Boom or Bust? How Covid-19 Changes the Digital Marketing World – ShoeMoney

When the Covid-19 pandemic of 2020 began and governments locked down businesses, more than half of all businesses said they experienced negative effects from the shutdown. They expected it would take at least six months to recover. The United States is only three months in and small businesses across the country are shuttering their locations. Larger businesses are hemorrhaging cash just trying to stay alive. But digital marketing is seeing a boom. Why? If you want to encourage people to spend during an economic downswing, you need to market to them. And right now, everyone is online. Here’s how Covid-19 has impacted digital marketing. 1. Organic Traffic Down Because the virus impacted nearly every sector negatively, organic traffic is down across the board. Travel got hit the worst. Even ecommerce took a hit. The only industries that saw an upswing were finance, food, healthcare, media, and pharmacy. 2. Conversions Were […]

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8 Best Payment Methods For Your Ecommerce Site

Want to jump straight to the answer? The best payment processor for most people is definitely Square. In order to operate a fully functional ecommerce website, you need to be able to accept payments from your customers. There is no way around this. Your entire business revolves around getting paid. That’s why you starting selling online in the first place, right? To make money. But there are tons of different options for accepting payments online. Whether you have an existing ecommerce platform or if you’re starting an ecommerce site from scratch, your payment gateway needs to be a priority. You need to have options in place that will be appealing to all of your customers. Compare Quotes From The Best Credit Card Processing Services Get matched up with a credit card processing service that fits your needs. Compare Quotes   That’s because everyone has different preferences. So you should consider […]

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Learn How to Earn Thousands by Selling on Amazon with This $30 Course

You don’t have to make anything to make it on Amazon. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! May 31, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Amazon has more than 2.5 million active sellers, 86 percent of whom are profitable. Even new sellers report earning between $26,000 and $810,000 in profits in their first year. Profitability is everything for small businesses, and Fulfillment by Amazon (FBA) has the track record to help small businesses scale at record pace. The best part? You don’t really even need to be managing your Amazon FBA business full-time. You can still do just fine using it as a side hustle. In The Complete […]

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Turn Browsers Into Buyers With These 4 E-Commerce Marketing Strategies

Using these marketing tricks, there’s light at the end of the funnel. February 24, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. Whether you’re a novice e-commerce entrepreneur or a veteran in the space, it’s a good idea to continuously set new, higher sales goals. Greater sales translate to greater benefits for your company. But the rules for how to increase sales aren’t necessarily one-size-fits-all. There are numerous variables to consider, such as product offering, existing customer base and customer demographics. It’s natural, too, for businesses to go through ups and downs, which requires entrepreneurs to keep an eye on e-commerce and purchasing trends and adjust ccordingly. After all, tried-and-true methods may have worked in the past, but eventually, the same old strategies can lose their touch.  Consumer habits tend to change quickly, especially as far as e-commerce. Here are four marketing tricks that could help you bring in a new wave […]

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Tricks to Boost Your eCommerce Sales – ShoeMoney

eCommerce sales were slated to grow to 63% by 2019. We’re going to rock those predictions this year. You want to be part of that monumental growth, but you’ve not seen your share. You’ve tried all the “staples.” PPC, SEO, Social Media. And sales still trickle. What are the other eCommerce peeps doing that you don’t? Today we’re going to solve that mystery. Here are a few tricks that will boost your eCommerce sales. 1. Guaranteed Delivery Dates Alright, yes, Amazon can do this and cover their butts because they’re huge. While you might not be able to guarantee a specific date like Amazon, you can estimate a date range. But how will this compel people to buy? If you’ve used Amazon lately, you’ll know they milk their two-day Prime shipping for every single drop marketing power. At the bottom of every prime listing is a promise. “Order this within […]

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How to Start a Multimillion-Dollar Amazon Business With Less Than $2,000

