Don’t Lose Your Brand’s Mojo

This CEO and president talks about how his dislike for playing by the rules helped him embrace his entrepreneurial spirit. February 1, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Cremo Company CEO and President of Matt Biggins shares some of the lessons he learned about working for a multinational corporation and some of his best strategies for growing a brand. Biggins and The Playbook David Meltzer chat about topics such as how to weigh personal and company values versus a potential exit, the right way to treat vendors and suppliers and why something as small as pronunciation can have a big impact on branding. The pair also discuss how to use prioritization to tackle huge opportunities that come your way, even if you are limited by your capacity. Related: High School Dropouts Can Be Moguls, Too Read_More Related posts: McDonald’s Is Set to Lose $3.4 Billion in Value After the […]

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How to Make Simple Business Cards: A Step by Step Guide

Have you avoided making business cards for yourself? It’s time to stop procrastinating. Here’s how to make them. Read_More Related posts: Why Collecting Business Cards is Not Networking The Complete, 12-Step Guide to Starting a Business 22 Tips to Speed Up WordPress Site Performance (Step by Step Guide) A Step-by-Step Guide to Making Your First Million in Real Estate in Six Short Years A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide A Step-by-Step Guide To Building Your First Mobile App How to Make an App When You Can’t Code (a Step-by-Step Guide)

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How Two Designers Created A Weed Brand With Whimsy

Cross a design mind with a very hippie childhood, and you get a very groovy vibe. December 24, 2019 4 min read This story appears in the December 2019 issue of Green Entrepreneur. Subscribe » Among all the vape brands out there designed to evade attention (inhaled, not seen, thank you), Sonder is unabashedly eye-catching. Its products are packaged in bright, nostalgic colors and highly stylized fonts and have cheeky names like Green Crack and Dead Head OG; its website is a magic show of floating boxes, spinning pens, and mirror-fringed dancers that appear literally out of the blue.  The branding, not surprisingly, is the creation of two successful designers, Faun Chapin and her wife, M. (Meg) Paradise, who founded Sonder in 2017.  Related: How Vaping Brand Roam Uses Design to Appeal to Women Chapin, a graduate of Yale University’s graphic design MFA program, had grown up around pot. Her […]

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A 5-Step Guide to Revamping Your Brand Consistency (and Boosting Customer Trust)

Here’s how brand consistency can help you put competitors in your rearview mirror. December 13, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. The goal of any brand is to provide a recognizable, positive brand identity people will remember. Without a consistent brand presentation, you cannot achieve that goal. Why? There’s a phenomenon known as context-dependent memory, which states that people remember information best when they are in the original context in which they encountered that information. However, brand messages usually occur in a wide variety of places (online ads, business cards, outdoor signage, product packaging, email campaigns and more). This means that your brand messages often lack the necessary context that would make it easiest for people to remember them, so consistent presentation is often necessary to bridge that gap and reinforce your brand recognition. This is especially true for new and younger businesses.  Related: The 8 Laws of Branding Consistent […]

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Tapping Into the DNA of the Playboy Brand

How an old-school brand is adapting for modern times. December 10, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Chief Marketing Officer and President of Corporate Strategy for Playboy Enterprises Rachel Webber talks about how the Playboy team is reengineering the iconic brand and how her education and experience have prepared her for marketing success. Related: How This Pro Athlete Sticks to His Budget Read_More Related posts: 5 Ways to Get More Followers and Brand Exposure With Instagram Live Videos 3 Tips on How to Build Brand Partnerships 5 Restaurant Franchises That Will Cost You at Least $1 Million How Tapping Into Your Spiritual Energy Can Improve Your Productivity 5 Facebook Advertising Hacks for your Health and Fitness Brand — or Any Brand Using Amazon’s Sponsored Brand Advertising to Get Customers Interested in Your Brand Your Personal Brand Is Just as Important as Your Business Brand Want to […]

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Get This Award-Winning Photoshop Alternative on Sale Today

Streamline your branding initiatives with the AI-enhanced tools of Luminar 3. October 21, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. We’re not all professional photographers, and we can’t all afford expensive, top-tier suites like the Adobe Creative Cloud to make our photos stand out. Still, there’s value in clear, beautiful photography, both from a marketing standpoint and a personal one. Branding can’t succeed without great imagery! In that case, take a look at Luminar 3. This award-winning, budget-friendly alternative to more costly photo editing software boasts a number of innovative features to make photo editing a breeze. With Accent AI 2.0, Luminar 3 allows you to make dozens of adjustments to dozens of photos using a […]

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How to Develop Your Personal Brand Like a Marketing Professional

