When a Trademark Is a Bad Idea

I’m just back from the HubSpot #Inbound19 conference. This year 25,000 people convened in Boston to learn about inbound marketing, sales, and customer support. A Google search returns more than 50 million hits for the term “inbound marketing” coined by HubSpot, but not trademarked. Would millions of people be talking about inbound marketing if HubSpot had claimed this phrase as their own with a trademark and not let others freely use the term? Related posts: How Creative Commons Helped Spread My Ideas To Millions Of People! Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017 How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs What Does It Take to Turn a Good Idea Into a Successful Business? Proctor & Gamble Wants to Trademark WTF and LOL Dr. Dre Loses a Trademark Battle With a […]

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How Creative Commons Helped Spread My Ideas To Millions Of People!

I’m a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me. Related posts: Free Ebook Generates Millions of Dollars in New Business 5 Ways to Tap into an Endless Wellspring of Creative Content Ideas This Work-Life Balance Strategy Helped This Entrepreneur Create a Business That Reaches Millions of Business Owners Across the World Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million How to Think of Small Business Ideas How To Create Word Of Mouth For Your Company, Product, Or Idea I Once Gave Up $36,000 For Creative Freedom. Here’s Why […]

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Blockchain Social Network To Replace Facebook A Long Way Off

Last week I wrote about my personal relationship with Facebook over the past decade. In my post I concluded I no longer trust the company. Many people jumped in who agree. Some wanted to know what we can do about it. Is there an alternative? Related posts: 4 Everyday Industries Blockchain Technology Is Changing Blockchain Is Gaining Ground in Video-Streaming. Here’s Why. Basic Blockchain Lingo Every Entrepreneur Needs to Know Klout Is Shutting Down, but Here Are 5 Social Media Tools You Can Use to Replace It Blockchain Based Social Networking Can Learn From Estonian Healthcare 8 Tips for Expanding Your Social Network Girlboss to Take on LinkedIn With Its Own Social Network After Facebook and Snapchat, What’s Next for Social Media Marketing?

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