When a Trademark Is a Bad Idea

I’m just back from the HubSpot #Inbound19 conference. This year 25,000 people convened in Boston to learn about inbound marketing, sales, and customer support. A Google search returns more than 50 million hits for the term “inbound marketing” coined by HubSpot, but not trademarked. Would millions of people be talking about inbound marketing if HubSpot had claimed this phrase as their own with a trademark and not let others freely use the term? Related posts: How Creative Commons Helped Spread My Ideas To Millions Of People! Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017 How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs What Does It Take to Turn a Good Idea Into a Successful Business? Proctor & Gamble Wants to Trademark WTF and LOL Dr. Dre Loses a Trademark Battle With a […]

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A Gift from Nantucket UPS Store Builds Fanocracy

Yesterday I needed to find a notary. On Nantucket Island. During the busiest month of the year at this popular summer vacation destination. Ugh. I dreaded the thought of traffic and dealing with the unpleasant task. However, my experience at the Nantucket UPS Store was a perfect illustration of one of the principles of fanocracy: I was given a gift with absolutely nothing expected in return.   Related posts: How to Turn Fans into Customers and Customers into Fans So, You Waited ‘Til the Last Minute? 15 Great Gift Ideas for Your Favorite Entrepreneur. What is Elizabeth Warren a Passionate Fan of? How to Earn Passive Income With an Amazon Affiliate Store Inside Barneys Posh Cannabis Store How to Bring True Diversity to Your Marketing by Eliminating Tokenism What is Fanocracy? SPI 245: How Sol Orwell Builds Successful Businesses by Solving His Own Problems

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NASA Administrator Jim Bridenstine Discusses Space Fandom With Me!

NASA is a rare government agency with a massive fan base! After a recent presentation at NASA headquarters in Washington, DC, I had the honor of discussing the amazing NASA fanocracy with NASA Administrator Jim Bridenstine. We discussed the Apollo lunar program, robotic missions to Mars, how we might get back to the moon, and much more. Related posts: IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content Jack King, the voice of Apollo “liftoff! we have liftoff!” How NASA Sold the Science and Glamour of Space Travel 25 Unforgettable Moments in Space Exploration to Celebrate the 50th Anniversary of Apollo 11 What You Need to Know About the Japanese Billionaire Going to Space With SpaceX PBS American Experience Film I Served as Consulting Producer Premieres Today! NASA’s Furthest-Ever Space Mission, Google’s FCC Green Light and Airline Mistake Fares. (60-Second Video) The Cast of ‘Madam Secretary’ Discusses […]

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Use Humor To Make Your Email Marketing Stand Out

Most email newsletters are terribly boring, especially those from B2B technology companies. And political candidates. And nonprofits. Well, most organizations send boring email newsletters. One way to stand out from the swamp of sameness is to use humor. Related posts: What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging What is Elizabeth Warren a Passionate Fan of? What is Presidential Candidate Jay Inslee a Passionate Fan of? What Are The U.S. Presidential Candidates Passionate Fans Of? How Digital Marketing Changed the 2016 Presidential Race and Will Change 2020’s. Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost Email Clickthrough Rate: 9-point checklist to get more clicks for your email marketing by reducing perceived cost Optimizing Email Capture: 9-point checklist to grow your email marketing list by minimizing the perceived cost of opting in

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How NASA Sold the Science and Glamour of Space Travel

NASA used marketing strategies to gain support for its space missions, leading up to the moment Apollo 11 astronauts landed on the moon on July 20, 1969 (50 years ago today). But soon after, the American people’s doubts returned. I’m featured in this really great (high production value) mini-documentary by Retro Report. I hope you will take 6 minutes to check it out. I believe the marketing aspects of the Apollo missions were as important as the spacecraft and what better day to learn about this than the 50th. Related posts: IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content Jack King, the voice of Apollo “liftoff! we have liftoff!” My Apollo 11 Press Kits Now Digitized PBS American Experience Film I Served as Consulting Producer Premieres Today! 25 Unforgettable Moments in Space Exploration to Celebrate the 50th Anniversary of Apollo 11 NASA’s Furthest-Ever Space Mission, Google’s […]

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Jack King, the voice of Apollo “liftoff! we have liftoff!”

