How to Build an Opt-In Elist of Customers and Prospects

This may sound like a “duh” step in your marketing prospect, but not having an elist could squash any real progress you make using emails and enewsletters. March 25, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble  If you want to ramp up your online marketing program, your first step should be to build a large, opt-in elist of customers and prospects (unless you already have one). That’s because without a significant online “house file” (list of opt-in subscribers), you can only reach prospects in your niche by renting other marketers’ opt-in elists, which is hardly cost-effective: Each time you want to send another message, you have to rent the list again — and that can easily cost you hundreds of dollars for every thousand names on the […]

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How Problem-Solving Case Studies Help You Market Your Business

Few marketing tools are more effective than an anecdotal case study. Discover how you can create your own and increase sales. February 18, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble  Almost any company can profitably market with case studies. And while case studies don’t need to adhere to any one formula, there are general guidelines you should follow. The average case study is relatively brief: one or two pages long, or approximately 800 to 1,500 words. More complex or in-depth case studies can run 2,000 to 2,500 words. An effective case study makes readers want to learn more about the product it features. It’s a soft sell designed to lure your prospects into requesting more detailed information. If you’ve mirrored the reader’s problem successfully, the case study […]

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How to Create Eye-Catching Content to Crush Your Competition

The higher the production value, the more customers you can convert into long-time patrons. January 15, 2020 2 min read Opinions expressed by Entrepreneur contributors are their own. Is your video content worth your audience’s time? Is it high-quality? When we look at successful video series and streaming programs, the production values are often visually impressive and high-quality. In the attention economy, the difference between one video series over the other boils down to a few key production details.  If you’re asking for people’s attention, you must also entertain, teach and inspire them through your courses and content. Creating this sort of high-quality content will help to create long-lasting customers. As an example, Rollett points out that Netflix is great about spending money on superior production teams, directors and actors. Click the video to hear more from Greg Rollett. Related: How to Overcome the Fear of Being on Camera Entrepreneur Network is a premium video network providing entertainment, education and […]

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What It’s Like to Create Content Around Rockstars and Movies

Bruce Chambers, partner at Integrated Communications Los Angeles, talks about storytelling through design. January 11, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Bruce Chambers, partner at Integrated Communications Los Angeles, shares his experiences publishing and designing content around some of the most influential art and people, including John Lennon, Bob Dylan, and one of the most influential surfing films of all time, Endless Summer. Bruce Chambers and The Playbook host David Meltzer discuss the impact that the film (and book) Endless Summer had on surfing culture, as well as what he learned from his experiences with the documentary’s director, Bruce Brown. The pair also talk about some of the unique aspects of the packages that Chambers and his team have put together, which give fans new insights into their favorite brands, films and artists. Related: Don’t Let Your Mistakes Define You … Let Them Refine You Read_More Related posts: […]

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Deloitte Digital CCO on Using Jazz as an Inspiration for Content

December 17, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. On the fifth episode of Season 3 of The Rough Cut, Storyhunter co-founder Alex Ragir went to Deloitte Digital’s office during Advertising Week in New York to meet with Chief Creative Officer Alan Schulman. Deloitte Digital is a creative digital consultancy that has worked with brands like Apple, Facebook and Adobe to help them optimize their digital presence. Ragir and Schulman discussed how Schulman’s passion for Jazz enriches his 30-year career in advertising, how brands need to create content more like news agencies and how data needs to be interpreted correctly to optimize your digital strategy. You can also listen to the interview on Spotify or Apple Podcasts. Related: Instagram’s Head of Content on Making Videos for 318 Million Followers Read_More Related posts: Instagram’s Head of Content on Making Videos for 318 Million Followers Twitter’s Head of Content Creation on […]

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The Digital Director for One of the World’s Liquor Distillers Gives Her 3 Pillars for Content Strategy

Pernod Ricard’s brands include Absolut Vodka, Jameson Irish Whiskey, Havana Club, Chivas Regal and Malibu. November 26, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. On the second episode of Season 3 of The Rough Cut, Storyhunter co-founder Alex Ragir visits midtown Manhattan for New York’s Advertising Week to meet with Kate Whitney, the director of digital for Pernod Ricard, the world’s second-largest liquor distiller. Its brands include Absolut Vodka, Jameson Irish Whiskey, Havana Club, Chivas Regal and Malibu. Ragir and Whitney discuss the importance of authenticity in today’s media saturated world, the state of the digital video industry, the power of brand loyalty and the three pillars of Absolut Vodka’s content strategy. You can catch up on past episodes of The Rough Cut at Storyhunter’s Video Strategist Blog or check out the full interview with Kate Whitney on Apple Podcasts or Spotify. Related: Hershey’s Head of Media Talks Leveraging […]

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Refinery29’s Video Guru on the Future of Content, TV and Events

