How To Unlock More Profitable Content With AI

Today’s content marketers face tons of challenges. For starters, they have to create a lot of content. Most brands distribute unique content across email, blogs, general webpages, social media, and one-to-one marketing campaigns every day. They also have to manage a team of supporting content producers, usually with tools that aren’t equipped to scale (for example, a spreadsheet editorial calendar). Finally, they must prove content marketing ROI using data from multiple disjointed systems. And that ROI is a pretty significant investment: B2B content marketers surveyed by Content Marketing Institute and MarketingProfs reported that almost a third (29%) of their marketing budgets were allocated to content marketing. This amounts to a massive input of time and money—and because today’s consumer expects hyper-personalized content at every stage of the buyer’s journey, it still doesn’t always achieve the ideal outcome. It’s just too much for a human marketer to achieve. This is where […]

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Why Video Is Still the Future and How You Can Maximize It

Peter Voogd sits down with a video expert to talk about why businesses can benefit from embracing video. March 14, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Peter Voogd discusses content with Sean Cannell, a Youtube expert who is particularly focused on the latest of video and online marketing. Cannell talks about the fast-paced proliferation of video content, then recommends a few, simple strategies companies can use to fully embrace the video format. Cannell even points out that ignoring video can be irresponsible and can harm your business. Click the video to hear more from Peter Voogd and Sean Cannell. Related: Use These Simple Exercises to Train Your Brain to Focus on Your Goals Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio […]

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3 Untapped Tactics to Drive Traffic to Your Content Marketing Campaigns in 2019

Have you ever considered sourcing content ideas from whatever your customers are perusing on online learning platforms? January 7, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. How many times have you published a great piece of content for your business, only to see it drowned out by the surrounding noise? If you didn’t know better, you might have started to feel that everybody else’s content was getting more attention than yours. This is a challenge most content marketers face. They may spend hours creating epic content for their marketing campaigns, but somehow the masses of qualified sales prospects out there never make their way to the page. Even if it attracts some views, their number isn’t significant enough to make an impact. Related: 5 Content Strategies That Will Always Work So, how can you get more people to see your content? Or, in other words, what are the […]

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3 Questions You Must Ask to Build a Strong Content Strategy

There’s a big difference between tactics and strategy when it comes to content marketing. As a content strategist, I often hear from business owners who feel like they’ve tried every tactic in the book. Blog posts, podcasting, email marketing, Facebook Live, Instastories, YouTube — you name it, they’ve tried it. But they haven’t seen the kinds of results they wanted or expected. And so they’ve become frustrated with content marketing altogether. As we dig deeper, however, I usually discover they have one thing in common: no global strategy tying all those tactics together into a cohesive plan. They’ve just been throwing spaghetti at the wall to see what sticks — and spaghetti is not a strategy. As different as all the businesses I work with are (from a guy who sells men’s clothing to a woman who coaches people through healing IBS and beyond), I start every Strategy Session with […]

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Stop Scapegoating Technology and Focus on Content for Your Ads and Marketing

There’s no reason to be afraid of new technology, as long as you’re committed to great content and innovative storytelling. October 26, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. A few weeks ago, an old memory popped into my head. Suddenly thrust back into the mid-1980s, I saw myself in my childhood home, unboxing my family’s IBM PC Junior computer. I remember feeling awe-struck by the clay-colored plastic housing and chunky keys jutting out like mountain ranges. I remember handling my first floppy disk, worrying about fingerprint stains and cracks, and the vaguely tense feeling I got every time I typed what I’d hoped was the correct command to boot up a program. Related: Sorry, Goldfish: People’s Attention Spans Aren’t Shrinking, They’re Evolving Keep in mind that was just over 30 years ago, and I was four. While close to a lifetime in my memory, against […]

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Where to Start When Building Your Business’s Website

Make sure the content you’ve made is front and center. July 31, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you’re considering building out a website for you business, you have probably already considered distributing your content in the most effective way.  In this video, Entrepreneur Scott Oldford talks about the benefits of building a website that gives a platform to your content but also attracts new customers. Oldford notes he did not create a website until one of his businesses was successful. He explains how your content should be the most prominent part of your website — with the website’s general format remaining relatively simple.  Depending on your website’s visitors and audience, the type of content they engage with can vary. From videos to articles to social posts, a website can help you more closely track what kind of content your audience prefers, based on interest and engagement. From this […]

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3 Ways to Use YouTube to Grow Your Business & Make Money with Sean Cannell

Sean Cannell: So I walk up to the counter. I don’t even know her name yet, right? I’m just like, “Hey. Can I get an Americano, and will you marry me?” Then I lean over the counter and I kiss her on the lips. How do you think that would’ve went? Pat Flynn: You’d probably be kicked out. Sean Cannell: Yeah. I might have been arrested. Pat Flynn: Don’t worry. That actually didn’t happen. But that was our guest, Sean Cannell, today talking about what some people do when they market, what it’s like. It’s like building a relationship with people. That’s what we do online. But some people go way too fast and get right to the call to action a little too soon. Sean’s superpower is with video marketing. He’s known for a couple large channels on YouTube: Video Influencers, and also Think Media. He’s personally inspired me […]

