This Entrepreneur Had to Welcome Failure When He Switched Lanes

Scott Allan shares how he uses his engineering education to inform the way he helps to grow his company’s brand. September 12, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Scott Allan, SVP & Global General Manager of Hydro Flask, talks about the evolution of his career, which was influenced by an uncle who was both an engineer and an entrepreneur. Allan discusses what he learned about engineering through education and internships, as well as what it was like taking a sales job after graduation. Allan and The Playbook host David Meltzer cover topics such as seeking out experienced employees to learn more about a career or industry, when to divert from the career plan that you have laid out and how Allan uses his education and Silicon Valley experience to help grow the Hydro Flask brand. Related: Don’t Underestimate the Power of Hustle Read_More Related posts: Why Embracing Failure Is Good […]

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How Brands Connect Emotionally With Consumers

Rich Krause, CEO of Capital Brands, shares his thoughts on how to deliver the best products to consumers. August 29, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Rich Krause, CEO of Capital Brands LLC Parent Company of NutriBullet, discusses how consumer brands are able to adjust to the dynamic nature of modern marketing. He also breaks down strategies for creating sustainable growth and the importance of understanding your customer in order to serve them. Krause and The Playbook host David Meltzer talk about establishing emotional connections with the people who use your products, why you should always seek the advice of mentors with experience and how today’s digital landscape has changed how products are marketed to the masses. The pair talk about the optimal approach to leading a company with a focus on growth and innovation, as well as how they determine when to pivot. Related: The Best Entrepreneurs See Problems and […]

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5 Important Steps for Clarifying and Communicating Your Company’s Values

The author of the ‘Chicken Soup for the Soul’ series shares a few steps of how your business can distinguish itself. July 2, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Jack Canfield mentions that he personally stands for helping others transform and support those boldly living their life mission. When defining what you stand for, make sure you are aligning these values with what you consider yourself an expert in — not simply your job or to coincide with the classes you are hoping to sell.  Canfield recommends setting a strong viewpoint versus mulling over every tiny font and color detail of your company’s logo. He also says you should create a long-term marketing plan that spans several months around those viewpoints. That way, you can have confidence about communicating your vision to others. Click the video to hear more.  Related: What This One […]

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Unfair Marketing Restrictions Are Stunting the Growth of Cannabis Brands

Cannabis is barred from advertising platforms open to beer, booze and prescription drugs with long lists of scary side effects. June 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. It’s hard to build a national brand under any circumstances. But the cannabis industry is forced to market with one hand — and a foot — tied behind its back. There are two primary problems when it comes to marketing medical, and even adult use, cannabis — while it remains illegal under federal law. First, abiding by the laws and regulations of 33 separate states places severe hardships on businesses acting in good faith. Second, some bad actors take advantage of the confusing and contradictory regulations, risking the reputation of the rest of the industry. Related: The Most Effective Cannabis Advertising Tool You’re Probably Not Using Navigating each state’s individual rules while also building your business beyond a single, […]

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3 Tips on How to Build Brand Partnerships

Here’s how to sell your content without selling out. June 3, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Want to know the secret to getting paid to work with brands? Think in terms of ongoing partnerships and creating real, relatable content rather than one-off advertisements. Social media and digital marketing are changing, as brands need to be more personal and genuine in their messaging rather than being straight up salesy. Yet a lot of the content coming from brands still sounds very corporate, which is why they can benefit from partnering with you — and paying you — to create content. 1. Content matters more than reach Even if you don’t have a large following, you can still get brand deals. Whether you have 1,000 social media followers or 1 million, everyone has some level of influence. The size of a sponsorship may depend on reach, but […]

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This Entrepreneur Says He Spends as Much as $200K a Month on Building His Brand

Andrew Medal connects with Billy Gene in San Diego to talk all things digital marketing. May 17, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Billy Gene is an online marketing influencer and educator. Through his online courses and Facebook live-streams, he teaches important entrepreneurial skills that schools often miss. Gene says he spends up to $200,000 a month on his personal brand leveraging unique video content and ads on billboards, podcasts, Facebook, YouTube and Instagram. Related: This Tattoo Artist Fell in Love With the Art When He Was 16. Here’s How He Made a Career Out of It. Entrepreneur Network is a premium video network providing entertainment, ewitducation and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre. EN is partnered with hundreds of top YouTube channels in […]

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Are You Doing These 3 Things to Foster Brand Community?