It takes just one hour a day. October 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Matt Clark, co-founder and chairman of Amazing.com, co-creator of Amazing Selling Machine, and an Advisor in The Oracles. This isn’t a popular opinion, but entrepreneurship is a terrible idea. While it’s great for society that so many people are innovating, taking massive risks and working 18-hour days is rarely in the individual’s best interest. Yes, the potential payout is huge, but the odds of success are low. At the same time, it’s increasingly difficult to stay happy in a salaried job when you’re bombarded with entrepreneurial success stories that seem too good to be true. But what if there were a reliable way to start a business that could significantly improve your life without sacrificing blood, sweat, and years? Thanks to Amazon, there is. […]

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Facebook and Libra are Preparing to Shakeup the E-commerce World

Libra would allow even the unbanked to shop online. August 20, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Chances are, if you’re a merchant and you’re selling goods via Facebook, you’ve heard about Libra. Libra is one of the hottest topics around the globe right now, with everyone from politicians to the general public discussing its incredible potential. If all goes as planned and Facebook manages to get Libra off the ground, businesses and merchants will have an incredibly powerful tool at their disposal to help increase sales and boost their bottom line. Let’s meet Libra. For the uninitiated, let’s get into Libra and explore exactly what it is and how it can help entrepreneurs supercharge their Facebook stores. Libra is going to be a digital currency that’s backed by financial assets and U.S. Treasury securities, meaning that it won’t be volatile like other digital currencies. […]

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How to Massively Grow Your Amazon Business in 8 Steps

Increase your conversion rate by 20 percent with these simple tips. June 17, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This article was written by Matt Clark, co-founder and chairman of Amazing.com and co-creator of Amazing Selling Machine, who is an Advisor in The Oracles.  So you’ve launched your Amazon business and are ready to grow your sales. How do you stand out among the millions of other sellers? Focus on two factors: traffic, or the number of people who visit your page, and conversion rate, meaning the percentage of them who purchase your product. It’s a common misconception, but more traffic doesn’t necessarily mean more profit. You must be able to convert that traffic into sales — which starts by optimizing your product page. Here are eight steps to creating the perfect page. 1. Analyze your data. First, you need a benchmark. You can […]

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Online Grocery Recommendations Are Lacking. 3 Young Entrepreneurs Have Created an AI-Powered Solution.

Most grocer sites ask if you’d like some toilet paper with your carrots. Halla employs AI to recommend products that make sense. June 11, 2019 4 min read Not many people buy their groceries online — only about 3 percent of all food purchases are made through the internet, according to a report by Deutsche Bank. But those rates will steadily increase over the coming years, according to analysts, and one area of online grocery shopping needs significant improvements: product recommendations. Many grocers don’t even offer product recommendations. But when they do, they tend to suck. For example, peruse the biggest two players in grocery ecommerce now and they’ll recommend the following to go with your egg purchase: chunk chicken breast and vienna sausage (Walmart) avocados and milk (Amazon). The latter is a bit better, but it stands to reason that most people would buy bread, cheese or flour with […]

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This Tool Helps You Better Understand Your Site’s Visitors

HumCommerce increases conversion rates by helping you understand exactly how visitors interact with your online store. May 4, 2019 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Your online shop is where you show off the products and services you’ve worked on as an entrepreneur. Completing your site pages is a huge accomplishment. However, sometimes when you’ve worked on a project for a while, you and your team can develop tunnel vision about how a customer might view and use your site. If your analytics say that you’re getting plenty of visitors, but those visitors aren’t returning or converting into sales, you’ll need to dig deep to figure out what’s going on. HumCommerce is a powerful suite of […]

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Cannabis Retailers Need Answers to These 6 Questions Before Choosing an Ecommerce Partner