November 12, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In this edition of The Rough Cut, Storyhunter co-founder and Entrepreneur Network partner Alex Ragir takes a trip to Refinery29’s offices in West Los Angeles to sit down with Stone Roberts, VP of Global Video Strategy. Roberts recently moved the Refinery29 video team from New York to LA, and he and Ragir discuss the future of content consumption, as well as Stone’s three “R’s” for success, the future of TV programming and experiential marketing.  For full episodes of The Rough Cut with Alex Ragir, check out Storyhunter’s Video Strategist Blog.  Read_More Related posts: The Video Chief of a 200-Year-Old Newspaper on Transitioning to Digital, TV VaynerMedia Content Head Talks Branded Video Storytelling for Social Media Twitter’s Head of Content Creation on How to Optimize Your Content on Twitter The Difference Between Journalism and Storytelling Why You Should Embrace Your Side Hustle Even […]

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How To Unlock More Profitable Content With AI

Today’s content marketers face tons of challenges. For starters, they have to create a lot of content. Most brands distribute unique content across email, blogs, general webpages, social media, and one-to-one marketing campaigns every day. They also have to manage a team of supporting content producers, usually with tools that aren’t equipped to scale (for example, a spreadsheet editorial calendar). Finally, they must prove content marketing ROI using data from multiple disjointed systems. And that ROI is a pretty significant investment: B2B content marketers surveyed by Content Marketing Institute and MarketingProfs reported that almost a third (29%) of their marketing budgets were allocated to content marketing. This amounts to a massive input of time and money—and because today’s consumer expects hyper-personalized content at every stage of the buyer’s journey, it still doesn’t always achieve the ideal outcome. It’s just too much for a human marketer to achieve. This is where […]

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Why Video Is Still the Future and How You Can Maximize It

Peter Voogd sits down with a video expert to talk about why businesses can benefit from embracing video. March 14, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Peter Voogd discusses content with Sean Cannell, a Youtube expert who is particularly focused on the latest of video and online marketing. Cannell talks about the fast-paced proliferation of video content, then recommends a few, simple strategies companies can use to fully embrace the video format. Cannell even points out that ignoring video can be irresponsible and can harm your business. Click the video to hear more from Peter Voogd and Sean Cannell. Related: Use These Simple Exercises to Train Your Brain to Focus on Your Goals Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio […]

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3 Untapped Tactics to Drive Traffic to Your Content Marketing Campaigns in 2019

Have you ever considered sourcing content ideas from whatever your customers are perusing on online learning platforms? January 7, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. How many times have you published a great piece of content for your business, only to see it drowned out by the surrounding noise? If you didn’t know better, you might have started to feel that everybody else’s content was getting more attention than yours. This is a challenge most content marketers face. They may spend hours creating epic content for their marketing campaigns, but somehow the masses of qualified sales prospects out there never make their way to the page. Even if it attracts some views, their number isn’t significant enough to make an impact. Related: 5 Content Strategies That Will Always Work So, how can you get more people to see your content? Or, in other words, what are the […]

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3 Questions You Must Ask to Build a Strong Content Strategy

There’s a big difference between tactics and strategy when it comes to content marketing. As a content strategist, I often hear from business owners who feel like they’ve tried every tactic in the book. Blog posts, podcasting, email marketing, Facebook Live, Instastories, YouTube — you name it, they’ve tried it. But they haven’t seen the kinds of results they wanted or expected. And so they’ve become frustrated with content marketing altogether. As we dig deeper, however, I usually discover they have one thing in common: no global strategy tying all those tactics together into a cohesive plan. They’ve just been throwing spaghetti at the wall to see what sticks — and spaghetti is not a strategy. As different as all the businesses I work with are (from a guy who sells men’s clothing to a woman who coaches people through healing IBS and beyond), I start every Strategy Session with […]

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Stop Scapegoating Technology and Focus on Content for Your Ads and Marketing

There’s no reason to be afraid of new technology, as long as you’re committed to great content and innovative storytelling. October 26, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. A few weeks ago, an old memory popped into my head. Suddenly thrust back into the mid-1980s, I saw myself in my childhood home, unboxing my family’s IBM PC Junior computer. I remember feeling awe-struck by the clay-colored plastic housing and chunky keys jutting out like mountain ranges. I remember handling my first floppy disk, worrying about fingerprint stains and cracks, and the vaguely tense feeling I got every time I typed what I’d hoped was the correct command to boot up a program. Related: Sorry, Goldfish: People’s Attention Spans Aren’t Shrinking, They’re Evolving Keep in mind that was just over 30 years ago, and I was four. While close to a lifetime in my memory, against […]

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Where to Start When Building Your Business’s Website

Make sure the content you’ve made is front and center. July 31, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you’re considering building out a website for you business, you have probably already considered distributing your content in the most effective way.  In this video, Entrepreneur Scott Oldford talks about the benefits of building a website that gives a platform to your content but also attracts new customers. Oldford notes he did not create a website until one of his businesses was successful. He explains how your content should be the most prominent part of your website — with the website’s general format remaining relatively simple.  Depending on your website’s visitors and audience, the type of content they engage with can vary. From videos to articles to social posts, a website can help you more closely track what kind of content your audience prefers, based on interest and engagement. From this […]

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3 Ways to Use YouTube to Grow Your Business & Make Money with Sean Cannell

