How Risky Is Your Cannabis Business?

If you’re considering raising funding for your cannabis business, be sure to calculate the risk that’s involved in making it a success. It’ll be one of the first things potential investors want to know. February 13, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ross O’Brien’s book Cannabis Capital. Buy it now from Amazon | Barnes & Noble | iTunes Risk is inherent in all aspects of every business — it’s an expression of the uncertainty of future outcomes. It’s this exposure to known and unknown threats that investors evaluate when defining the risk specific to each individual investment. The cannabis investing market, and private company markets, in particular, are populated by entrepreneurs and investors who have a very high tolerance for risk. Cannabis investors view their investments in the context of putting their capital at risk at the outset of an investment, compared to the […]

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Insider Tips for Crafting a Cannabis Business Plan That Attracts Investors

Follow this expert advice to create a business plan that proves you know what you’re doing and can start and grow a profitable cannabis business. February 6, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ross O’Brien’s book Cannabis Capital. Buy it now from Amazon | Barnes & Noble | iTunes In every section of a business plan, investors are looking for a depth of knowledge about your industry and your business and the ways in which you’re preparing to manage with all the considerations identified. They’re looking for what you’re doing and why, who’s involved, and how you’ll be able to execute. They want to see a solid playbook that will serve as a set of operating principles to get them through unforeseen challenges when things don’t go as planned. Here are some recommendations to help you write each section of your business plan: Executive […]

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4 Key Things You Have to Manage in Your Cannabis Business in Order to Succeed

Don’t neglect the business of managing these four key areas – or you may see your dreams of entrepreneurship go up in smoke. January 30, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ross O’Brien’s book Cannabis Capital. Buy it now from Amazon | Barnes & Noble | iTunes Starting and running a company is hard. If it was easy, everyone would do it and every investment would be successful. Standing apart in your ability to run your company successfully will be the difference between raising capital and going home empty-handed. When you’re talking with investors, demonstrating that you have a grasp on how to produce results operationally increases the probability that your business will be successful for the long term and deliver value to you and your shareholders. This is a demonstration of operational acumen. Management decisions come down to a combination of people and […]

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How the Feds Protect the Cannabis Industry and How Things Could Change

Find out what Uncle Sam’s put in place to protect your business and what new legislation could be coming down the pike. January 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Ross O’Brien’s book Cannabis Capital. Buy it now from Amazon | Barnes & Noble | iTunes Certain aspects of the U.S. cannabis industry have limited protections from federal interference through annual congressional spending bills. Since the restriction of district-specific earmarks in 2015, lawmakers have used annual appropriations bills (also known as federal spending bills) to extend their policy priorities (or policy prohibitions) by inserting language that prohibits the expenditure of federal funds towards a specific program or activity. Since 2015, Congress has consistently enacted laws that limit the ability of the Department of Justice (DOJ) from interfering with states that have adopted medical cannabis laws by placing legal restrictions on their spending of federal […]

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NatGeo’s Jason Silva On Cannabis, Psychology And ‘The Psychedelic Renaissance’

The TV personality, filmmaker, speaker and futurist describes his journey with marijuana on the heels of a new podcast. January 20, 2020 5 min read This story originally appeared on Benzinga Jason Silva is a TV personality, filmmaker, speaker and futurist. He’s best-known to the world for hosting the “Brain Games” TV show on the National Geographic channel for five consecutive seasons. In the wake of a new podcast titled “Flow Sessions with Jason SIlva,” the psychonaut had a talk with Benzinga Cannabis about the events and ideas that lead him to where he is today. RELATED: How To Know What Dosage Of CBD To Take Awakening To Cannabis’ Mind-Opening Potential Silva comes from a culturally driven household in Venezuela, where he lived until he moved to the U.S. at 18. He says he first became interested in cannabis after researching the plant for an article he wrote for his high school […]

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How Do You Create Change? One Street Corner at a Time, According to Cannabis Connoisseur Robert DiVito.