Ecommerce is important, so put providers to the test. April 23, 2019 4 min read Opinions expressed by Green Entrepreneur contributors are their own. Ecommerce is becoming a vital component of the cannabis customer journey. Letting people shop for cannabis like they shop for everything else just makes good business sense. Customers (or patients, depending on which state you’re talking about) want to peruse your menu, place orders for pickup or delivery, and do everything they are accustomed to when ordering detergent, shoes or a California burrito. There are several ecommerce providers in the space, all with vastly different core competencies and value propositions. Here are some key questions to ask your prospective provider to ensure you can acquire and retain loyal online shoppers — and crush the competition. Question 1: Do you integrate with any and all POS systems? The point of sale game in cannabis is crowded and retailers switch […]

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Can You Still Make Money Dropshipping in 2019?

The short answer is no. April 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Ecommerce continues to grow at a breakneck pace, with virtually every business and aspiring entrepreneur trying to make a buck one way or another via digital salesmanship. Nonetheless, certain ecommerce strategies are sounder than others, and some tactics like dropshipping have become less popular over time, thanks to new constraints that make it less profitable. 2019 is a year as disruptive and confusing as ever, though, making it an open question as to whether dropshipping is entirely dead or not. Many continue to assert that dropshipping is a surefire way to earn a profit. Can you still make money dropshipping in 2019? Related: 6 Routine Mistakes People Make When Setting Up a Dropshipping Online Store Customers simply must be a priority. The truth of the matter is that dropshipping is only […]

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Hey, Elon Musk, Here’s What to Do Before You Launch Your New Tequila Brand, ‘Teslaquila’

Move over, electric cars and space exploration: The world’s most famous entrepreneur is jumping into the online alcohol biz. Here’s advice from someone in that industry. February 20, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Last October 12, Elon Musk tweeted that the Tesla-branded Tequila, “Teslaquila,” which started out as an April Fool’s joke, was “coming soon”; he filed for a trademark that same week. Although Musk has had success in many avenues, from electric cars to flamethrowers, he may not have realized the challenges he faces to break into the alcohol industry, especially if he plans to sell his agave liquor online. As the CEO of Thirstie, I work with alcohol brands marketing through ecommerce, so I just might have some sage advice. Related: Need a Drink? This Startup Will Deliver Booze On Demand. That advice may be warranted because, today, online alcohol sales are still in their infancy, with less than […]

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4 Simple Ways to Use Social Media to Find ‘Warm’ Ecommerce Customers

These ‘warm’ customers are just like GoldiIocks — interested in the porridge that’s ‘just right.’ They’re also exactly the people you want to target. February 4, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Back in the good old days, businesses drove commerce by buying ads in the local newspaper, renting space on a billboard or calling people out of a phone book. Customers came to a physical storefront to do their shopping, and each business had a very limited geographical sphere that it worked in. Related: 5 Things Ecommerce Customers Actually Want From Your Store What a different world we have today: Many businesses don’t have a physical storefront or even see their customers. They sell to people all over the planet, and instead of buying ad space in the local paper, they compete for SEO rankings. As the world of commerce continues to change, the role […]

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4 Ecommerce Trends to Watch Carefully for in 2019

As the online retail space grows ever more competitive, entrepreneurs will need to adapt. January 23, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Ecommerce enjoyed a record-breaking year in 2018, with global sales revenues estimated to have reached $2.8 trillion, according to Statista. This year, this figure is expected to rise to $3.5 trillion. To put this in perspective, if the ecommerce industry were a country, it would slot into the fifth spot, ahead of the United Kingdom, whose GDP as of April 2018 was $2.61 trillion.   Related: 3 Ecommerce Trends You Must Prepare for in 2019 With such eye-opening figures, it’s little wonder there’s so much excitement surrounding the future of online retail. Amid all the hype about ecommerce, it’s easy to forget that this segment accounts for just 11.9 percent of the total retail sales around the world. Therefore, the market holds an extraordinary capacity for growth over the next decade.  Below, I identify the four trends that ecommerce entrepreneurs should pay […]