Creating a successful personal brand is doable, especially if you have a dedicated process in place. October 10, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu discusses how to grow your personal brand so that you become known for it and encounter success.  In order to grow a personal brand, Siu stresses the power of batching together content, particularly your podcast output. If you’re able to streamline the creation of your podcast, you free up extra time resources. Siu uses his extra bandwidth to develop his other projects, strategize long-term and work on recruitment. Siu talks about the importance of utilizing multiple platforms to release podcast and blog content onto. Even better, if you’re able to have someone at your side looking to capture your daily output of content, you will be able to break this footage into several segments this footage. Think about the […]

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This Entrepreneur Had to Welcome Failure When He Switched Lanes

Scott Allan shares how he uses his engineering education to inform the way he helps to grow his company’s brand. September 12, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Scott Allan, SVP & Global General Manager of Hydro Flask, talks about the evolution of his career, which was influenced by an uncle who was both an engineer and an entrepreneur. Allan discusses what he learned about engineering through education and internships, as well as what it was like taking a sales job after graduation. Allan and The Playbook host David Meltzer cover topics such as seeking out experienced employees to learn more about a career or industry, when to divert from the career plan that you have laid out and how Allan uses his education and Silicon Valley experience to help grow the Hydro Flask brand. Related: Don’t Underestimate the Power of Hustle Read_More Related posts: Why Embracing Failure Is Good […]

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How Brands Connect Emotionally With Consumers

Rich Krause, CEO of Capital Brands, shares his thoughts on how to deliver the best products to consumers. August 29, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Rich Krause, CEO of Capital Brands LLC Parent Company of NutriBullet, discusses how consumer brands are able to adjust to the dynamic nature of modern marketing. He also breaks down strategies for creating sustainable growth and the importance of understanding your customer in order to serve them. Krause and The Playbook host David Meltzer talk about establishing emotional connections with the people who use your products, why you should always seek the advice of mentors with experience and how today’s digital landscape has changed how products are marketed to the masses. The pair talk about the optimal approach to leading a company with a focus on growth and innovation, as well as how they determine when to pivot. Related: The Best Entrepreneurs See Problems and […]

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5 Important Steps for Clarifying and Communicating Your Company’s Values

The author of the ‘Chicken Soup for the Soul’ series shares a few steps of how your business can distinguish itself. July 2, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Jack Canfield mentions that he personally stands for helping others transform and support those boldly living their life mission. When defining what you stand for, make sure you are aligning these values with what you consider yourself an expert in — not simply your job or to coincide with the classes you are hoping to sell.  Canfield recommends setting a strong viewpoint versus mulling over every tiny font and color detail of your company’s logo. He also says you should create a long-term marketing plan that spans several months around those viewpoints. That way, you can have confidence about communicating your vision to others. Click the video to hear more.  Related: What This One […]

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Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects. June 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. It’s hard to build a national brand under any circumstances. But the cannabis industry is forced to market with one hand — and a foot — tied behind its back. There are two primary problems when it comes to marketing medical, and even adult use, cannabis — while it remains illegal under federal law. First, abiding by the laws and regulations of 33 separate states places severe hardships on businesses acting in good faith. Second, some bad actors take advantage of the confusing and contradictory regulations, risking the reputation of the rest of the industry. Related: The Most Effective Cannabis Advertising Tool You’re Probably Not Using Navigating each state’s individual rules while also building your business beyond a single, […]

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3 Tips on How to Build Brand Partnerships

Here’s how to sell your content without selling out. June 3, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Want to know the secret to getting paid to work with brands? Think in terms of ongoing partnerships and creating real, relatable content rather than one-off advertisements. Social media and digital marketing are changing, as brands need to be more personal and genuine in their messaging rather than being straight up salesy. Yet a lot of the content coming from brands still sounds very corporate, which is why they can benefit from partnering with you — and paying you — to create content. 1. Content matters more than reach Even if you don’t have a large following, you can still get brand deals. Whether you have 1,000 social media followers or 1 million, everyone has some level of influence. The size of a sponsorship may depend on reach, but […]

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This Entrepreneur Says He Spends as Much as $200K a Month on Building His Brand

Andrew Medal connects with Billy Gene in San Diego to talk all things digital marketing. May 17, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Billy Gene is an online marketing influencer and educator. Through his online courses and Facebook live-streams, he teaches important entrepreneurial skills that schools often miss. Gene says he spends up to $200,000 a month on his personal brand leveraging unique video content and ads on billboards, podcasts, Facebook, YouTube and Instagram. Related: This Tattoo Artist Fell in Love With the Art When He Was 16. Here’s How He Made a Career Out of It. Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds of top YouTube channels in […]

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Are You Doing These 3 Things to Foster Brand Community?

