What You Need To Know About Whoopi Goldberg’s Cannabis Ventures

The Academy Award-winning actress joins the ranks of other celebs who have launched a cannabis brand. January 24, 2020 4 min read This story originally appeared on Benzinga Whoopi Goldberg has always been a fan of cannabis, since her youth, when she would use it to relieve her menstrual cramps.  Fast forward to 2020, and Goldberg’s interest in cannabis has translated to a female-run business. The medical cannabis company Whoopi and Maya launched four years ago. RELATED: 23 Celebrities In The Cannabiz While other Hollywood celebrities like Snoop Dogg, Seth Rogen or Mike Tyson have presented the public with medical cannabis products of their own, the award-winning actress’ take on the substance is inherently female-centric, making her stand out in an ever-expanding market. The cannabis company — which she founded in April 2016 together with Maya Elisabeth, creator of OM Edibles creator and winner of multiple Cannabis Cups, — offers a wide variety of carefully […]

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How To Collaboratively Grow Your Cannabis Business In Just 7 Steps

Piggyback marketing is effective and low-cost, and here’s how to do it with your cannabis company. January 22, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur in the cannabis space, there are numerous approaches you can try to build awareness of your brand. However, few tactics make as big of a splash — for as low of a cost — as piggyback marketing. Great! Now, what exactly is piggyback marketing?  Piggyback marketing refers to when two or more brands collaborate on a project (e.g. a promotion, event, product, etc.) to leverage the combined power of each other’s audiences. This type of creative approach is a hallmark of the industry because traditional marketing avenues like digital advertising and print advertising in mainstream publications are often closed to cannabis brands.   You might be thinking that piggyback marketing resembles influencer marketing. The truth is, it […]

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The Hottest Cannabis Brands Of The Week (1/13-1/17), Powered By Pioneer Intelligence

Discover the most influential brands in the cannabis industry with Pioneer Intelligence’s marketing analytics platform. January 17, 2020 1 min read Brought to you by Pioneer Intelligence Introducing The Hot 25, a new weekly editorial feature powered by Pioneer Intelligence highlighting those consumer-facing cannabis brands whose marketing is moving the needle. Leveraging a rich data set, Pioneer Intelligence benchmarks performance of U.S. based, THC-selling brands across three areas: social media, earned media and brand-owned web properties. RELATED: Five Best Brands For The Canna-Curious RELATED: The 9 Best Weed Strains For Anxiety To stay up to date on the latest marijuana-related news, make sure to follow Pioneer Intelligence on LinkedIn and Instagram. Read_More Related posts: The Hottest Cannabis Brands Of The Week (12/23-12/27), Powered By Pioneer Intelligence The Hottest Cannabis Brands Of The Week (12/30-1/3), Powered By Pioneer Intelligence The Hottest Cannabis Brands Of The Week (1/6-1/10), Powered By Pioneer Intelligence This Week in Weed: […]

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10 Women Leaders of the Cannabis Industry Share Lessons on How to Succeed In the Industry

One cannabis founder explains, “It’s a long game, and the ones that can withstand the turbulence will win.” January 16, 2020 15+ min read This story originally appeared on Authority Magazine The burgeoning cannabis and CBD industry has created many opportunities for women to become leaders in the new industry. Authority Magazine recently ran a series called “Meet the Women Leading The Cannabis Industry.” We asked women leaders in cannabis to share ideas from their experience about how to thrive and what is needed to create greater gender balance in the industry. Among our interview questions we asked these leaders the following question: As a “cannabis insider,” if you had to advise someone about five non-intuitive things one should know to succeed in the cannabis industry, what would you say? Here are 10 highlights from each leader’s answer. These interviews have been edited for length and clarity.  Related: 10 Successful ‘Shark Tank’ Women Alumni […]

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The Hottest Cannabis Brands Of The Week (1/6-1/10), Powered By Pioneer Intelligence

Discover the most influential brands in the cannabis industry with Pioneer Intelligence’s marketing analytics platform. January 10, 2020 1 min read Brought to you by Pioneer Intelligence Introducing The Hot 25, a new weekly editorial feature powered by Pioneer Intelligence highlighting those consumer-facing cannabis brands whose marketing is moving the needle. Leveraging a rich data set, Pioneer Intelligence benchmarks performance of U.S. based, THC-selling brands across three areas: social media, earned media and brand-owned web properties. RELATED: 5 Things You Should Know Before Starting Up Your Cannabusiness RELATED: Meet Three Women Who Are Disrupting The Canna-business To stay up to date on the latest marijuana-related news, make sure to follow Pioneer Intelligence on LinkedIn and Instagram. Read_More Related posts: The Hottest Cannabis Brands Of The Week (12/30-1/3), Powered By Pioneer Intelligence The Hottest Cannabis Brands Of The Week (12/23-12/27), Powered By Pioneer Intelligence This Week in Weed: Cali Cannabis Cup Cancelled! This Week in […]

