These Strategies Will Get More Customers To Your Dispensary

From loyalty programs to regularly messaging customers, building a community and increasing sales takes strategy. November 13, 2019 7 min read This story originally appeared on Weedmaps It goes without saying that you want to get as many new customers into your dispensary as possible. But with the cannabis retail space becoming more and more competitive every day, you can’t just expect a flood of new customers to rush in the second you open your doors. You need the right marketing strategy to break through the clutter, grab your ideal customers’ attention, and drive new business for your dispensary.  “Marketing is a vehicle for [consumers] to get familiar with the brand, the company, the dispensary and what they’re about,” said David Hua, CEO and co-founder of Meadow, a software company that creates point-of-sale (POS) solutions for cannabis dispensaries. “Now’s the time to … use marketing to create an identity around your […]

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What Can The End Of Alcohol Prohibition Teach Cannabis Entrepreneurs?

Research, regulations and consumer sentiments move more quickly today than they did in the 1930s. But cannabis entrepreneurs can learn a lot from their predecessors. October 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As the United States crawls slowly toward the end of the cannabis ban, the end of alcohol prohibition may provide a roadmap for entrepreneurs. Nearly 100 years ago, Congress passed a law banning the sale and import of alcohol in the U.S. People who had been drinking all their lives didn’t simply quit, as those pushing for the law had hoped. That led to a spike in organized crime, speakeasies and homemade liquor. Thirteen years later, Congress ended the failed experiment by repealing prohibition in 1933. Cannabis and its byproducts have faced a much longer road. In the late 1800s and early 1900s, a few states placed restrictions on the sale and […]

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Cannabis Firms, Policymakers Must Work Hand-In-Hand, Ex-Canadian Prime Minister Says In MJBizConINT’L Keynote

Canadian Prime Minister Kim Campbell boldly says the marijuana companies and policymakers must work together to educate and debunk stigmas around the industry. September 23, 2019 3 min read This story originally appeared on MJBizDaily Marijuana companies must take an active role in working with policymakers, says former Canadian Prime Minister Kim Campbell. Businesses can impact cannabis public policy by providing the knowledge needed to help policymakers dismiss old language and beliefs about cannabis and replace that with new knowledge. That was one of the messages Campbell had for cannabis entrepreneurs attending MJBizConINT’L in Toronto on Thursday when she sat down with Marijuana Business Daily International Editor Matt Lamers for the conference’s keynote. Campbell said just as policymakers need to understand that companies are in peril when there isn’t a clear framework of regulations, the cannabis industry must help government officials develop laws and regulations so they can navigate freely and with […]

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How He’s Rewriting His Story With Cannabis

September 19, 2019 7 min read This story originally appeared on Weedmaps Mike Tyson hasn’t had a professional fight since 2005, but the strength in his handshake suggests the former boxing champ still packs plenty of power in his fists. Yet Iron Mike is focused on another sport these days. Melted into the pillows of a couch, he was watching the U.S. Open. His daughter is a serious tennis player and Tyson often brings her to watch the pros in person. “We just left this place,” he said without shifting his eyes away from the TV.    Tyson was hanging out in a second-floor office at The+Source, a dispensary in the Las Vegas suburb of Henderson, Nevada, where the “baddest man on the planet” also owns a home. The 53-year-old is about to head downstairs for a public appearance to celebrate the release of his Tyson Ranch cannabis products at a growing number of dispensaries in […]

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The 7 Most Potent CBD Strains

If you’re looking for a higher-CBD cannabis strain, you might want to give these a try. September 11, 2019 8 min read Brought to you by Weedmaps CBD. You’ve seen these three letters advertised at your neighborhood cafe, fused within the topical your aunt has been boasting to the family about, even on the shelves of your local pharmacy stores. What you might not be aware of, however, is which cannabis strains contain the highest levels of cannabidiol (CBD), the non-intoxicating cannabinoid that has taken the health and wellness market by storm. Similar to the way cultivators try to maximize the production of THC, there are also high-CBD strains specifically bred to offer therapeutic benefits without intoxicating levels of THC. This has made it possible for children suffering from seizures to be safely treated with medical cannabis. A number of studies on CBD suggest that it offers potential therapeutic value in the treatment of various […]

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What You Need to Know to Be Successful in the Cannabis Industry

