12 Easy Tweaks that Could Lead to Outsized Improvement in Your Content and Writing

We often write about big, strategic changes you can make to give your writing more power. But this week, we went micro. The posts offered 12 simple hacks that can have an outsized impact compared with the effort involved. On Monday, Stefanie built on her post last week about writing strong introductions. This week, she proposed three ways you can stimulate your audience’s interest so they want to keep reading. Try them in your next three pieces of content and see how they can improve your engagement and readability. On Tuesday, Nick Usborne talked about five habits we can strengthen that make it easier to sit down every day and write well. They range from the very simple (don’t get too perfectionistic about your headline before the piece is written) to the profound (listen to that small voice in your head that says, this isn’t right yet). And on Wednesday, […]

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Writing Nuts and Bolts: Fast Starts, Mindful Tools, and Remarkably Improved Habits

This week, we had a nuts-and-bolts focus on getting more of the right things done in your writing and business life. On Monday, Stefanie Flaxman reminded us of the soul-crushing boredom that arises in our poor readers when we force them to wade through endless paragraphs before we get to the good stuff in our writing. There is a better way! Stefanie walks you through how to get a faster start: In Search of Better Introductions On Tuesday, Loryn Cole talked about how we can approach digital tools in a more mindful way, and really think about their purpose in our lives. How Wrenches Changed the Way I Think about Digital Tools And on Wednesday, I announced our new book club selection for November — James Clear’s Atomic Habits. We hope you’ll join in the conversation and start working on the habits that will serve your goals and create a […]

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Last Day to Join Persuasive Copywriting, and a Punch in the Mouth for Facebook

Heads up: The introductory rate for our Persuasive Copywriting 101 Course is ending today, November 1, at 5:00 p.m. Pacific U.S. Time. After that, we’ll close the course for a few weeks — and when we re-open, the registration fee will be significantly higher. Click here to get all the details: Persuasive Copywriting 101 On Monday, Stefanie Flaxman had a conversation with Loryn Cole about smart communication practices when we work on complex projects. No matter how big or small a company you work for, Loryn’s ideas will help you get better clarity with your colleagues. (These are great tips for client communication, as well.) On Tuesday, content strategist Lacy Boggs joined us to outline the three big, important strategic questions we all need to answer when we’re thinking about what to do next with our content. And on Wednesday, Copyblogger founder Brian Clark dropped by to punch Facebook in […]

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Communication, Creativity, and a Sweet Halloween Deal on Our New Copywriting Course

The big news for us this week is, of course, the new copywriting course. If you didn’t see the announcement yesterday, you can get all of the details here: Copyblogger’s First Dedicated Persuasive Copywriting Course. There’s a sweet deal (all treat, no tricks) for those who pick it up by the day after Halloween, November 1. On Monday, Stefanie Flaxman talked about how to dive in and tackle tricky communication challenges. She outlines three steps any of us can take when we find that we’re being misunderstood. On Tuesday, Kelton Reid shared some thoughts (and neuroscience) on how to protect and nurture our curiosity, as a wellspring for our creativity. And on Wednesday, I talked about the three essential elements of persuasive copywriting, and how good copywriting education (we’re partial to ours …) can help you learn to express those elements clearly and effectively. Over on the podcast network, on […]

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A Week of Sweet Copywriting Advice

It’s Carb Week on Copyblogger! This week, we have three sweet posts to share with you on how to write content and copy that serves your goals. We’re also getting ready to launch something that we’ve been asked about for years — Copyblogger’s first-ever copywriting course. If you’re interested in learning about persuasive copywriting, drop your details here, and we’ll let you know as soon as the course is ready for you! Ready to get started with persuasive copywriting? Copyblogger is delighted to announce a brand-new copywriting course, coming in October 2018…   On Monday, Stefanie Flaxman talked about what to do when just being good isn’t enough. Often, you need to discover a way to be different as well. If Vegan Donuts are Commonplace, Offer Vegan Cinnamon Rolls On Tuesday, Kelly Exeter swung by to talk about how to turn “vanilla ice cream” writing (pretty good) into “chocolate chip […]

