The Top Conferences for Professionals in Finance Marketing

For those on the outside, it seems as though marketing and finance are a match made in heaven. Both industries are growth focused and deal with analytics and trend spotting as way of life. But, those that work in the industry of financial marketing know that no matter how experienced you are, excelling in the field isn’t as intuitive as it seems. It’s incredibly important for those in the finance marketing industry to stay ahead of new innovations, technologies and trends that fuel growth for financial institutions. It isn’t just about consumer behaviors, but also financial trends that can instantly spark major change. One of the best ways for financial marketers to stay relevant in their field is to attend one of the top industry conferences. These conferences provide opportunities to network with industry leaders and keep their finger on the pulse of what’s new and specific to the world […]

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Set the Strategic Goals that Drive Your Content Marketing

There are a lot of reasons why I dislike the term content marketing, but the most important one is that it’s vague. Are we talking about a YouTube “let’s play” gaming video? A clever tweet from a big brand? Or maybe a blog post or podcast episode? Because that word content is there, the content Read More… The post Set the Strategic Goals that Drive Your Content Marketing appeared first on Copyblogger. Read_more Related posts: How Successful Marketing Writers Plan Their Content Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns – Whiteboard Friday Why Content Marketing Will Keep Growing Over the Years Marketing Lessons Learned from 16 Years of Building Moz – Whiteboard Friday How to Position Your Business for a Strategic Acquisition Why Informative Content Will Make You Think Content Marketing Doesn’t Work Content Marketing KPIs: Map Content’s Organizational Influence The Best Content Marketing Content This Week

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The Powerful Future of Video Marketing & Why Your Business Needs It

In addition to guest posting on the UpCity blog, Kobe Digital is featured as one of the Top Digital Marketing Agencies in the United States. Check out their profile here. Video has come a long way over the last few years. With faster Internet connection, improved technology and communities built on popular sites like YouTube, more people are embracing video, and some are preferring it over traditional content. Many businesses, however, are still slow to implement video content and video marketing into their digital marketing strategy. If you’re a business owner that’s not convinced that video is important or is the least of your concerns, here are some eye-opening trends that provide important clues as to where video is headed. See why data indicates now is the time to invest in video content and marketing to truly optimize your digital presence. Live Video is Growing According to Livestream, 80 percent of brand audiences prefer watching live video over […]

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3 Areas of Focus for Consistently High-Quality Content

OK, I’m just going to say it. In today’s world, publishing second-rate content is a total waste of time. There’s no point in contributing to the growing pile of mediocrity. It wastes your time, and, worse, it wastes your audience’s time. Sometimes I’ll see a marketer complaining that: “I spent two years doing all of that blogging and email stuff and I never saw anything out of it.” And every time I’ve taken a closer look at their content, I’ve quickly seen why they never got traction. So much content suffers from little professionalism “leaks.” Errors that undermine the content’s authority, squander audience interest, and detract from business goals. It doesn’t take a very big leak to make it impossible to fill a bucket. And most of the time, these problems are completely fixable. You don’t need to be perfect Now, it would be a mistake to think you have […]

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The Top 15 Podcasts for Local SEO

Today, thriving as a local small business is an entirely different game than it was a few years ago. Local businesses require a special approach to building recognition and respect in their community, and local SEO is the tool to make it happen. There’s always something new to learn and discover in the world of local SEO, so we’ve gathered a few of our favorite podcasts for digital marketing on a local scale. Here are 15 podcasts to elevate your local SEO marketing skillset. Hosts Mike Blumenthal and Mary Bowling take an in-depth look at the issues that really matter to local SEO. This podcast offers more than the typical baseline approach to local SEO. On Deep Dive into Local SEO you’ll learn new tricks to overcome all types of local search engine challenges. The Bulletproof podcast is intended to offer marketing advice to the dental community, but it’s packed […]

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How Successful Marketing Writers Plan Their Content

I never realized just how important it was to connect content with business goals until I had a particular conversation with a client. The client, excited to get started on blog content together, had a running list of topics for me to cover. But then something strange happened. When I asked for background information on their content objectives (like potential CTAs, a list of targeted SEO keywords, etc.), I got this response: “We don’t really have that stuff yet. We’re just kind of ‘winging it’ for now.” For me, this was a major red flag. This statement meant I’d need to pump the brakes and help the client get a few preliminary goals in place before I could dive into any project work. The reason: Without them, we’d both be spinning our wheels and wasting each other’s time. What happens when you don’t set business goals for content? Too many […]

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Easy Email Inbox: Reply to 3 Types of Messages (and Don’t Sweat the Rest)

