How to Market a Book (Hint: It Starts Before You Write!)

Over the past few years, I’ve collected a lot of knowledge about book marketing. Some of it has been based on my own experiences and the mistakes I’ve made, and some from the amazing guests I’ve had on my podcast. In this post, I wanted to create a directory of all the book marketing (and writing and publishing) knowledge here on SPI so that when you sit down to write your own book, you’ll have a head start. And a big thank you to everyone who supported the launch of my new book, Superfans, last week! It was a massive success. I’m so thankful for the launch team, and everyone on #TeamFlynn who not only purchased the book, but also posted about it on social and shared it with their friends, family, and followers. I appreciate you! The blog posts and podcast episodes below are organized according to a few […]

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How Books Increase Our Authority and Leadership with Azul Terronez

Pat Flynn: One thing I love to do in my business is to pull back the curtain and to share with you a lot of the behind the scenes, and the processes that I work through to accomplish some of the goals. Sometimes, it’s a win; sometimes, it is a fail; but every time, it’s going to be a lesson for you. That’s why I continue to do what I do, and why I continue to experiment, and try new things. Now, I’ve been writing books for a number of years now. Thank you to everybody who has supported my previous book, Will It Fly?, and helped it, as a self-published book, become a Wall Street Journal bestseller. In case you haven’t heard yet, my next book is finally coming out. It’s called Superfans, and it comes out in August of this year, by the time this episode publishes, about […]

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I Wrote a New Book, and It’s Publishing Soon!

Pat Flynn has written a new book, and it’s publishing in August 2019! It’s called Superfans, and it’s all about creating superfans for your business. Pat Flynn April 22, 2019 I’m incredibly excited about this post, because it’s the first public announcement about a really big milestone coming up this summer! (No, not FlynnCon, although I am definitely excited about that!) Team Flynn, please mark your calendars for August 13, because that’s the day my next book launches. I’m so amped to share more with you, so read on to learn about the process that’s gone into writing and creating the book—and of course, stay tuned for the big reveal: what the book is called and what it’s going to be about. Why I Chose to Self-Publish (Again) This book has been in the works for a while—about five years, in fact. And like my previous books, I’ll be self-publishing […]

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Here’s a Sneak Peek Behind the Curtain of How SPI Operates

Take a sneak peek behind the curtains of how SPI operates, from our core values and mission to management to business systems and tools for performance. Matthew Gartland April 8, 2019 Tony Robbins. A primetime news broadcaster. The front-man for a popular band. What do they all have in common? One heck of a team behind the scenes that brings their respective magic to life. Your favorite newscaster, for example, may be a star. But the folks in the control room are the ones running the show. Aaron Sorkin’s show Newsroom puts the chemistry between newsroom team and big personality broadcaster on captivating and insightful display as only Sorkin can. I love it so much not just because the writing is brilliant but more so because of the truths it conveys: big personalities cannot do it alone; uncontrolled ego is a destructive force; mutual deference between authority figures (e.g. between […]

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Top 10 Book Recommendations from the SPI Book Club!

Looking for books that challenge and inspire your life and business? Look no further than these top-shelf recommendations from the SPI Book Club! Pat Flynn August 3, 2018 Last month, I sent out an email to the SPI Book Club asking for book recommendations to share here on the blog. Here’s what I asked: What is one book you read this year that you’ve really loved? And what is the number one reason you recommend the book? I started receiving book recommendations almost immediately after I sent the email, and I’m so grateful. Thanks so much for sharing your current book favorites with me, book club members! There were so many amazing book recommendations to choose from, including one book we picked for the August edition of the book club: Never Split the Difference by Chris Voss as recommended by Matt (@mds on Twitter)! [Full Disclosure: As an affiliate, I […]

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