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17 Tips on Creating Thoughtful Marketing Your Audience Will Love You For

Some people talk about “ethical marketing” and “effective marketing” like they’re two different things. But that’s just silly. This week’s content explored 17 different ways we can be more effective as marketing writers and show more care and love for our audiences. Every professional content writer knows that if the headline is weak, it’s hard to get your work the audience it deserves. On Monday, Stefanie Flaxman shared three questions we can ask to sharpen our headlines for better traffic and shares. On Tuesday, Nick Usborne joined us to examine four copywriting techniques that work brilliantly … right up to the moment when they don’t. Read the post to find out the wise ways to use these copywriting standbys. (Bonus question: What thread do you see that links all four? I have some thoughts, but I’d love to know yours. Let us know in the comments!) On Wednesday, I wrote […]

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A New Free Resource and an Empathetic Approach to Copy

Coming out of the intensity of our annual Certification launch, the Copyblogger team this week has been all about refocusing and turning our attention to interesting new projects. On Monday, Stefanie Flaxman started our week with a restorative session on yoga and content marketing. And yes, there’s more to her advice than stay flexible. Pick it up for a serene look at what matters most for content creators: The Friendly Way to Adapt Your Content Like a Flexible Yoga Instructor. On Tuesday, Jerod Morris swung by to make us all feel old remind us how long Copyblogger has been publishing, and how much the online world has evolved in that time. Jerod recently led an effort to pull together a nifty new free resource — The Copyblogger Guide to the Best WordPress Tools: Hosting, Themes, Plugins, SEO, Security, and More. If you’ve got WordPress questions, we’ve got recommendations. And on […]

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Practical Success Advice for Creative Professionals

There’s a bizarre myth in our culture that we have to choose between making a living and being creative. That creativity is somehow the enemy of a good livelihood. That, of course, is crazy talk, particularly in the world of content creators. This week, we offered thoughts on nurturing your creativity and boosting your career. On Monday, Stefanie Flaxman explored Why Writers Need Editors to produce great content. Not simply proofreaders (although it’s lovely to read work that demonstrates mastery of the comma … or maybe even the semicolon), but editors who shape superior content experiences. Most of us aren’t lucky enough to be able to hire this out, but have no fear: Stefanie will show you how to engage your inner editor to produce more compelling work. On Tuesday, Copyblogger’s Data Analyst Loryn Cole sported a brand-new last name and a dandy post on the importance of occasionally breaking […]

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Get Copyblogger to Tell the World Just How Great You Are

Hey, writers! Whether you’re a freelancer, an employee, or you write content to support your business, you might find it beneficial to have Copyblogger publicly declare: “This person has a terrific writing voice and rock-solid grasp of content strategy.” If that sounds good to you, go check out our Certified Content Marketers program before we close enrollment next week. (If you’re a member of our Authority community, make sure you log in to get your substantial member discount.) Now then, on to the week’s content … On Monday, Stefanie Flaxman gave some practical advice on how to impress and score your next freelance writing client. And she talks about why setting expectations can be a surprisingly magical secret to strong client relationships. (This post uses freelancing for the specifics, but this advice works for bosses and employees, too!) On Tuesday, Kelton Reid offered us a wealth of ideas on how […]

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10 Meaningful Ways to Pursue the Success You Deserve as a Writer

We’re always all about sending love (and useful advice) to our community of writers, but this week we were particularly tightly focused on helping you find more success. I did a little count of the advice we’ve published this week, and found 10 discrete ways that you can improve your success as a professional writer. Nearly all of them will work for you, whether you’re an employee, a freelancer, or a business owner who supports your projects with content. On Monday, Stefanie Flaxman explored the not-necessarily-sexy skill that professional writers need — that has nothing to do with your writing ability. (She’s got five of our 10 in here.) On Tuesday, conversational copywriter Nick Usborne showed us how to spark more “feelgood” brain chemistry with your marketing content — and how to avoid triggering the brain cocktail that warns your readers to “run away from this person as quickly as […]

