How to Build Your Very Own Marketing Funnel From Scratch – ShoeMoney

I’ve got some sad law firm marketing news for you. 70% of law firms have no CTA on their website and only 14% send automated emails after a prospect fills out a contact form. That’s like only putting peanut butter on your peanut butter and jelly sandwich. It ruins the taste and really, you’re not actually making a peanut butter and jelly sandwich. Half-assing any aspect of your marketing is like leaving money on the table when you win the jackpot. Your potential clients will all go to your competitors who aren’t half-assing it. The first rule of online marketing is to utilize the marketing funnel. Here’s how you do that. 1. What Is a Marketing Funnel? Imagine you’re an ant lion. You dig a special sandy trap in the dirt and bury yourself in the bottom. You’ve carefully selected a spot right where the ants march on any given […]

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CRO for CTAs: There is no perfect call-to-action, but these 6 checklists will help get your CTA pretty close

  Isaac Newton’s first law of motion states that an object at rest remains at rest unless acted on by a net external force. It’s a good reminder when we discuss the call-to-action. The customer’s natural state is inertia. They don’t care about our products or services without a clear, compelling reason. The only reason they move is because the perceived value of the product (shaped by previous experiences, word of mouth, press mentions and especially your marketing) begins to pull them into motion. And usually the final piece that tips them from being at rest to in action is the aptly named call-to-action. Which is why it’s surprising that so many calls-to-action don’t really live up to the name. CTAs like “submit” and “request a quote” give your customers very little reason to act. Oh, let’s take a quick break for our own mid-blog post CTA: This blog post […]

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