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3 Ecommerce Trends You Must Prepare for in 2019

The ecommerce explosion continues, but there’s also an element of evolution. To take your ecommerce presence to the next level, take advantage of these emerging trends. January 1, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Retail ecommerce sales continue trending upward, and consumer confidence has reached an 18-year high. Conditions are ripe for brands with an established ecommerce presence, but that doesn’t mean business as usual will always suffice. Instead, the organizations that excel will be those with a forward-thinking approach to ecommerce. Ecommerce is thriving because enough companies have kept up with changing technology and consumer expectations. For example, as mobile purchases increased in popularity, ecommerce retailers began specifically catering to this shopping avenue. Mobile purchases constituted the majority of ecommerce sales in 2016, and eMarketer estimates that 72.9 percent of online purchases will be made on a mobile device by 2021. Device preferences […]

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Online Retailers Are Now Tax Collectors

The impacts of the Supreme Court decision are now being felt by ecommerce sellers — just in time for Black Friday. November 22, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. South Dakota is known for Mount Rushmore, the Black Hills and — since June — shaking ecommerce to its core. The state made internet history in June when it challenged online retailers Wayfair, Overstock and Newegg to collect sales tax despite their lack of physical presence in South Dakota. In taking its case to the Supreme Court and winning, South Dakota reshaped ecommerce taxation. The Wayfair decision overturned the precedent set by the Quill case, a ‘90s Supreme Court decision, based on a ‘60s decision, establishing that retailers didn’t have to collect state sales taxes unless they were physically present — in other words, had people or property — there. Related: The Supreme Court’s Decision […]

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5 Ways Ecommerce Brands Create Strong Communities

Consumers have their pick of online retail sites. Make yours irresistible to even the most skeptical of the bunch by forging a tight-knit community of brand supporters. November 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. If survey research by Forrester is any indication, brands have to make up some serious ground with skeptical customers. Consumers show an increased reluctance to give loyalty to companies. In fact, they’re being downright stingy when it comes to offering repeat business and referrals, and online businesses are granted no exception. Fortunately, retail businesses don’t have to take it on the chin, especially when the National Retail Federation predicts that holiday shoppers are ready to spend 4.1 percent more than last year. So how can ecommerce retailers drum up more business this season? Brands that are laser-focused on winning customers and influencing prospects have a secret weapon. It’s called […]

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To Keep Up as an Ecommerce Business, Recognize That It May Be Time to Expand

A new survey of ecommerce professionals shows the industry is bullish. October 12, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Contrary to popular belief, the most valuable resource for entrepreneurs isn’t money. Instead, it’s information. Think about it — you won’t see a penny of investment funds or revenue if you don’t know what you’re talking about. In the world of ecommerce, understanding your market and knowing what your competition is doing is critical. Related: 5 Ecommerce Secrets the ‘Experts’ Aren’t Willing to Share With You Hiring an analyst or funding your own major study sounds great in theory, but the associated costs in terms of time and money may not be in the cards. If this is the case, how do you obtain this information to get a leg up on your competitors? One source: the Ecommerce Performance Indicators and Confidence (EPIC) study. Published by […]

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Everything You Need to Know About Instagram’s New Shopping Features

The app is giving influencers and brands new channels on which consumers can discover them. September 18, 2018 2 min read Influencers and brands have two new ways to sell products to users scrolling and tapping through their Instagram feeds. After a summer of testing shopping buttons that drive purchases via Stories, the Facebook-owned app has launched them for businesses in 46 countries. It’s also begun rolling out a personalized shopping section in the Explore tab, which Instagram redesigned earlier this year to feature AI-powered channels categorizing content based on topic (e.g. travel, art, decor). The shopping tab will be a place for users who know they want to browse and potentially buy, with Instagram’s algorithm serving up brands the user already follows or would likely be into, based on past activity on the app. Meanwhile, the shopping bag stickers in Stories will give users a chance to not just […]

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