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How to Write Copy that Sells with Ray Edwards

CONTENT WARNING: You’re going to want to have a pen and paper handy for this one. Today we’re talking with Ray Edwards, a fan favorite from Episode 182 and Episode 300 and a member of my mastermind group. Today he’s going to teach us how to write copy that sells—written words that encourage readers to take action and result in profitable sales. Stick around! Knowing how to write solid marketing copy for your business isn’t nearly as simple as it might seem. In fact, it’s really one of the most important parts of running an online business, particularly when it comes to selling. So how can you do it well? How do you write engaging, strong, and convincing sales copy? Ray is here today to give us techniques, hints, and blueprints for doing exactly that! Like I said at the top, you’re going to want to take notes. In this […]

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If You Want to Make Terrific Content, You Have to Make Terrible Content

The important part is that you are actively creating. June 15, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Peter Voogd talks to Evan Carmichael, a successful YouTuber, on what it takes for new business owners and entrepreneurs to start the process. The first step for Carmichael is to simply start. From there, it is realizing that your content will not be perfect in the beginning. Carmichael talks about how even today, with over 1 million subscribers, he still films videos on his iPhone. As his fanbase grew and he was able to bring on and compensate more team members, Carmichael upped the number of videos he made each week. From producing just one video a week, eventually Carmichael was able to make one a day. Creating a more solid and defined content plan helped him manage his business and also the […]

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How to Plan Anything (So You Actually Get it Done)

My formula for planning anything without getting overwhelmed, plus how you can use it to write the perfect blog post! Pat Flynn May 21, 2018 Subscribe to my YouTube Channel Have you ever tried to plan something and just gotten completely overwhelmed? Today, I’m going to give you my PAT formula for planning anything—along with the one tool I use to make any planning process dead simple. I’ll dig into the details of the PAT formula in just a minute. But first, the thing I love the most about the PAT formula is it’s applicable to just about anything you might be planning. Maybe you’re building a business, or writing a book. Maybe you’re creating something smaller, like a podcast episode or a blog post. Or maybe you’re planning an event, like a party or a vacation. It could even be something as big as a wedding. Whatever it is, […]

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SEO in 2017: Proven Content Ideas That Attract Backlinks

In this guest post, Glen Allsopp explores SEO in 2017, offering up in-depth content strategy ideas to help you attract backlinks to your site. Pat Flynn March 27, 2017 This is a guest post from Glen Allsopp from Gaps.com, who (fun fact) was featured in SPI Podcast Session #3 from over six years ago! He was one of the first in the world of SEO to really inspire me back in the day, and someone, although quite a bit younger than me, I very much look up to. He’s been diving even more into the world of SEO since 2010, which is why I wanted him to share a guest post about what’s working today. Take it away Glen! I’ve been actively involved in the SEO world for eleven years now, and if there’s one thing that has kept me so interested in the topic it’s the ever-changing landscape of […]

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How Content Marketing Drives Sales Throughout the Buyers’ Journey

I work with a lot of content marketers in a lot of different organizations. While the businesses and messages are different, they all want to know the same thing: what is content marketing’s impact on sales? My answer is that content marketing’s influence permeates all aspects of the sales process throughout the buyers’ journey, though it may not always be obvious. With so much information available online, buyers are spending more time researching and becoming more informed before any conversation with a salesperson. Experts disagree on how much of the buying process occurs before a sales touch (some studies estimate between 50% and 70%), however but they do agree that interactions with sales are still a hugely important influencer during the buying process. This means that before a lead ever speaks to a sales rep, he or she has likely engaged with content on one of your channels. Your prospect has likely taken […]

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Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives

A roundup of this week’s best content marketing content for content marketers.  1. Discover Hidden Backlink Opportunities This post from the Portent blog is a great how-to resource for discovering great backlink building or co-marketing opportunities hidden in your Google Analytics You should know the channels that drive tons of leads…While that’s great information, your boss will probably also know what’s obviously working. What we want are traffic sources that are unsung heroes in your marketing mix. See Also: Content Marketing Moneyball: The Secret Strategy to Data-Driven Content Success 2. Content Gap Analysis Before you finalize your 2018 content plan, it’s crucial to do a content gap analysis first according to a recent post on Search Engine Journal. (Plus, we think our Content Marketing Platform is pretty handy tool for helping you do just that.) It doesn’t matter how many visitors you drive to your website if you don’t have […]

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Content Marketing Job Description and Titles for Building Your Team

Growing your content marketing team? You’re not alone. And finding and hiring the right marketer isn’t easy. In fact, it’s a challenge faced by 45 percent of advertising and marketing executives and content marketing salaries are up more than 5 percent from last year according to  The Creative Group. This post will address what your content marketing job description needs to stand out from the rest. So how can you get your content marketing job descriptions to stand out from the rest? Resist the urge to speed past the creation of the job listing by leaving it to HR or just copying and pasting a result you googled (yes, that includes this post). You’re hiring writers after all, and the job description will help form the early impressions of your company and your team. If you want to capture the attention of the top content talent in your area, roll-up your […]

