A Week of Sweet Copywriting Advice

It’s Carb Week on Copyblogger! This week, we have three sweet posts to share with you on how to write content and copy that serves your goals. We’re also getting ready to launch something that we’ve been asked about for years — Copyblogger’s first-ever copywriting course. If you’re interested in learning about persuasive copywriting, drop your details here, and we’ll let you know as soon as the course is ready for you! Ready to get started with persuasive copywriting? Copyblogger is delighted to announce a brand-new copywriting course, coming in October 2018…   On Monday, Stefanie Flaxman talked about what to do when just being good isn’t enough. Often, you need to discover a way to be different as well. If Vegan Donuts are Commonplace, Offer Vegan Cinnamon Rolls On Tuesday, Kelly Exeter swung by to talk about how to turn “vanilla ice cream” writing (pretty good) into “chocolate chip […]

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Persuade Your Audience to Take Action with Copywriting Clarity

Copywriting is the answer to: “How can I make money on the Internet?” That’s why there’s so much advice about it. Websites, communities, courses, masterminds. If you’ve built an audience, taught them a bunch of stuff, and maybe even attracted some loyal fans, but you still don’t have a business … it’s probably because you’re expecting content to do the work of copywriting. (And no, a greater volume of content does not compensate for a lack of strategic persuasive copy.) If you don’t have enough sign-ups for your email list, the answer is copy. If you don’t have enough sales for your ebook or course, the answer is copy. If you don’t have enough clients for your business, the answer is copy. If you don’t have enough volunteers for your nonprofit, or voters for your political cause, the answer is copy. And if you’ve been running ads but you still […]

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6 Automotive Marketing Influencers That Drive Engagement

Influencer marketing produces an ROI that’s 11x higher than other traditional forms of marketing. There are different ways that social media influencers can be used in marketing, and the approach often depends on the industry and the demographics of the audience. Sometimes, such as in the automotive industry, there are several approaches to influencer marketing that can produce amazing results. This is because buying decisions in the automotive industry are fueled by so many different factors, from a reputation for safety to an image of top of the line luxury. When it comes to social influencers in the auto industry, there are some big names that come up. For our list, we decided to highlight some highly recognized social influencers that appeal to the many different facets of automotive marketing. Our initial list would have gone on for days, but we narrowed it down to six that you’ll want to start following […]

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Gear Up for These Top Automotive Marketing Conferences

The automotive industry is one that’s fast paced and fueled by growth. Each year, automotive manufactures reveal their latest innovations in design and technology. But there’s a whole other side of the automotive industry, and that’s marketing. No matter what the year brings in terms of design, without a strong marketing strategy dealerships and other automotive businesses can’t thrive in such a highly competitive market. This presents us with the question of how to stay on top as an innovative thinker in the automotive marketing game. The answer to is simple – attend one of the top auto marketing conferences of the year. To help save you the time and research of digging through all the conferences that are available for industry professionals, we’ve collected five of our favorites for the 2018-2019 season. Get out your calendar because these are the industry events you don’t want to miss. October 16-18, 2018 […]

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If Vegan Donuts Are Commonplace, Offer Vegan Cinnamon Rolls

If it’s not one thing, it’s another. A limited number of choices might make us feel like we have to settle for what’s available. But more often these days, our predicament is that making a decision can be quite time-consuming. Typing a phrase or question into a search engine presents us with a number of options, and we want to perform enough research to feel confident that we’re making the best choice — whether we’re looking for an organic nail salon or trying new vegan baked goods. When donuts just won’t do Unlike Sonia’s search for the perfect gluten-free cupcakes, I have a number of go-to places for excellent vegan donuts that all hit the spot when my sweet tooth needs to be satisfied. However, for my birthday this year, donuts seemed a bit boring. I could get them anytime and I wanted something special — something I’d never tried […]

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17 Tips on Creating Thoughtful Marketing Your Audience Will Love You For

Some people talk about “ethical marketing” and “effective marketing” like they’re two different things. But that’s just silly. This week’s content explored 17 different ways we can be more effective as marketing writers and show more care and love for our audiences. Every professional content writer knows that if the headline is weak, it’s hard to get your work the audience it deserves. On Monday, Stefanie Flaxman shared three questions we can ask to sharpen our headlines for better traffic and shares. On Tuesday, Nick Usborne joined us to examine four copywriting techniques that work brilliantly … right up to the moment when they don’t. Read the post to find out the wise ways to use these copywriting standbys. (Bonus question: What thread do you see that links all four? I have some thoughts, but I’d love to know yours. Let us know in the comments!) On Wednesday, I wrote […]

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Spark Your Next Breakthrough Copy Insight with Systematic Listening