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The Hottest Cannabis Brands Of The Week (12/30-1/3), Powered By Pioneer Intelligence

Discover the most influential brands in the cannabis industry with Pioneer Intelligence’s marketing analytics platform. January 3, 2020 1 min read Brought to you by Pioneer Intelligence Introducing The Hot 25, a new weekly editorial feature powered by Pioneer Intelligence highlighting those consumer-facing cannabis brands whose marketing is moving the needle. Leveraging a rich data set, Pioneer Intelligence benchmarks performance of U.S. based, THC-selling brands across three areas: social media, earned media and brand-owned web properties. RELATED: 20 Bold Predictions For The Cannabis Industry In 2020 RELATED: 9 Cutting-Edge Marijuana Marketing Tactics That Work To stay up to date on the latest marijuana-related news, make sure to follow Pioneer Intelligence on LinkedIn and Instagram. Read_More Related posts: The Hottest Cannabis Brands Of The Week (12/23-12/27), Powered By Pioneer Intelligence This Week in Weed: The Dallas Cannabis Club?? This Week in Weed: Cali Cannabis Cup Cancelled! 7 Hottest Jobs in the Cannabis Industry Right Now […]

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How To Win Over Cannabis Consumers Through Media

To reach a wider audience and increase sales, cannabis brands are thinking outside the box to connect with customers. January 1, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Within the current legal landscape, federal restrictions and market-by-market fragmentation make the cannabis market exceptionally difficult to gain market reach, regardless if you’re a retailer, product company or media company. This dynamic is amplified when it comes to cannabis advertising, as most traditional media outlets and advertising mediums restrict or prohibit cannabis advertising. Despite these restrictions, the time to gain the loyalty of this demographic is now. Cannabis consumers are very loyal to those who are daring and participate in the movement directly. Once cannabis becomes federally legal, the market will have all sorts of brands competing for the hearts and minds of the cannabis consumer, meaning brands should be focused on the blue ocean now rather than waiting […]

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Vape Crisis, Industry Challenges, Landmark Legalization Moves & More

These are the headlines that dominated the cannabis industry in 2019 — what can we expect in 2020? January 1, 2020 6 min read This story originally appeared on MJBizDaily The U.S. cannabis industry experienced some momentous moves forward on the legalization front in 2019, but it also faced significant obstacles that reflected how the licensed marijuana sector is continuing to mature and why it cannot always expect boom times and unfettered growth. The top page views of the year at Marijuana Business Daily show the industry’s interest in both sides of the coin. Among the most viewed stories of the year were those that focused on: The vaping health scare. Illinois’ historic move as it became the first state in the country to legalize retail sales through its Legislature and the 11th overall to approve adult use. A key U.S. House committee’s approval of the Marijuana Opportunity Reinvestment and Expungement (MORE) Act. California […]

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The Hottest Cannabis Brands Of The Week (12/23-12/27), Powered By Pioneer Intelligence

Discover the most influential brands in the cannabis industry with Pioneer Intelligence’s marketing analytics platform. December 27, 2019 1 min read Brought to you by Pioneer Intelligence Introducing The Hot 25, a new weekly editorial feature powered by Pioneer Intelligence highlighting those consumer-facing cannabis brands whose marketing is moving the needle. Leveraging a rich data set, Pioneer Intelligence benchmarks performance of U.S. based, THC-selling brands across three areas: social media, earned media and brand-owned web properties. RELATED: 4 Effective Ways To Build A Standout Cannabis Brand RELATED: These Are The Best-Selling Pot Brands In The Country To stay up to date on the latest marijuana-related news, make sure to follow Pioneer Intelligence on LinkedIn and Instagram. Read_More Related posts: This Week in Weed: Coca Cola Considers Cannabis! This Week in Weed: The Dallas Cannabis Club?? 7 Hottest Jobs in the Cannabis Industry Right Now How Cannabis Brands Can Capture Attention With Custom Packaging Unfair Marketing […]

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Megan Rapinoe Joins The CBD Craze

