In a World, Where Your Marketing Is Too Intelligent to Ignore …

You have the opportunity to help your ideal prospects with the problems they struggle with or the desires they’d like fulfilled. Progress Guide: Try This Prepare a new 7-to-10-step tutorial for your audience. Craft each step into a stand-alone piece of content. Use the sequence to create an email autoresponder or enhance your existing one. Once you have this new series, you can repurpose it into other types of content as well, such as podcast episodes or videos. Ready to go deeper? On Monday, Sonia Simone outlined The Betty Crocker Secret to Email Marketing that People Want. She expands on the value of creating the type of tutorial series I mentioned in this week’s Progress Guide. If selling makes you feel uncomfortable, you’ll like this approach. You start by “selling” your terrific, free email autoresponder. It will build trust and rapport so that down the line you can fully explain […]
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