Put an End to Inbox Anxiety with Clean Email

Manage and clean your inbox with only a few clicks. October 7, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’ve had a busy Monday, and you haven’t stayed on top of your inbox — no sweat, it happens. But then, Monday turns into Wednesday, Wednesday becomes Friday, and you’re at the end of your week with hundreds of emails that need to be cleared out, and no time to manually sift through them all. Instead of living in fear of the red notification bubble, use Clean Email to quickly and efficiently manage your mailbox. Clean Email is a bulk email cleaner that goes above and beyond the built-in functions of your inbox by utilizing powerful rules […]

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Spend Less Time in Gmail with This Genius Optimization Tool

Your inbox has never been this organized. August 13, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Your inbox is either your best friend or your worst enemy. It’s great if you’ve got time to wade through hundreds of emails, create labels and apply custom filters, but many entrepreneurs are too busy to even dream of that. A bursting inbox is especially unhelpful when you’re trying to organize your startup, and wading through it can sideline your productivity. If you’re ready to get it under control, you should check out DarwinMail Pro. This popular app adds on a slew of helpful features to streamline your inbox. To start, it organizes and sorts your inbox by sender, subject […]

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13 Dos and Don’ts of Business Email Etiquette

Whether you’re a senior professional or an office newbie, here are 13 must-remember dos and don’ts of business email etiquette. February 4, 2019 5 min read This story originally appeared on Glassdoor Few things can tarnish your professional brand quite like a poorly written, misguided email. One click of the “send” button can be the difference between a successful business exchange and a potential HR issue or co-worker conflict. And while Americans send hundreds of thousands of emails a day, it should not be taken for granted. Whether you’re a senior professional or an office newbie, here are 13 must-remember dos and don’ts of business email etiquette. 1. Do pay attention to the subject line. Write a clear, concise subject line that reflects the body of the email. Avoid subject lines with “Hi,” “Touching Base” or “FYI,” and do not leave a subject line blank. 2. Do use a proper salutation. Remember […]

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10 Tips for Writing Emails That Get Results

If you follow this 10-step process, you’ll avoid the email mistakes that other marketers are making. June 20, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you should understand some copywriting basics. Following are 10 steps that you should keep in mind as you write your email messages: Step 1: Exploit your product’s (or service’s) benefits If you’re writing an email message with a call to action that motivates people to take an action, then you need to exploit the benefits of the item you’re offering. Whether that item is one of the products or services you sell or it’s a free ebook, if you want people to act, you need to […]

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7 Email Marketing Funnel Ideas for Turning More Subscribers into Customers

If you’re trying to nudge your prospects to turn them into customers, these seven ideas can help. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Conversion email marketing funnels are created to motivate recipients to make a purchase or complete another action right now. Sending highly targeted, personalized messages is essential to your success when it comes to conversion email marketing funnels. Make sure the actions you want recipients to take are extremely relevant and specific. In other words, the call to action should be abundantly clear. Here are some popular conversion email marketing funnels: Abandoned cart. When someone starts the checkout process on your website but doesn’t complete their purchase, don’t let them get away. […]

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4 Ways You Can Build Your Email List

These four sources can help you raise the number of readers you have for your email content and marketing messages. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Let’s review how you can use direct mail (self-mailers and post­cards), conventions, meet-ups and trade shows, and TV and radio spots to grow your email list. But first, an unexpected offline list-building strategy: cold-calling. Cold-calling Nobody likes the idea of calling someone out of the blue. Bear with me for a moment: This strategy costs you nothing but time (or a bit of cash if you hire a virtual assistant to do the calling for you). It re­quires knowing the name of the individual you’d like as a subscriber and […]

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Optimizing Email Capture: 9-point checklist to grow your email marketing list by minimizing the perceived cost of opting in

In the early days of email marketing, many sites used to brag about their FREE email newsletters and try to entice customers to SUBSCRIBE FOR FREE. Today, many email marketers have simplified the ask to “Subscribe Now” or “Send Me Updates.” Email newsletters with no monetary cost have become so commonplace that it is no longer worth mentioning. Notice how I said “no monetary cost” as opposed to “free.” Email newsletters aren’t actually free, and they never were. Sure, the vast majority do not require a monetary payment, but they cost the customer’s time. And the friction and anxiety involved in signing up is essentially a cost to the customer as well. So to help you get more opt-ins for your email list, here is a nine-point checklist for minimizing the perceived cost of the email capture. The checklist is from the Email Messaging online certification course taught by MECLABS […]

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