When you run a content marketing platform, you’ll get other types of messages from your audience in addition to blog comments. You’ll get emails. Many people have a love/hate relationship with email. When it’s good, it’s really good — but when it’s bad, managing your inbox feels like a huge waste of time. But like the blog comment policy you can create for your community, you can also post guidelines about the types of emails you will and won’t respond to … Because as you continue to publish valuable content on your website, you’ll often find that a lot of the emails you receive aren’t actually from your audience members. The messages I’m talking about are essentially spam, but not necessarily from automated bots. Spam can be from actual people who mean well but lack an effective strategy. Spam can also be from actual people who are clueless. For email […]

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Become Ruthlessly Productive by Tightening Up These 3 Systems

Okay, maybe not “ruthlessly.” But we all have lots of things we need to get done, and that means we need smart strategies to work efficiently — without compromising quality. This week, we shared some adjustments you can make to your systems that will help you kick your productivity into a higher gear. If we’re going to put in the time, we might as well see great results. On Monday, Stefanie Flaxman tackled an important task that tends to eat more than its share of time: managing blog comments. She outlined her system for keeping audience engagement, while limiting wasted time. On Tuesday, Loryn Thompson talked about constructing a better environment for productivity — and how to use activities that might look like procrastination to trick yourself into getting solid work done. And on Wednesday, I ran through a list of the essential elements you want to have in place […]

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The 10-Step Content Marketing Checklist

In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing. Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for more than 10 years now. So it’s a no-brainer, right? Except, uhhhh, what is it exactly, again? Even as the “think pieces” pile up, the term content marketing remains frustratingly vague. So here’s my definition. I’d say that content marketing is communicating with potential customers in a way that: An audience actually enjoys paying attention to, and that Demonstrates to that audience that you would be a good person to do business with. Combining those two “simple” factors can be a little tricky to execute, though. So today, I’m offering a checklist to make sure you’re building your content marketing on the right foundation. Just like nutrition, parenting, and the designated […]

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How to Architect Your Day to Be More Productive

When I sat down to write this post, I drew a blank. I knew what I wanted to write about, but the words just weren’t there. My head was empty — a smooth, cavernous zilch. So I answered some emails. And then I went to the gym. After the gym, I headed for a coffee shop, which is where I sit now, hammering out this post. It might seem like I was procrastinating — and in a way, I was. But these procrastinatory steps were actually some of my tried-and-true tricks for getting my mind in the mood to write. An unavoidable part of being a writer is that inspiration doesn’t always come through for us. And no matter how hard you try, you can’t force it. But here’s a secret: Even though we can’t force inspiration, we can learn to set the table for it. How environment influences your […]

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Try This System to Manage Your Blog Comments Faster (and with Less Stress)

I think the best way to introduce the topic of this post is to remind you that my favorite word is No. At the risk of sounding no-fun, I like rules. If you’re in a position to set rules for any given situation, they can help you reach solutions to issues faster and avoid future headaches. And you are in a position to set rules for the online community you build with your website’s content. Setting rules for your digital home isn’t strict; it’s a smart way to set yourself up for success. Preserve your time for your most important work We’re always looking for more time to spend on the projects we deeply care about. But we often get tied up performing other necessary tasks, such as monitoring, evaluating, and responding to blog comments. The good news is, you can preserve a lot of your energy by establishing communication […]

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3 Resources for Creating More Courageous Content

Sometimes, we’re fearless with our writing and content. We know what we want to say, and we pour it onto the page with passion and courage. Other times … not so much. Nerves or a lack of confidence can keep you from publishing excellent work. This week, we’ve got three resources that will get more courage into your content. On Monday, our Gangster Rockstar Ninja Smartypants Data Analyst Loryn Thompson wrote about how to take some practical, simple steps to actually use your data to make better decisions for your content. If the whole idea of “data-driven marketing” makes you want to flee, Loryn will show you how to start learning more about your audience — without freaking out. (It involves something you might not associate with data-driven marketing: your intuition.) On Tuesday, our friend Nick Usborne dropped by to share seven things professional writers can learn from that rarest […]

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How to Publish Regularly, Even If You Lack Writing Confidence

Recently, a writing student asked me about the dilemma of keeping to a publishing schedule, even when you can see all of the flaws in your own writing. How can we publish content every week, or even every month, when we still have so much to learn? Most of us run into this sometimes — and it can turn into an ugly case of writer’s block. We have a real desire to serve an audience with our work, but unhelpful perfectionism holds us back. So let’s knock that one out before we start talking about how to get comfortable clicking Publish — even if you’re not a “great writer” yet. Maybe you’ve seen Ira Glass’s famous quote about what he calls the gap: “Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have […]

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The Practical Steps that Help More Marketers Use Data

Everyone knows that if you want to be a savvy modern marketer, you need data. Agencies tout their expertise in data-driven marketing, big brands herald a new age driven by big data trends, and it’s standard practice to have Google Analytics set up on your website. But let’s get real. You might have Google Analytics on your site, but how often do you check it? You might know the last email you sent had a 40 percent open rate, but what does that mean for your business? What do you do with that information? The ability to collect and analyze huge amounts of data has undoubtedly transformed our society. But many marketers simply don’t have huge amounts of data. The average marketer’s data are small, imperfect, and unpredictable. In our world, the algorithms, statistics, and trends that drive big data discovery just don’t apply. To get the most out of […]

