Category: Email Marketing

Your subscribers will thank you for taking the ‘Effective Email & Newsletter Marketing’ class with Jeff Goins. March 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Digital marketing has grown by leaps and bounds over the past decade: pay-per-click ads, social media strategies, and online content marketing have captured consumers in ways that no one could have predicted. However, there’s still a compelling case to be made for good old-fashioned email marketing. Email marketing is still one of the most effective ways to gain and retain customers. Consumers who purchase products through welcome or promotional emails spend an average of 138 percent more than those who don’t receive email offers, and email subscribers are three times more […]

Ensure your content gets seen — even when social media is going haywire. March 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Last week saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners’ content marketing into limbo — and teens into a near-crisis. The social media giant Facebook has thrown around impressive growth stats for years, saying, for example, that users still spend an average of 41 minutes a day on the platform. But building your audience on Facebook, Instagram or any private company’s channel can be a double-edged sword when its algorithm gets switched up or its systems go down. So, whether you’re a coach, service provider, ecommerce business or local brick and mortar, it may be time to reconsider email marketing: It’s one of the best ways to reach customers, build relationships and increase sales, especially if you’re on a budget. Yet, as a […]

“You’ve got mail!” said my parents’ brand new Macintosh Performa as I turned it on for the first time. Six-year-old me had no idea what e-mail was and I ran down to the mailbox to check. Nothing. It wasn’t till a few years later that I’d learn what e-mail was and that it was full of the fake meat SPAM for some reason. I still didn’t use it until middle school, but even then, I was only using it to play Diplomacy every week. Warp time forward twenty years and our inboxes are stuffed with spam (not the fake meat) and we now have efficient systems to categorize it. E-mail is more than just a communication system, it’s our identity. And some of us have multiple. If you’re looking for an even more efficient way to do e-mail, we’ve got a few suggestions. There are dozens of alternatives to Gmail […]