How to Start an Online Business

Discover how to start an online business, including figuring out your “why,” identifying your target market, and building a brand and website! Matthew Gartland June 17, 2019 How to start an online business: It’s a giant question, one that’s loaded with lots of ins and outs. And it’s one that I (with a little help from someone on my team) will attempt to answer for you in this post! I’m first going to share what I consider the crucial first three steps you must go through (plus a couple more key tips) before building an amazing online business. Then I’ll hand it over to SPI’s “integrator”—Matt Gartland. He’ll introduce some of the things we’ll be talking about on the blog in the near future about the less sexy but still super important parts of creating a business that will stand out and stand the test of time. Step 1: Ask […]

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SPI 299: The Humble Beginnings of Hmong Baby

The road to beginning a successful online business is full of hard lessons. I’m kicking off the new year with a story about learning, making mistakes, and succeeding anyway. I’m sitting down with the founders of Hmong Baby, a couple who, after experimentation and validation, were able to have enormous success with their products. Welcome to 2018! Hmong Baby is a brand that helps bring the Hmong culture together, spreading and preserving that culture by teaching kids about it. They started out with flashcards, and they recently launched their first board book. Awesome! I’m super stoked to introduce Mykou and Touger to you. They’re going to talk about how they got started with this business, why, after a number of failures, they landed on this idea, and what inspired them. They’re sharing the ideas behind some of their recent launches and campaigns, what apps they used to boost their success, […]

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