Category: Buyer Persona

How to Bring True Diversity to Your Marketing by Eliminating Tokenism

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I sat down with my daughter Reiko for a short video discussion about diversity in marketing. Reiko is a half-Japanese Millennial and my co-author of our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans which will release January 7, 2020 from the Portfolio division of Penguin Random House. Related posts: How to Turn Fans into Customers and Customers into Fans What is Elizabeth Warren a Passionate Fan of? What is Fanocracy? What is Beto O’Rourke a Passionate Fan of? How to Cultivate True Fans (FS294) 3 No-Cost Marketing Tactics You Can Use Right Now to Bring in More Sales Money Might Not Bring You Happiness, But It Can Bring You Freedom People Buy From People: Five examples of how to bring the humanity back to marketing

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Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

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Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years. Related posts: Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content How to Develop a Customer Persona That Improves Conversion Rates 4 Things to Do When Your Team Grows Faster Than Your Business A Beginner’s Guide to Predictable Marketing Funnels How to Launch an Online Coaching Business SPI 302: Coaching vs. Teaching—What […]

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Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

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I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Related posts: Nike Video Featuring Women And Sport In Mexico: Unstoppable Together Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn. Faulty Update Bricks Nike ‘Self-Lacing’ Smart Shoes Nike High-Tops Split Open Mid-Game, Injuring Duke Basketball Superstar Zion Williamson (60-Second Video) 15 Traits of Unstoppable People SPI 272: Starting and Running a Business as a Couple Featuring the Bakers Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million Times Nike Stokes Controversy With Kaepernick Just Do It Advertisement

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Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

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Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years. Related posts: Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content How to Develop a Customer Persona That Improves Conversion Rates 4 Things to Do When Your Team Grows Faster Than Your Business A Beginner’s Guide to Predictable Marketing Funnels How to Launch an Online Coaching Business SPI 302: Coaching vs. Teaching—What […]

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Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

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I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Related posts: Nike Video Featuring Women And Sport In Mexico: Unstoppable Together Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn. Faulty Update Bricks Nike ‘Self-Lacing’ Smart Shoes Nike High-Tops Split Open Mid-Game, Injuring Duke Basketball Superstar Zion Williamson (60-Second Video) 15 Traits of Unstoppable People SPI 272: Starting and Running a Business as a Couple Featuring the Bakers Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million Times Nike Stokes Controversy With Kaepernick Just Do It Advertisement

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