Landing Page Optimization: Original MarketingSherpa Landing Page Handbook now available for free download

  I recently received an email from a MarketingSherpa reader asking how he could point people to the Landing Page Handbook. He ended the email by saying …   “I still think the Landing Page Handbook is the best resource on the topic that has ever been produced.” — Ken Molay, President, Webinar Success   And the data shows it. The MarketingSherpa Landing Page Handbook is one of the most popular resources we have offered in 20 years of publishing. So we dug into our archives, and are now offering this handbook free to you, the MarketingSherpa reader.   Since it’s publication over a decade ago, the Landing Page Handbook has been a frequently cited resource throughout the years. Some examples:   CLICK HERE TO DOWNLOAD YOUR FREE LANDING PAGE HANDBOOK   And of course, generated plenty of discussions when its second edition was released in 2007:   When it […]

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How to Blast Your Content Across the Globe

You hit publish and wait. Nothing. So you close your browser, go eat a cookie, and come back. Two hits. Your mother texts you to say she read your blog post. That brings it down to one hit. You’re baffled. The article went to all your social media accounts. There should be more eyes on your content than that. Well, you’re probably not getting your content out through the correct channels. Here’s how to blast your content across the globe. 1. Content Syndication If you’ve done SEO, you probably think you can’t republish your content anywhere else. Google will look at your content as plagiarism, right? That’s not exactly true. If the site on which you’re re-publishing is high enough authority and it’s obvious they’re republishing your content, then it shouldn’t effect your SEO. Thus you should use content syndication. Content syndication is re-publishing through a third party. This type […]

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Sharpen Your Writing and Content Focus for Materially Better Results

Our culture glorifies being busy. But we don’t always glorify spending time on the right things. This week was about spending your time and effort intentionally. About getting more powerful results, without necessarily putting in a lot more hours. It’s not always easy to work on the right things over the familiar things, but it’s usually the way to make real progress. On Monday, Stefanie Flaxman set out to help you sharpen up your content by focusing on one slice of your audience — the ones who read and take action. On Tuesday, Brian Clark shared his most important 10 secrets to becoming a better writer. This one has multiple formats that you can print out or even embed on your own site. And on Wednesday, I talked about some of the ways you can repurpose your existing well-thought-out content into new formats to reach your audience in new ways […]

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How to Improve Audience Engagement Without Writing 10 Times More Content

The answer to, “How do I get more engagement, more traffic, more search engine authority, more sales,” or more of anything else of what you want is often: “Publish more content.” But there comes a point when creating more content is a recipe for flat-out exhaustion. I had a fun conversation with copywriter and teacher Belinda Weaver last week, which you can check out on the Copyblogger FM podcast: How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive Engagement. She had a great archive of blog posts, but they weren’t really doing much for her business or her audience. Robert Bruce, in a site review over at Rainmaker Digital Services, gave her some advice: Take that content, turn it into an ultra-engaging email sequence, and load up your autoresponder. (For more details on that, give the podcast a listen — Belinda shares lots of the details that made […]

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Lead generation success = nature + nurture

What drives a successful lead generation and nurturing strategy for a complex sale? Is it the nature of the leads themselves? Was its success predetermined at the very birthing of the lead because of the way you generated the lead? For example, a lead filling out a hand-raise form for your service has a far likelier chance of success than a lead clicking on a PPC ad for a free iPad. Or is it the learned behavior of the lead, the environmental factors you influence them with through your lead nurturing. In other words, no matter how good the lead is, you need to shepherd these people along and help them understand the value of your product or service. True success requires both quality lead generation and intelligent lead nurturing. Here are tips and examples from some successful business enterprises to help you get better leads and nurture them effectively. […]

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Here’s a Sneak Peek Behind the Curtain of How SPI Operates

Take a sneak peek behind the curtains of how SPI operates, from our core values and mission to management to business systems and tools for performance. Matthew Gartland April 8, 2019 Tony Robbins. A primetime news broadcaster. The front-man for a popular band. What do they all have in common? One heck of a team behind the scenes that brings their respective magic to life. Your favorite newscaster, for example, may be a star. But the folks in the control room are the ones running the show. Aaron Sorkin’s show Newsroom puts the chemistry between newsroom team and big personality broadcaster on captivating and insightful display as only Sorkin can. I love it so much not just because the writing is brilliant but more so because of the truths it conveys: big personalities cannot do it alone; uncontrolled ego is a destructive force; mutual deference between authority figures (e.g. between […]

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Master Email Marketing With This $15 Course

Your subscribers will thank you for taking the ‘Effective Email & Newsletter Marketing’ class with Jeff Goins. March 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Digital marketing has grown by leaps and bounds over the past decade: pay-per-click ads, social media strategies, and online content marketing have captured consumers in ways that no one could have predicted. However, there’s still a compelling case to be made for good old-fashioned email marketing. Email marketing is still one of the most effective ways to gain and retain customers. Consumers who purchase products through welcome or promotional emails spend an average of 138 percent more than those who don’t receive email offers, and email subscribers are three times more […]

