5 Best-Practices B2B Content Marketing Strategies to Implement Right Now

Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail. May 25, 2018 5 min read Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. One involves creating content to target the decision-makers of companies and the other involves targeting broad audiences. Related: 4 Simple Steps to Creating an Effective Content Marketing Strategy Even though as many as 82 percent of B2B marketers in one survey, said they employed “content marketing” as a strategy, failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail.   With the right strategies, you can generate continuous traffic, build trust, brand awareness and drive more conversions. Below are some of the best strategies you can implement to create a more successful B2B content marketing strategy for your business. Create […]

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Top 25 Digital Marketing Articles – Week of 05/25/18

This week’s roundup, includes tips to attract customers using behavioral Email Marketing, enhance your Organic SEO efforts, and expand your Social Media presence using strategic design. Learn how to improve your Content Marketing skills, and create an effective Local SEO strategy for multi location businesses. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Maggie Black discusses how quality Content can be repurposed to reach your SEO audience and get you to the first page of Google. Charles Musselwhite highlights the importance of having a well defined Content Marketing strategy for your business. Stephen Altrogge’s blog lists the steps to create an effective Content Marketing campaign. Onimod Global’s blog offers guidance to enhance your Content Marketing skills. Conversion Optimization: Gabriel Shaoolian offers valuable UX tips to help marketers increase Conversions and their revenue. Learn how tactics such as testing the alignment, using white […]

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How Video Analytics Can Help You Create Irresistible Content

We use analytics in marketing to tell us all sorts of things. Tools like Google Analytics tell us a lot about market behavior and are an invaluable resource for building a great digital marketing strategy. But, there’s something that’s hard to tap into with typical analytics, and that’s insight to what type of content your audience really enjoys. Video is different. Video is the preferred content for many brands right now because it’s so highly engaging and that pays off for businesses. Video marketers get 66% more qualified leads per year than those that use other types of digital media. But there’s something else. When you optimize video on social networks, it becomes easy to use your video analytics to decipher the type of content that your audience loves, which means you can create even more content that they can’t resist. Let’s look at how you can make this happen. […]

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Cultivate Some Skills and Sharpen Your Copywriting Mojo

Reminder: Today at 11:00 a.m. Pacific / 2:00 p.m. Eastern, Rainmaker Digital CEO Brian Clark and Ricardo Bueno from RightMessage are hosting a Free Web Personalization Workshop. You’ll learn how to increase your opt-ins (and sales) by personalizing your landing pages and sales sequences. Get all the details and register here: https://rightmessage.com/w/copyblogger-may24/?fp_ref=copyblogger31 We love subtle tactics and cutting-edge strategies on Copyblogger. But we’re also very conscious of the fact that 90 percent of copywriting and content marketing success comes from executing fundamental skills really well. Just like Napoleon Dynamite, this week we’re rolling up our sleeves and working on cultivating some great skills. On Monday, Stefanie Flaxman explored the multidimensional nature of what we call “high quality” writing, and why it can be so challenging to create. (The solution? A serious commitment to your writing practice!) On Tuesday, conversational copywriter Nick Usborne swung by to share five common mistakes we […]

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Crafting a Content Centered Mobile App Experience That Users Will Love

Let’s take a minute to talk about the mobile experience. We know that mobile usage is growing faster than ever. Current statistics tell us that 80% of Internet users own a smartphone, and they’re using them often. But, how often they’re using them isn’t nearly as important as how they’re using them, and right now it’s all about apps. The average mobile user spends about 90% of their usage time on apps. That adds up to lots of minutes, even hours, every day. What are businesses, including yours, doing to optimize the time consumers are spending on mobile apps? First, if you’re stuck on the idea that mobile apps are only for short form content, it’s time to put those outdated ideas aside. Mobile apps and long form content make perfect partners, and focusing on a content centered experience is a great way to generate engagement with your mobile app. […]