It’s never too late to course-correct and treat your customers as if they are welcome guests and members of a valued community. April 22, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. When Bird scooters started popping up in towns across America, an opportunity to earn money came with them. The unseen people keeping Birds running are freelancers who gather the scooters during the night, charge them and deliver them back to their roosts by morning. Bird claims that becoming a “charger” means entering an empowered community of night owls. But those who have tried the gig felt no such belonging. Some chargers signed up expecting a fun way to make extra money only to find a system wrought with fraud and frustration. Bird’s success is dependent on enough people buying into the idea of joining the charger community, making them more like members than employees. But […]

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3 Lessons in Branding From a Black Hole

We recently got our first look at a black hole. Who knew it had so much to tell us about branding? April 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The first-ever photograph of a black hole and its bright halo was recently released, visually confirming a hundred years of scientific speculation. Though the photo itself slightly resembled a glazed donut, it represented unmistakable power and scale. If you think about it, there are some striking similarities between black holes and brands themselves. The reason isn’t that brands are fathomless voids that obliterate existence (despite what some customers may say). It’s because both entities command our attention and change the universe just a little bit. One of the many mysterious properties of black holes is their infinite density, which allows them to increase in volume endlessly without ever changing in size. A brand should similarly […]

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How to Consistently Close High-Ticket Clients

Do it right and your first big client will be the first of many. April 8, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Closing new sales is an important part of growing a business. Success generating and closing leads is a solid indicator of where your business is going. As entrepreneurs, our focus can be one-sided. We focus on the product or service we’re building. While we’re building our masterpieces, who will buy what we’ll sell is often neglected.  In building an audience and potential list of buyers, we want to target higher-end clients. We want those paid-in-full, five-and-six-figure clients. One high-end sale can stabilize your cash flow and fund future growth. Working with higher-end clients often leads to more business through access to their network. Here are some things you can do right now to land this type of client. To close a next-level client you’ll need next-level infrastructure in […]

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A 5-Step Approach to Commanding More Attention in a Competitive Industry

Here’s how to position yourself and your business. February 21, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. There is only so much attention to go around in any industry, so positioning both your personal brand and company correctly is extremely important if you want a piece of the action. It becomes even more difficult in ultra-competitive industries like real estate and online marketing. So, how do you break through all of the noise and be seen and heard in a competitive industry? Many experts simply say you should become a thought leader or an influencer, but you can’t just label yourself a thought leader. That isn’t how it works. Your actions make your audience view you as a thought leader or influencer. When I started my company, I spent a lot of time developing my personal brand in order to stand out. The online marketing industry was (and still is) very […]

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Exactly What You Can Do to Define What Makes Your Brand as Unique as … M&Ms

February 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. “Melts in your mouth, not in your hand,” the slogan for M&M’s candy, was trademarked as far back as 1954 and is one of the best-known ever. It’s cute. It’s memorable. And it’s helped make M&M’s brand the success it is today — and not just because the phrase is catchy. Related: Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All In fact, the slogan, when introduced, actually helped set the company apart from all other companies slinging sweet treats. It made the brand different and was, and is, its unique selling proposition (USP). Every company needs a USP in order to stand out from the crowd. But many business owners fail to come up with one that sets their brands apart. If you’re an accounting business, for instance, what could be different about you versus your peers? Defining your […]

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Will an Ice Cream Company Based on New York City’s Serendipity Be Able to Compete Nationwide?

The iconic dessert restaurant will stretch its brand for the first time with packaged pints sold in 7-Eleven stores. February 14, 2019 2 min read How much does an iconic brand name matter when competing in a crowded category? The owners of New York City’s famous Serendipity 3 — which boasts of famous customers such as Andy Warhol, Bill Clinton and Oprah Winfrey and featured heavily in a 2001 romantic comedy of the same name — will find out. Image credit: Serendipity Late last year, the owners (a group of investors purchased the restaurant and its assets in 2018) of the 65-year-old dessert establishment introduced a line of ice cream pints to New York City 7-Eleven stores. Now, the products will be rolled out nationwide. Mark Smolin, CEO of Serendipity Brands, is banking on the brand’s iconic status and “premium” ingredients to compete with the likes of Häagen-Daz and Ben […]

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5 Startup Branding Trends to Watch for in 2019

Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy. February 5, 2019 9 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to starting a new business, all entrepreneurs want to be ahead of the game and up to date on the latest trends. Still, it can be hard to predict what is changing in the complex and intricate world of branding. Related: 7 Branding Trends Every Business Owner Should Watch Out For From naming techniques and brand campaigning, here are five trends for new and growing businesses to watch out for:   1. Illustrating, for engagement Brands are constantly searching for new ways to engage audiences, and many of them are discovering that art and illustration is a good way to go about this. Jennifer Hom, an illustrator working for Airbnb, noted that brands are realizing the power […]

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Grow Brand Value While Accelerating Revenue Growth

