Amazon Book Marketing—Everything You Need to Know with Dave Chesson from Kindlepreneur

Pat Flynn: Alright. We’re about a month away, a little over a month away from the publication of my brand new book, Superfans. And like with a lot of things I do, I love to kind of take you behind the scenes and also bring on experts on SPI to show you who I’m learning from about certain things. So next week you’re going to hear from my book coach, Azul Terronez, and how he helped me through writing Will It Fly? And how I’ve applied those things to Superfans, how to know what to write your book about, how it gets involved in your business, and it’s not just like a book that stands alone. But that’s for next week. This week, on today’s episode, you’re going to hear from Dave Chesson from Kindlepreneur.com . . . That’s right, Kindlepreneur. This is his job to teach people how to […]

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A Simple, Two-Month Plan to Complete a Content Project

At the end of June 2009, I was reading Copyblogger and I got a new idea: I should write an ebook. My writing and editing business was less than a year old, and I had never written anything that resembled a book. Could I actually do it? I knew I wanted to try, so I established a plan on July 1 that would help me write, design, and self-publish an ebook on my website by September 15. I’m going to share that plan with you today, so you can adapt it to any type of content project you’d like to finish by the fall (in the Northern Hemisphere). Select the right topic Writing an ebook could easily take a year or two … or five. But launching it as soon as possible was an important step for my business. The ebook would help: Establish my authority as a writer and […]

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How To Write A Free Ebook To Grow Your Business

Free ebooks with no registration required are one of the most effective forms of new marketing. When done well, an ebook helps to solve problems and therefore buyers appreciate the content, branding the writer as someone worth doing business with. And because they have tremendous perceived value, people tend to pass ebooks on via social media and email to friends and colleagues. And perhaps best of all, ebooks lead to sales! Related posts: Free Ebook Generates Millions of Dollars in New Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook 4 Over-Hyped Tactics That Don’t Grow Your Business but Do Waste Your Time Create a Waterfall of Downloads for Your Ebook How to Write Blog Posts People Will Actually Read How to Start Using Instagram to Grow Your Small Business Online Business Success Tips to Quickly Grow your Business in 2019 Is SPI Better Than Business School? 9 […]

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Free Ebook Generates Millions of Dollars in New Business

Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on social media. Today, I am sharing the results of one free content offer, an ebook that has generated millions of dollars in new business for the author. Related posts: How To Write A Free Ebook To Grow Your Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook This Graffiti Artist Makes Millions of Dollars Selling His Work How To Create a Money Making eBook Is Podcasting the Best Place to Spend Marketing Dollars? Finding the Extra Million Dollars Hidden in Your Business This Work-Life Balance Strategy Helped This Entrepreneur Create a Business That Reaches Millions of Business Owners Across the World […]

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How to Repurpose Audio Content Like a Machine

Not too long ago, I published a post titled How to Repurpose Your Blog Content Like a Machine, which was all about how to take the written content you publish and turn it into a lot of other handy pieces of content that you can use to drive more traffic back to your site. Just to give you an idea, here’s an infographic that was actually created from the content of that post. Click the image to go to the original post: Repurposing content is really powerful, but a lot of people don’t take the time because, well—it takes more time! We’re always rushing into the next piece of content even before we get the most out of what we’ve already published. I’ve made this mistake in the past too, and it was brought to my direct attention via Gary Vaynerchuk in this article here about how he produces content […]

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How to Repurpose Your Blog Content Like a Machine (+ Reader Challenge!)

We put a lot of hard work into the content we publish. It takes planning, loads of time, and sometimes a lot of courage too. Unfortunately, much of that effort is wasted because we often publish our content in one place, share it a few times, and just dust off our hands hoping for the best. All of us, myself included, are missing out on opportunities to repurpose the content we work so hard to create. There are many different ways to repurpose the content to benefit our brands l, including growing our email lists, expanding our social reach, and even making more money. In this post, I’ll be sharing a number of ways that we can turn one piece of content into several. Let’s do this! Is It “Copy-Paste” Simple? Back in the day, repurposing content was as easy as copying content you’ve already written and posting it elsewhere, […]

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SPI 205: How Simple Green Smoothies Used “Challenges” to Grow from 0 to 200k Subscribers in a Year

Meet Jadah Sellner, co-founder of Simple Green Smoothies, a truly exciting online business that’s transforming the health of its community. In 2008, Jadah and her future business partner Jen were both stay-at-home moms with a dream of going into business together. After discovering the awesome power of green smoothies to transform personal health, Jadah and Jen decided to share their knowledge via an ebook, and Simple Green Smoothies was born. 400,000 Instagram followers and one published book later, Simple Green Smoothies engages a massive community of passionate fans with 30-day challenges and real-time motivation, all while remaining a passive income business. Today, Jadah shares how she manages their community, the strategies they used to grow, and how her business continues to change lives. Her advice is as actionable as it is inspiring, and I can’t wait for you to hear it. Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to […]

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(Updated Recording) Types of Passive Income Generated Online and What to Expect From Each – Part 2

Last week, I kicked off a brand-new, three-part series on getting started with your own passive income business. This week, I’m back to bring you part two! Part one covered the basics of starting out with passive income and explored what to put in place before creating your business. In part two, I’m going to walk you through what happens once you’ve laid that foundation, and you’re ready to build an audience. The types of passive income I’m covering today include affiliate marketing, advertising, e-books, and online courses. I’ll teach you some key first steps for getting started, some thing to do and some things to avoid as you start creating, and my personal experiences with each income model. I’ve also got some great resources recommend—tools I’ve either used myself or seen others use while building successful online businesses. And don’t forget to join me next week for part three, where I’ll explore four more […]

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