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3 Reasons Why Writing Practice Leads to Multidimensional Content

Remember when I overly simplified the term “high quality?” “High quality” is a measure of whether or not your contribution helps your audience in ways they can’t find anywhere else. We can all quickly spot junk content, but it takes a lot more effort to match the description of high-quality content I mentioned above. That’s because the type of content that actually produces results for your business is multidimensional and typically doesn’t arise from linear thinking. Let’s look at three ways a regular writing practice helps you work in that multidimensional space that honors both your prospects’ and your business’s needs. 1. You live like an artist This one is my Writer-side’s favorite. A writing practice isn’t confined to time you spend in front of your computer or journal. When you’re working on a project, different aspects of your life can be sources of inspiration. And you often need to […]

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Top 25 Digital Marketing Articles – Week of 05/18/18

This week’s roundup, includes tips to run an effective Email Marketing campaign, adapt your website for Google’s Mobile first indexing, and utilize Social Media for increasing conversions. Learn how to create Content for mobile audience, and increase the Organic traffic of your website. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Lounge Lizard’s blog highlights the importance of prioritizing Content to ensure consistency and develop familiarity with the target audience. Pat Whalen offers helpful tips to create Content for your mobile audience. Rich Quarles draws special attention to the benefits of Content Marketing and discusses how it can complement the other marketing aspects of your business. Conversion Optimization: Gary Brown highlights the importance of having a lead generation strategy to attract potential customers for your business. Learn how to boost your site’s Conversion rate using images, from Souvik Banerjee’s blog. Noud van […]

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Top 10 Online Sources to Find Freelance Writers

Editor’s Note: This blog post originally appeared in Jan 2015. It has been updated to reflect offering changes, as well as newly available tools and solutions. Content creation is arguably one of the most important aspects of marketing your business. It is a representation of who you are as a brand and it bridges the gap between you and your customers. But, not everyone is skilled in the art of content creation, or do they may not have the time. Enter the freelancer. Freelancers are independent contractors who will work with you, offering their professional and creative services to create content that spurs engagement and builds your brand. However, not all freelancers are created equal and finding the good ones can require a bit of internet sleuthing. But, relax, we’ve done the hard work for you. Here are 10 sources to find professional freelancers and the occasional guest post to fill in the […]

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Ethical Marketing in an Age of Creeps

The phrase “ethical marketing” has always struck some folks as an oxymoron. Isn’t “marketing” just another word for lying, deceiving, and manipulating someone into buying a product or service? Yeah, no. There have always been plenty of good folks in the selling and marketing game. They just tend to be a little less noticeable than ones who rely on high pressure, tricks, or downright deception. On Monday this week, Stefanie Flaxman shared five real-world examples of marketing that’s helpful and useful, not sleazy. On Tuesday, Stefanie helped uncover your version of “autosave” — the genuinely beneficial difference in your business that makes life a ton better for your clients or customers. If you don’t know what that is yet, it’s a great time to start figuring that out. And on Wednesday, Brian Clark revealed that we’re on the cusp of a big shift in digital marketing and sales — one […]

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Web Personalization: The Future of Digital Marketing and Sales Is Now

In the beginning, the business website was a mere brochure. Low value, low shareability, low findability. Around 2005, a big shift happened thanks to content. Cutting-edge business websites became educational resources with valuable content that ranked well in search engines and benefited from the sharing functionality of emerging social media. Soon, “cutting edge” became the expected norm due to the content marketing revolution. Low-value brochure sites became invisible to search and social, and quickly abandoned by visitors who managed to come across them. We’re on the cusp of another big shift. One that will quickly become the expected norm for all websites, and yet will again provide a huge competitive advantage to early adopters. In other words, the concept of what a website should be has changed dramatically once again. Here’s how to get a jump on it. Personalization Will Transform Your Business There are still, without doubt, huge benefits […]

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What’s Your Version of ‘Autosave?’