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20 Top Podcasts to Inspire Digital Agencies

If there’s one thing we’re certain of it’s change. Nothing stays the same in the digital landscape, and not only are digital agencies responsible for keeping up with the latest technology, they’re also expected to meet the challenges of changing consumer demands. Digital agencies wear a lot of hats, and sometimes they need a little help and inspiration. That’s where the podcast comes in. Podcasts are an amazing way for your agency to connect with forward thinking, experienced digital leaders. We’ve done the research and have come up with 20 podcasts that are must-listens for those putting in long days in digital agencies. Hosted by Andy Baldacci, the Agency Advantage Podcast from HubStaff is the ultimate learning resource for digital professionals. Each episode features interviews with successful agency owners and consultants that offer valuable insights and advice. On Agents of Change, you’ll hear interviews with leading marketers from around the […]

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How ‘Serious Games’ Can Unlock Your Success as a Writer

This week, we dug deep into getting serious as professional writers — and how sometimes, the key to doing that is turning more of your professional habits into games. One of the most common problems writers face is difficulty coming up with ideas. But on Monday, Stefanie Flaxman explored why “good ideas” don’t always produce great writing … or happy writers. She also narrowed down how to develop your ideas into thoughtful work that truly serves your audience. On Tuesday, Kelton Reid outlined five things that only serious writers do — informed by interviews and advice from more than a dozen highly successful professional writers. You can take this post as a blueprint for building your own seriously effective writing habits. And on Wednesday, I flipped the script slightly and asked our team about the professional games they play as writers. When something is boring or difficult, you can grit […]

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Become a Writing Champion by Turning the Hard Stuff into a Game

Over in our Killers and Poets Facebook group, we’ve been talking about a quote from my friend Susan Garrett. Susan is a multiple worldwide champion in the sport of dog agility. She’s also a brilliant animal trainer and runs an incredibly successful business. Different versions of this quote have inspired many of her friends and customers: “Champions in any field make a habit of taking things that other people find boring or uncomfortable and turning them into a game for themselves.”– Susan Garrett It’s a riff on another quote about getting tough and doing what others don’t want to do. Which is great and all, but most of us … don’t really feel like doing boring or uncomfortable stuff. But figuring out a game that we want to play every day? That sounds like a lot more fun. This week, I asked our writing team about the elements of their […]

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3 Reasons Why Good Ideas Are a Real Threat to Good Writing

Ahh, the elusive “good idea.” Writers spend a large amount of time thinking about them and looking for them. It’s an undeniable part of the creative process. So why would I consider them such a pervasive threat to good writing? The answer is simple. Good ideas are just part of what it takes to produce the kind of writing that provokes interest from an audience. And quite often they lack substance. A good idea might be confusing when it’s translated into words. Or it might not be useful for other people. Or it’s not actually an accurate representation of your beliefs. Let’s look at three scenarios where good ideas can stifle your best work. Scenario #1: Good ideas can produce too much excitement This is definitely my editor side talking, but I’m not into “excitement.” It’s too entangled in expectations for my taste. And it can cause an otherwise smart […]

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Meet the Content-Marketing Geniuses Behind the Powerful Brands You Know

To start with, here’s a peek into how TechCrunch’s Travis Bernard thinks about data, storytelling and promotion. July 19, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. What if you could peer into some of the top minds responsible for creating content that is rocking their space? Those folks appear to have it all figured out. From what content types their audience find most engaging to how to place that content exactly where customers will find it: They seem to know it all. Related: 7 Content Marketing Tips for New Entrepreneurs Go to Instagram, for instance, and three minutes in, you’ll be seeing the exact type of skits you like to see. These connections don’t happen randomly. There are people behind every piece of content you consider amazing who make sure they’re putting out the best content their customers — yes, that’s you — will love. In the end, they’re […]

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Create Content Success with a Cohesive Content Experience

One of my favorite things about content marketing is the ability to create an experience. Instead of buying a single ad, you can use different kinds of content to do different work strategically. This week on Copyblogger, we shared ways content can create an experience for your audience and help you strategically move people in alignment with your business goals. On Monday, Stefanie Flaxman highlighted a question someone should ask when they encounter your content: “Who is this?” (And then, how to make them delighted to uncover the answer …) On Tuesday, Brian Clark looked at how to use two key elements to hook your audience with content that connects to what they care about. And on Wednesday, I talked about how to take the attention and interest that Stefanie and Brian wrote about, and turn it into a sustained relationship that advances your business goals. Over on Copyblogger FM, […]

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