5 Hard Truths About Writing and Publishing Books

Pat Flynn: Hey, Team Flynn. Today in this podcast episode, we’re going to talk about five hard truths about writing and publishing books. A lot of you may know I have a new book coming out in less than a month. On August 13th, my new book, Superfans, comes out. If you haven’t yet pre-ordered it, you can. If you do, you actually get the audiobook for free on launch day. Just go to yoursuperfans.com, and you can submit your receipt there after you pre-order, wherever you want to pre-order it, Amazon, Target, Barnes & Noble, what have you. But today, we’re going to talk about some hard truths because I’ve been doing this for a while and this is my third book. Man, it’s not easy, and I’ve learned a lot. I’m here to share everything with you, so stick around. Announcer: Welcome to the Smart Passive Income Podcast, where […]

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How Books Increase Our Authority and Leadership with Azul Terronez

Pat Flynn: One thing I love to do in my business is to pull back the curtain and to share with you a lot of the behind the scenes, and the processes that I work through to accomplish some of the goals. Sometimes, it’s a win; sometimes, it is a fail; but every time, it’s going to be a lesson for you. That’s why I continue to do what I do, and why I continue to experiment, and try new things. Now, I’ve been writing books for a number of years now. Thank you to everybody who has supported my previous book, Will It Fly?, and helped it, as a self-published book, become a Wall Street Journal bestseller. In case you haven’t heard yet, my next book is finally coming out. It’s called Superfans, and it comes out in August of this year, by the time this episode publishes, about […]

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Amazon Book Marketing—Everything You Need to Know with Dave Chesson from Kindlepreneur

Pat Flynn: Alright. We’re about a month away, a little over a month away from the publication of my brand new book, Superfans. And like with a lot of things I do, I love to kind of take you behind the scenes and also bring on experts on SPI to show you who I’m learning from about certain things. So next week you’re going to hear from my book coach, Azul Terronez, and how he helped me through writing Will It Fly? And how I’ve applied those things to Superfans, how to know what to write your book about, how it gets involved in your business, and it’s not just like a book that stands alone. But that’s for next week. This week, on today’s episode, you’re going to hear from Dave Chesson from Kindlepreneur.com . . . That’s right, Kindlepreneur. This is his job to teach people how to […]

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Superfans Launches Next Month! Book Marketing Strategies Revealed

My new book, Superfans, launches next month! Today I’m sharing my Superfans book marketing strategies to help you write, publish, and market your own book! Pat Flynn July 1, 2019 It’s an exciting time! Why? Because it’s July 1, which means next month Superfans gets published! With the exciting release of my new book coming up, I wanted to talk about the different book marketing strategies we’re using to promote Superfans. Some of them are strategies we’ve never tried before, and I can’t wait to share them with you today! Learning from Our Last Book Launch—and Making It Better As you may know, Superfans is my brand new book. A lot of you have already heard about it on the podcast. And if you pre-order it right now, you can also get the audiobook for free when the book comes out on August 13. This opportunity is going fast, and I want […]

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A Week in the Life of Janna Maron, SPI’s Content Director

Take a peek into a week in the life of Janna Maron, SPI’s content director, including how content production and sprint planning works at SPI! Janna Maron June 24, 2019 Editor’s Note: This is a new series we are testing out here at SPI, and you know how much we love experiments! We’re inspired by other journal-like content we’ve seen around the web like the Money Diaries and Feel Good Diaries from Refinery29, as well as the standard format of the much-loved “How I Work” series from Lifehacker.com. In this series we hope to capture a vast array of not only different types of work that people do in the online space, but also the different ways we all work toward our goals and positive impact with our jobs, businesses, or brands. We’re starting off this series with the members of Team SPI and, if it’s a hit, we are kicking […]

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The State of Podcasting in 2019 with Matt and Pat

Pat Flynn: Hey, you know what I love about the fact that you’re listening to this right now? The fact that you already know what a podcast is. Now, whether you already have a podcast of your own or not doesn’t really matter. But what’s cool is we’re talking about the state of podcasting in 2019 because there’s a lot of changes that are happening, a lot of cool things that are relevant to you whether you have a podcast or not, so make sure you stay around, pay attention, because it’s me and my COO Matt talking podcasting. But first, the intro. Announcer: Welcome to the Smart Passive Income Podcast, where it’s all about working hard now so you can sit back and reap the benefits later. And now your host. He wants to invent a hot sauce called “Pat on the Back,” Pat Flynn. Pat: What’s up, everybody? […]

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The Boom (or Bubble) of Podcasting?