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Are You a Writer Looking for Recognition and Clients? Copyblogger Certification Is Re-Opening Soon

First things first: We’re re-opening our Content Marketing Certification this month! It’s a four-week educational program on content strategy (taught by me and Brian Clark), paired with the opportunity to apply to be Copyblogger Certified. If you’ve ever wished for a way to stand out in the sea of freelance writers, this might be a great opportunity for you. We’re looking for writers with strong voices who are willing to learn solid content marketing strategy. Not everyone who applies is accepted for Certification … which is precisely why it’s such an excellent showcase for confident, qualified writers. So, let’s talk about this week’s content. We took Monday off for Labor Day, which I celebrated by catching my kid’s cold. Never let it be said that I do not know how to party. On Tuesday, Stefanie Flaxman highlighted some of the unproductive ways we compare ourselves to other writers. She helps […]

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Look Sharp — New Skills, New Habits, and a Snazzy New Design for Copyblogger

Hey, notice something a little different? Copyblogger has a brand-new design, courtesy of our wonderful colleague, Rafal Tomal. Not only are we sporting a clean, new minimalist look, we’ve also added some nifty behind-the-scenes coding so we can make the site more dynamic and user-friendly. As you might imagine, we’ve done a lot of testing, but there are still odd little errors that can make their way into any new site. If you spot one, just leave a comment or hit us up on Twitter. You’ll have our gratitude! In addition to the new site excitement, we’ve got a new powerhouse (and nearly free) little resource for you that will help you build consistent habits to make your content better and work harder. You can learn more about it here. Now that we’ve got that covered … let’s talk content! On Monday, Stefanie Flaxman shared 10 modern proofreading tips to […]

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Creative Systems for Content Success

We all have checklists on the mind lately, gearing up for the release of the small but mighty Content Confidence Checklist (look for it in the next week or so). It’s got us thinking about processes and lists to improve our creative output. On Monday, Stefanie Flaxman gave us the Meticulous Blogger’s 12-Step Publishing Checklist, taking you behind the scenes so you can replicate the publishing processes we use here at Copyblogger. Whether it’s just you or you have a team, processes make it so much easier to produce high-quality content consistently. On Tuesday, Kelton Reid looked at productivity and process advice from three famous writers. There are dozens of fascinating little gems in there, any one of which you could benefit from adopting as a new habit. And on Wednesday, we republished a classic Copyblogger article on how to write an About Page (see the post for why we […]

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Set the Strategic Goals that Drive Your Content Marketing

There are a lot of reasons why I dislike the term content marketing, but the most important one is that it’s vague. Are we talking about a YouTube “let’s play” gaming video? A clever tweet from a big brand? Or maybe a blog post or podcast episode? Because that word content is there, the content Read More… The post Set the Strategic Goals that Drive Your Content Marketing appeared first on Copyblogger. Read_more Related posts: How Content Marketing Drives Sales Throughout the Buyers’ Journey How Medical Practices Can Leverage Content Marketing The Best Content Marketing Content This Week Why Informative Content Will Make You Think Content Marketing Doesn’t Work How to Get an A in Content Marketing 3 Content Marketing Myths and Their Reality-Based Solutions Content Marketing KPIs: Map Content’s Organizational Influence Create Content Success with a Cohesive Content Experience

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Become Ruthlessly Productive by Tightening Up These 3 Systems

Okay, maybe not “ruthlessly.” But we all have lots of things we need to get done, and that means we need smart strategies to work efficiently — without compromising quality. This week, we shared some adjustments you can make to your systems that will help you kick your productivity into a higher gear. If we’re going to put in the time, we might as well see great results. On Monday, Stefanie Flaxman tackled an important task that tends to eat more than its share of time: managing blog comments. She outlined her system for keeping audience engagement, while limiting wasted time. On Tuesday, Loryn Thompson talked about constructing a better environment for productivity — and how to use activities that might look like procrastination to trick yourself into getting solid work done. And on Wednesday, I ran through a list of the essential elements you want to have in place […]