Jessica Abo sits down with the CEO of Weedmaps to discuss the company’s journey and how you can be successful in the cannabis industry. September 4, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Weedmaps CEO Chris Beals believes that if you want to have a successful future in the cannabis industry, you have to understand the history of cannabis. It’s a philosophy Beals and his team take so seriously, they created a 30,000-square-foot Museum of Weed, which features everything from interactive exhibits and Instagrammable art installations to historical artifacts. The museum will be open in Los Angeles until September 29th and tickets can be purchased online. Exhibits include: Pre-Prohibition, Age of Madness, Counterculture Revolution, Behind Closed Doors, Entrapment, Dose of Compassion, Legalization and The Plant Lab. Beals sat down with Jessica Abo to discuss the technology company’s success over the past decade and how entrepreneurs looking to get into […]

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A Cannabis Entrepreneur Shares What She Wishes She Knew Before Starting Her Business

One of the best lines Brooke Alpert says she’s heard in the industry: ‘I’d much rather teach cannabis to businesspeople than business to cannabis people.’ August 28, 2019 9 min read This story originally appeared on Authority Magazine Brooke Alpert, M.S., R.D., C.D.N. is a certified holistic cannabis practitioner and author, as well as the founder of B Nutritious, a private nutrition counseling and consulting practice in New York City. Her interest in cannabis, particularly in CBD, came from trying to help her husband manage his debilitating autoimmune disease. After seeing what CBD could do for her husband, Alpert brought CBD into her private practice and saw overall wellness improve for many of her clients. She then teamed up with a partner to create a CBD wellness supplement, Daily Habit.  In this Q&A, Alpert shares what she wishes she knew before starting out in the cannabis industry, her top marketing strategies and her […]

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How to Start a Cannabis Business On a Budget

So you’ve got a big idea (genius, of course) but little money to play with. What’s the first step? These scrappy entrepreneurs have some advice. August 13, 2019 10 min read This story appears in the August 2019 issue of Green Entrepreneur. Subscribe » From the outside, it looks like the race to get into the cannabis space is available only to people with enough capital to pay cash for a five-bedroom home. But in reality, there are a ton of thriving businesses in all segments of the cannabis market that started with a great idea and just a piggy bank of savings. Here are three companies that bootstrapped their way to success from an initial investment of $5,000 or less — in fact, way less — plus advice from the founders on how you can do it, too.   Fruit Slabs The founders: The creation of Roxanne Dennant and Brian […]

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9 Ways to Beat Work Stress and Increase Productivity With CBD

From epilepsy to pain and even sleep, the size of the opportunity in the CBD industry is becoming larger than ever. August 2, 2019 5 min read This story originally appeared on Marijuana Mommy Cannabidiol (CBD) is an increasingly popular substance that more people are choosing to utilize.  Even athletes have turned to cannabis products to treat their bodies after rigorous games and training sessions. From epilepsy to pain and even sleep, the size of the opportunity in the CBD industry is becoming larger than ever. With a the expansion of the Farm Bill legalizing hemp-based CBD products, the use of cannabis in the workplace to combat fatigue and increase productivity is becoming increasingly popular. Whether you’re an employer or employee, understanding how CBD may increase productivity in the workplace can be beneficial. In this article, we consider nine ways CBD may increase productivity and enhance the work environment. 1. CBD for Anxiety Anxiety disorders can prevent a […]

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Cannabis Lounges Are Popping Up Across the Country

Some predict they’ll be as popular as bars, but there’s still plenty of controversy. July 30, 2019 3 min read This story originally appeared on Benzinga As cannabis use becomes legal across more and more of the country on the state level, consumption lounges are popping up.  In California, the cannabis cafe Lowell Cafe is slated to open Sept. 1 in West Hollywood. Local religious leaders and others have expressed concerns, indicating the rift between communities and consumption spaces. Other states like Massachusetts could follow the same path, as it passed initial approval for social spaces in May of 2019. Previously in March of 2019, Alaska adopted its own rules for on-site consumption at licensed retail locations. And Nevada has opted to postpone legislation on cannabis lounges until 2021. Related: Cannabis Entrepreneurs: Know the Perils of ‘Accidental Franchising’ ‘Our Children Won’t Even Blink An Eye’ Caleb Chen has advocated for social consumption in Los Angeles and Las Vegas since […]

