5 Things Planners Should Keep in Mind to Create Change in 2019

Eliza Esquivel, a marketing consultant, shares her insights on the future of account planning with Jessica Abo. February 8, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In this video, consultant Eliza Esquivel shared her insight on future of account planning with me. Here are two important questions for Esquivel about business planning in 2019. What opportunities do you see for the planning discipline in 2019? Esquivel: The account planning practice has remained largely hidden from anyone outside of advertising, so I see a huge opportunity in 2019  to explain what we do and apply it more broadly.  If the planning mindset were applied to the bigger forces shaping our society today like technology, entertainment, media and even organizational design we could have wide-reaching impact in creating a world we all want to live in.   This is the year planners can unlock new growth and revenue […]

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