Here’s how he’s doing it and why the idea that ‘every day is a Monday’ fuels him. January 7, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Robert DiVito, founder and CEO of Element 7, an equity-driven cannabis retailer focused on safety and education. It was condensed by The Oracles. Who are you?  Robert DiVito: I’m an educator. I started my career in education by building and operating one of Chicago’s most enviable emotional intelligence-based charter schools, Imagination Children’s Academy. We built the school around the idea that through play and exploration, kids could develop with a more well-rounded education. The results speak for themselves. Parents love the concept and kids thrive in the environment. When I started my journey in cannabis, I looked around. I saw a […]

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Why Cannabis Education Matters

The key to fighting misinformation? Real information. December 25, 2019 2 min read This story appears in the December 2019 issue of Green Entrepreneur. Subscribe » “How can I help you?” a lovely saleswoman in West Hollywood recently asked me during my visit to a local weed shop. Budtenders like her make an average of $14.90 an hour, and the turnover rate is 70 percent within the first 90 days of employment, according to recent research by Vangst.  This is shocking, considering a budtender (or flower host, wellness guide, cannabis consultant, or whatever you call them) is often the first person a cannabis consumer encounters in their purchasing journey. They’re the ones asking questions, making recommendations, sharing their expertise. So why does the industry treat them like, well, bartenders without the tips?  The lack of support for decent, experienced budtenders is in a way ironic considering that the industry is […]

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How To Use Cannabis To Help With Holiday Stress

This time of year is full of anxiousness and last-minute shopping, delays and travel plans, so here’s how cannabis can help manage it all. December 16, 2019 5 min read This story originally appeared on Weedmaps People talk about the holidays as a happy and carefree time, but the reality is, for many of us, they’re a recipe for stress.  Thirty-eight percent of people in one Greenberg Quinlan Rosner survey said their stress increases around the holidays, citing lack of time and money, the pressure of gift exchanges, and family gatherings among the top stressors. Another survey by Healthline found that 62 percent of people consider the holidays stressful, with money being the biggest source of anxiety.  “The holiday season is notorious for being a stressful time as consumers decorate their homes, shop for gifts, and plan travel accommodation while also handling the usual day-to-day rituals of work, family, and home management,” said Nimesh Patel, […]

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Season's Greenings! These Are The Best Cannabis And CBD Gifts Of 2019

‘Tis the season to be, like, really jolly. Here are some stocking stuffers for CBD and THC enthusiasts alike. Read_More Related posts: 7 Stats to Know About Legal Cannabis and CBD This 4/20 11 Cannabis Predictions for 2019 California Cannabis Awards Hand Out Top Honors To Industry Leaders And Brands For 2019 SPI 248: The Art of Giving Gifts with John Ruhlin The Perfect Holiday Gifts For the Man, or Men, in Your Life 20 Incredible Gifts for the Women in Your Life 7 Essential Gifts For The Entrepreneurs and Freelancers In Your Life 10 Holiday Gifts Boxes You Can Send From Your Couch

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A Former Green Beret On How Cannabis Can Help Veterans With PTSD

Adam Smith, a former member of the U.S. Army Special Forces, speaks on the effectiveness of cannabis products to overcome depression and anxiety related to his time in service. December 10, 2019 6 min read This story originally appeared on Benzinga Experiencing trauma is far from rare. Around six in every 10 men and five in every 10 women experience at least one trauma during their lives, according to the Department of Veterans Affairs. The risk that military personnel face of developing post-traumatic stress disorder is well-known.  The worst possible outcome of PTSD, suicide, is growing in frequency among veterans.  The suicide rate among veterans in the U.S. increased by 25.6 percent from 2005 to 2016, versus 20.6 percent growth for non-veterans.  Despite the VA’s efforts, the federal department still fails to acknowledge the benefits of cannabis in helping veterans manage PTSD and live better lives. Yet many organizations and people are working hard to make […]

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Can You Major In Marijuana?

