Super Simple Segmentation & Web Personalization for Next Level Marketing—with Brennan Dunn

Pat Flynn: Hey. If email marketing is important to you, if making more sales is important to you, if providing a better customer experience before they become a customer and after they become a customer is important to you, then I would make sure you really pay attention to this episode. Today, I invited Brennan Dunn from RightMessage.com on the show. And RightMessage is probably one of the most mind-blowing tools that I’ve been able to use in my business over the last year. We’ve been experimenting with it and really playing with it over the past six to eight months. And it is about time to let you know about it, if you don’t know about it already, because it’s a game changer. A game changer. [Full Disclosure: As an affiliate, I receive compensation if you purchase through this link.] So what we’re gonna talk about today, is onsite […]

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How to Win with Email Marketing in 2019

Ready to crush it with email marketing in 2019? Email marketing is as crucial to online business as ever—here are my top five tips for success! Pat Flynn February 11, 2019 Email marketing isn’t dead. In fact, it’s very much alive and well. It’s still working really well for SPI—and it can do the same for you in 2019. I’m not the only one who feels this way—check out this tweet from David Heinemeier Hansson (also known as DHH), one of the founders of Basecamp and the inventor of Ruby on Rails: Email is the next big thing. We’re finally realizing just how precious these open standards were all along. Your way around Facebook, and all the other walled-garden parasites, goes through email. https://t.co/mHnLlnFKdm — DHH (@dhh) January 20, 2019 In 2018, email marketing played a huge part in helping us drive more than $1.5 million sales in online courses, […]

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Inside a 5-Figure JV Affiliate Promotion

In this Campaign Income Report, I’m going to unpack a promotion I ran for someone else’s online course. Here’s how I became one of the top three affiliates and earned five figures in the process without spending any money on ads! Pat Flynn January 28, 2019 Welcome to the first of our new edition of income reports here on SPI! For nearly a decade since the blog was created in October 2008, I’ve been sharing monthly income reports to reveal exactly how my online businesses were performing, including exactly how much money was being made, where it was all coming from, the expenses and the lessons learned that month, too. These income reports, many said, are what put me on the map and what I had become known for, and they were the most popular blog posts on the site. Then, in January 2018, I stopped publishing them. For an […]

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A Huge Announcement (& Lessons on Evolving Your Business)

Today we have a very special and important announcement from ConvertKit’s founder Nathan Barry, who’s here to talk about how to evolve your business by making critical decisions and getting uncomfortable . . . which ties in perfectly with the big news that Nathan’s about to drop. Stay tuned! [Full Disclosure: I’m a compensated advisor and an affiliate for ConvertKit.] Last time I had Nathan on the show (Session 244) we talked about how he bootstrapped ConvertKit from nothing into one of the best email service providers out there (the best email service provider out there, in my opinion). And actually, Nathan was on the show all the way back in Session 75 (!) talking about how he was making six figures by self-publishing books. ConvertKit reached an incredible goal recently, hitting $1 million a month in monthly recurring revenue. If you want to read more about how Nathan got […]

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The Million Dollar Tweet: 8 Lessons to Grow a Successful Business

Nathan Barry bootstrapped ConvertKit to $1 million monthly recurring revenue in a little over five years. Here are 8 critical lessons he learned along the way. Pat Flynn April 23, 2018 Subscribe to my YouTube Channel Nathan Barry is the founder of ConvertKit, and a good friend of mine. Just the other day he tweeted: Yesterday @ConvertKit hit $1m MRR. Thank you so much to everyone who has helped along this journey! We’ve now got an incredible team of 34 supporting 18,872 customers. — Nathan Barry (@nathanbarry) March 19, 2018 This is a huge milestone, and I want to give huge kudos to Nathan and his team for achieving it! [Full disclosure as we dive in to this post: I am both an affiliate and an advisor for ConvertKit, and I do earn a commission if you choose to use my affiliate link (the links back to ConvertKit on this […]

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SPI 244: Bootstrapping a Startup with Nathan Barry from ConvertKit

Nathan Barry is back, and in this episode, he’s giving you a look under the hood at his own email marketing company, ConvertKit. If you’ve ever wondered how to bootstrap a business, this is the episode for you. Nathan has built and grown ConvertKit using customer funding and money from his own pocket—and that’s all. He’s here today to reveal how he did it, and what you should expect when bootstrapping a business of your own. You’ll learn how he structures his business, how it’s grown, where it’s headed, who gets paid when, and lots, lots more. As an advisor and current customer of ConvertKit, I’ve watched Nathan accomplish amazing things with his business. Don’t miss this story—you just might hear a few things that’ll inspire your own business growth, too! Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section […]

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Solving a Problem by Building It Yourself – ConvertKit with Nathan Barry

You might remember today’s guest from Episode 75, where he revealed how he built a six-figure business selling e-books. Nathan Barry is back again today, but not to talk about e-books—he has embarked on a totally new adventure. Nathan is the mind behind ConvertKit, a brand-new email software product that I now use every day. With his e-book business enjoying major success (revenue has doubled since his last episode!), Nathan decided to get back to his roots: software development. Nathan was frustrated. None of the big-name email software out there seemed to be built for him as a blogger. So he built the software he wanted to use, consulting with fellow online business owners along the way. He navigated the highly competitive market of email software and focused on creating a product for one, specific audience—and it worked. Today, Nathan is going to share how he surveyed prospective customers and built trust in […]

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A Beginner’s Guide to Email List Segmentation

One of the best compliments you can get from someone in your audience after you publish something is this: “I felt like you created this just for me.” If this is the type of feedback you’re getting from your content—awesome job! You understand your audience; you hit a “trigger point” that connects on an emotional level, and you’re likely to have that person follow through on your call-to-action. When it comes to email marketing, however, generating this type of response from the majority of your list can be a huge challenge. Because email is so personal, it’s difficult to share a message that’s universal to your entire audience. Not only that, you’re delivering a personal message directly into their inbox that comes across more urgent, as opposed to a post or podcast episode that people can choose to consume on their own time. If your email seems out of place, […]

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Why I Switched from Aweber to Infusionsoft to Convertkit

Earlier this year, I made a big decision to move my email list of over 135,000 subscribers to Infusionsoft from AWeber, which I’ve used for the past 5+ years. Three months later, my email list now lives on an new and rapidly growing platform called ConvertKit. Pat Flynn October 19, 2015 Earlier this year, I made a big decision to move my email list of more than 135,000 subscribers to Infusionsoft from AWeber, which I’ve used for the past five-plus years. Three months later, my email list now lives on a relatively new and rapidly growing platform called ConvertKit. [Full Disclosure: I like ConvertKit so much, I’ve become a compensated advisor and an affiliate as explained below.] I’ve been getting a lot of questions about why I moved and which is the best email service provider. Here’s the entire story of why I landed on ConvertKit as the one that best […]

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