Sean Cannell: So I walk up to the counter. I don’t even know her name yet, right? I’m just like, “Hey. Can I get an Americano, and will you marry me?” Then I lean over the counter and I kiss her on the lips. How do you think that would’ve went? Pat Flynn: You’d probably be kicked out. Sean Cannell: Yeah. I might have been arrested. Pat Flynn: Don’t worry. That actually didn’t happen. But that was our guest, Sean Cannell, today talking about what some people do when they market, what it’s like. It’s like building a relationship with people. That’s what we do online. But some people go way too fast and get right to the call to action a little too soon. Sean’s superpower is with video marketing. He’s known for a couple large channels on YouTube: Video Influencers, and also Think Media. He’s personally inspired me […]

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How to Write Copy that Sells with Ray Edwards

CONTENT WARNING: You’re going to want to have a pen and paper handy for this one. Today we’re talking with Ray Edwards, a fan favorite from Episode 182 and Episode 300 and a member of my mastermind group. Today he’s going to teach us how to write copy that sells—written words that encourage readers to take action and result in profitable sales. Stick around! Knowing how to write solid marketing copy for your business isn’t nearly as simple as it might seem. In fact, it’s really one of the most important parts of running an online business, particularly when it comes to selling. So how can you do it well? How do you write engaging, strong, and convincing sales copy? Ray is here today to give us techniques, hints, and blueprints for doing exactly that! Like I said at the top, you’re going to want to take notes. In this […]

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If You Want to Make Terrific Content, You Have to Make Terrible Content

The important part is that you are actively creating. June 15, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Peter Voogd talks to Evan Carmichael, a successful YouTuber, on what it takes for new business owners and entrepreneurs to start the process. The first step for Carmichael is to simply start. From there, it is realizing that your content will not be perfect in the beginning. Carmichael talks about how even today, with over 1 million subscribers, he still films videos on his iPhone. As his fanbase grew and he was able to bring on and compensate more team members, Carmichael upped the number of videos he made each week. From producing just one video a week, eventually Carmichael was able to make one a day. Creating a more solid and defined content plan helped him manage his business and also the […]

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How to Plan Anything (So You Actually Get it Done)

My formula for planning anything without getting overwhelmed, plus how you can use it to write the perfect blog post! Pat Flynn May 21, 2018 Subscribe to my YouTube Channel Have you ever tried to plan something and just gotten completely overwhelmed? Today, I’m going to give you my PAT formula for planning anything—along with the one tool I use to make any planning process dead simple. I’ll dig into the details of the PAT formula in just a minute. But first, the thing I love the most about the PAT formula is it’s applicable to just about anything you might be planning. Maybe you’re building a business, or writing a book. Maybe you’re creating something smaller, like a podcast episode or a blog post. Or maybe you’re planning an event, like a party or a vacation. It could even be something as big as a wedding. Whatever it is, […]

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SEO in 2017: Proven Content Ideas That Attract Backlinks

In this guest post, Glen Allsopp explores SEO in 2017, offering up in-depth content strategy ideas to help you attract backlinks to your site. Pat Flynn March 27, 2017 This is a guest post from Glen Allsopp from Gaps.com, who (fun fact) was featured in SPI Podcast Session #3 from over six years ago! He was one of the first in the world of SEO to really inspire me back in the day, and someone, although quite a bit younger than me, I very much look up to. He’s been diving even more into the world of SEO since 2010, which is why I wanted him to share a guest post about what’s working today. Take it away Glen! I’ve been actively involved in the SEO world for eleven years now, and if there’s one thing that has kept me so interested in the topic it’s the ever-changing landscape of […]

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How Content Marketing Drives Sales Throughout the Buyers’ Journey

I work with a lot of content marketers in a lot of different organizations. While the businesses and messages are different, they all want to know the same thing: what is content marketing’s impact on sales? My answer is that content marketing’s influence permeates all aspects of the sales process throughout the buyers’ journey, though it may not always be obvious. With so much information available online, buyers are spending more time researching and becoming more informed before any conversation with a salesperson. Experts disagree on how much of the buying process occurs before a sales touch (some studies estimate between 50% and 70%), however but they do agree that interactions with sales are still a hugely important influencer during the buying process. This means that before a lead ever speaks to a sales rep, he or she has likely engaged with content on one of your channels. Your prospect has likely taken […]

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Content Crush Nov. 17: SEO Strategies and the Revenge of the Creatives

A roundup of this week’s best content marketing content for content marketers.  1. Discover Hidden Backlink Opportunities This post from the Portent blog is a great how-to resource for discovering great backlink building or co-marketing opportunities hidden in your Google Analytics You should know the channels that drive tons of leads…While that’s great information, your boss will probably also know what’s obviously working. What we want are traffic sources that are unsung heroes in your marketing mix. See Also: Content Marketing Moneyball: The Secret Strategy to Data-Driven Content Success 2. Content Gap Analysis Before you finalize your 2018 content plan, it’s crucial to do a content gap analysis first according to a recent post on Search Engine Journal. (Plus, we think our Content Marketing Platform is pretty handy tool for helping you do just that.) It doesn’t matter how many visitors you drive to your website if you don’t have […]

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