coming weeks, so keep an eye out. On Tuesday, Claire Emerson brought us three strategies to strengthen your relationships with clients so you (and they) can have a much happier experience. And on Wednesday, Copyblogger Certified Content Marketer Austin Mullins made his debut on the blog with a post on five things that successful copywriters do to make sure their well-crafted content gets the audience they deserve. Do you have all of these covered? Over […]

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18 Movies Every Entrepreneur Should Watch

Ever find yourself pushed to your limits in the pursuit of power and success? Wall Street unravels this theme through the eyes of Bud Fox (Charlie Sheen), an ambitious stockbroker who navigates the economic rollercoaster of Wall Street, adopting the “greed is good” mantra. This movie is a window into corporate finance, portfolio management, investment law principles and capital markets. More telling is the story of a young, susceptible mind, showing how easy it is to get carried away with the glamorous lifestyle that accompanies wealth. Plus, if you thought The Wolf of Wall Street was a bit too much, this movie is a tamer, more socially-critical version. Topics covered: corporate finance, portfolio management, capital markets, investment law principles, mergers and acquisitions, company valuations and business ethics Read_more Related posts: 13 Must-Watch Movies for Aspiring Entrepreneurs 4 Signs You Will Fail as an Entrepreneur 5 Email Marketing Trends to Watch […]

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3 Powerful Strategies for Pain-Free Client Relationships

When you’re a freelancer, your clients impact everything. Who you choose to work with (and how you choose to work with them) directly affects your income, lifestyle, productivity levels, mental health, and the satisfaction you gain from being self-employed. In other words, your relationships matter. And when they aren’t built on a solid foundation of trust, value, and mutual respect, business becomes stressful, and you end up plagued with the awful anxiety that comes with not feeling in control of your environment. No one does their best work in those conditions. But the good thing is, there are some simple ways to prevent that loss of control and instead build strong, pain-free client relationships that allow you both to flourish. Where bad relationships begin … Poor client connections are usually a result of unclear boundaries, lousy communication, or a mismatch in your marketing strategy. Of course, these are all problems […]

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5 Effective Methods to Goal Setting for Business Growth and Success

Entrepreneurs are all of the buzz lately. Put on a television station like CNBC or visit any of the top tech or news sites online, and you will likely come across a whole set of new entrepreneurs that you’ve never heard of — yet are likely on their way to making millions of dollars or creating new technology that could change the world. The truth is — entrepreneurs are inspiring other entrepreneurs all the time! Related blog posts and resources: As a great, we often aren’t jealous of each other, and instead learn and congratulate others for what they have accomplished. Just like Steve Jobs and Bill Gates used to battle it out and “steal” from companies like IBM, it’s all about who can create the best product for their customers, and build a revolutionary and world changing brand. To keep the inspiration alive and well, here are some of […]

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Top Business Expenses (and Deductions) Entrepreneurs Need to Know

Entrepreneurs are all of the buzz lately. Put on a television station like CNBC or visit any of the top tech or news sites online, and you will likely come across a whole set of new entrepreneurs that you’ve never heard of — yet are likely on their way to making millions of dollars or creating new technology that could change the world. The truth is — entrepreneurs are inspiring other entrepreneurs all the time! Related blog posts and resources: As a great, we often aren’t jealous of each other, and instead learn and congratulate others for what they have accomplished. Just like Steve Jobs and Bill Gates used to battle it out and “steal” from companies like IBM, it’s all about who can create the best product for their customers, and build a revolutionary and world changing brand. To keep the inspiration alive and well, here are some of […]

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