Three ways to expand the licensing value of your brand. January 16, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Brands have become an essential component in how consumers purchase, perceive and learn about products and services. This means that increasing brand licensing value is critical to any brand’s successful progression. Fortunately, there are three proven ways that will set you on the path to effectively increase the licensing value of your brand.  Related: Extend Your Brand’s Reach With Licensing 1. Strengthen your brand’s reputation. When consumers are delighted by a particular brand experience, they begin to bond emotionally with the brand. They become brand loyalists and advocates — buying the brand more often and recommending it to others. This behavior serves to build the brand’s reputation. In fact, consumers will often purchase a brand for the first time because of its reputation. The brand, therefore, […]

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How to Create a Million-Dollar Brand

Here’s how you can make your business idea rise above the noise and generate excitement. December 27, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Peter Voogd interviews Rob Gough, owner of the DOPE clothing line. Gough is also a producer, actor and part-owner in other seven-figure businesses. Throughout the interview, Gough dives into how to create a brand that polarizes but still rises above the noise. Gough also breaks down what he personally looks for when investing in companies.  To hear more from Voogd and Gough, click on the video. Related: Here’s How to Know Which Parts of Your Book to Keep (and Which to Cut Out) Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the […]

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How 2 Entrepreneurs Are Helping Brands Make Millions

Gwen Wunderlich and Dara Kaplan share how their new podcast is motivating entrepreneurs to make a mindset shift to make more money. November 9, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Throughout their 20-plus year careers as publicists and branding experts, Gwen Wunderlich and Dara Kaplan have launched hundreds of brands. Some from the ground up, some established and some they have completely reinvented. Founders of the Manhattan-based PR firm Wunderlich Kaplan Communications and creators of Pretty Electric, a hilarious new podcast on female entrepreneurship, business and beyond, they have mastered how to create that “it factor,” or as they say, “the electricity” needed to be successful in business and in life. Today, this duo is dedicated to helping women reinvent themselves and inspiring them to rediscover their own spark. You may recognize these two from headlines back in 2016 when they created The Enternship, a globally recognized program that helped women over 40 get back into […]

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It Isn’t Pick Out a Logo)

The best way to build your brand is to start from the inside out. November 1, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When you’re launching a new business, it’s tempting to go straight to the fun stuff — the logo, the colors, the mood board. But, before going down the Pinterest rabbit hole, it’s important to establish the core purpose and belief system of your brand. Related: The 8 Laws of Branding Indeed, studies show that companies with purpose grow twice as fast as those with a low sense of purpose. So, a beautifully designed visual brand identity without a clearly defined purpose is like an exquisitely wrapped present that’s … well, empty. Despite this, a Gallup survey shows that only 41 percent of workers know what their company stands for and how it differs from competitor brands. That’s a problem. Because informed and […]

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4 Branding Lessons From Nike’s Colin Kaepernick Ad

The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base. October 22, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Nike sent shockwaves around the world in a matter of minutes with its 30th anniversary ad campaign. Television commercials, print and digital pieces featured Colin Kaepernick, a former quarterback for the San Francisco 49ers. During the 2016-2017 season, the NFL star famously used his public platform to make a bold statement against racial injustice and police brutality: He knelt as the national anthem played before each game. The act was a form of protest, and it generated great controversy. Political leaders and spectators responded in force. Some boycotted the NFL altogether, and many of them haven’t returned. Voices from the business world joined in, too, commenting on what other brands — and the NFL is a giant — could learn […]

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Building a Solid Foundation for Your Cannabis Brand Is Step One to Success

Establishing a strong brand will guide hard business decisions, attract loyal customers and help you avoid costly mistakes. October 15, 2018 4 min read Opinions expressed by Green Entrepreneur contributors are their own. The cannabis industry has evolved since legalization, but old habits die hard. The industry’s anti-corporate mentality, which stems from years spent operating in an illegal market, is still pervasive — and it’s easy to see why. After all, before legalization, profits were high, and cannabis companies could afford to make some mistakes as they operated, without the business structures and discipline required to succeed in other industries.  For several years after legalization, cannabis operations could still function with this attitude and without business fundamentals in place. Over the last few years, however, a reckoning in the form of overproduction has plagued the legal cannabis markets in Oregon, Washington and California. With so many cannabis products available today, […]

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If Vegan Donuts Are Commonplace, Offer Vegan Cinnamon Rolls

If it’s not one thing, it’s another. A limited number of choices might make us feel like we have to settle for what’s available. But more often these days, our predicament is that making a decision can be quite time-consuming. Typing a phrase or question into a search engine presents us with a number of options, and we want to perform enough research to feel confident that we’re making the best choice — whether we’re looking for an organic nail salon or trying new vegan baked goods. When donuts just won’t do Unlike Sonia’s search for the perfect gluten-free cupcakes, I have a number of go-to places for excellent vegan donuts that all hit the spot when my sweet tooth needs to be satisfied. However, for my birthday this year, donuts seemed a bit boring. I could get them anytime and I wanted something special — something I’d never tried […]

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