She’s teaming up with her sister on a CBD brand that’s helping athletes focus on what matters. December 23, 2019 7 min read This story appears in the December 2019 issue of Green Entrepreneur. Subscribe » Megan Rapinoe scored absolute superstardom in 2019, with her epic performance during the FIFA Women’s World Cup. The summer of Rapinoe ended with her named FIFA Women’s Player of the Year, making her the first U.S. women’s player to get the award since Carli Lloyd in 2016. While Rapinoe’s on-field efforts have been legendary and inspirational, she and her twin sister, Rachael, are hoping to leave their mark in a different field, CBD. They’re teaming up at Mendi, a new CBD brand that offers edibles, gel capsules, and topicals designed to help athletes recover. Rachael is the company’s cofounder, and Megan serves as a sponsored Mendi athlete and brand ambassador. Both sisters have played […]

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Introducing Scratch-and-Sniff Weed Wallpaper

Living rooms, kitchens and offices can now smell like cannabis at the flick of a fingernail. Here’s how that happened. December 20, 2019 4 min read This story appears in the December 2019 issue of Green Entrepreneur. Subscribe » Companies have helped us smoke, eat, drink, and apply cannabis. But one clever entrepreneur is giving enthusiasts a new way to enjoy the plant — on the dining room wall.  In 2003, Jon Sherman was living in New Orleans and had an MBA from Tulane University when he stumbled into a career. He’d come across an abandoned wall­paper company and decided to rebuild it from the ground up to launch Flavor Paper. Now based in Brooklyn, his company creates off-the-wall designs for on-the-wall art — gorillas on holographic Mylar, Warhol-inspired blue Elvises, full-scale nature murals, just to give you an idea. Back in 2007, Sherman commissioned the first of Flavor Paper’s scratch-and-sniff […]

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After Cannabis, Is The Next Startup Boom Mushrooms?

Psychedelics are following a similar trajectory to cannabis — and investors are taking notice. December 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In May, activists from Decriminalize Denver celebrated a ballot victory that made the city the first in the U.S. to end arrests for simple possession, cultivation or use. Oakland’s city council quickly followed suit, unanimously passing its resolution in June. Oregon residents will vote on a similar measure in 2020, potentially taking decriminalization statewide.  No, I’m not talking about cannabis — which has been legalized or decriminalized in Canada and in several American states for years now — I’m talking about “magic” mushrooms and other entheogens, a category that includes psychedelic plants like cactuses and iboga.  In the wake of pot legalization, we’ve already seen a multi-billion-dollar boom in cannabis tech, research and investment. Now, naturally derived psychedelics are poised to follow, […]

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How I Grew My ‘Herbally-Focused’ Instagram To 500,000 Followers With No PPC

Harrison Baum, CEO & Founder Daily High Club, explains how his brand went from a simple idea to a having massive social media footprint that increases engagement and drives sales. December 17, 2019 4 min read This story originally appeared on Benzinga Daily High Club’s massive social media footprint started with nothing more than an idea and $700. Now, over 4 years, 400,000+ bongs, and 550,000 instagram followers later it has exploded. Daily High Club’s Instagram page drives more social traffic than their competitors and most online businesses. Here’s how it happened! In the beginning when I realized traditional marketing outlets limited our industry, it was terrifying. Most conventional digital marketing strategy relies on paid ads through Facebook, Twitter Google and other mainstream sites which banned advertising for cannabis and “tobacco” products. This means absolutely no retargeting or sponsored posts. RELATED: Marketers Are Overcoming Unique Challenges To Build Campaigns For The Nascent Cannabis Industry Awesome […]

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Ricky Williams Rushes Into The Green Rush

Once a pariah of the NFL for leaving the league to smoke pot, Ricky Williams now looks way ahead of his time. December 16, 2019 9 min read This story appears in the December 2019 issue of Green Entrepreneur. Subscribe » Ricky Williams estimates that he lost between $5 million and $10 million in endorsements after he decided to leave the NFL to explore the world and cannabis. Now he’s replenishing his coffers and his soul with his successful venture into the cannabis business.  Williams, a Heisman Trophy winner who rushed for more than 10,000 yards during his 11-year career, has jumped into the Green Rush with the same passion and skill — only this time he’s healing, not punishing, those who cross his path.  His company, Real Wellness by Ricky Williams, which he cofounded with wife Linnea Miron, specializes in blends of cannabis and other natural medicines. Products include […]

