How to Keep Your Reader Engaged, from Headline to CTA

Content creation can feel a lot like spinning plates. Once you have one element rolling along, there’s another you need to attend to, and another, and another … Let’s go through a complete piece of effective content for your business, from headline to CTA. On Monday, I described the difference between clickbait and a damn good headline. You need a headline that grabs attention if you want someone to open your content, but you can’t abuse your power as a headline writer. Check out the post to get a 3-step tutorial for writing better, audience-focused headlines — starting today. Do you know how to write a damn good headline? How about insightful, persuasive content that delivers on your headline’s promise? Then you might be a match for our Content Marketer Certification program! It’s a powerful tool that helps you position your business for greater success. And if you earn a […]
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