Romance Your Customers with Some Seriously Practical Business and Marketing Advice

Happy Valentine’s Day! Or if you’re not a fan, Happy Fake Emotional Obligation Day! Whether you’re hunting down a table for two or have plans to binge on Russian Doll and cookie dough ice cream, we thought you might enjoy some business and marketing content to go with that. On Monday, Brian Clark talked about why the element of placebo informs so many of the stories we tell ourselves — including great marketing stories. On Tuesday, Jerod Morris shared ways to reduce the distractions that clutter up our thinking. (He has a tiny but potent hack for your phone that will probably take you about 15 seconds — I think it’s brilliant.) And on Wednesday, I looked at how smart writers can use content to guide their audiences through the buyer stages of awareness — all the way from casual acquaintance through to falling truly, madly, and deeply in love […]

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15 Ways to Be a Wiser Content Marketer

It’s great to be smart. It’s wonderful to have clever strategies and tactics that help us do our work better. But sometimes, it’s also a good idea to think about how we can be wise. This week, we offered up 15 ways to be a wiser writer and content marketer. Jerod Morris started us off with seven steps to improve the quality of our thinking. We’ll be playing some more with this theme in the coming weeks, so keep an eye out. On Tuesday, Claire Emerson brought us three strategies to strengthen your relationships with clients so you (and they) can have a much happier experience. And on Wednesday, Copyblogger Certified Content Marketer Austin Mullins made his debut on the blog with a post on five things that successful copywriters do to make sure their well-crafted content gets the audience they deserve. Do you have all of these covered? Over […]

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Boost Your Professional Skills with Cilantro, Selling, and Social Media

This week, we had a flavorful collection of tools, tips, and techniques that will enhance your skills as a professional writer and marketer. On Monday, Stefanie Flaxman made the point that writing templates are a little bit like cilantro — some folks love them, and others run shrieking from the room crying out, “Gaaaaahhhhhh!” You don’t need to run shrieking. But you will benefit from learning how to use writing templates to save time and give your work structure, without getting into cookie-cutter territory. On Tuesday, Nick Usborne wrote about some of the tough (and valuable) lessons a copywriter can learn from selling something of their own. When you understand the complexity and stress of having skin in the game, you become a lot more passionate about the details that make for great copy. And on Wednesday, Jerod Morris swung by to talk about the four key functions we perform […]

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Are You Making These Authority-Crushing Mistakes with Your Content?

Throughout the years, Copyblogger has been here to give you lots of advice on what to do to improve your writing, your content marketing strategy, and your business results. But on this short week, we also offered some advice on things you should probably stop doing. (And, of course, ideas on how to fix them.) On Tuesday, Data Analyst Loryn Cole explored some of the tired content “mashup” formats that are worth leaving behind — and shared her ideas for replacing them with fresh, original work that adds to the conversation. And on Wednesday, I talked about why we need to quit thinking of writing blog posts or podcast scripts as a “soft” skill. If the content on your site is fluffy or lacks strategic focus, that isn’t content’s fault. I presented three measurable ways you can use content to drive real business results. (This post is the first of […]

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A Plan for Mindful Growth and Bringing Fun Back to Your Writing Process

This week on Copyblogger, we’ve been talking with writer, designer, and entrepreneur Paul Jarvis about mindful growth for our business projects and organizations. Paul’s new book, Company of One, explores how we can be more intentional when thinking about the size of our businesses. On Monday, Stefanie Flaxman reminded us that bringing more enjoyment to our writing processes can result in work that brings more joy to our readers. She looked at three game-changing (and satisfying!) steps that can put us in the right mindset to put the most care into our content. On Tuesday, Paul Jarvis showed up to offer some of the benefits of keeping your business or project small. He presented ways that larger businesses — like big predators — can become vulnerable within their ecosystems. Paul’s book is also our next choice for the Copyblogger book club! If you’d like some company and conversation while you […]

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24 Ways to Give Your Content an Eye-Opening Shot of Vitality