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Deep Work vs. Shallow Work

Ding! You’ve got mail! You check your e-email. You reply to that one thing and then you remember that other thing you were going to reply to. One bit of “important” work leads to another and soon half the morning is gone. If you’re a freelancer like me, this means you’ve made no money. Sure, you’ve caught up on all the niggling small tasks you’ve put off, but are you any closer to your goals? If you’re a business owner or a marketer or a writer like me, this kind of time waster frustrates you to no end. But if you learn to organize early and recognize the value difference between shallow work and deep work, you’ll ease your frustration. Let’s look at how that’s possible. Automate That Shallow Work You’ll never get rid of shallow work entirely. There will always be that one e-mail you should probably put some […]

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Last Week’s Facebook Outage Proves Why Email Marketing Is Still So Valuable

Ensure your content gets seen — even when social media is going haywire. March 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Last week saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners’ content marketing into limbo — and teens into a near-crisis. The social media giant Facebook has thrown around impressive growth stats for years, saying, for example, that users still spend an average of 41 minutes a day on the platform. But building your audience on Facebook, Instagram or any private company’s channel can be a double-edged sword when its algorithm gets switched up or its systems go down. So, whether you’re a coach, service provider, ecommerce business or local brick and mortar, it may be time to reconsider email marketing: It’s one of the best ways to reach customers, build relationships and increase sales, especially if you’re on a budget. Yet, as a […]

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What Businesses Need to Learn From the Facebook Crash

I thought it was just my internet. Or maybe Facebook was just mad I’d deleted their app and bragged about it. But as it turned out, Facebook’s uptime took a massive hit….all around the globe. This included Instagram and Whatsapp. Ironically, everyone went to Twitter to complain about it. Until then, I hadn’t realized how many businesses rely on Facebook. Not only for advertising, but for communication and different forms of team-building. From what I read, it seems like this is akin to all copies of Microsoft Windows crapping out simultaneously because of a bug in 1998. This reminds me of an oft repeated not well followed quote: “Don’t put all your eggs in one basket.” But that’s the problem with monopolies. You only have one basket and someone chained it to your wrist. Fortunately, Facebook isn’t yet a full monopoly. You can still diversify your means of communication and […]

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The Value of Drip Campaigns in B2B Marketing

In addition to guest posting on the UpCity blog, Maguire Marketing Group is featured as one of the Top Creative Agencies in Toronto. Check out their profile here. mail marketing is still a very effective marketing tactic with a relatively low cost and high ROI. Of course, emails are not as sexy as Instagram or as trendy as LinkedIn, but email marketing is powerful, with ROI averaging a staggering 4300% in the last year. One of the most effective ways to use email is still a drip campaign, which is essentially an automated marketing campaign allowing hyper-personalization. There’s no question that using logic and creating a complete campaign will help your business grow, but it is often difficult to deploy. Many businesses just need to get started, and we believe it is better to move forward quickly than sit still over-planning. When nurture programs are designed, they are often overly focused on “if […]

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Super Simple Segmentation & Web Personalization for Next Level Marketing—with Brennan Dunn

Pat Flynn: Hey. If email marketing is important to you, if making more sales is important to you, if providing a better customer experience before they become a customer and after they become a customer is important to you, then I would make sure you really pay attention to this episode. Today, I invited Brennan Dunn from RightMessage.com on the show. And RightMessage is probably one of the most mind-blowing tools that I’ve been able to use in my business over the last year. We’ve been experimenting with it and really playing with it over the past six to eight months. And it is about time to let you know about it, if you don’t know about it already, because it’s a game changer. A game changer. [Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.] So what we’re gonna talk about today, is onsite […]

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Top 25 Digital Marketing Articles – Week of 02/15/19

Jordan J Stella is a digital marketing professional whose passion is to help brands find their voice, tell their story, and connect with real people. As Customer Success Manager for UpCity, Jordan helps clients integrate our Agency Growth Engine into their existing workflows and processes. Read_more Related posts: Top 25 Digital Marketing Articles – Week of 03/01/19 Top 25 Digital Marketing Articles – Week of 01/26/18 Top 25 Digital Marketing Articles – Week of 03/02/18 Top 25 Digital Marketing Articles – Week of 03/30/18 Top 25 Digital Marketing Articles – Week of 03/23/18 Top 25 Digital Marketing Articles – Week of 04/27/18 Top 25 Digital Marketing Articles – Week of 05/04/18 Top 25 Digital Marketing Articles – Week of 04/06/18

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How to Win with Email Marketing in 2019