I enjoyed Nick’s post yesterday about some copywriting techniques that work … until they don’t. And I’m glad he spoke to the danger in trying to blindly follow what we think of as copywriting “formulas” without putting the homework in. From the outside, writers can seem like magical creatures. (I encourage this belief.) Because we can create images, emotional states, and even money and freedom, seemingly out of nothing. But we don’t really conjure great copy and content like a Patronus from the tip of a magic wand. Effective writing comes from a very specific kind of homework. From empathetic listening. From spending time with the kinds of folks who make up our audience, and striving to see the world through their eyes. I don’t mind copywriting formulas at all. They’re wonderfully handy cheat-sheets, so we can remember to include important persuasive elements. But formulas are just the beginning. We […]

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Craft Better Headlines with These 3 Simple Questions

Writers are communicators. If you’re proud of your ideas, you want to be able to communicate them clearly and precisely. And headlines are your first opportunity to present your message to the audience you want to reach. The language you use should appeal to those people and make them want to find out more. A guide to finding the right words Once you’ve written a draft of your headline and article (or you’ve recorded a podcast episode or video), use the questions below to ensure your headline is the most effective it can be: Who will benefit from this content? How do I help them? What makes this content special? The answers to these questions most likely won’t produce the exact headline you’ll use. Rather, they’ll help shape your headline draft into a persuasive message that reaches and connects with the people you want to attract to your content. To […]

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Follow These Top Restaurant Marketing Thought Leaders

There’s no shortage of marketing advice floating around on social media, but not all of it works for the restaurant industry. With trends being influenced by everything from the economy, health concerns and foodie fascinations, it takes a special kind of marketing magic to get results for many restaurants. Sometimes, it takes a village and we’d like to introduce you to a few members of your community that are masters at generating results in marketing for restaurants and hospitality business. Set aside some time to follow these 6 thought leaders on social media and see for yourself what makes them so influential in the restaurant marketing industry. Paul Barron is a speaker, author, filmmaker, technology guru and foodie extraordinaire. As Founder of FastCasual.com, DigitalCoCo and FoodableTV.com, it’s safe to say he has his finger on the pulse of anything and everything that’s relevant in the restaurant industry. His background includes more than […]

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A New Free Resource and an Empathetic Approach to Copy

Coming out of the intensity of our annual Certification launch, the Copyblogger team this week has been all about refocusing and turning our attention to interesting new projects. On Monday, Stefanie Flaxman started our week with a restorative session on yoga and content marketing. And yes, there’s more to her advice than stay flexible. Pick it up for a serene look at what matters most for content creators: The Friendly Way to Adapt Your Content Like a Flexible Yoga Instructor. On Tuesday, Jerod Morris swung by to make us all feel old remind us how long Copyblogger has been publishing, and how much the online world has evolved in that time. Jerod recently led an effort to pull together a nifty new free resource — The Copyblogger Guide to the Best WordPress Tools: Hosting, Themes, Plugins, SEO, Security, and More. If you’ve got WordPress questions, we’ve got recommendations. And on […]

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Using Empathy and Connection to Craft More Powerful Content

I recently heard our friend Joanna Wiebe say something that blew my mind. I didn’t get it down word for word, but this is the gist: “It’s a copywriter’s job to be really, really good at listening, and then make it all sound good.” That’s very aligned with what Copyblogger has taught for years. No matter what kind of writing you do, empathy is what allows you to create powerful messages that move your audience. Whether you fall more to the content marketing or the copywriting side, deep understanding and empathy is the foundation that lets you move — and help — your audience. A personal voice We often say that content needs personality. It needs a strong, distinctive voice, or it just gets lost in the sea of mediocrity and mush. But can that strong, distinctive voice drown out the voice of the audience? Is it possible to put […]

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Adapt Your Content Like a Flexible Yoga Instructor

Restorative yoga is a gentle, passive practice that promotes relaxation in the body. The other day at the start of my weekly restorative yoga class, our instructor asked us which areas of the body we’d like to focus on that day. A few other regular students shouted out, “Shoulders! … Lower back! … Psoas!” However, I stayed quiet because I started writing this article in my head. Class that day wasn’t going to be restorative for me because I viewed my yoga instructor as a content marketer and her students as her audience members. While she likely already had a series of poses in mind to teach that day, she asked her audience for feedback that would shape her lesson plan. Tailoring the asanas to her students’ needs would help ensure that they were satisfied and happy that they came to her class. But did the requests from her students […]

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To Create Truly Compelling Content Marketing, Make It a Team Activity

Content marketing doesn’t have to be something that a startup’s lone advertising employee has to handle completely on his own. September 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. These days, content marketing is considered a crucial aspect of any company’s advertising efforts. Yet, for a new startup with a limited budget, trying to find a way to craft compelling blogs, social media posts or infographics can seem overwhelming. Related: 10 Laws of Social Media Marketing Where will you find the time (or the budget) to craft quality content? In reality, content marketing doesn’t have to be something that a startup’s lone advertising employee has to handle completely on his own. When the entire team gets involved, it won’t only become much easier to produce content marketing materials — you’re also be more likely to generate engaging content that strengthens your brand and helps you attract […]

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The Best Conferences for the Hospitality Marketing Industry

