How to Make the Most of Your Ambition

It’s a powerful and valuable thing. But you have to know how to use it. April 14, 2020 4 min read This story appears in the April 2020 issue of Entrepreneur. Subscribe » Why do we keep going? It sounds like a dumb question. Entrepreneurs are programmed for movement — to grow more, to achieve more, to be more. But it’s worth stepping back to ask: Why? I got to thinking about this recently, after a conversation with Katie Sturino. She’s a body-positivity activist who launched a personal care brand called Megababe in 2017, and the past few years have been transformative. “If you would have told me 10 years ago what I’m making now, I would have been like, Whaaaaat!” she said. “But every year the stakes get raised. I’ve been trying to figure out, not a financial point, but what life looks like to feel comfortable — because I […]

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How to Earn Customers’ Trust

Your approach to winning new business says a lot about your operation. This story appears in the March 2020 issue of Entrepreneur. Subscribe » As we produced this issue of Entrepreneur, an annoying thing happened: I arrived at work to find my office door closed and locked. Blame the overnight cleaning crew? I don’t know — but I never lock my door and don’t even have a key, so this was a problem. My colleagues valiantly tried to break in, but it turns out that editors make for bad burglars. Ultimately, I had to find a different way to unlock the door…and in the process, I learned an important lesson about unlocking customers’ trust, too. But first, picture it: There’s me, standing around like a doofus, locked out of my own office. At a loss for what to do, I went to Yelp, found a bunch of locksmiths, and emailed […]

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Are You Meeting (and Setting) Customers' Expectations?

To succeed, the value of what you offer must be greater than what people expect. Read_More Related posts: The 5 Best Digital Marketing Tools for Understanding Your Customers Customer Satisfaction Segmentation: Customer expectations extend beyond the end users of your products 5 Strategies to Keep Your Customers Long-Term in 2020 How to Keep Up With Customer Expectations B2B Marketers’ AI Expectations 2018-19 Don’t Let Go of Expectations … Put Them to Work in Your Marketing Balancing Your Associates’ Expectations With Your Company’s Needs Want More Customers? Get Quality Referrals From Existing Customers.

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How to Sell Yourself

The opening sentence of our pitch is our most important. And too many of us are getting it wrong. November 19, 2019 4 min read This story appears in the December 2019 issue of Entrepreneur. Subscribe » A man recently connected with me on LinkedIn, and sent me this note: “Let me know if you ever need a writer.” I guess he’s a writer? I don’t know! But I do know this: The phrase “Let me know if you ever need a…” shows up a lot, in my inbox and surely yours, too. I’ve come to think of it as the eight most deadly words in entrepreneurship — because that phrase is the death of opportunity. We should all step back and think: Have we used these words? Have we used similar words? And if so, have we failed to seize the moment? “Let me know if you ever need […]

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How to Win Over Dissatisfied Customers

Some people aren’t nice when they don’t love your product. But you can change them. All you need is a little psychology. Read_More Related posts: How To Create A More Likeable Brand And Attract More Customers The 5 Best Digital Marketing Tools for Understanding Your Customers How to Use Online Videos to Attract Massive Customers Here’s How to Earn and Keep the Loyalty of Your Customers 7 Email Marketing Funnel Ideas for Turning More Subscribers into Customers Want More Customers? Get Quality Referrals From Existing Customers. Use the data you collect from customers to help customers How to Turn Fans into Customers and Customers into Fans

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Need to Make A Change? Do It Immediately!

Timing will determine your future. Change now, or be forced to do it later. August 21, 2019 4 min read This story appears in the September 2019 issue of Entrepreneur. Subscribe » I want to see change coming to a major industry? Just watch a little kid in front of a TV. I did it earlier this summer. My 4-year-old son and I were on a JetBlue flight, and he started flipping around the in-seat TV channels. This was a foreign experience for him; we cut the cord at home, so he’s grown up with apps like PBS Kids. Now he had dozens of live channels at his fingertips, and he landed on Nickelodeon, which was also foreign to him. SpongeBob SquarePants was on, and he was hooked. Riveted. Giggly! (Although he thought SpongeBob was made of cheese.) Then a commercial break began. Related: You’re Not Approachable Enough. Let’s Fix That. […]

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