It’s never too late to course-correct and treat your customers as if they are welcome guests and members of a valued community. April 22, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When Bird scooters started popping up in towns across America, an opportunity to earn money came with them. The unseen people keeping Birds running are freelancers who gather the scooters during the night, charge them and deliver them back to their roosts by morning. Bird claims that becoming a “charger” means entering an empowered community of night owls. But those who have tried the gig felt no such belonging. Some chargers signed up expecting a fun way to make extra money only to find a system wrought with fraud and frustration. Bird’s success is dependent on enough people buying into the idea of joining the charger community, making them more like members than employees. But […]

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3 Lessons in Branding From a Black Hole

We recently got our first look at a black hole. Who knew it had so much to tell us about branding? April 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The first-ever photograph of a black hole and its bright halo was recently released, visually confirming a hundred years of scientific speculation. Though the photo itself slightly resembled a glazed donut, it represented unmistakable power and scale. If you think about it, there are some striking similarities between black holes and brands themselves. The reason isn’t that brands are fathomless voids that obliterate existence (despite what some customers may say). It’s because both entities command our attention and change the universe just a little bit. One of the many mysterious properties of black holes is their infinite density, which allows them to increase in volume endlessly without ever changing in size. A brand should similarly […]

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How to Consistently Close High-Ticket Clients

Do it right and your first big client will be the first of many. April 8, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Closing new sales is an important part of growing a business. Success generating and closing leads is a solid indicator of where your business is going. As entrepreneurs, our focus can be one-sided. We focus on the product or service we’re building. While we’re building our masterpieces, who will buy what we’ll sell is often neglected.  In building an audience and potential list of buyers, we want to target higher-end clients. We want those paid-in-full, five-and-six-figure clients. One high-end sale can stabilize your cash flow and fund future growth. Working with higher-end clients often leads to more business through access to their network. Here are some things you can do right now to land this type of client. To close a next-level client you’ll need next-level infrastructure in […]

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A 5-Step Approach to Commanding More Attention in a Competitive Industry

Here’s how to position yourself and your business. February 21, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. There is only so much attention to go around in any industry, so positioning both your personal brand and company correctly is extremely important if you want a piece of the action. It becomes even more difficult in ultra-competitive industries like real estate and online marketing. So, how do you break through all of the noise and be seen and heard in a competitive industry? Many experts simply say you should become a thought leader or an influencer, but you can’t just label yourself a thought leader. That isn’t how it works. Your actions make your audience view you as a thought leader or influencer. When I started my company, I spent a lot of time developing my personal brand in order to stand out. The online marketing industry was (and still is) very […]

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Exactly What You Can Do to Define What Makes Your Brand as Unique as … M&Ms

February 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. “Melts in your mouth, not in your hand,” the slogan for M&M’s candy, was trademarked as far back as 1954 and is one of the best-known ever. It’s cute. It’s memorable. And it’s helped make M&M’s brand the success it is today — and not just because the phrase is catchy. Related: Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All In fact, the slogan, when introduced, actually helped set the company apart from all other companies slinging sweet treats. It made the brand different and was, and is, its unique selling proposition (USP). Every company needs a USP in order to stand out from the crowd. But many business owners fail to come up with one that sets their brands apart. If you’re an accounting business, for instance, what could be different about you versus your peers? Defining your […]

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Will an Ice Cream Company Based on New York City’s Serendipity Be Able to Compete Nationwide?

The iconic dessert restaurant will stretch its brand for the first time with packaged pints sold in 7-Eleven stores. February 14, 2019 2 min read How much does an iconic brand name matter when competing in a crowded category? The owners of New York City’s famous Serendipity 3 — which boasts of famous customers such as Andy Warhol, Bill Clinton and Oprah Winfrey and featured heavily in a 2001 romantic comedy of the same name — will find out. Image credit: Serendipity Late last year, the owners (a group of investors purchased the restaurant and its assets in 2018) of the 65-year-old dessert establishment introduced a line of ice cream pints to New York City 7-Eleven stores. Now, the products will be rolled out nationwide. Mark Smolin, CEO of Serendipity Brands, is banking on the brand’s iconic status and “premium” ingredients to compete with the likes of Häagen-Daz and Ben […]

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5 Startup Branding Trends to Watch for in 2019

Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy. February 5, 2019 9 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to starting a new business, all entrepreneurs want to be ahead of the game and up to date on the latest trends. Still, it can be hard to predict what is changing in the complex and intricate world of branding. Related: 7 Branding Trends Every Business Owner Should Watch Out For From naming techniques and brand campaigning, here are five trends for new and growing businesses to watch out for:   1. Illustrating, for engagement Brands are constantly searching for new ways to engage audiences, and many of them are discovering that art and illustration is a good way to go about this. Jennifer Hom, an illustrator working for Airbnb, noted that brands are realizing the power […]

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