Is this the boom or bubble of podcasting? Is podcasting the new blogging? Explore why podcasts are a big deal, podcast tips, podcast sponsorships, and more! Pat Flynn June 10, 2019 Somebody recently asked me the question, “Pat, do you think podcasting is in a boom . . . or a bubble? . . . One that’s perhaps about to pop?” I’m about to answer that question in this post. Is Podcasting the New Blogging? Kind Of! Now, it’s not like blogging ever popped and dropped off the radar. Blogs are still hugely popular today—but I also think podcasts are having their day now. If you go to Google trends and compare the terms “blogs” and “podcasts,” you’ll notice that in 2017 the two kind of crossed over. That’s right: podcasting is on the up and up. The trend is clear, and there’s definitely still growth and opportunity in podcasting […]

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How To Unlock More Profitable Content With AI

Today’s content marketers face tons of challenges. For starters, they have to create a lot of content. Most brands distribute unique content across email, blogs, general webpages, social media, and one-to-one marketing campaigns every day. They also have to manage a team of supporting content producers, usually with tools that aren’t equipped to scale (for example, a spreadsheet editorial calendar). Finally, they must prove content marketing ROI using data from multiple disjointed systems. And that ROI is a pretty significant investment: B2B content marketers surveyed by Content Marketing Institute and MarketingProfs reported that almost a third (29%) of their marketing budgets were allocated to content marketing. This amounts to a massive input of time and money—and because today’s consumer expects hyper-personalized content at every stage of the buyer’s journey, it still doesn’t always achieve the ideal outcome. It’s just too much for a human marketer to achieve. This is where […]

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The Psychology of Money and Wealth with Ramit Sethi

Pat Flynn: So I like to mix things up here on the Smart Passive Income Podcast. This is a very different kind of episode, you’re going to be transported to the city of New York. I actually conducted a walking interview, through the city of New York, with a good friend of mine, Ramit Sethi. I was in New York for some interviews and to meet some people and some retailers, related to the SwitchPod. And I was there with Caleb and he said, why don’t we just try this thing? And so we did it, it’s a learning process. You’ll hear at the beginning of the episode, my mic was a little bit hot because I was holding it close to me. You’ll also probably hear how cold I was. I was losing my breath a little bit, because it was twenty-five degrees Fahrenheit. Which for me, being from […]

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$100k in Debt to Facebook Ads Expert—Monica Louie and Her Amazing Journey

Monica Louie: But we paid off in two years $120,000 on a single middle-class income. So we definitely hustled. Pat Flynn: Wait, how much on— Monica: $120,000. Pat: $120,000. How? Give me the plan. How did you make that happen? On a single income? That doesn’t even seem real in just a couple years. Monica: Yes. In two years . . . Pat: You’re listening to Monica Louie, our featured guest today from MonicaLouie.com. She has an amazing story to tell about how she got out of debt on a single income, $120,000, in two years. Not only does she tell us this story, but she tells how this milestone led into a new blog, which then she sold. And then because so many people were asking her, she then developed her own agency around a special skill that she learned, and now serves the world with this skill. That […]

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SEO and Business Growth Today with Glen Allsop

Glen Allsop: I am so happy you asked me that. So let’s just say, if a no-name person, no one you’ve ever met, no one you’ve ever contact with, somehow got to get in front of you, if it was a Twitter DM or an email, and they said, “Hey Pat! I’m friends with Casey Neistat and I would love him to kind of promote what you’re working on.” You do not care who they are, what kind of relationship you’ve had with them in the past, you are responding to that message. Pat Flynn: One hundred percent. Glen: So, they’re— Pat: You’re listening to one of the several amazing strategies that our special guest today has mentioned on this particular episode. Pat: This is Glen Allsop, formerly from viperchill.com, although I think he still has that website. You may remember that name from episode 3. Yes, episode 3 of […]

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Staying Positive and Building a Business That Matters with Marc and Angel Chernoff

Marc Chernoff: When it comes to growth personally and professionally, discomfort is really the key to the growth that you ultimately want for yourself. So do something every single day that challenges you, or scares you, just a little bit, right? You know, you don’t have to go crazy, but . . . Pat Flynn: You’re listening to Marc Chernoff, who is here with his wife, Angel, and they’re going to be talking about some of the biggest discomforts that they’ve had in their life that have helped push them forward into a very successful business, helping hundreds of thousands of people. You’re going to learn about how they got started in business and kind of accidentally fell into this business, how long it took for them to monetize, what they monetized with, it is actually a lot simpler than you might think. You’re going to discover how they dealt […]

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Is YouTube Even Worth it Anymore? Life after Getting Serious about Video

Is YouTube even worth it anymore? I share what’s worked for me on YouTube, what hasn’t worked, YouTube strategies, and YouTube for me going forward! Pat Flynn May 6, 2019 I’ve had a YouTube channel since 2009. But for most of that time, I didn’t really take this platform all that seriously. That all changed in February 2018. Since then, I’ve jumped into the deep end with YouTube, treating it like a primary platform for a lot of my content. In this post, I want to share with you why I made this big shift, and how it’s worked out so far. Getting Serious About YouTube: The Experiment In the time I’ve been in the YouTube game, I’ve scaled new heights … and occasionally fallen flat. Some of my videos have done very well, getting over 500,000 views. Others have barely made a mark. Until recently, though, I didn’t consider […]

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How to Build a YouTube Brand that Makes an Impact with Tim Schmoyer

Pat Flynn: By the year 2020, Google says, which is a little bit scary—that’s next year—they say that ninety percent of all content consumption will be through video. That’s a pretty significant percentage. And they have access to data that may actually show that they are right. Obviously, they own YouTube and now Linkedin is on the video train, Facebook, Facebook Watch, Instagram video, IGTV . . . Video is here to stay and whether you believe the ninety percent number is actually going to happen, we can all agree likely that a large amount of the percentage is going to be video consumption. So it’s really important that we understand how to create videos, and not just videos that are often one-off answers to certain questions and things like that, but videos that can actually gain a following, build a community, help us in our business. And today I’m […]

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I Wrote a New Book, and It’s Publishing Soon!