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NorCal’s CMO Talks Cannabis Marketing

Joel Lunenfeld describes how NorCal elevated its marketing efforts and focused on educating consumers about the cannabis industry. November 28, 2019 4 min read This story originally appeared on Benzinga NorCal, a vertically integrated cannabis company focused on the California market, announced the release of a new corporate brand campaign Oct.16 that spans print, digital and outdoor media. The campaign has multiple angles, jumping from educational content to hard branding, and aims to position NorCal as a leader in the California market to both consumers and potential investors. Benzinga joined in conversation with Joel Lunenfeld, who joined the company as chief marketing officer in Feburary after a long run as global brand strategy vice president at Twitter. The brand campaign was motivated by a recent waves of doubt and disappointment from investors who are not seeing cannabis companies perform as they expected when the “Green Rush” began, the CMO told Benzinga.  RELATED: The Complicated Business Of […]

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Year-To-Date Cannabis Investment Activity Up 40 Percent Over 2018, But It’s Slowing

Are marijuana stocks still all the rage, or are they starting to level out as we head into 2020? November 20, 2019 3 min read This story originally appeared on MJBizDaily Cannabis industry capital investment in 2019 hit $10.4 billion through Week 40 — a 40 percent increase over 2018 — but the previously hot investment activity has cooled in recent months and is now running at what one analyst called a more “normal” pace of growth. This comparison of public and private capital investments from 2017 to 2019 — along with other new marijuana industry data and analysis — is available in the November update to the 2019 Marijuana Business Factbook. While total capital raised is up 460 percent ($8.5 billion) from 2017 to 2019, recent activity has slowed: The total capital raised from 2018 to 2019 increased by only 40 percent ($2.9 billion). RELATED: Is Cannabis A Better Investment Than Cryptocurrency? By comparison, capital raises through Week […]

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Canopy Growth Partners With Drake To Launch More Life Growth Company

The Canadian rapper is the latest celebrity getting into the cannabis biz, partnering with a weed business in his hometown of Toronto. November 8, 2019 2 min read This story originally appeared on Benzinga Canopy Growth Corporation (TSX: WEED) announced Thursday that it has partnered with a Canadian rapper and singer Drake for the purpose of launching a new cannabis company More Life Growth Company. The new company will be located in Drake’s hometown of Toronto, and it will produce cannabis focusing on wellness and personal growth. RELATED: Chelsea Handler Gets Into The Cannabis Business As part of the deal, Canopy Growth has issued shares to certain entities that are controlled by Drake, upon which Drake has obtained a 60 percent ownership of More Life Growth Company, while the remaining 40 percent retained Canopy Growth. “When we first began talks with Drake we were extremely inspired by and aligned with his vision to bring best-in-class cannabis products […]

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Chelsea Handler Gets Into the Cannabis Business

As the comedian gears up to launch her new cannabis line, she reflects on how the plant has changed her life. October 29, 2019 8 min read This story appears in the October 2019 issue of Green Entrepreneur. Subscribe » For Chelsea Handler, perhaps the only positive thing to come from the 2016 election was her reintroduction to cannabis. She’d tried it casually, but the Trump presidency caused her to hit the edibles hard. “I really just needed to take it down a notch, to be still, to not watch the news on a loop, and to chill out,” she says. Cannabis helped Handler slow down and, at the same time, up her creativity. Soon she was telling anyone who would listen about her newfound best friend. Now the comedian, author, and talk show host is gearing up to add another job title to her impressive résumé: entrepreneur. Early next […]

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How This Family-Owned Cannabis Business Stays Profitable, Self-Funded Despite Tough Regulatory Environment

Autumn Brands’ CFO and Co-Owner, Autumn Shelton, describes the secret to their small business success in the booming cannabis industry. September 18, 2019 4 min read Brought to you by Benzinga The legalization of cannabis has created a multibillion-dollar market with a huge potential. In the rush to take advantage of this growth, thousands of investors are piling into dozens of public cannabis companies. Luckily, there are plenty of companies to choose from, ranging from large producers like Canopy Growth Corp and Tilray Inc. to providers of ancillary services like KushCo Holdings Inc. and Innovative Industrial Properties Inc. Some companies are trading on major exchanges, where they are subject to more scrutiny, but most companies opt for the over-the-counter market or the Canadian market, where it’s easier to list a stock. RELATED: How to Start a Cannabis Business On a Budget Family Owned Businesses On The Sidelines Beyond the headlines, there are dozens, if not […]

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