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Know the Perils of ‘Accidental Franchising’

Accidental franchises are a trap for the unwary — and the trap is sure to attract cannabis entrepreneurs looking for a quick footing in the burgeoning cannabis industry. July 26, 2019 13 min read This story originally appeared on Marijuana Venture Cannabis, the fastest growing industry in the U.S. job market today, is embracing one of America’s most popular business expansion engines: franchising. Denver-based ONE Cannabis and Florida-based Miracle Leaf each claim to be awarding franchises to catapult their growth, the former franchising cannabis dispensaries and the latter medical marijuana clinics. Undoubtedly, other cannabis franchisors are following suit to capture a piece of the $150 billion industry. It is a predictable combination — franchising and cannabis — and probably just a matter of time until franchise outlets dominate the Green Rush landscape as they have done in diverse business sectors like restaurants, fitness, real estate and senior care. What makes franchising such a […]

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5 Ways Your Company Can Fight Counterfeiting in the Cannabis Industry

Counterfeiters can capitalize on your work and position themselves as parasites on your reputation. July 26, 2019 5 min read This story originally appeared on Marijuana Venture If imitation is the highest form of flattery, counterfeiting should be quite the compliment. But in the cannabis industry, like other industries, counterfeiting not only hurts a company’s bottom line but also weakens the value of its intellectual property — plus potentially exposes it to reputation risk and product liability litigation. So rather than taking counterfeiting as a sign of success, cannabis companies must consider swift and decisive action against counterfeiters. By definition, counterfeiting is the intentional and calculated reproduction of a genuine product or brand with the purpose of misleading the buyer into believing that they are receiving the genuine product. We have seen this in other industries with fake iPhones, DVD movies and pirated copies of software, as well as countless other examples. […]

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Personal Cannabis Preference Is Shaping Consumption — and Forecasts Predict the Market Could Hit $28.9 Billion by 2022 (Infographic)

Personal Cannabis Preference Is Shaping Consumption — and Forecasts Predict the Market Could Hit $28.9 Billion by 2022 (Infographic) There are no Videos in your queue. Click on the Add to next to any video to save to your queue. There are no Articles in your queue. Click on the Add to next to any article to save to your queue. There are no Podcasts in your queue. Click on the Add to next to any podcast episode to save to your queue. You’re not following any authors. Click the Follow button on any author page to keep up with the latest content from your favorite authors. Cannabis North American consumers spent an estimated $12.3 billion on legal cannabis in 2018. Image credit: Petri Oeschger | Getty Images July 25, 2019 0 min read This story originally appeared on Green Market Report Entrepreneur members get access to exclusive offers, events […]

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What To Make Of Jay-Z’s Caliva Partnership

Hip-hop artist and entrepreneur Shawn ‘Jay-Z’ Carter made headlines earlier this month by entering the cannabis space. July 23, 2019 2 min read This story originally appeared on Benzinga Hip-hop artist and entrepreneur Shawn “Jay-Z” Carter made headlines earlier this month by entering the cannabis space via a multi-year deal with California’s Caliva as its chief brand strategist. Caliva said Jay-Z will focus on creative direction for the brand as well as outreach efforts. Jay-Z will also “focus on and work to increase the economic participation of citizens returning from incarceration — many of who are not seeing the monetary benefits of legalization — through advocacy, job training, and overall employee and workforce development,” according to Caliva. Some believe the merger shows the benefits of diverse company leadership, while others considered the move a sound business decision for Jay-Z. Caliva’s accolades include 3.5 times year-over-year growth with over 250 retailers carrying its […]

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A Weed Museum Is Coming to Hollywood

The curated museum will have interactive exhibits, historical artifacts and Instagrammable art installations. July 23, 2019 2 min read This story originally appeared on Benzinga Weedmaps recently announced its Weedmaps Museum of Weed will open to the public on August 3 in Hollywood, California. The museum aims to educate people in a fun and interactive way, while inspiring them to support pro-cannabis advocacy and reform efforts. The 30,000 square-foot museum will be curated with interactive exhibits, art installations, historical artifacts and Instagrammable art installations. It will combine immersive elements and natural history. “An important piece to talk about where cannabis demonstrations haven’t ventured before is our Plant Lab Exhibit,” said a company spokesperson. “In it, we will break down the biology of the plant and help explain to our audience in layman’s terms how this plant interacts with your body. What’s unique about it is that we’re taking extremely complex ideas and making a […]