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3 Resources for Creating More Courageous Content

Sometimes, we’re fearless with our writing and content. We know what we want to say, and we pour it onto the page with passion and courage. Other times … not so much. Nerves or a lack of confidence can keep you from publishing excellent work. This week, we’ve got three resources that will get more courage into your content. On Monday, our Gangster Rockstar Ninja Smartypants Data Analyst Loryn Thompson wrote about how to take some practical, simple steps to actually use your data to make better decisions for your content. If the whole idea of “data-driven marketing” makes you want to flee, Loryn will show you how to start learning more about your audience — without freaking out. (It involves something you might not associate with data-driven marketing: your intuition.) On Tuesday, our friend Nick Usborne dropped by to share seven things professional writers can learn from that rarest […]

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How ‘Serious Games’ Can Unlock Your Success as a Writer

This week, we dug deep into getting serious as professional writers — and how sometimes, the key to doing that is turning more of your professional habits into games. One of the most common problems writers face is difficulty coming up with ideas. But on Monday, Stefanie Flaxman explored why “good ideas” don’t always produce great writing … or happy writers. She also narrowed down how to develop your ideas into thoughtful work that truly serves your audience. On Tuesday, Kelton Reid outlined five things that only serious writers do — informed by interviews and advice from more than a dozen highly successful professional writers. You can take this post as a blueprint for building your own seriously effective writing habits. And on Wednesday, I flipped the script slightly and asked our team about the professional games they play as writers. When something is boring or difficult, you can grit […]

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Create Content Success with a Cohesive Content Experience

One of my favorite things about content marketing is the ability to create an experience. Instead of buying a single ad, you can use different kinds of content to do different work strategically. This week on Copyblogger, we shared ways content can create an experience for your audience and help you strategically move people in alignment with your business goals. On Monday, Stefanie Flaxman highlighted a question someone should ask when they encounter your content: “Who is this?” (And then, how to make them delighted to uncover the answer …) On Tuesday, Brian Clark looked at how to use two key elements to hook your audience with content that connects to what they care about. And on Wednesday, I talked about how to take the attention and interest that Stefanie and Brian wrote about, and turn it into a sustained relationship that advances your business goals. Over on Copyblogger FM, […]

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Avoid ‘All-or-Nothing’ Advice to Get Smarter about Your Business and Marketing

Most sites that teach digital business and marketing have absolutist prescriptions. “You must do this.” “You must never do that.” But the web is a complicated place. And rigid, black-and-white advice will only take you so far. This week, we talked about three ways to navigate the subtleties of conducting business online. On Monday, Stefanie Flaxman outlined five types of audience members you can safely ignore. Our audiences are the source of all of our success as business owners, but if you listen to everyone, you’ll stop dead in your tracks. Here are five kinds of site visitors you can feel free to turn the volume down on. On Tuesday, Facebook ad copywriter Sean Flanagan shared some of his tips for writing Facebook ads in more “sensitive” topics. It can be tricky to find the balance between what works and what Facebook will approve, but Sean has four techniques to […]

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How to Defeat the Tyranny of Bad Grammar and Worse Sales

Happy North American patriotism week! With Canada Day and U.S. Independence Day, as well as an abundance of summer sunshine, I think we can all agree that the first week of July is a fantastic time to take a few days off. 🙂 With all of this patriotic vacationing going on, we decided to extend the enrollment date for our new sales training course by a couple of days … but we need to close it tonight, at 8:00 p.m. Eastern Time, to give Tim Paige and I the time and space to do an amazing job for our delightful group of new students. You can jump into the course here: Join us for the Get More Sales with Webinars class, taught by Sonia Simone and Tim Paige. (Naturally, there’s a money-back guarantee; there’s also a very wallet-friendly payment plan.) On Monday, Stefanie Flaxman talked about making yourself more independent […]

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