There are three iconic voices related to the Apollo lunar program: 1) President John F. Kennedy’s challenge to America “We choose to go to the moon!”, 2) Neil Armstrong’s first words as he stepped foot lunar surface: “That’s one small step for man, one giant leap for mankind” and 3) Jack King’s countdown to the launch of the Saturn V rocket that carried humans to the moon. We know a great deal about Kennedy and Armstrong, but what about Jack King? On this, the 50th anniversary of the Apollo 11 launch I share a little about Jack. Related posts: PBS American Experience Film I Served as Consulting Producer Premieres Today! Take the Energy of NASA’s Record-Breaking Mission With You Into 2019 SpaceX Launches the First Private Moon Lander on Israel’s Behalf SpaceX Launches the First Private Moon Lander on Israel’s Behalf Is Content Still ‘King’ in Voice Search SEO? IBM, […]

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What is Elizabeth Warren a Passionate Fan of?

We travel to 2020 Presidential town hall events to ask a simple question of each candidate: “Outside of your work and your family, what are you a fan of, what are you passionate about?” Today we share what Elizabeth Warren told us. Related posts: What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Why Warren Buffett Still Has a Flip Phone Despite Holding Tons of Apple Stock Warren Buffett Says He Eats McDonald’s 3 Times a Week and Pounds Cokes Because He’s Not ‘Bothered’ by Death Apple Stock Soars to New Heights Thanks to Warren Buffett’s $44 Billion Vote of Confidence Facebook Pulls Sen. Elizabeth Warren’s Ads on Breaking Up Social Network What Are The U.S. Presidential Candidates Passionate Fans Of? What Are The U.S. Presidential Candidates Passionate Fans Of?

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What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging

I’m having a blast continuing my research into the marketing aspects of the US Presidential election cycle. I live only 20 miles from the New Hampshire border and drive to events in this first in the nation primary state. In this post we’ll take a look at how the candidates use text messaging platforms and what marketers can learn from the good and the bad. Related posts: Former Starbucks CEO Howard Schultz Says He’s Considering a 2020 Run ‘to Restore Dignity and Honor Back in the Oval Office’ Presidential Candidates Back Marijuana Justice Act, But What Would It Do? Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Booker, Harris Push Marijuana Legalization to Center Stage for 2020 Election What Internet Marketers Can Learn From Princess What Affiliate Marketers Can Learn From Reboots What Internet Marketers Can Learn from Snapchat Spectacles What Internet Marketers Can Learn From The […]

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Use the data you collect from customers to help customers

I was poking around a clothing company site this morning, checking out a few cool looking items, but I didn’t buy anything. Soon after, I received an email “Exclusive 10% off for you” with an image of one of the products I looked at and a coupon to get that item at a special discount. Retargeting once felt creepy, but now we’re used to the companies we do business with knowing a ton about us and using that information to market to us. Related posts: How Companies Are Using Big Data to Boost Sales, and How You Can Do the Same How to Talk to Customers in Default the Right Way 4 Keys to Satisfying 21st Century Customers 500 Million Marriott Customers Have Had Their Data Hacked Supreme Court Gives States OK to Collect Sales Taxes on Online Sales Behavioral Data Is About to Take a Back Seat to Declared […]

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Lil Dicky’s Star-Studded “Earth” Music Video

Music artist Lil Dicky released a music video on Friday featuring Leonardo DiCaprio together with 30 music artists including Ariana Grande, Justin Bieber, Halsey, Bad Bunny, PSY, Zac Brown, Miley Cyrus, Sia, Ed Sheeran, Snoop Dogg and more, all to send a message about saving the earth. It’s a remarkable effort at bringing young music fans together to support a cause, just in time for Earth Day tomorrow. Related posts: Amazon Opens 4-Star Store in New York City YouTube Star Remi Cruz Built a Lifestyle Brand With Millions of Followers by Staying True to Herself This Viral Video Star Explains How to Survive Beyond Your 15 Minutes of Fame 5-Star Reviews, 5-Star Fraud. Are You Ready to Pay the Price? Flattening The Flat Earth Societies How To Use Music and Sonic Branding to Create a Memorable Identity How To Use Music and Sonic Branding to Create a Memorable Identity Lessons […]