In any industry, an indestructible marketing strategy is essential to building a recognizable brand that customers trust. There are always a few blanket strategies that work across multiple industries, but there are also nuances to each market that demand a more specialized approach. For marketing professionals who are looking for industry specific insights, there’s not better way to learn than one of the top marketing conferences. There are plenty of great hospitality industry marketing conferences to attend but finding the right one to fit your needs can be a challenge. To help you connect with the conference that’s going to elevate your success, we’ve created a list of the top events for hospitality marketing. Each of the entries on our list is a guaranteed growth opportunity. Whether you’re looking to fit one in this fall, or are planning ahead for 2019, here are the industry events you don’t want to miss. […]

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Get Inspired by These Top Real Estate Marketing Influencers

Anyone who works in the real estate industry knows that the market can be unpredictable. With outside influences resulting in the market shifting up and down, plus changes in buyer priorities and expectations, it has become even more difficult for real estate professionals to keep their footing, let alone gain traction. Whether times are tight, or the industry is booming, one thing that remains static is tough competition. As more buyers begin their real estate journey online, a strong digital presence is crucial. This is where real estate marketing enters the picture. As a digital agency with a focus on real estate, you’re the one they turn to when they’re ready to see real results. But, what are you doing to stay at the top of your industry? We’ve gathered a list of seven top thought leaders who are on social media. Take a look, follow along and learn a few […]

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Practical Success Advice for Creative Professionals

There’s a bizarre myth in our culture that we have to choose between making a living and being creative. That creativity is somehow the enemy of a good livelihood. That, of course, is crazy talk, particularly in the world of content creators. This week, we offered thoughts on nurturing your creativity and boosting your career. On Monday, Stefanie Flaxman explored Why Writers Need Editors to produce great content. Not simply proofreaders (although it’s lovely to read work that demonstrates mastery of the comma … or maybe even the semicolon), but editors who shape superior content experiences. Most of us aren’t lucky enough to be able to hire this out, but have no fear: Stefanie will show you how to engage your inner editor to produce more compelling work. On Tuesday, Copyblogger’s Data Analyst Loryn Cole sported a brand-new last name and a dandy post on the importance of occasionally breaking […]

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Doors to Copyblogger’s Content Marketer Certification Close Today

Just wanted to make sure everyone knows that today is the last day to join us inside the Copyblogger Certification program! We’ll be closing to new enrollment at 5:00 p.m Pacific U.S. Time, and this is your last opportunity this year to join our list of recommended writers. The last time I had a “normal job” was in 2008. Maybe you remember that year. There was a spectacular market crash in October, followed by a prolonged, painful buckling of the global economy. Lots of hyperventilation and money stress going on, pretty much all over the world. The company I was working for was going through round after round of layoffs. I had a three-year-old, and I was the primary breadwinner in my house. That’s the kind of stress that wakes you up every morning at 4:00 a.m. feeling like you can hardly breathe. I had a decision to make: Should […]

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Why Content Marketers Need Editors

I’m good at math. If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal. And yet, today I’m a professional writer and editor. It’s a mad, mad, mad, mad world. Sort of. Your content needs to quickly communicate what your audience wants and needs, so my natural abilities are actually the perfect fit for content marketing. Turning a “weakness” into a strength Most of my English tests in high school weren’t adorned with those coveted “A” grades because timed exams to test reading comprehension didn’t fit my reading style. I read text passages slowly, studied each word carefully, and analyzed how the writer could have presented his or her message more clearly. It’s no surprise I’d run out of time before I finished every question. (It’s okay, 16-year-old Stefanie. The future looks […]

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Check Out These Top Dental Marketing Conferences

Times have changed for the dental industry, but if you’re a marketing professional that’s dedicated to building dental practices through the latest and most innovative strategies, then you already know first hand just how different the current landscape is. It’s no longer just about the local dentist that makes those semi-annual cleanings seem like less of a chore. Today’s dentistry is more solutions focused and specialized than it has been in the past. So, how do you stay up to date with emerging technologies and the factors that make or break the deal for patients looking for a new dental practice? You constantly learn and adapt to the changing landscape, and one of the best ways to accomplish this is by attending an industry focused marketing conference. Here are six dental marketing conferences to add to your calendar today. October 7-10, 2018 in Seattle, Washington This annual conference, organized by the […]

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Get Copyblogger to Tell the World Just How Great You Are

Hey, writers! Whether you’re a freelancer, an employee, or you write content to support your business, you might find it beneficial to have Copyblogger publicly declare: “This person has a terrific writing voice and rock-solid grasp of content strategy.” If that sounds good to you, go check out our Certified Content Marketers program before we close enrollment next week. (If you’re a member of our Authority community, make sure you log in to get your substantial member discount.) Now then, on to the week’s content … On Monday, Stefanie Flaxman gave some practical advice on how to impress and score your next freelance writing client. And she talks about why setting expectations can be a surprisingly magical secret to strong client relationships. (This post uses freelancing for the specifics, but this advice works for bosses and employees, too!) On Tuesday, Kelton Reid offered us a wealth of ideas on how […]

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