Schools around the country are creating courses and degree programs to meet the growing need for experts in the marijuana industry. Read_More Related posts: Why Is Medical Marijuana Still Banned on College Campuses? College Students Sue After Getting Expelled From College For Using Medical Marijuana Trump Says He’ll “Probably” Back New Marijuana Bill These Are the States Voting on Legal Marijuana in November John Boehner Succeeded in Politics Opposing Marijuana but in Retirement Has Joined the Medical Marijuana Industry Florida Finally Allows Actual Marijuana Flower in Medical Marijuana Dispensaries Which Major Country Will Be the First to Truly Adopt Cryptocurrency? 4 Major Marketing Trends for 2020 and Beyond

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What Travelers Need To Know About Flying With Weed

Before crossing through security, make sure you know the rules about packing your cannabis products. December 2, 2019 15 min read This story originally appeared on Weedmaps With the laws surrounding cannabis — both marijuana and hemp — constantly changing, confusion for cannabis consumers arises when it comes to traveling to and from states where weed is legal. This is especially true when it comes to flying with weed.  Cannabis consumers should empower themselves with an understanding of the laws and regulations concerning cannabis so that they can consume weed legally and fly safely. First and foremost, that means knowing that marijuana possession is illegal under federal law.  Consumers need to know that if they walk into an airport, they can be walking into federal jurisdiction territory or land overseen by airport police in local jurisdictions. Even states with adult-use markets do not all have cannabis-friendly airports. Weed purchased by consumers in a legal cannabis state […]

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Drinkables Are The New Edibles. Where, When And How Can You Get Them?

There’s an influx of new cannabis-infused drinks, so here’s everything you need to know about them all. November 29, 2019 8 min read This story originally appeared on Weedmaps Why do consumers love drinkable cannabis? Let us count the ways. It’s discreet, it requires no special equipment, it tastes good, and it’s a familiar and safe delivery system.  Weed-infused drinks make up one of the fastest-growing segments of the cannabis market. It’s a sprawling category that includes tinctures to mix with cocktails; non-alcoholic alternatives to wine, beer, or champagne; wellness beverages that can lull you to sleep or take the place of aspirin or ibuprofen after a strenuous game of hoops or tennis; and sparkling sodas that are as appealing to millennials as they are to baby boomers who aren’t comfortable lighting up. Here are answers to some common questions about cannabis tonics. RELATED: Hilary McCain Gives A ‘Sweet Reason’ To Try […]

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These Strategies Will Get More Customers To Your Dispensary

From loyalty programs to regularly messaging customers, building a community and increasing sales takes strategy. November 13, 2019 7 min read This story originally appeared on Weedmaps It goes without saying that you want to get as many new customers into your dispensary as possible. But with the cannabis retail space becoming more and more competitive every day, you can’t just expect a flood of new customers to rush in the second you open your doors. You need the right marketing strategy to break through the clutter, grab your ideal customers’ attention, and drive new business for your dispensary.  “Marketing is a vehicle for [consumers] to get familiar with the brand, the company, the dispensary and what they’re about,” said David Hua, CEO and co-founder of Meadow, a software company that creates point-of-sale (POS) solutions for cannabis dispensaries. “Now’s the time to … use marketing to create an identity around your […]

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What Can The End Of Alcohol Prohibition Teach Cannabis Entrepreneurs?

Research, regulations and consumer sentiments move more quickly today than they did in the 1930s. But cannabis entrepreneurs can learn a lot from their predecessors. October 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As the United States crawls slowly toward the end of the cannabis ban, the end of alcohol prohibition may provide a roadmap for entrepreneurs. Nearly 100 years ago, Congress passed a law banning the sale and import of alcohol in the U.S. People who had been drinking all their lives didn’t simply quit, as those pushing for the law had hoped. That led to a spike in organized crime, speakeasies and homemade liquor. Thirteen years later, Congress ended the failed experiment by repealing prohibition in 1933. Cannabis and its byproducts have faced a much longer road. In the late 1800s and early 1900s, a few states placed restrictions on the sale and […]

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Cannabis Firms, Policymakers Must Work Hand-In-Hand, Ex-Canadian Prime Minister Says In MJBizConINT’L Keynote

