Marketing 101: What are Microsites? (Plus 3 successful microsite examples and 2 missteps)

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know.   Microsites are somewhere in between a single landing page and an entire website. They are small, special-purpose websites for a single, dedicated communication (and conversion) goal set up by companies that already have a full site. They work well for the communication of an idea or product that requires more than a single landing page, for example, an event. Successful microsite creation requires a clear goal and focus for the microsite and should be built from the ground up optimized for achieving that goal. Here are a few tips to help you use microsites.   Tip #1: Tightly tap into visitor motivations Microsites can be more focused on […]

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How to Add Life-Long Customers by Pursuing That ‘Wow’ Moment

Creating dramatic and memorable moments will help your business stand out. November 5, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Jack Canfield discusses how to create a moment that makes your audience say “wow,” which will help you grow your business and improve your relationships.  To create these experiences, keep in mind the helpful acronym, BUMPER. Big. If an event or invention is bigger than usual, this instantly shocks people. Examples of breath-taking size include Mount Everest, the opening ceremony at the Beijing Olympics or the technically spectacular special effects in the movie Avatar.  Unexpected/unique. Something that stands out from the norm and towers above and beyond the competition.  Memorable. Canfield mentions a few wise words from Maya Angelou, who remarked that though people may forget your words, they will not forget how you made them feel.  Positive. Offering a memorable and positive experience, […]

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Learn to Design a Better Customer Experience

The Ultimate UI & UX Designer Bundle shows you how to improve your site to draw in satisfied repeat customers. June 21, 2019 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. You’ve got your SEO perfected, your content is on point and you’re drawing visitors to your site. So why aren’t they sticking around and buying anything? The problem might lie in your site’s UI or UX. UI stands for User Interface. It’s how your visitors interact with your site, and it has a huge effect on their decision-making process. UX stands for User Experience; it refers to how your potential clients feel about using your site or products. If UX and UI sound intimidating, don’t worry. The […]

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4 Ways to Make Value Creation Core to Your Business

It’s important to direct your business toward making a difference in your customers’ lives. April 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Judging from the news and what policymakers say, entrepreneurs are in the business of creating jobs. And, in fact, recent research confirms that entrepreneurs do indeed create jobs. But as anyone who has ever started a business knows, creating jobs (beyond one’s own) is practically never the goal for entrepreneurs. Rather, creating jobs is a necessary means when building an organization, scaling the business, and growing market share to cover costs. And it is a costly one, meaning it is often a good idea to wait as long as possible before hiring. While it is certainly important to put together the right team — to create a group of people with the right attitudes and skills — for a business to survive, […]

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Marketing 101: What is funnel creation?

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Let us know. Most purchases are not an instant decision on the part of the customer. There are several mental steps people must take before making the actual purchase decision. For a more complex purchase, these steps usually involve learning more about the industry, product and company, until they get to the point of making a purchase. For a simpler purchase, the steps may simply be getting through the product’s purchase path. And each step on that journey is a decision. For example, a complex purchase funnel might include steps like this: searching a pain point in a search engine, getting to a content piece on a website, clicking to a landing […]

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How to Provide Consistent and Extraordinary Customer Experiences

Uncover the best practices for improving productivity and reliability, while striving for innovation and growth. February 23, 2018 2 min read Smart entrepreneurs know that in order to grow a business you must keep an eye on both being productive and being innovative. How do you continue to be reliable and efficient with your existing customers while trying to push the boundaries on providing the best customer experiences? What are the technologies, philosophies, and systems you need to have in place to keep pace with your competitors and best serve your customers? After all, reliable service typically equals loyal customers. Join us for a 60-minute webinar called “How to Provide Consistent and Extraordinary Customer Experiences,” presented by Comcast Business and Entrepreneur. The event will be hosted by Jill Schiefelbein, business communication expert and Entrepreneur Press author. Schiefelbein will curate a conversation with New York Times bestselling author and customer experience expert Bryan Eisenberg to uncover […]

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