Make Your Branding and Marketing Content Pop with This Easy-to-Use $30 Digital Illustrator

You don’t have to be an artist to make great digital art. May 1, 2020 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. If only given 15 minutes to consume content online, 66 percent of people would prefer to see something beautifully designed as opposed to something simple. It’s a competitive world out there on the Internet and if your site has poor, unattractive design, you’re missing out on an opportunity. No, you don’t need to hire an expensive web designer or work for hours to become a Photoshop expert. You can give your site a design overhaul easily with ITG.digital Online Illustrations Builder. With nearly 700 upvotes on Product Hunt, ITG.digital Online Illustrations Builder is one of […]

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How to Test and Choose the Best Name for Your Business

April 27, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound When beta testing your business name, my first inclination is to say “Don’t.” Be confident. Stick to your choice. But that’s hard to do. You’ve likely never named a company before and will want some assurance that you aren’t totally crazy. But some ways of getting feedback are better than others. Here’s how to set up a test for your name finalists. Create a Deck Using presentation software, find a photo that’s relevant to your industry. Place the image in the background of the slide and make it darker so the word will be clearly legible when viewed in white text. The image will make the word feel more like a brand name and less like a word on a […]

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Why Fake Words May Be Right for Your New Business Name

April 20, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound There are two types of names you can create out of spare parts: compound and blended words. Compound words are still recognizable as names made of two words. Blended words go a step further — they’re sometimes recognizable, but not always. Now let’s go one step past that: Let’s talk about creating words that don’t have any clear trace of their origins. There’s a French term called bricolage. It roughly translates as “to tinker” or “DIY.” In art, it means that everything we create contains bits of other things. For instance, works by Picasso contain bits of Cezanne which contain bits of Pissarro. It may be that there aren’t truly made-up words but that they’re just cleverly disguised pieces of […]

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How Barstool Sports Built Its Brand

Erika Nardini, CEO of Barstool Sports, discusses how her experience with the early days of the internet prepared her to run this fast-growing media brand. March 31, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. On this episode of The Playbook, Barstool Sports CEO Erika Nardini shares her thoughts on: Why she never thinks about being a “woman at work,” despite being in a male-dominated industry [5:10]. The two biggest challenges all businesses are facing today [7:08]. How she ensures Barstool’s new hires have the right perspective about how to “break through” [9:33]. Why Barstool’s strategy isn’t going to change after receiving investment from Penn National [17:55]. Related: Developing Our Youth With Confidence, Commitment and Continuity Read_More Related posts: Creating Social Change Through Sports What It’s Like to Be a Female Sports Agent in a Male-Dominated Industry This Nearly $8 Million Tea Brand Was Built on Its Founders Knocking on 500 […]

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Compiling Your Brainstorming Results into Real Business Names

Here’s one way to take all your business name ideas and narrow your options to something workable. March 30, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound One of the best ways to generate lists of possible names is to assign them to categories that you can narrow down later. Sorting by category ensures you’ll have some diversity in name types and styles to choose from. If you’ve already done some brainstorming, you’ll have a rich source of material for this exercise. But don’t limit yourself to your existing brainstormed ideas. Inevitably, new words will come to mind as you work through the following categories. The first category is real words. This is most people’s default category and will likely be the easiest to fill. You know lots of real […]

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Why Spelling, Pronunciation and Sound Matter When You Name Your Business

Learn why these three factors can make or break your business. March 23, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound There are three elements you need to take into account when naming your business. Spelling and pronunciation are two important factors for any good name. If you’re saying your name all day on the phone, pronunciation becomes pretty important. If your customers need to write or type your name frequently, spelling might matter more. You’ll get very tired of spelling your name every time you tell someone your email or snail-mail address if it’s difficult or has a nonstandard spelling. But that’s really only an issue over the phone. We have a client in third-party logistics named Longship. If you work for a company in Florida with a truckload […]

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3 Branding Tips to Bring Your Startup’s Story to Life

Don’t overlook the role branding plays in your business’s success. March 18, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Not so long ago, if somebody mentioned owning a startup, you could assume it was all about a nifty app or gizmo. But these days, food is the new tech. While food and beverage categories have always had a steady stream of newcomers, the arrival of shared commercial kitchens, in particular, has given entrepreneurs a place to create, iterate and rapidly whip up epicurean delights at relatively low cost (and in compliance with state and local regulations).  Related: 4 Personal Branding Strategies You Can Implement Today The renaissance has been inspiring, but as we’ve seen at our branding company CBX, it has also translated into a ferocious competition for customers’ attention among fledgling brands. To stand out, startups need to raise their game in basic brand-building, including positioning, visual and verbal identity, […]