At this point in January, I like to think that the new year has just had its second cup of coffee. The holidays and those foggy first few days of the year are behind us. And our goals and intentions are starting to come into focus. But the desire to create exceptional work can sometimes lead to stress or even burnout. We want to avoid generic, lackluster content — but we can also use some routines and reminders to keep us on track toward The Good Stuff. This week, we covered 24 ways you can give your content a double-shot of vitality, without running yourself ragged. On Monday, Stefanie Flaxman got us warmed up with 7 routines to nurture and protect our creativity. On Tuesday, Kelton Reid refilled our cups with 12 ways to get from the sad emptiness of a blank page to the rewarding warmth of a first […]

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Reach Your Outrageous Goals and Audacious Intentions for the New Year

This is the last Copyblogger Weekly for 2018! (But we do have a few year-end treats for you coming soon.) This week, our focus has been on reflection and inspiration — to get you moving toward what would make your life more rich and meaningful in the coming year. On Monday, Stefanie Flaxman looked at the root of that nasty enemy of creative professionals everywhere — impostor syndrome. She also shared two ways to temper it, so we can create and share our work. On Tuesday, Claire Emerson (who has been doing a great deal of behind-the-scenes badassery for us at Copyblogger these days) shared the five key moves she made to transition from an unfulfilling corporate job to self-employed freedom. And on Wednesday, I talked about three different frames you might use to look at your 2019 goals, to shoot for a new year that brings inspiring gifts to […]

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Get a More Useful Perspective on Your Business and Content Goals

Sometimes in business, it’s a good idea to slow down and reflect on your real goals. Are you getting what you want and need from your projects? Are you approaching your goals wisely? Or just running around trying to gobble “low-hanging fruit” without considering the bigger picture? This week, we have three posts that invite you to take a step back and consider your business from a deeper, more thoughtful point of view. On Monday, Stefanie Flaxman suggested we slow down in our relentless pursuit of raw traffic and think a little harder about how to convert the interested prospects already paying attention to what we’re publishing. Try out her “TIE” in your own content — three angles to help you get closer to the folks who are already well down the path to purchase. On Tuesday, our Data Analyst Loryn Cole exposed the dangers of drowning in your own […]

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A Resource for Managing Holiday Stress While You Strengthen Your Marketing

It’s the start of the traditional winter holidays this week, and you know what that means. Stress, time crunches … and maybe a little bit of peace and family time, too. We’ll try to help with some tools to get the stress to manageable levels — and maybe also help you do some great things for yourself and your business. On Monday, Stefanie Flaxman shared a crucial insight if you’re ever in a position of having something to sell. (And we’re all in that position at times.) We often get nervous about putting people off because we’re marketing and selling … but Stefanie explains that it isn’t the marketing or selling that’s creating the disconnect. If selling is tricky for you, don’t miss this one. On Tuesday, guest writer Lacy Boggs made a case for why you might want to think carefully about your next “How-To” post. Now, don’t get […]

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The Mindset and Insights that Will Bring You Wonderful Things in 2019

Great to see you again after our Thanksgiving holiday! Our Black Friday promotion was great, and the whole team is excited to shift our focus in December to planning and preparing for a fantastic 2019. This week on Copyblogger, we talked about who you are and how you see yourself as a content creator — so you can be more intentional about that. Apologies to anyone prone to ophidiophobia. 🙂 On Monday, Stefanie Flaxman outlined the identities we move through as content creators — from fan to fanatic to fantastic content creator. At each point, you see yourself differently — but those earlier ways of thinking and behaving are still important as you create audience-pleasing work. On Tuesday, Kelton Reid explored the seeming tension between creativity and productivity. While sometimes they seem to be very different things, the wise content creator keeps both in balance. Kelton wraps up with 10 […]

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Happy Thanksgiving from Copyblogger! – Copyblogger

