How to Improve Your Financial Advisory Firm’s Marketing

To get in front of more qualified prospects, follow these three steps. November 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. This article is written by Patrick Brewer, founder of Brewer Consulting and SurePath Wealth, host of “The Model FA” podcast, and an Advisor in The Oracles. If you’re a financial advisor, you may be facing challenges when it comes to marketing your business. There are many tools out there that promise to automate and simplify your marketing. But automation alone won’t solve your challenges. That’s because the advisory business requires a level of trust-building that just can’t be automated. When you try to automate everything, your outreach ends up being ineffective. It might even burn your audience. I should know. I’ve helped hundreds of financial advisors improve their marketing techniques with the exact strategies I have personally used to grow my advisory business from […]

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This Efficient Marketing Tool Helps You Create Viral Campaigns Fast

Reach more users without breaking the bank. October 30, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. In this day and age, any quality marketing plan needs to be operational across a number of channels. But simply running ads for your goods or services may not be the best way to generate interest in your offers. Sometimes, you have to up the ante and give people a little more incentive to check you out. That’s why Viral Loops was created. This unique marketing platform lets you run referral programs, viral giveaways, and pre-launch campaigns in a single platform, allowing you to reach a huge number of people with offers they really care about. You don’t need any […]

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This Custom Link Tool Can Simplify All of Your Marketing

Create unique audiences and get detailed analytics from all of your links. October 23, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Great marketing campaigns need to cast a wide net. That means creating links for multiple landing pages, optimized for different platforms and devices, and set up to capture analytical information. It can be a lot! Without the right tools at your disposal, this can be an exceedingly difficult and manual process. Urlora is the ultimate link tool to help you get the most out of the links you push out into the internet. With Urlora, you can set up campaigns and generate unique, shortened links that turn every click into a targeted custom audience for […]

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Marketing 101: What is baking in?

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. In a recent MarketingSherpa article, ConversionXL Research Director Ben Labay says, “I think we are getting better as an industry at baking in an experimentation process and culture into our organizations.” (from Ask MarketingSherpa: Maturity of conversion rate optimization industry) That raised the question — what exactly is meant by “baking in” in a business and marketing context? If you click on that link and read the final article, you’ll see that we chose to include the parenthetical statement “[including as an integral part]” to clarify the term baking in. Baking in means including, in a sense. But that misses the nuance. When you’re baking something in, you’ve considered […]

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Learn to Drive Growth and Sales Online with These 9 Courses

From earning a passive income online to helping your business scale on Facebook, these courses give you a complete digital marketing education. September 30, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The world of digital marketing has taken off, and companies are getting more creative in how they reach customers in a more competitive space. To make it as a digital marketer, you need a comprehensive skillset. From Facebook and Google to MailChimp and even Reddit, there is a huge variety of platforms that are making it easier for brands to connect with their audiences. You just need some technical expertise to get up to speed. In The Complete Digital Marketing Super Bundle, you’ll learn tips […]

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Streamline Your Marketing Campaigns With This Analytics Link Tool

Ushort helps you gather data and optimize your marketing campaigns with simple tools. September 28, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When you’re spending thousands of dollars on ads, sending tens of thousands of emails, and adding affiliate links in articles all over the internet, it’s vital that you’re keeping track of your entire marketing strategy. Using short links can be a time-saving, effective means of doing that. Short links let you collect a ton of data about your customers, their behavior, and what’s happening in your individual campaigns. All that data may mean the difference between success and failure. Ushort Link Shortener is a seamless tool that helps you optimize your marketing campaigns across […]

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Ask MarketingSherpa: Value proposition layers versus communicating the value prop concisely

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of them here on the MarketingSherpa blog so they can help other readers as well. If you have any questions, let us know.   Dear MarketingSherpa: Thanks for the great resources. I have been in touch in the hopes of getting some direct support around our value proposition. We’ve taken insights from the Value Proposition course (and Flint’s new book) and redesigned our site (note, we haven’t yet implemented these new designs). Is it common to present the value proposition in layers or should it be communicated more concisely? How early in the user journey should the value proposition be presented? Is it typically done on the homepage? Do you have examples of companies successfully implementing the value proposition in this way? […]

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Learn to Grow Traffic and Drive Revenue as a Digital Marketing Expert

Bring your marketing skills into the modern digital space. July 18, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Digital marketing is more powerful than ever. From your Gmail account to your social media feeds, brands are using every digital platform possible to not just engage, but convert customers. And let us tell you — it works. The amount of money you can make on these platforms is through the roof. So how do you get in on this digital marketing goldmine? With the help of this Silicon Valley Digital Marketer Bundle. Individual or business, this 11-course learning bundle will help you bring your marketing skills into the modern digital space. You’ll take a deep dive into all […]

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How Digital Marketing Changed the 2016 Presidential Race and Will Change 2020’s.