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How to Lead With Your Brand

Jessica Abo sits down with speaker, facilitator and performance consultant Jayzen Patria. March 16, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Jayzen Patria is a featured speaker and facilitator who travels the world helping people put their best brand forward. He has worked with the top names in entertainment, media and tech. In this video, Patria sat down with Jessica Abo to discuss how to lead with your brand and succeed in business. Related: How the Founder of MAKERS Is Inspiring Change Around the Globe Read_More Related posts: How to Develop Your Brand Strategy How These 2 Best Friends Have Scaled Their Fitness Brand Together Grow Brand Value While Accelerating Revenue Growth Lead Volume vs. Lead Quality By RuthBurrReedy 5 Facebook Advertising Hacks for your Health and Fitness Brand — or Any Brand Using Amazon’s Sponsored Brand Advertising to Get Customers Interested in Your Brand Your […]

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3 Factors That Will Determine How Unusual Your Business Name Can Be

An unusual business name can work in your favor…if you pay attention to these three qualities. March 16, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound When it comes to business names, most people assume they want an unusual brand or company name. You can achieve that in different ways: by using foreign or misspelled words, for example, or by combining uncommon words, as in the case of Coca-Cola. Deciding how unusual a name you need is the first criterion. That’s because unusualness is faceted. Unusualness can also be thought of as a spectrum. On one end is a novel word (Hulu); on the other is a common word (Mama). Either pole can work, but the best choice for you might land somewhere in the middle. ‘ To make it […]

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How to Convert Someone to Your Cause in 5 Simple Steps

Phillip Stutts discusses the branding and marketing lessons he’s learned from working in politics for the past two decades. March 14, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Phillip Stutts, founder of Go Big Media and Win Big Media and author of Fire Them Now, shares his thoughts on why the five-step process for branding a politician is the exact same as branding a person, product or service in any other industry. He also shares why customer data is so essential when putting together an impactful advertising campaign. Stutts and The Playbook host David Meltzer chat about the importance of testing your advertisements before launching a campaign, why businesses should operate with a giving and abundant approach and why they believe in giving prospective clients a free assessment in order to get alignment. Related: Why TikTok Will Never Die Read_More Related posts: 4 Simple Steps to Reaching Financial Independence and Retiring Early How to Build a […]

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The Unwritten Rules of Naming Your Business

You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers. March 9, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound Every industry has a set of unwritten branding rules, or tendencies, that become codified over time. Sometimes they can become clichés. Most industries will have only a few types of names. This happens naturally: One company finds success, and the next company mimics them because it worked for the first. The next thing you know, it’s a rule, and no one remembers why it started. This applies to everything from how businesses are run to color choice and typography to their names. But let’s look at […]

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How to Create a Brand That Resonates With Young People

Zack Weiner shares his thoughts on marketing to Gen Z. March 5, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Zack Weiner, president and co-founder of Overtime, discusses the changing preferences of today’s young sports fans and how Overtime caters its content to the next generation. Weiner also talks about the origins of the company and how the startup he launched in college prepared him to solve some of the problems in the sports media market that Overtime addresses. Weiner and The Playbook host David Meltzer chat about a range of topics including the importance of testing an idea in the market before working to scale it, why Weiner tries to give potential investors what he calls “greedy eyes” and how to take an unselfish approach to raising capital. Related: What It’s Like to Be a 30-Year Overnight Success Read_More Related posts: What It’s Like to Be a Female Sports Agent […]

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7 Ways to Make Your New Business Name Unforgettable

Want people to remember your business’s name? These seven strategies can help. March 2, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Brad Flowers’s The Naming Book. Buy it now from Amazon | Barnes & Noble | IndieBound A business name has done its job if it causes a person to pause for a second. And it’s even more valuable if you can remember it long after that pause. Memorability matters. So how do you create a memorable name? In a 2003 article from the Journal of Advertising, the authors cited the following features that enhance either the recall or recognition of brand names: Rhyme Unusual spelling Onomatopoeia Initial hard consonant Wordplay Brand-name fit Let’s look at a few in greater detail, along with some other factors that influence memorability. Familiarity This isn’t in the above list, but it’s worth acknowledging. The same Journal of Advertising […]

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4 Startup Branding Trends That Are Finding Success

Audiences are trending towards interactivity, personalization, and abstract design. Keep this in mind when branding your business. February 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The 2010s were defined by tech-based startups, think Uber and Airbnb, that shook up major industries like transportation and hospitality. While their products were revolutionary, at the end of the day it was their cutting-edge branding that really took these businesses to the next level. As we enter 2020, it’s important to strive towards branding that’s just as compelling and striking as the brands that dominated the last decade. Also, younger generations, like later millennials and Generation Z’s, are gaining more buying power, so their tastes will determine the direction of branding trends. Here are four emerging trends that startups should keep track of when creating a noteworthy brand. Related: Branding Strategies That Create Customers Who Spend 300% More […]

