In a World, Where Your Marketing Is Too Intelligent to Ignore …

You have the opportunity to help your ideal prospects with the problems they struggle with or the desires they’d like fulfilled. Progress Guide: Try This Prepare a new 7-to-10-step tutorial for your audience. Craft each step into a stand-alone piece of content. Use the sequence to create an email autoresponder or enhance your existing one. Once you have this new series, you can repurpose it into other types of content as well, such as podcast episodes or videos. Ready to go deeper? On Monday, Sonia Simone outlined The Betty Crocker Secret to Email Marketing that People Want. She expands on the value of creating the type of tutorial series I mentioned in this week’s Progress Guide. If selling makes you feel uncomfortable, you’ll like this approach. You start by “selling” your terrific, free email autoresponder. It will build trust and rapport so that down the line you can fully explain […]

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The Betty Crocker Secret to Email Marketing that People Want

You’ve heard it a thousand times: The money’s in the list. If you’re serious about your digital business, you need to build a list of people who are paying attention to you, typically an email list. So, how do you get people to sign up for your email newsletter? You probably already know the answer to this one: Reward them. Give subscribers something great as a “thank you” for signing up. This is usually some form of content — a useful video, a killer ebook, or an exclusive podcast episode. Sure, everyone else does that. Because it works. It works … if you do it the right way. Giving away something good will get people to sign up for your email list, no question. The problem is, what email address will they sign up with? It’s not like it’s hard to find an email address. Gmail is just one of […]

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8 Elements that Make Your Next Piece of Content Even Better than Your Last

Moving on to your next piece of content — regardless of how your last one performed — is the mark of the diligent marketer. We have to keep producing, but we also want to improve and learn more about what our audiences want. Each new piece of content we create is a new opportunity to do just that. On Monday, I outlined 2 Key Factors that Distinguish Satisfying Content from Forgettable Ideas. This is a mini tutorial for polishing your content into a powerful package that gets your reader, listener, or viewer to share and subscribe, rather than hesitate and move on. On Tuesday, Brian Clark kept things rolling with 5 Easy Ways to Open Your Blog Post with a Bang. In a split second you need to show why choosing your content is the best decision a reader can make in that moment. You can mix and match the […]

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More Sales in Less Time (without Sleaze): How to Automate a Successful Sales Funnel

I still clearly remember the first sales position I had when I was in college. Picture this: I was selling cell phones from a kiosk in the mall. Yep, I was one of those guys with khakis and a polo shirt who ask if they can have a moment of your time. They automatically give you an icky feeling because you know without a shadow of a doubt that they don’t care about your cell phone needs — they just want to earn a commission from your business. I was intrigued by the opportunity because I saw how much money my college roommate was making, and frankly Domino’s Pizza and gas to fuel my car were really adding up against my 19-year-old-self’s income. I needed a solid job (like we all do) and I had good intentions going in, but I’ll never forget how I felt when I left after […]

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When It’s Time to Get Serious about Your Content and Copywriting

We write a lot about the importance of creativity in content marketing. Generic, flavorless content has very little chance of getting noticed in the sea of content that’s generated every day. Pros know that creativity needs to be harnessed to professional discipline. Creative work is work, and it calls for a serious mindset. And when your creative work is directly tied to a company’s revenue (and the grocery bills and mortgages of everyone who works for that company), there’s no time for self-indulgence. This week, we offered three posts about the power of creative discipline. On Monday, Stefanie Flaxman talked about how people perceive the writing life, and what it’s actually like. While from the outside, professional writers sometimes look a little fuzzy, working writers know what it’s like to keep wrestling with a piece when everyone else has gone off to hit Happy Hour. On Tuesday, Beth Hayden shared […]

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Meet the Lazy Marketer’s Best Friend: The Email Autoresponder

No one loves blogs more than I do. They’re a great way to attract an engaged audience, develop trust and rapport, attract links, and stake your claim in search engines. I love blogs. But like babies and kittens, two other things I love, they’re also a lot of responsibility. Blogs take time. You’ve got to write terrific content that stands out from the general noise, promote it intelligently, and cultivate reader relationships. And that’s in addition to everything else you do in your business, from producing your product to getting your taxes filed. That’s why there’s another content marketing tool that I always recommend having in place — ideally before you write your first blog post. It’s the email autoresponder. What is an email autoresponder and why do I want one? An autoresponder is just a sequence of email marketing messages that gets sent to subscribers in the order and […]

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This $20 Email Tool Could Take Your Marketing Strategy to New Heights

You don’t need any coding skills to build these email templates. August 12, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When you’re creating your company’s digital marketing plan, it’s tempting to go for strategies that employ the newest bells and whistles. Getting involved on new social media platforms like TikTok or adding chatbots to your site can be important for staying on trend, but sometimes older, reliable strategies work best. Email marketing was one of the first forms of digital marketing, and it still consistently outperforms other methods. With Postcards Business Plan, you can create eye-catching emails in a few clicks. Postcards is a must-have email template builder that streamlines your digital marketing campaigns. You can […]