Pat Flynn has written a new book, and it’s publishing in August 2019! It’s called Superfans, and it’s all about creating superfans for your business. Pat Flynn April 22, 2019 I’m incredibly excited about this post, because it’s the first public announcement about a really big milestone coming up this summer! (No, not FlynnCon, although I am definitely excited about that!) Team Flynn, please mark your calendars for August 13, because that’s the day my next book launches. I’m so amped to share more with you, so read on to learn about the process that’s gone into writing and creating the book—and of course, stay tuned for the big reveal: what the book is called and what it’s going to be about. Why I Chose to Self-Publish (Again) This book has been in the works for a while—about five years, in fact. And like my previous books, I’ll be self-publishing […]

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Here’s a Sneak Peek Behind the Curtain of How SPI Operates

Take a sneak peek behind the curtains of how SPI operates, from our core values and mission to management to business systems and tools for performance. Matthew Gartland April 8, 2019 Tony Robbins. A primetime news broadcaster. The front-man for a popular band. What do they all have in common? One heck of a team behind the scenes that brings their respective magic to life. Your favorite newscaster, for example, may be a star. But the folks in the control room are the ones running the show. Aaron Sorkin’s show Newsroom puts the chemistry between newsroom team and big personality broadcaster on captivating and insightful display as only Sorkin can. I love it so much not just because the writing is brilliant but more so because of the truths it conveys: big personalities cannot do it alone; uncontrolled ego is a destructive force; mutual deference between authority figures (e.g. between […]

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Why Staying Small Is the Next Big Thing with Paul Jarvis

Paul Jarvis: For me, it’s always, I want a business that supports my life, not a life that supports my business. So I don’t want to Elon Musk things and work eighty hours a week and sleep on a couch in my office. I want to work thirty-ish hours a week and enjoy the rest of my time. As long as I make enough money to cover that, put money into savings and all of that, I feel good. I don’t need to . . . Working awards ten times more than that wouldn’t serve me, wouldn’t serve my life in any way. I don’t think it would serve my customers, even. Pat Flynn: I recently read a really interesting book, it was called Company of One, Why Staying Small Is the Next Big Thing for Business. When I was initially going to read it, I was thinking about the […]

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How & When They Grew Their Team

Take your business to the next level by making your first hire! Learn from 20 entrepreneurs who reveal their first hire story today on the blog! Pat Flynn April 1, 2019 Ah, your first hire. When you’re just starting out, it can be tricky to know when it’s time to start building your team. The key, my friends, is to remember that you can’t do it alone—and that it’s okay to start small. Like many entrepreneurs, I started out working with contractors for things like building iPhone applications, copywriting, and web design. But a couple of years in, as I was building new passive income streams, I realized I could use help with things like building websites and creating backlinks. Even though I enjoyed doing those things, they probably weren’t exactly the best use of my time. So I started using sites like Elance and Odesk to find help for a few […]

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SEO Simplified with Tim from Ahrefs

Pat Flynn: S-E-O, search engine optimization, simplified. That’s what we’re going to be talking about in this episode today. You know, SEO is a big topic. There are people who make their living by helping websites rank higher and teaching SEO. We’ve had a number of people on the show before talking about SEO strategies. And every once in a while, I love to bring somebody new on to give us a perspective on SEO and where it is now. And when I was thinking about, okay, who can I bring on? You know, there were a lot of names that popped in my head. But I wanted to also invite a person on who is behind a tool that I use for SEO purposes and research, both on YouTube and on Google. And this is Tim Soulo from Ahrefs. Ahrefs is an amazing and very powerful tool; I still […]

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SPI 363: Dear Podcasters

Pat Flynn: Podcasts. Isn’t it weird how, when you really think about what’s happening right now, you’re listening to a recording of me in my dirty home office—dirty because there’s a lot of . . . I just didn’t have time. You’re listening to this at some point in the future, and it kind of feels like we’re speaking to each other right now. I might even be able to call out exactly where you are. Like on a drive right now, or maybe you’re on a walk, maybe you just woke up and this is the first thing you turned on in the morning, or maybe you’re out working out and get stuff done, washing the dishes—that’s when I listen to podcasts. It doesn’t really matter where you’re at. First of all, I just want to say thank you for listening. But second of all, I just want you […]

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