Ready to crush it with email marketing in 2019? Email marketing is as crucial to online business as ever—here are my top five tips for success! Pat Flynn February 11, 2019 Email marketing isn’t dead. In fact, it’s very much alive and well. It’s still working really well for SPI—and it can do the same for you in 2019. I’m not the only one who feels this way—check out this tweet from David Heinemeier Hansson (also known as DHH), one of the founders of Basecamp and the inventor of Ruby on Rails: Email is the next big thing. We’re finally realizing just how precious these open standards were all along. Your way around Facebook, and all the other walled-garden parasites, goes through email. https://t.co/mHnLlnFKdm — DHH (@dhh) January 20, 2019 In 2018, email marketing played a huge part in helping us drive more than $1.5 million sales in online courses, […]

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Inside a 5-Figure JV Affiliate Promotion

In this Campaign Income Report, I’m going to unpack a promotion I ran for someone else’s online course. Here’s how I became one of the top three affiliates and earned five figures in the process without spending any money on ads! Pat Flynn January 28, 2019 Welcome to the first of our new edition of income reports here on SPI! For nearly a decade since the blog was created in October 2008, I’ve been sharing monthly income reports to reveal exactly how my online businesses were performing, including exactly how much money was being made, where it was all coming from, the expenses and the lessons learned that month, too. These income reports, many said, are what put me on the map and what I had become known for, and they were the most popular blog posts on the site. Then, in January 2018, I stopped publishing them. For an […]

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Do All The Marketing! – ShoeMoney

Marketers are creative geniuses didn’t you know? That’s why there are more types of marketing out there than you could count on your toes and fingers. If you’re like me, you want to try everything you can to increase that web traffic, boost your sales, and toss those customers down your sales funnel. That’s why, without much ado, I’m going to give you a blogful of incredible and (maybe) worthy marketing strategies for your business or blog. 1. E-Mail Marketing E-mail is that thing from the 90s, right? It was the thing we were excited about right after we talked to our crush on AIM because they might have sent us a secret letter (likely to your mom’s e-mail). But now, e-mail is as commonplace as sporks. And everyone checks their e-mail like they check their teeth after brushing them. This is why e-mail marketing is still effective. Companies like Happy […]

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Move Over AOL: The Ten Best Premium E-Mail Services Today

“You’ve got mail!” said my parents’ brand new Macintosh Performa as I turned it on for the first time. Six-year-old me had no idea what e-mail was and I ran down to the mailbox to check. Nothing. It wasn’t till a few years later that I’d learn what e-mail was and that it was full of the fake meat SPAM for some reason. I still didn’t use it until middle school, but even then, I was only using it to play Diplomacy every week. Warp time forward twenty years and our inboxes are stuffed with spam (not the fake meat) and we now have efficient systems to categorize it. E-mail is more than just a communication system, it’s our identity. And some of us have multiple. If you’re looking for an even more efficient way to do e-mail, we’ve got a few suggestions. There are dozens of alternatives to Gmail […]

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How to Become an Inventor Entrepreneur with Ryan Gorman

Ryan Gorman: So basically, if you create a product that gets used more than someone’s toothbrush, that’s a good way of figuring out if it’s going to be a viable product or if it’s something that will just be a trinket that somebody will buy and sit on the shelf and never touch or maybe not even buy at all. And that doesn’t necessarily mean that everybody has to use it twice a day, period . . . Pat Flynn: You’re listening to Ryan Gorman, who is an entrepreneur, an inventor, and somebody who has made a business out of selling his ideas and actually creating physical products, and I wanted to invite him on to share with us a little bit more insight with how he’s done what he’s been able to do, to hopefully inspire some of you who, whether you have an audience already or not, whether […]

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A New Free Resource and an Empathetic Approach to Copy

Coming out of the intensity of our annual Certification launch, the Copyblogger team this week has been all about refocusing and turning our attention to interesting new projects. On Monday, Stefanie Flaxman started our week with a restorative session on yoga and content marketing. And yes, there’s more to her advice than stay flexible. Pick it up for a serene look at what matters most for content creators: The Friendly Way to Adapt Your Content Like a Flexible Yoga Instructor. On Tuesday, Jerod Morris swung by to make us all feel old remind us how long Copyblogger has been publishing, and how much the online world has evolved in that time. Jerod recently led an effort to pull together a nifty new free resource — The Copyblogger Guide to the Best WordPress Tools: Hosting, Themes, Plugins, SEO, Security, and More. If you’ve got WordPress questions, we’ve got recommendations. And on […]

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Adapt Your Content Like a Flexible Yoga Instructor

Restorative yoga is a gentle, passive practice that promotes relaxation in the body. The other day at the start of my weekly restorative yoga class, our instructor asked us which areas of the body we’d like to focus on that day. A few other regular students shouted out, “Shoulders! … Lower back! … Psoas!” However, I stayed quiet because I started writing this article in my head. Class that day wasn’t going to be restorative for me because I viewed my yoga instructor as a content marketer and her students as her audience members. While she likely already had a series of poses in mind to teach that day, she asked her audience for feedback that would shape her lesson plan. Tailoring the asanas to her students’ needs would help ensure that they were satisfied and happy that they came to her class. But did the requests from her students […]

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