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How to Use Video in Your Email Marketing

People love videos, and videos boost engagement rates. So try embedding a video into your next email. July 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Millions of people around the world are watching YouTube every day. Wouldn’t it be awesome if your emails had that kind of engagement? Well, they can. By simply adding video into your email marketing, you can turn those boring messages of yours into entertaining experiences for subscribers. Proof? MarTech Advisor says that adding videos to your email content can boost click rates up to 300 percent.  Related: Why You Shouldn’t Be Afraid of Email Marketing Still. be forewarned: If you want to use video in your email marketing, there’s a right way (versus a wrong way) to do it. By following the best practices for using video in your email campaigns I’ve described below, you’ll likely see better engagement, which of course can lead to […]

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5 Automated Email Marketing Messages You Should Be Using

Email marketing automation drives more conversions and higher ROI. Here are 5 easy ways to do it. July 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing is one of the most effective marketing tactics available to businesses today, but the power of email marketing grows exponentially when you automatically send targeted messages based on specific customer behaviors rather than doing it manually. The reality is no small business owner has time to write individual messages and send them to people one-by-one at just the right times. Even if you have the budget to hire a staff or agency to help you, there aren’t enough hours in the day to manually leverage every email marketing opportunity available to you. That’s where automation changes the game. Here are five email marketing messages that you can set up to go out to customers and subscribers automatically […]

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How Books Increase Our Authority and Leadership with Azul Terronez

Pat Flynn: One thing I love to do in my business is to pull back the curtain and to share with you a lot of the behind the scenes, and the processes that I work through to accomplish some of the goals. Sometimes, it’s a win; sometimes, it is a fail; but every time, it’s going to be a lesson for you. That’s why I continue to do what I do, and why I continue to experiment, and try new things. Now, I’ve been writing books for a number of years now. Thank you to everybody who has supported my previous book, Will It Fly?, and helped it, as a self-published book, become a Wall Street Journal bestseller. In case you haven’t heard yet, my next book is finally coming out. It’s called Superfans, and it comes out in August of this year, by the time this episode publishes, about […]

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Landing Page Optimization: Original MarketingSherpa Landing Page Handbook now available for free download

  I recently received an email from a MarketingSherpa reader asking how he could point people to the Landing Page Handbook. He ended the email by saying …   “I still think the Landing Page Handbook is the best resource on the topic that has ever been produced.” — Ken Molay, President, Webinar Success   And the data shows it. The MarketingSherpa Landing Page Handbook is one of the most popular resources we have offered in 20 years of publishing. So we dug into our archives, and are now offering this handbook free to you, the MarketingSherpa reader.   Since it’s publication over a decade ago, the Landing Page Handbook has been a frequently cited resource throughout the years. Some examples:   CLICK HERE TO DOWNLOAD YOUR FREE LANDING PAGE HANDBOOK   And of course, generated plenty of discussions when its second edition was released in 2007:   When it […]

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How to Blast Your Content Across the Globe

You hit publish and wait. Nothing. So you close your browser, go eat a cookie, and come back. Two hits. Your mother texts you to say she read your blog post. That brings it down to one hit. You’re baffled. The article went to all your social media accounts. There should be more eyes on your content than that. Well, you’re probably not getting your content out through the correct channels. Here’s how to blast your content across the globe. 1. Content Syndication If you’ve done SEO, you probably think you can’t republish your content anywhere else. Google will look at your content as plagiarism, right? That’s not exactly true. If the site on which you’re re-publishing is high enough authority and it’s obvious they’re republishing your content, then it shouldn’t effect your SEO. Thus you should use content syndication. Content syndication is re-publishing through a third party. This type […]

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Sharpen Your Writing and Content Focus for Materially Better Results

Our culture glorifies being busy. But we don’t always glorify spending time on the right things. This week was about spending your time and effort intentionally. About getting more powerful results, without necessarily putting in a lot more hours. It’s not always easy to work on the right things over the familiar things, but it’s usually the way to make real progress. On Monday, Stefanie Flaxman set out to help you sharpen up your content by focusing on one slice of your audience — the ones who read and take action. On Tuesday, Brian Clark shared his most important 10 secrets to becoming a better writer. This one has multiple formats that you can print out or even embed on your own site. And on Wednesday, I talked about some of the ways you can repurpose your existing well-thought-out content into new formats to reach your audience in new ways […]

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How to Improve Audience Engagement Without Writing 10 Times More Content

