MarketingSherpa Podcast Episode #4: What do you lead with?

What is an impactful way to increase conversion? Or … How do you grab your customer’s attention? See, I could have led with either statement. Both statements describe our conversation in the latest MarketingSherpa podcast. But my hypothesis was that the first statement would grab your attention more. Customer attention is a scarce resource. There is only space for one headline in the print ad, only a set amount of characters in a paid search ad, only six seconds that will be the opening six seconds of your TV commercial. And yet, your product likely has many value attributes. So what do you lead with? To elucidate (and other fancy words) yourself on this subject, you can listen to this episode below in whichever way is most convenient for you — or click the orange “Subscribe” button to get every episode.     Podcast: Play in new window | Download […]

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Creating Evergreen Sales Funnels (And What to Watch out For) with Amy Porterfield

Amy Porterfield: When you go evergreen, I think a lot of old school marketers who talk about evergreen, like make money in your sleep, you can go off and play more, take time on the beach, get a tan, blah, blah, blah. I’ve experienced that evergreen still takes some focus. Every single week I’m dabbling a little bit in my evergreen funnels. Where it happens for me the most would be in my . . . Pat Flynn: That’s Amy Porterfield, our special guest today who’s coming on to talk about evergreen funnels. If you don’t know what a funnel is, a funnel is how you take somebody from when they first find you, to the next step, to the next step, to eventually a purchase decision of some kind. Hopefully a customer is what they become. An evergreen sales funnel is one that happens automatically. You’ve set things up […]

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SPI 309: How to Create a Marketing Funnel That Works (with Molly Pittman)

No matter where you are in your business journey, it’s fundamental for you to understand your customer’s journey. What happens after a person comes to your website? How do you go from the minute they find you all the way to a purchase? I knew when I hired Molly Pittman that it was going to change my business forever, specifically with funnels. She’s here today to talk about strategies for your customer journey, how to implement them in your business, and how to keep them simple so you’re not overwhelmed. Molly is the former VP of DigitalMarketer—the company that puts on the Traffic & Conversion Summit every year in San Diego (an amazing event). I brought Molly on to help me and Team Flynn manage all of the pieces of our business so that we can better optimize the customer journey. What does that mean? Well, it means taking the […]

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