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“The Chef” by James Patterson On Facebook Messenger and Instagram

James Patterson, one of the most successful authors ever, has always been clever with the way he markets his works. And that makes sense because early in his career he worked in advertising. For his new thriller The Chef Patterson cast actor Cory Tucker in the lead role of Detective Caleb Rooney for a social media reality experience available on Facebook Messenger and Instagram, blurring the lines between fiction and reality. Related posts: Celebrity Chef Anthony Bourdain Found Dead at 61 Celebrity Chef Anthony Bourdain Found Dead at 61. 3 Things to Know Today. Vegan Celebrity Chef Chloe Coscarelli Says Entrepreneurs Should Push for Change Even When No One Believes in Them Instagram Founders Quit Facebook! 3 Things to Know Today. Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs Vegan Celebrity Chef Chloe Coscarelli Says Entrepreneurs Should Push for Change Even When No One Believes […]

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The Highs and Lows of the Once Popular Social Network

Google Plus launched in mid-2011 to great excitement. Initially by invitation only, a clever ploy to get early adopters to sign on, Google Plus became the fastest growing social network in history when it opened to everybody in September 2011. Now, less than a decade after launch, the service is shutting down today. We can learn two lessons from this saga: 1) “Me too” social networks never succeed and 2) never tie the majority of your personal brand to a social network. Related posts: Maneuvering the Highs and Lows of Entrepreneurship With Award-Winning CEO Desiree Vargas Wrigley How to Translate Your Real-Life Social Network Into a Social Media Following Social Media Strategies for 25% More Conversions Marketing Lessons From Failed Social Media Fame In China Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin) How to Work with Celebrities […]

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When the News Media Wants Your Content Right Now!

Yesterday, I was flying on the American Airlines shuttle from Boston to New York when soon after takeoff we hit a flock of geese. The pilot declared an emergency and we landed 11 minutes later back at Boston Logan airport. When I deplaned, I shot a photo of the blood and feathers on the nose and windscreen of the plane and posted it on Twitter and Instagram. I never imagined that the photo would be one that dozens of media outlets were eager to run. Related posts: Fake News Spreads Faster on Twitter Than Real News, Study Says American Airlines Adds Wi-Fi to Its Entire Domestic Fleet How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs Chance the Rapper Bought Local News Site Chicagoist — and Announced It in a New Song John Legend Gets […]

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Just Because Technology Makes Something Possible Doesn’t Make It a Good Idea

Recently I was passing through Philadelphia airport and I couldn’t help but notice thousands of iPads located one at every seat in the restaurants and waiting areas. It seemed like a distraction so I investigated. Related posts: Just Because Technology Makes Something Possible Doesn’t Make It a Good Idea What Makes a Brilliant Business Idea and How to Apply It (6 Examples) Restaurant Technology Needs Are Serving up Great Entrepreneur Opportunities How To Use Technology To Increase Productivity Got an Awesome New Business Idea? Here’s What to Do Next. Chick-fil-A Makes More Per Restaurant Than McDonald’s, Starbucks and Subway Combined … and It’s Closed on Sundays 4 Everyday Industries Blockchain Technology Is Changing This Technology Will Transform How You Work — If You Can Get Team Members to Use It

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Super Boring

I wish I had the four hours back. I would have preferred to read a book instead. The Super Bowl broadcast was super boring. The game was boring. The commercials were boring. The halftime show was boring. Is it just me? What did you think? Related posts: Inside Super Bowl Week With VaynerSports Here’s Where You Should Invest $7 Million Instead Of A Super Bowl TV Advertisement Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads Entrepreneurial Lessons From ‘Game of Thrones’ and the Super Bowl Check Out The 2019 Super Bowl Commercials Before the Big Game I Downloaded All 840MB of My Facebook Data. It Was Boring, Baffling, and a Bit Scary. 13 Fun Facts That Will Make Your ‘About Me’ A Lot Less Boring How to Make Your Rebrand Boring (In a Good Way)