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The Best Content Marketing Content This Week

Pawan Deshpande is the founder and CEO of Curata, a Boston-based company offering content marketing software used by thousands of marketers around the world. He spearheaded the first-ever panel at SxSW on Content Marketing in 2011, and was a 2014 Finalist for MarketingProfs B2B Marketer of the Year. Pawan was an engineer at Microsoft and Google where he was awarded patents in social networking and machine learning. He previously attended MIT where his graduate thesis won top departmental and international awards. Pawan is also a blogger for The Huffington Post, the Content Marketing Institute, CMO.com, Forbes, Marketing Profs, and other technology and marketing publications. source_link Related posts: 3 Content Marketing Myths and Their Reality-Based Solutions Top 25 Digital Marketing Articles – Week of 12/14/18 Content Marketing KPIs: Map Content’s Organizational Influence Why Informative Content Will Make You Think Content Marketing Doesn’t Work 12 Must-Have Fields for Content Marketing Content Marketing […]

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Six 2018 Content Marketing Resolutions You Should Make Today

January is way too late to start making the resolutions that will shape your content marketing strategy in the year ahead. Here are six commitments that should be a part of any content marketing plan for 2018. 1. Find the time to go long. Analyze the data on content marketing influence and authority (as LinkedIn did in a groundbreaking recent study with Buzzfeed) and one finding is overwhelmingly clear: content gets more impactful and effective the longer it is. Blog posts over 1,000 words are far more effective than shorter posts. Over 2,000 words, effectiveness leaps up again. Why is this? Long form content may be correlated positively with performance because long form content has the potential to cover a wide range of interrelated topics, thus allowing any singular piece to rank for multiple keyphrases on search engines. Finding the time to create quality, longer-form content should therefore be on […]

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How to Be a Better Content Marketing Writer, Taylor Swift Style

Vogue runs this somewhat ridiculous video series called “73 Questions,” where they follow celebrities around their homes with a video camera while asking 73 rapid-fire questions. I suppose this gives the fans insight into both the celebrity’s decorating style as well as their inner lives. But don’t let my scorn fool you, because obviously I’ve watched it. During Taylor Swift’s “73 Questions,” the interviewer asked her, “What does creativity mean to you?” She answered, “Creativity is getting inspiration and having that lightning bolt moment and then having the hard work ethic to sit down at the desk and write it down.” Ah, the work ethic. The forgotten flip side of inspiration. All writers are struck with a flash of insight at some point. But that lightning bolt fades fast – and when it does, it means sitting down to a blank space and translating ideas into words people actually want […]

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The Content Marketing Video Strategy Guide: From Creation to Analysis

Today videos are ruling the digital marketing world. And that’s no surprise if we consider that, according to Cisco, in 2016 videos accounted for more than 70% of the internet traffic and the forecast suggests it will be up to 82% by 2021. But as videos offer a wide variety of content types, marketers should be very careful to identify their audience’s needs in order to hit the mark with the right video format. And how can you determine which type of video will be more effective? A good strategy is to focus on the buyer’s journey, this basically means to use a specific video format according to the different stages of the buying process and the user’s informational needs. Let’s take a look. Buyer’s journey: What is it and why is it so important? The Buyer’s Journey is the entire process that a customer goes through from the moment […]

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Content Marketing KPIs: Map Content’s Organizational Influence

Are the content marketing KPIs you use selling your work short? Are you struggling with how to better quantify content marketing’s impact on your organization, especially when it comes down to dollars? It’s okay to admit it; you’re definitely not alone. Content, although named king just a few years ago, now seems to be scrambling to make sure the emperor does, in fact, have clothes. So what’s the problem? The expectations for a content marketer’s areas of expertise have inflated in every direction. We’ve needed to evolve into masters of multiple formats as diverse as blog posts, whitepapers, social media, webinars, videos, podcasts, snaps, and other assorted forms of micro content. This multiplicity of formats and channels also means that the role of the content marketer has expanded from the traditional roles of writer and editor to include designer, videographer, and often ad hoc website developer among others. What’s more, […]

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12 Must-Have Fields for Content Marketing

Three quarters of companies experienced an increase in lead quality & quantity as a result of content marketing in the past year, according to Curata’s recent Content Marketing Staffing & Tactics Study. 38 percent of B2B marketers rate the effectiveness of their organization’s use of content marketing as “effective” or “very effective,” according to a previous study. What does this have to do with a content calendar template? Don’t worry, this isn’t another blog post about the need for content strategy. Although yes, this is a key factor in a successful content marketing practice. However, it is one of at least four areas the best content marketers dedicate their time to: strategy, production, distribution, and analytics. Looking for an effective content marketing editorial calendar template? Download Curata’s free editorial calendar template. We’re going to deep dive into one specific area for this post: editorial calendars as part of content marketing production. A consistent best practice of leading content marketers is […]

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