Thursday is Thanksgiving in the U.S.! If you’re taking some time off, have a happy and safe holiday — and if you’re into Black Friday shopping sales, don’t forget to check out our sweet deals on premium marketing education. This once-a-year sale ends on Monday, November 26 at midnight Eastern U.S. Time. We’ll be back with our typical content schedule next week … See you then! — Sonia SimoneChief Content Officer, Rainmaker Digital Catch up on this week’s content How to Turn One Content Idea into a Fascinating Four-Part Series by Stefanie Flaxman It’s Black Friday Week on Copyblogger: Get Great Deals on Premium Marketing Education by Sonia Simone How Bestselling Sci-Fi Author Richard K. Morgan Writes: Part Two by Kelton Reid Read_more Related posts: It’s Black Friday Week on Copyblogger: Get Great Deals on Premium Marketing Education 12 Easy Tweaks that Could Lead to Outsized Improvement in Your Content […]

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12 Easy Tweaks that Could Lead to Outsized Improvement in Your Content and Writing

We often write about big, strategic changes you can make to give your writing more power. But this week, we went micro. The posts offered 12 simple hacks that can have an outsized impact compared with the effort involved. On Monday, Stefanie built on her post last week about writing strong introductions. This week, she proposed three ways you can stimulate your audience’s interest so they want to keep reading. Try them in your next three pieces of content and see how they can improve your engagement and readability. On Tuesday, Nick Usborne talked about five habits we can strengthen that make it easier to sit down every day and write well. They range from the very simple (don’t get too perfectionistic about your headline before the piece is written) to the profound (listen to that small voice in your head that says, this isn’t right yet). And on Wednesday, […]

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Writing Nuts and Bolts: Fast Starts, Mindful Tools, and Remarkably Improved Habits

This week, we had a nuts-and-bolts focus on getting more of the right things done in your writing and business life. On Monday, Stefanie Flaxman reminded us of the soul-crushing boredom that arises in our poor readers when we force them to wade through endless paragraphs before we get to the good stuff in our writing. There is a better way! Stefanie walks you through how to get a faster start: In Search of Better Introductions On Tuesday, Loryn Cole talked about how we can approach digital tools in a more mindful way, and really think about their purpose in our lives. How Wrenches Changed the Way I Think about Digital Tools And on Wednesday, I announced our new book club selection for November — James Clear’s Atomic Habits. We hope you’ll join in the conversation and start working on the habits that will serve your goals and create a […]

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Last Day to Join Persuasive Copywriting, and a Punch in the Mouth for Facebook

Heads up: The introductory rate for our Persuasive Copywriting 101 Course is ending today, November 1, at 5:00 p.m. Pacific U.S. Time. After that, we’ll close the course for a few weeks — and when we re-open, the registration fee will be significantly higher. Click here to get all the details: Persuasive Copywriting 101 On Monday, Stefanie Flaxman had a conversation with Loryn Cole about smart communication practices when we work on complex projects. No matter how big or small a company you work for, Loryn’s ideas will help you get better clarity with your colleagues. (These are great tips for client communication, as well.) On Tuesday, content strategist Lacy Boggs joined us to outline the three big, important strategic questions we all need to answer when we’re thinking about what to do next with our content. And on Wednesday, Copyblogger founder Brian Clark dropped by to punch Facebook in […]

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Communication, Creativity, and a Sweet Halloween Deal on Our New Copywriting Course

The big news for us this week is, of course, the new copywriting course. If you didn’t see the announcement yesterday, you can get all of the details here: Copyblogger’s First Dedicated Persuasive Copywriting Course. There’s a sweet deal (all treat, no tricks) for those who pick it up by the day after Halloween, November 1. On Monday, Stefanie Flaxman talked about how to dive in and tackle tricky communication challenges. She outlines three steps any of us can take when we find that we’re being misunderstood. On Tuesday, Kelton Reid shared some thoughts (and neuroscience) on how to protect and nurture our curiosity, as a wellspring for our creativity. And on Wednesday, I talked about the three essential elements of persuasive copywriting, and how good copywriting education (we’re partial to ours …) can help you learn to express those elements clearly and effectively. Over on the podcast network, on […]

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A Week of Sweet Copywriting Advice