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How My Site and Blog Redesign Resulted in 350 Percent Increase in Traffic

My recent site redesign and blog optimization project has resulted in a 359 percent increase in traffic to my main site as well as ranking for 3,240 brand new keywords. Now that the project is complete, I wanted to share what I did, how I did it, a hiccup along the way, and the excellent results we’ve seen so far. Related posts: How to Use Google Analytics to Boost Traffic to your Site Is Content the Only Thing Needed to Increase Traffic? 5 No-Brainer Solutions to Increase Organic Traffic to Your Website Increase Your Website Traffic – High Paying Affiliate Programs Increase Your Website Traffic – High Paying Affiliate Programs Subfolders, Subdirectories and Subdomains: The URL difference that can drive a major increase in organic traffic Why Your Blog Isn’t Getting Traffic (and How to Change That) How to Drive More Traffic to Your Website with These 11 Types of […]

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Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products

Several days ago, Gillette, the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective. I really, really wanted to like the film, and I mostly did except for two massive flaws. Related posts: Facebook Freakout, Tony Robbins Apologizes and Do You Have What It Takes to Make Coffee for Elon Musk? 3 Things to Know Today. How to Choose Affiliate Products Choosing Affiliate Products to Promote and How to Sell Them – SPI TV, Ep. 33 The Campaign Comeback: What to Do When Content Fails – Whiteboard Friday How to Better Understand Your Products to Improve Customer Value Super Producer and Tribeca Film Festival Co-Founder Jane Rosenthal Shares Why You Can Never Take No for an Answer The Problems #MeToo Can’t […]

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I Downloaded All 840MB of My Facebook Data. It Was Boring, Baffling, and a Bit Scary.

If an online product is free, then you are what’s for sale. Related posts: Mozilla Pulls Facebook Ads Over Privacy Flap Here’s How to Check If Facebook 3rd-Party Apps Have Access to Your Personal Information Can We No Longer Trust Facebook? How to Tell if Cambridge Analytica Scraped Your Facebook Data Facebook to End Targeted Ads Built with 3rd-Party Data Mining Facebook Denies Collecting Call and SMS Data Without Permission Is Facebook and Twitter Killing Your Data Plan? How To Stop It 4 Ways to Reinvent the Facebook/Google Data Model in the Wake of Cambridge Analytica

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My interview with Bob Woodward about President Trump’s Tweets

Last night I had an opportunity to speak with Bob Woodward about President Trump’s use of Twitter. Both Woodward and I work with the amazing Tony D’Amelio to manage our speaking engagements, so with Woodward in Boston for book tour event at The Wilbur Theater, I seized the opportunity to speak with the icon of journalism. Related posts: Mark Cuban Said Running for President Would be the ‘Definition of Bad Parenting’ But He Might Go for It Anyway Bob Woodward’s ‘Fear’ Is the Latest Example of How the Trump Bump Seems to Be Boosting Nonfiction Book Sales Will President Trump Really Support States’ Rights On Marijuana? President Trump Signs Executive Order Establishing the ‘American AI Initiative’ How to Answer Interview Questions Like Donald Trump and Barack Obama The 4 Best Tweets About Mark Zuckerberg’s Congressional Testimony: Which Is Your Favorite? Papa John’s Has Created a Social Media Ad Featuring Negative […]

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What’s Your Price?

As I write this, it’s not even 8:00 am on Cyber Monday and so far, I’ve received 33 special deals via email. There are even more offers on my social media feeds. How your organization prices its products and services is a choice. Rather than default to what everyone else does like offer a sale today, you need to figure out what is right for you. Related posts: 5 Tips to Boost Your Ecommerce Sales on Cyber Monday How to Create a Unique Logo Design in 60 Seconds with Designhill Announcing SPI-ber Monday Deals! You Have to Pay the Price to Achieve Success Trade Wars: Who Pays the Price? How to Price Your Product for Long-Term Success SPI 222: The Right Products at the Right Price Point with Ramit Sethi Business Travel Costs Are Expected to Rise — Here’s How to Negate the Price Bump

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