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Most U.S. Cannabis Cultivators Choose to Compete on Quality Rather Than Cost (Chart)

Many wholesale growers are focusing on cannabis quality, though market forces tend to favor those who reliably supply low-cost cannabis. July 19, 2019 2 min read This story originally appeared on MJBizDaily Many wholesale cannabis growers choose to compete on quality, even while market forces favor growers who can reliably supply low-cost cannabis. Nearly half of U.S. cultivators are attempting to make high-quality flower their key differentiator, according to the recently released 2019 Marijuana Business Factbook. But with flower sales on the decline, the market likely will prove unable to sustain that proportion of growers competing on those grounds alone. In the extract market, consumers have shown a preference for high-potency, low-cost concentrates, creating high demand for inexpensive flower. Demand for high-quality concentrates may increase as cannabis use continues to become more mainstream, though it’s unlikely to supplant low-cost, value-oriented concentrates in the near future. While there may be an immediate […]

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Jim Belushi Is Launching a Blues Brothers Cannabis Brand in Illinois

He’s an Illinois native who has been growing pot in Oregon. Not that Illinois legalized he’s bringing what he’s learned back home. July 18, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Jim Belushi has been building a cannabis business in Oregon for several years but now that his home state of Illinois will allow sales of recreational pot in 2020 he’s expanding where his roots are. Belushi plans to bring a new strain, named The Blues Brothers after film and band that his brother, comedian John Belushi, made famous along with comedian Dan Ackroyd, first to the market in Illinois. Belushi, who has performed in the band, wants to use the Blues Brothers brand when he takes his product national.  “Illinois is going to be a huge market,” Belushi told Advertising Age. “I want to be on the shelves come Jan. 1.” Illinois lawmakers voted to […]

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Cannabis: The Afghanistan of Entrepreneurs?

Arrogant entrepreneurs are likelier to exit cannabis humbled than rich. July 5, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Because of its geopolitical value at the silk road gateway of Iran, Central Asia and India, the region of modern Afghanistan has historically been a conquest target. Empire after empire have literally broken themselves trying to seize this region, earning Afghanistan the ominous nickname, the “Graveyard of Empires.” While scholars debate nuances of why the region confounds conquest, few disagree a prime cause is the arrogance of foreigners failing to fully appreciate the difficult terrain and complex tribal factions. I’m sorry to say to all you ambitious entrepreneurs and investors, but Cannabis may be your Afghanistan. I understand, it may be too difficult to ignore the boom of the cannabis markets world-wide, or the seemingly unstoppable march of global legalization, or the eye-popping financial projections or […]

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Why Mood-Based Cannabis Products Are About to Blowup

Cannabis can be consumed to achieve any mood. Businesses are taking note to shape the cannabis products of the future. June 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. If we take a brief look back at history it’s clear that cannabis has survived several societal reputations. What was once known as “Devil’s Lettuce,” went on to be a pop culture symbol of Bob Marley. Today, the shift of the plant’s perception is a direct correlation to recent mass legalization of the substance across the United States. Data shows that consumption is skyrocketing in states like California – but this should come as no surprise. West Coast moms, dads, students, you name it, can all take a walk down the block to pick up milk, eggs and flower.   While it’s nearly impossible to determine the quality or specifications of a federally unregulated substance, any […]

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Women Are Disappearing From the Cannabis Industry. Why?

The industry’s most powerful women are working to fix it. May 21, 2019 12 min read This story appears in the June 2019 issue of Entrepreneur. Subscribe » When cannabis was legalized in Oregon, many people saw business opportunity. But Amy Margolis saw something more specific: She saw business opportunities for women.  Margolis was a criminal defense attorney in Portland and had spent a decade defending cannabis growers who’d been caught by the police. Once the state legalized bud, she turned to corporate law and helped local entrepreneurs enter the industry. “I just pivoted with my clients,” she says. And as she did, she says, she saw women flood into the marketplace. They were starting dispensaries, creating new products, and, like her, providing needed services to cannabis entrepreneurs. The industry struck her as more equitable than others, where men tend to dominate the upper ranks. But she wouldn’t say that […]

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