As an entrepreneur, there are certain candidates and changes you want to see succeed. How will the digital world you use everyday be a factor? July 15, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In 2016, some were surprised when President Donald Trump won the presidential election, beating Hillary Clinton by 77 electoral votes. There are dozens of reasons people believe Trump won; however, one of the biggest was his digital marketing campaign. After all, Trump’s Twitter account, @RealDonaldTrump, has over 52 million followers, making him the number one followed world leader account on Twitter. Related: Breaking Down the Tactics and Tools the Presidential Candidates Are Using With the 2020 election just kicking off, all this is newsworthy again. Because, while digital marketing wasn’t the only reason behind Trump’s win, it did play a large role in his success. In fact, digital marketing has had a huge […]

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How to Create a Lucrative Marketing Business Right from Your Laptop

To build a 7-figure business with no experience, follow these four steps. July 2, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. This article is written by Josh Harris, founder of Agency Growth Secrets and an Advisor in The Oracles. Businesses desperately need help with digital marketing, and most sophisticated digital marketing operations today can be run from a laptop. That means anyone with decent digital marketing skills and the right technology can build a location-independent business that creates full financial freedom, right? Wrong. There’s one problem: The competition. It’s easy to dream of living anywhere you want while running a successful business with nothing but a laptop. Except there are a lot of experienced professionals out there already doing just that. They’ve built multimillion-dollar companies. Many have years of valuable experience working for other agencies. And they invest a small fortune in staying ahead of […]

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Acquire Traffic and Drive Revenue With This $11 Digital Marketing Course

The Complete Guide to Digital Marketing will make you an online marketing machine. June 22, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. It’s no secret that you’ve got to have a killer website, awesome social media accounts and fascinating podcasts to grab attention online. Investing in digital marketing is one of the smartest moves you can make when you’re starting your new business. If you want to do that work yourself but not feel totally overwhelmed, the Complete Guide to Digital Marketing Course is a great place to start. This class will teach you how to harness the power of digital marketing to grow your own business or land a cushy job in this hot industry. […]

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Diversify Your Marketing Portfolio With These Digital Assets

Choose from curated fonts, graphics, templates, and more to create professional designs faster. June 16, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Scouring the internet for the perfect font, graphic, or image for your design project can be tedious, to say the least. That’s why having an unlimited library at your disposal is such a game-changer. Perfect for marketers, graphic designers, and entrepreneurs, EpicPxls Design Assets is a marketplace jam-packed with premium curated fonts, graphics, templates, mobile app designs, and more to help you create professional designs faster and easier. EpicPxls helps you find the perfect digital assets for your projects without having to pay a recurring monthly fee. With the premium plan, you’ll be able […]

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Frederick Vallaeys Says We’ll All Still Have Marketing Jobs Despite AI

Issac Asimov predicted that robots would cause problems. Not that they would try to take over the world, but that they would take over jobs. People would be unhappy about this. We’ve already seen this happen with the advent of assembly lines at factories where robotic arms can assemble whole cars. But these are dumb machines. What happens when a machine can create quality marketing campaigns? What happens when the machine gets better than the human at keyword research? Will the digital marketing agency become a thing of the past? Fredrick Vallaeys, former Google employee and co-founder of Optmyzer, doesn’t think so. Here’s why. There Are Things Machines Don’t Know Machine learning already seems to be able to learn about the world on its own…sorta. It can mimic human speech…sorta. And it can predict the future…sorta. But what it doesn’t yet have is intuition, a distinctly human trait. What is […]

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How to Become a Better Digital Marketer in 2019

