How to Build a Community like Lyft, Airbnb and Github

How these giants built three pillars into their businesses (and how you can too). March 24, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Rome wasn’t built in a day, and your startup won’t be either. That’s why it matters to invest early in your community. It’s a long game, but it is one of the most powerful tools you can invest in. For a lot of grown-up unicorn startups, including Airbnb, Lyft and Github, the community was always an important factor. The founders and early team understood the importance of having a core community message and user empathy as a part of product design and business growth. Brian Chesky, the founder and CEO of Airbnb, said the best advice he ever got was from Y Combinator’s founder Paul Graham. “Build something 100 people love, not something 1 million people kind of like,” Graham said. The core community […]

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How 2 Entrepreneurs Built a Membership Community for Working Moms

Jessica Abo sits down with the founders of HeyMama. February 7, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. For co-founders Katya Libin and Amri Kibbler, HeyMama is a platform designed to propel high-achieving women forward by providing community, advice and mentorship. Libin and Kibbler created the application-based global membership community to connect career-driven mothers from a long list of industries. HeyMama subscribers have access to the member database, group messaging, events and original content. Having just closed $2 million in seed funding, Libin and Kibbler plan to advance their technology platform, increase their membership capacity and add strategic senior leadership to the company. The funding will allow HeyMama to expand to new markets and double its national presence in the next two years. They sat down with Jessica Abo to discuss their growth and shared their advice for other working mothers.  Related: How to Biohack Your Brain and […]

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How to Build a Community Around Your Brand

July 19, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. After battling a series of health issues, Sara Cullen discovered she wasn’t getting the right nutrition. She walked down the vitamin aisle to find relief, but says she only came across artificial ingredients, hidden fillers and toxic routines. With a background in food and sustainability, Cullen set out on a mission to partner with women entrepreneurs, scientists and farmers. She connected with herbalists, doctors and activists along her journey, leading her to develop innovative applications for algae and ultimately create GEM. “It’s always been about building a community of women and creating a space for them to have real conversations around their health. A space for them to feel empowered, to make decisions about their health in a clean way,” she says. Cullen sat down with Entrepreneur Network partner Jessica Abo to talk about her business, […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Sprouts Integrates Local Influencer Marketing 02/17/2017  In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than “specialty” grocery stores.  The question many in the grocery industry struggles with is… “What’s a company to do to cut through the clutter and entice shoppers to “please choose me?” In metro Atlanta, where I call home, a relatively new player to area’s grocery store world, is doing things a little differently to gain community awareness and acceptance. Sprouts is positioned as “… a healthy grocery store offering fresh, natural and organic foods at great prices…” Its management seems to understand; along with healthy food that supports its positioning, building relationships with its customers might be the key that unlocks a competitive advantage.  Sprouts is building community at the local level.  Investors Deck November ’16 The community-based tactics Sprouts is putting into […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Sprouts Integrates Local Influencer Marketing 02/17/2017  In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than “specialty” grocery stores.  The question many in the grocery industry struggles with is… “What’s a company to do to cut through the clutter and entice shoppers to “please choose me?” In metro Atlanta, where I call home, a relatively new player to area’s grocery store world, is doing things a little differently to gain community awareness and acceptance. Sprouts is positioned as “… a healthy grocery store offering fresh, natural and organic foods at great prices…” Its management seems to understand; along with healthy food that supports its positioning, building relationships with its customers might be the key that unlocks a competitive advantage.  Sprouts is building community at the local level.  Investors Deck November ’16 The community-based tactics Sprouts is putting into […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

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How You Can Cultivate the One Thing Customers Truly Want

Every company wants to drive customer loyalty, but many neglect the fact that what customers want is community. June 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Loyalty is a tricky thing — not to mention expensive when you’re trying to create it from scratch. Everyone’s heard the oft-cited statistic that it costs five to seven times as much to bring in a new customer as retain a current one. And that may be a modest estimate: The Harvard Business Review found across a range of studies that the cost of acquiring a new customer can be as much as 25 times more costly than keeping an existing one. Related: Why Building Community Is More Important Than Networking Marketing Metrics, meanwhile, determined that companies have up to a 70 percent chance of making a sale to a current customer, but — at best — a 20 percent chance of selling […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Sprouts Integrates Local Influencer Marketing 02/17/2017  In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than “specialty” grocery stores.  The question many in the grocery industry struggles with is… “What’s a company to do to cut through the clutter and entice shoppers to “please choose me?” In metro Atlanta, where I call home, a relatively new player to area’s grocery store world, is doing things a little differently to gain community awareness and acceptance. Sprouts is positioned as “… a healthy grocery store offering fresh, natural and organic foods at great prices…” Its management seems to understand; along with healthy food that supports its positioning, building relationships with its customers might be the key that unlocks a competitive advantage.  Sprouts is building community at the local level.  Investors Deck November ’16 The community-based tactics Sprouts is putting into […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

Read more