It’s Carb Week on Copyblogger! This week, we have three sweet posts to share with you on how to write content and copy that serves your goals. We’re also getting ready to launch something that we’ve been asked about for years — Copyblogger’s first-ever copywriting course. If you’re interested in learning about persuasive copywriting, drop your details here, and we’ll let you know as soon as the course is ready for you! Ready to get started with persuasive copywriting? Copyblogger is delighted to announce a brand-new copywriting course, coming in October 2018…   On Monday, Stefanie Flaxman talked about what to do when just being good isn’t enough. Often, you need to discover a way to be different as well. If Vegan Donuts are Commonplace, Offer Vegan Cinnamon Rolls On Tuesday, Kelly Exeter swung by to talk about how to turn “vanilla ice cream” writing (pretty good) into “chocolate chip […]

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17 Tips on Creating Thoughtful Marketing Your Audience Will Love You For

Some people talk about “ethical marketing” and “effective marketing” like they’re two different things. But that’s just silly. This week’s content explored 17 different ways we can be more effective as marketing writers and show more care and love for our audiences. Every professional content writer knows that if the headline is weak, it’s hard to get your work the audience it deserves. On Monday, Stefanie Flaxman shared three questions we can ask to sharpen our headlines for better traffic and shares. On Tuesday, Nick Usborne joined us to examine four copywriting techniques that work brilliantly … right up to the moment when they don’t. Read the post to find out the wise ways to use these copywriting standbys. (Bonus question: What thread do you see that links all four? I have some thoughts, but I’d love to know yours. Let us know in the comments!) On Wednesday, I wrote […]

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A New Free Resource and an Empathetic Approach to Copy

Coming out of the intensity of our annual Certification launch, the Copyblogger team this week has been all about refocusing and turning our attention to interesting new projects. On Monday, Stefanie Flaxman started our week with a restorative session on yoga and content marketing. And yes, there’s more to her advice than stay flexible. Pick it up for a serene look at what matters most for content creators: The Friendly Way to Adapt Your Content Like a Flexible Yoga Instructor. On Tuesday, Jerod Morris swung by to make us all feel old remind us how long Copyblogger has been publishing, and how much the online world has evolved in that time. Jerod recently led an effort to pull together a nifty new free resource — The Copyblogger Guide to the Best WordPress Tools: Hosting, Themes, Plugins, SEO, Security, and More. If you’ve got WordPress questions, we’ve got recommendations. And on […]

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Practical Success Advice for Creative Professionals

There’s a bizarre myth in our culture that we have to choose between making a living and being creative. That creativity is somehow the enemy of a good livelihood. That, of course, is crazy talk, particularly in the world of content creators. This week, we offered thoughts on nurturing your creativity and boosting your career. On Monday, Stefanie Flaxman explored Why Writers Need Editors to produce great content. Not simply proofreaders (although it’s lovely to read work that demonstrates mastery of the comma … or maybe even the semicolon), but editors who shape superior content experiences. Most of us aren’t lucky enough to be able to hire this out, but have no fear: Stefanie will show you how to engage your inner editor to produce more compelling work. On Tuesday, Copyblogger’s Data Analyst Loryn Cole sported a brand-new last name and a dandy post on the importance of occasionally breaking […]

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Get Copyblogger to Tell the World Just How Great You Are

Hey, writers! Whether you’re a freelancer, an employee, or you write content to support your business, you might find it beneficial to have Copyblogger publicly declare: “This person has a terrific writing voice and rock-solid grasp of content strategy.” If that sounds good to you, go check out our Certified Content Marketers program before we close enrollment next week. (If you’re a member of our Authority community, make sure you log in to get your substantial member discount.) Now then, on to the week’s content … On Monday, Stefanie Flaxman gave some practical advice on how to impress and score your next freelance writing client. And she talks about why setting expectations can be a surprisingly magical secret to strong client relationships. (This post uses freelancing for the specifics, but this advice works for bosses and employees, too!) On Tuesday, Kelton Reid offered us a wealth of ideas on how […]

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