I remember when autosave didn’t exist in writing software. In the old days, if your computer temporarily borked, you might have lost some important text if you didn’t recently save your work … I still compulsively click “Save” out of habit when I write and edit. Luckily, if you’re working online today, such as in your WordPress website, the autosave feature frequently backs up your work-in-progress — making it not only a feature, but also a benefit. Autosave is a “feature-benefit” that provides peace of mind, but it’s easy to forget about and take for granted. Uncovering your business’s unique selling proposition (USP) can be tricky, because it’s often something you forget about and take for granted. It’s likely intertwined with your routine operations, so you might not immediately recognize it as exceptional. Let’s start with this idea of a “feature-benefit” to help you pinpoint your USP. One step beyond […]

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Use Competitive Analysis to Fine Tune Your Content Marketing Strategy

In addition to guest posting on the UpCity blog, Enola Labs Software is featured as one of the Top Software Developers in Austin. Check out their profile here. Remember Marketing-101 class where you conducted endless SWOT analyses? Time to put that to use. If not, here is a quick recap before we dive into using a competitive analysis to fine tune your content marketing. A SWOT analysis identifies the strengths and weaknesses of your business as well as opportunities and threats to your business. This can be utilized to understand what your company is doing well and what needs to be improved, and can be drilled down for specific areas of your business—including content marketing. By analyzing the strengths and weaknesses of your content marketing strategy—as well as threats and opportunities as observed through competitive analysis—you can create a winning content marketing strategy. Analyzing strengths and weaknesses is simple for most companies because you are dealing with […]

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Marketing Doesn’t Have to Be Sleazy: 5 Real-World Examples

In my youth, a former coworker once told me, “I’d never date anyone who works in marketing.” When I inquired about his reasoning, he replied: “It’s just so sleazy. Choosing that line of work says a lot about a person.” Since I was young and impressionable, that sentiment stayed with me. So I was naturally conflicted years later when I wanted to make a living as a writer and discovered copywriting and content marketing. At that time, I had two challenges: Promoting my writing business to prospects Justifying competitive rates and delivering a return on investment to the clients who hired me Learning about marketing solved both of those issues. At the risk of being viewed as “sleazy,” I went for it. Conscientious marketers don’t want to be associated with shady practices This topic is similar to when I wrote about the difference between clickbait and damn good headlines. When […]

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Top 25 Digital Marketing Articles – Week of 05/11/18

This week’s roundup, includes tips to increase your business volume with CRM matching, rank your website high in Local Search, and leverage UX Design for growing your business. Learn how to improve your Content Marketing efforts, and get more subscribers for your Emails. We’ve covered all of this news and, much more, below! From the UpCity Blog: Anna Ray shares the valuable lessons you can learn from a ’90s website that became a content legend. Brennen Bliss explores the different ways that design can impact your customers’ experience. Noah Seiler  has tips on avoiding the two most common Google penalties. Content Marketing: Brennen Bliss highlights the benefits of Content Marketing case studies and offers guidance to create them. Julia McCoy discusses how strategies such as creating clickable CTAs and using keywords based on target audience’s search intent, can improve your Content Marketing efforts. Emily Sidley’s blog accentuates the merits of […]

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Sign Up for Our Free Workshop on Persuasive Presentations

On Monday, I unveiled our new Copyblogger book club. We’ve been having a great time working through Ursula Le Guin’s Steering the Craft, and we’d love to have you with us! On Tuesday, webinar “gun for hire” Tim Paige swung by the blog to talk about one of the things that can make webinars so awkward — that creepy tension that builds while you’re waiting to find out what the presenter is trying to sell. Tim has a surprisingly simple solution … as well as a brand-new course he’s going to be teaching with Copyblogger on persuasive presentations. On Wednesday, I talked a bit about ethical, effective ways we can use webinars to promote our businesses. And I touched on a few key points I’ve learned from Tim about how to keep things graceful. I also let you know about a workshop we’re going to be holding next week, on […]