The answer to, “How do I get more engagement, more traffic, more search engine authority, more sales,” or more of anything else of what you want is often: “Publish more content.” But there comes a point when creating more content is a recipe for flat-out exhaustion. I had a fun conversation with copywriter and teacher Belinda Weaver last week, which you can check out on the Copyblogger FM podcast: How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive Engagement. She had a great archive of blog posts, but they weren’t really doing much for her business or her audience. Robert Bruce, in a site review over at Rainmaker Digital Services, gave her some advice: Take that content, turn it into an ultra-engaging email sequence, and load up your autoresponder. (For more details on that, give the podcast a listen — Belinda shares lots of the details that made […]

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Lead generation success = nature + nurture

What drives a successful lead generation and nurturing strategy for a complex sale? Is it the nature of the leads themselves? Was its success predetermined at the very birthing of the lead because of the way you generated the lead? For example, a lead filling out a hand-raise form for your service has a far likelier chance of success than a lead clicking on a PPC ad for a free iPad. Or is it the learned behavior of the lead, the environmental factors you influence them with through your lead nurturing. In other words, no matter how good the lead is, you need to shepherd these people along and help them understand the value of your product or service. True success requires both quality lead generation and intelligent lead nurturing. Here are tips and examples from some successful business enterprises to help you get better leads and nurture them effectively. […]

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Here’s a Sneak Peek Behind the Curtain of How SPI Operates

Take a sneak peek behind the curtains of how SPI operates, from our core values and mission to management to business systems and tools for performance. Matthew Gartland April 8, 2019 Tony Robbins. A primetime news broadcaster. The front-man for a popular band. What do they all have in common? One heck of a team behind the scenes that brings their respective magic to life. Your favorite newscaster, for example, may be a star. But the folks in the control room are the ones running the show. Aaron Sorkin’s show Newsroom puts the chemistry between newsroom team and big personality broadcaster on captivating and insightful display as only Sorkin can. I love it so much not just because the writing is brilliant but more so because of the truths it conveys: big personalities cannot do it alone; uncontrolled ego is a destructive force; mutual deference between authority figures (e.g. between […]

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Master Email Marketing With This $15 Course

Your subscribers will thank you for taking the ‘Effective Email & Newsletter Marketing’ class with Jeff Goins. March 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Digital marketing has grown by leaps and bounds over the past decade: pay-per-click ads, social media strategies, and online content marketing have captured consumers in ways that no one could have predicted. However, there’s still a compelling case to be made for good old-fashioned email marketing. Email marketing is still one of the most effective ways to gain and retain customers. Consumers who purchase products through welcome or promotional emails spend an average of 138 percent more than those who don’t receive email offers, and email subscribers are three times more […]

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Deep Work vs. Shallow Work

Ding! You’ve got mail! You check your e-email. You reply to that one thing and then you remember that other thing you were going to reply to. One bit of “important” work leads to another and soon half the morning is gone. If you’re a freelancer like me, this means you’ve made no money. Sure, you’ve caught up on all the niggling small tasks you’ve put off, but are you any closer to your goals? If you’re a business owner or a marketer or a writer like me, this kind of time waster frustrates you to no end. But if you learn to organize early and recognize the value difference between shallow work and deep work, you’ll ease your frustration. Let’s look at how that’s possible. Automate That Shallow Work You’ll never get rid of shallow work entirely. There will always be that one e-mail you should probably put some […]

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Last Week’s Facebook Outage Proves Why Email Marketing Is Still So Valuable

Ensure your content gets seen — even when social media is going haywire. March 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Last week saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners’ content marketing into limbo — and teens into a near-crisis. The social media giant Facebook has thrown around impressive growth stats for years, saying, for example, that users still spend an average of 41 minutes a day on the platform. But building your audience on Facebook, Instagram or any private company’s channel can be a double-edged sword when its algorithm gets switched up or its systems go down. So, whether you’re a coach, service provider, ecommerce business or local brick and mortar, it may be time to reconsider email marketing: It’s one of the best ways to reach customers, build relationships and increase sales, especially if you’re on a budget. Yet, as a […]

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What Businesses Need to Learn From the Facebook Crash

I thought it was just my internet. Or maybe Facebook was just mad I’d deleted their app and bragged about it. But as it turned out, Facebook’s uptime took a massive hit….all around the globe. This included Instagram and Whatsapp. Ironically, everyone went to Twitter to complain about it. Until then, I hadn’t realized how many businesses rely on Facebook. Not only for advertising, but for communication and different forms of team-building. From what I read, it seems like this is akin to all copies of Microsoft Windows crapping out simultaneously because of a bug in 1998. This reminds me of an oft repeated not well followed quote: “Don’t put all your eggs in one basket.” But that’s the problem with monopolies. You only have one basket and someone chained it to your wrist. Fortunately, Facebook isn’t yet a full monopoly. You can still diversify your means of communication and […]

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