Canadian Prime Minister Kim Campbell boldly says the marijuana companies and policymakers must work together to educate and debunk stigmas around the industry. September 23, 2019 3 min read This story originally appeared on MJBizDaily Marijuana companies must take an active role in working with policymakers, says former Canadian Prime Minister Kim Campbell. Businesses can impact cannabis public policy by providing the knowledge needed to help policymakers dismiss old language and beliefs about cannabis and replace that with new knowledge. That was one of the messages Campbell had for cannabis entrepreneurs attending MJBizConINT’L in Toronto on Thursday when she sat down with Marijuana Business Daily International Editor Matt Lamers for the conference’s keynote. Campbell said just as policymakers need to understand that companies are in peril when there isn’t a clear framework of regulations, the cannabis industry must help government officials develop laws and regulations so they can navigate freely and with […]

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How He’s Rewriting His Story With Cannabis

September 19, 2019 7 min read This story originally appeared on Weedmaps Mike Tyson hasn’t had a professional fight since 2005, but the strength in his handshake suggests the former boxing champ still packs plenty of power in his fists. Yet Iron Mike is focused on another sport these days. Melted into the pillows of a couch, he was watching the U.S. Open. His daughter is a serious tennis player and Tyson often brings her to watch the pros in person. “We just left this place,” he said without shifting his eyes away from the TV.    Tyson was hanging out in a second-floor office at The+Source, a dispensary in the Las Vegas suburb of Henderson, Nevada, where the “baddest man on the planet” also owns a home. The 53-year-old is about to head downstairs for a public appearance to celebrate the release of his Tyson Ranch cannabis products at a growing number of dispensaries in […]

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The 7 Most Potent CBD Strains

If you’re looking for a higher-CBD cannabis strain, you might want to give these a try. September 11, 2019 8 min read Brought to you by Weedmaps CBD. You’ve seen these three letters advertised at your neighborhood cafe, fused within the topical your aunt has been boasting to the family about, even on the shelves of your local pharmacy stores. What you might not be aware of, however, is which cannabis strains contain the highest levels of cannabidiol (CBD), the non-intoxicating cannabinoid that has taken the health and wellness market by storm. Similar to the way cultivators try to maximize the production of THC, there are also high-CBD strains specifically bred to offer therapeutic benefits without intoxicating levels of THC. This has made it possible for children suffering from seizures to be safely treated with medical cannabis. A number of studies on CBD suggest that it offers potential therapeutic value in the treatment of various […]

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What You Need to Know to Be Successful in the Cannabis Industry

Jessica Abo sits down with the CEO of Weedmaps to discuss the company’s journey and how you can be successful in the cannabis industry. September 4, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Weedmaps CEO Chris Beals believes that if you want to have a successful future in the cannabis industry, you have to understand the history of cannabis. It’s a philosophy Beals and his team take so seriously, they created a 30,000-square-foot Museum of Weed, which features everything from interactive exhibits and Instagrammable art installations to historical artifacts. The museum will be open in Los Angeles until September 29th and tickets can be purchased online. Exhibits include: Pre-Prohibition, Age of Madness, Counterculture Revolution, Behind Closed Doors, Entrapment, Dose of Compassion, Legalization and The Plant Lab. Beals sat down with Jessica Abo to discuss the technology company’s success over the past decade and how entrepreneurs looking to get into […]

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A Cannabis Entrepreneur Shares What She Wishes She Knew Before Starting Her Business

One of the best lines Brooke Alpert says she’s heard in the industry: ‘I’d much rather teach cannabis to businesspeople than business to cannabis people.’ August 28, 2019 9 min read This story originally appeared on Authority Magazine Brooke Alpert, M.S., R.D., C.D.N. is a certified holistic cannabis practitioner and author, as well as the founder of B Nutritious, a private nutrition counseling and consulting practice in New York City. Her interest in cannabis, particularly in CBD, came from trying to help her husband manage his debilitating autoimmune disease. After seeing what CBD could do for her husband, Alpert brought CBD into her private practice and saw overall wellness improve for many of her clients. She then teamed up with a partner to create a CBD wellness supplement, Daily Habit.  In this Q&A, Alpert shares what she wishes she knew before starting out in the cannabis industry, her top marketing strategies and her […]

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