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What You Can Learn from a ’90s Website that Became a Content Legend

In addition to guest posting on the UpCity blog, ATX Web Designs is featured as one of the Top Digital Marketing Agencies in Austin. Check out their profile here. There’s a legend that’s told among content marketers about an email sent over 20 years ago. Back in the 90s, when the internet was new and Amazon.com was little more than paper taped to the wall, a man named Derek Sivers started a website. He was an amateur musician who began selling his CDs on a site he built called CDBaby. With every CD shipment an automated confirmation email was sent out to the customer. It was generic; it was dull; and neither of those were in line with the experience he wanted for CD Baby’s customers. So he changed it. Instead of the boring, typical “Your CD has shipped. Let us know if it doesn’t arrive”; Sivers sat down and wrote what is perhaps the most […]

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Announcing: The Copyblogger Book Club!

I’ve wanted to start a Copyblogger book club for a long time now. My team and I read dozens (maybe hundreds) of writing, marketing, and strategy books every year. And every year, a few stand out as being particularly useful. Now that we’ve started the Killers and Poets Facebook group for our community, we have the perfect venue! I hope you’ll join us inside the group to talk about our first book club selection: Steering the Craft: A 21st-Century Guide to Sailing the Sea of Story by Ursula Le Guin Steering the Craft is all about narrative — whether that’s creative nonfiction, a novel or play, or even a well-crafted case study from a smart content marketer. Because Le Guin wrote it, it’s packed with marvelous quotes. Here’s one from the chapter on syntax: “In a narrative, the chief duty of a sentence is to lead to the next sentence. […]

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Top 25 Digital Marketing Articles – Week of 05/04/18

This week’s roundup, includes tips to make optimal use of CRM systems, improve your local Social Media strategy, and conduct UX research. Learn how to measure the ROI of your B2B Content Marketing campaigns, and increase conversions with targeted Email Marketing. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Pamela Wilson highlights the significance of having a Content Marketing strategy for your business and offers guidance to create an effective Content Marketing strategy. Learn how to measure the ROI of your B2B Content Marketing campaigns, from Shane Barker’s blog. Debra Murphy draws special attention to the significance of evergreen Content for your business. Michael Guta discusses how Content Marketing can drive customers to your site in the most economical manner and make your site to become a reliable source of information. Conversion Optimization: Profit Copilot offers Conversion Optimization tips to build email […]

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Getting Comfortable (and Effective) at Selling Your Product or Service

This week, we have some resources to help you actually Sell the Thing. Because you can create magnificent content all day long, pull together a wonderful audience, and produce a glorious product or service. But if you lack the skills to Sell the Thing, you don’t get the benefit of all that hard work. On Monday, Stefanie Flaxman outlined crucial “survival skills” for service providers — the ones that will help you set boundaries and actually enjoy your clients. On Tuesday, Chris Garrett shared some simple ways to get started with relationship-building webinars. We’re cooking up a very cool resource for you that goes deep into this topic — and you can get a running start with Chris’s post today. And on Wednesday, I wrote about the discomfort a lot of folks feel when they think about selling — and what selling is really about. If you prefer audio, there’s […]

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What Ethical, Effective Selling Looks Like

There’s a well-loved myth out there that if you do something reasonably remarkable and distribute passionate content, you’ll automatically have an audience who will support you in style for the rest of your life. You don’t have to do anything scary. Like sell, for example. Now if that works for you, that’s terrific. So does it? The painful truth is that there are lots of trusted, loved, and wildly influential smart people out there who are working like maniacs creating amazing content. And who are nonetheless still broke. It’s easy to think that if your audience loves you, all that love will translate automatically into paying customers. But if one of your goals is a financial payoff from your content, you still have some work to do. You have to offer something they want Your Aunt Frances loves you very much, but if you’re a Prius dealer and she’s more […]

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