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Don’t Lose Your Brand’s Mojo

This CEO and president talks about how his dislike for playing by the rules helped him embrace his entrepreneurial spirit. February 1, 2020 1 min read Opinions expressed by Entrepreneur contributors are their own. Cremo Company CEO and President of Matt Biggins shares some of the lessons he learned about working for a multinational corporation and some of his best strategies for growing a brand. Biggins and The Playbook David Meltzer chat about topics such as how to weigh personal and company values versus a potential exit, the right way to treat vendors and suppliers and why something as small as pronunciation can have a big impact on branding. The pair also discuss how to use prioritization to tackle huge opportunities that come your way, even if you are limited by your capacity. Related: High School Dropouts Can Be Moguls, Too Read_More Related posts: McDonald’s Is Set to Lose $3.4 Billion in Value After the […]

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How to Make Simple Business Cards: A Step by Step Guide

Have you avoided making business cards for yourself? It’s time to stop procrastinating. Here’s how to make them. Read_More Related posts: Why Collecting Business Cards is Not Networking The Complete, 12-Step Guide to Starting a Business 22 Tips to Speed Up WordPress Site Performance (Step by Step Guide) A Step-by-Step Guide to Making Your First Million in Real Estate in Six Short Years A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide A Step-by-Step Guide To Building Your First Mobile App How to Make an App When You Can’t Code (a Step-by-Step Guide)

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How Two Designers Created A Weed Brand With Whimsy

Cross a design mind with a very hippie childhood, and you get a very groovy vibe. December 24, 2019 4 min read This story appears in the December 2019 issue of Green Entrepreneur. Subscribe » Among all the vape brands out there designed to evade attention (inhaled, not seen, thank you), Sonder is unabashedly eye-catching. Its products are packaged in bright, nostalgic colors and highly stylized fonts and have cheeky names like Green Crack and Dead Head OG; its website is a magic show of floating boxes, spinning pens, and mirror-fringed dancers that appear literally out of the blue.  The branding, not surprisingly, is the creation of two successful designers, Faun Chapin and her wife, M. (Meg) Paradise, who founded Sonder in 2017.  Related: How Vaping Brand Roam Uses Design to Appeal to Women Chapin, a graduate of Yale University’s graphic design MFA program, had grown up around pot. Her […]

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A 5-Step Guide to Revamping Your Brand Consistency (and Boosting Customer Trust)

Here’s how brand consistency can help you put competitors in your rearview mirror. December 13, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. The goal of any brand is to provide a recognizable, positive brand identity people will remember. Without a consistent brand presentation, you cannot achieve that goal. Why? There’s a phenomenon known as context-dependent memory, which states that people remember information best when they are in the original context in which they encountered that information. However, brand messages usually occur in a wide variety of places (online ads, business cards, outdoor signage, product packaging, email campaigns and more). This means that your brand messages often lack the necessary context that would make it easiest for people to remember them, so consistent presentation is often necessary to bridge that gap and reinforce your brand recognition. This is especially true for new and younger businesses.  Related: The 8 Laws of Branding Consistent […]

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Tapping Into the DNA of the Playboy Brand

How an old-school brand is adapting for modern times. December 10, 2019 1 min read Opinions expressed by Entrepreneur contributors are their own. Chief Marketing Officer and President of Corporate Strategy for Playboy Enterprises Rachel Webber talks about how the Playboy team is reengineering the iconic brand and how her education and experience have prepared her for marketing success. Related: How This Pro Athlete Sticks to His Budget Read_More Related posts: 5 Ways to Get More Followers and Brand Exposure With Instagram Live Videos 3 Tips on How to Build Brand Partnerships 5 Restaurant Franchises That Will Cost You at Least $1 Million How Tapping Into Your Spiritual Energy Can Improve Your Productivity 5 Facebook Advertising Hacks for your Health and Fitness Brand — or Any Brand Using Amazon’s Sponsored Brand Advertising to Get Customers Interested in Your Brand Your Personal Brand Is Just as Important as Your Business Brand Want to […]

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Get This Award-Winning Photoshop Alternative on Sale Today

Streamline your branding initiatives with the AI-enhanced tools of Luminar 3. October 21, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. We’re not all professional photographers, and we can’t all afford expensive, top-tier suites like the Adobe Creative Cloud to make our photos stand out. Still, there’s value in clear, beautiful photography, both from a marketing standpoint and a personal one. Branding can’t succeed without great imagery! In that case, take a look at Luminar 3. This award-winning, budget-friendly alternative to more costly photo editing software boasts a number of innovative features to make photo editing a breeze. With Accent AI 2.0, Luminar 3 allows you to make dozens of adjustments to dozens of photos using a […]

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