Master SEO, social media marketing, copywriting and more in just 38 hours. June 8, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Starting your own business has never been easier. Maintaining a new business, on the other hand, has never been more difficult. In the digital world, there are so many different ways to reach customers it can honestly give you a headache. Luckily, you can learn to master the digital space and steadily grow your business with the Complete Digital Marketing 12-in-1 Course. This training packs 12 individual courses into one massive 38-hour masterclass that will turn you into a digital marketing rockstar. You’ll get lifetime access to 372 lectures and 38 hours of content covering […]

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Simplify and Improve Your Web Marketing With This Program

Feedify gives you a host of tools to pull customers to your business website. May 23, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Enticing visitors to come to your website isn’t rocket science, but getting them to stick around and make a purchase is an entirely different beast. You need serious online marketing know-how to guide visitors back to your page and turn them into customers. If your marketing budget can’t help you hire a pro yet, you can use Feedify’s Rising Star Plan to supercharge your site. Feedify covers all the bases when it comes to algorithm-driven marketing. You can hyper-target your users based on their location, browser, device and more, then tailor interactive pop-up […]

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4 Tips for Creating a Digital Product That Can Make You a Tidy Profit

It has no physical form, and therefore little or no development cost; but a ‘digital product’ like an ebook or audio cost can earn you a bundle. March 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In the past, creating your very own product may have seemed like a pipedream. There was so much work involved in building a product, not to mention the fortune often required just to get a product to market. But not anymore. Related: Research Finds Digital Goods Area a Tougher Sell Than Entrepreneurs Think Now, anyone can create a digital product and make money online. One of the biggest perks of creating this category of product is that you create it once and sell it over and over again. So, what does a “digital product” mean? It means a product without a physical form. Consider these examples: ebooks and pdf guides video tutorials […]

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Learn to Drive More Traffic and Sales With This $29 Social Media Bootcamp

Learn the basics of Google AdWords and MailChimp marketing, plus dive into streaming, influencer marketing, and more. March 17, 2019 4 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If you’re looking to land a job in social media, the Social Media Marketing In 2019 Master Class Bundle is your ticket. This bundle features 10 courses, 338 lessons and 30 hours of instruction. With lifetime access, you can take your time going through the classes + review them whenever you’d like. Here’s what’s included: Quality Content Revealed In a content-obsessed world, it can be tricky to create material that stands out from the rest. Luckily, this course will teach you how to create quality content that attracts attention. One […]

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Innovations in the Video Game Industry Entrepreneurs Need to Know About

Video games are for kids and neckbeards who stream on Twitch, right? $18.4 billion says otherwise. Today, the video game industry is where innovation is happening. It’s where millions of tech enthusiasts gather in offices and garages and tinker with code, machines, parts, etc. These guys push computing technology to its limit. What’s the benefit to entrepreneurs and business owners? Tools. Productivity tools, advertising, etc. Today we’re going to talk about the video game innovations that could change the way you run your business. Let’s side-scroll onward. 1. Artificial Intelligence I remember when the cutting-edge game Deus Ex came out in 2000. I read a review of the game. It claimed the AI was so advanced that if you used a silenced weapon while standing over a ledge, the guards below would react to the shells falling from your gun. This was utter B.S. Not artificial intelligence in the slightest. […]

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Here’s Why You Should Be Using a Link Shortener For Your Business

They do more than just reduce a URL’s character count. March 2, 2019 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Here’s a new one to file under “Things You Never Knew You Needed”: a link shortener. Link shorteners are exactly what they sound like: tools that take a too-long URL and condense it into a new, briefer one. According to the project management platform CoSchedule, link shorteners were introduced initially because email systems of bygone years would wrap an email after 80 characters, which broke lengthy URLs and rendered them unusable. The eventual development of social media platforms made link shorteners all the more popular as users sought to conform to character limits. (Remember when you only […]

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How to Land the Digital Marketing Job of Your Dreams

The ‘Marketing, SEO & Affiliate Marketing Super Bundle’ is your guide to digital marketing in 2019. February 23, 2019 4 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Whether you’re looking to jumpstart a new career or take your current skills up a notch, the Marketing, SEO & Affiliate Marketing Super Bundle will give you the tools you need to become a digital marketing pro. With nine jam-packed courses and 57 hours of instruction, you’ll be well-versed in the top marketing tools and skills of 2019, including Facebook Ads, Google AdWords, MailChimp and more. Here’s what’s included: MailChimp 101: Learn Email Marketing MailChimp has proven highly successful in helping businesses build their brand and engage with audiences online. This […]

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