Category: Email Marketing

Don’t believe the stories you’ve read about how Gen Zers don’t use email. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 9, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Generation Z, the cohort of people born after Millennials, was supposedly the kryptonite of every digital marketer. Gen Zers don’t check their email, they have short attention spans, and have grown up in an “always-on” tech environment.  These kinds of pronouncements are always popular in the marketing world — someone is always proclaiming that something “is dead” with each new technology or culture shift, so this talk about Gen Z isn’t a big deal. Marketers are used to adapting and evolving as the world changes around them, and learning how to engage with Gen Z through email marketing […]

June 23, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble. How many promotional emails do you read every day? If you’re like most people, it’s probably only a few if any, plucked out from the 50 you receive just within the early morning hours. This is the reality many brands face with email marketing: the challenge of standing out among the many emails their subscribers are inundated with daily. As a brand owner or marketer, the challenge of creating engaging emails that consistently perform well may seem impossible. However, it can be achieved with a few techniques and thinking more like a subscriber. As a sbscriber to your brand’s emails, what would entice you […]

TPC stands for Traffic, Placement and Conversions. It’s a simple acronym that holds the key to growing your email list in 2020 and beyond. I’m always so happy when I hear from someone who finally cracked the code to growing their email list. Some people take forever to figure this out, but once they do, BAM! their email list finally starts growing beyond just friends and family. Just last week I heard from a Fizzle member who had this to report: ”I’m happy to report that my email list is up to 62 people in the last two days! Which may not be much, but just a few days ago I had 6 people on my list, all of them family members.” — Serena, Fizzle Member 62 people might not sound like a lot, but the number doesn’t matter so much. What matters is Serena cracked the code to finally […]

You don’t need any coding skills to build these email templates. August 12, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When you’re creating your company’s digital marketing plan, it’s tempting to go for strategies that employ the newest bells and whistles. Getting involved on new social media platforms like TikTok or adding chatbots to your site can be important for staying on trend, but sometimes older, reliable strategies work best. Email marketing was one of the first forms of digital marketing, and it still consistently outperforms other methods. With Postcards Business Plan, you can create eye-catching emails in a few clicks. Postcards is a must-have email template builder that streamlines your digital marketing campaigns. You can […]

People love videos, and videos boost engagement rates. So try embedding a video into your next email. July 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Millions of people around the world are watching YouTube every day. Wouldn’t it be awesome if your emails had that kind of engagement? Well, they can. By simply adding video into your email marketing, you can turn those boring messages of yours into entertaining experiences for subscribers. Proof? MarTech Advisor says that adding videos to your email content can boost click rates up to 300 percent.  Related: Why You Shouldn’t Be Afraid of Email Marketing Still. be forewarned: If you want to use video in your email marketing, there’s a right way (versus a wrong way) to do it. By following the best practices for using video in your email campaigns I’ve described below, you’ll likely see better engagement, which of course can lead to […]

Email marketing automation drives more conversions and higher ROI. Here are 5 easy ways to do it. July 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing is one of the most effective marketing tactics available to businesses today, but the power of email marketing grows exponentially when you automatically send targeted messages based on specific customer behaviors rather than doing it manually. The reality is no small business owner has time to write individual messages and send them to people one-by-one at just the right times. Even if you have the budget to hire a staff or agency to help you, there aren’t enough hours in the day to manually leverage every email marketing opportunity available to you. That’s where automation changes the game. Here are five email marketing messages that you can set up to go out to customers and subscribers automatically […]