Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Diva Foodies – My Newest (Ad)Venture! 04/08/2018 Diva Foodies, is a sister company to Bloomberg Marketing, serving the food industry.  I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers. As with Diva Marketing, the focus is to help grow the business through digital strategies… creating marketing road maps and supporting execution. Of course, at the core of all initiatives are ensuring brand value and end result accountability. Diva Foodies is proud to host the popular Tweet Chat #FoodTVChat. It’s the only Twitter chat bringing TV Chefs Contestants and audience/fans together in a quick paced digital conversation. Read_more Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Sprouts Integrates Local Influencer Marketing 02/17/2017  In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than “specialty” grocery stores.  The question many in the grocery industry struggles with is… “What’s a company to do to cut through the clutter and entice shoppers to “please choose me?” In metro Atlanta, where I call home, a relatively new player to area’s grocery store world, is doing things a little differently to gain community awareness and acceptance. Sprouts is positioned as “… a healthy grocery store offering fresh, natural and organic foods at great prices…” Its management seems to understand; along with healthy food that supports its positioning, building relationships with its customers might be the key that unlocks a competitive advantage.  Sprouts is building community at the local level.  Investors Deck November ’16 The community-based tactics Sprouts is putting into […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Will Social Media Influence The Travel Channel Launch’s of “Deep Fried America?” An interview with host Jay Ducote 06/20/2016 Jay Ducote came to my attention when he battled it out last year on the Food Network show Food Network Star Season 11. For those who might not be food TV fans (a guilty pleasure of mine… take a look at Diva Foodies!) the winner of Food Network Star walks away with the biggest prize in food TV competiton ~ their own show on the Food Network. Although Jay came in 2nd there was no doubt that he knew his way in the kitchen – indoors and outdoors, had great on-air presence and the fans loved  him. Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. What makes Jay especially relevant to the Diva Marketing community is his […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney 05/20/2016 Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! One of the biggest lessons I’ve learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. As in offline, digital friendships are built through common interests, kindness, support when times are shaky and celebrations when good things happen. If you are lucky you get to take online offline. Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. I am honored and touched that Paul offered to write an original post to celebrate Diva Marketing’s anniversary.  About Paul Chaney Paul is an online marketing consultant, editor, writer, and author with more than […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Influencer Marketing: Interview With Danica Kombol 05/09/2016 To celebrate Diva Marketing’s 12th Blog Birthday (!) … an extra special interview on a topic that is sizzlin’ hot — Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can’t turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Influencer marketing’s roots began in the blogosphere programs of what we called blogger relations. However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well — influence. Although the relationship aspect of today’s influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations.  Danica Kombol graciously agreed to give us the scoop on what makes a successful influencer […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With Alex Brown On “Non Glory” A Video Series 05/27/2015   I’ve often said the social web gives more than it takes. Meeting people who may be outside of your usual network is one of its best ‘gifts.’ Alex Brown and I are worlds apart. We met in the “blogosphere” in 1999 when he was managing one of the first and most innovative online communities for Wharton. Needless to say Alex is a pioneer in digital media. But Alex has another passion .. his love for horses. He was able to combined his marketing talents and social media skills to build an amazing horse advocay community. It was not unusal for posts to pull in 500, 700, 1000 comments. Unheard of back in the day and even more so today. He’s also the author of a brilliant and beautiful book – “Great and Goodness Barbaro And His Legacy.”  Alex describes himself […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

The Four Ts of Content Consistency 03/18/2015 What is your best advice for a local small business that wants to leverage the web for marketing purposes? was the question my friend Paul Chaney, Editor of Web Marketing Today asked me and a few other “in the know” marketers.  Thought you might enjoy my response!   Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience.  Let’s look at this from a slightly different point of view: content consistency.   I look at content consistency from two perspectives. The first direction includes tonality, topics, and touch. The second direction is time.  Tonality is the voice you’ll use through out the web from  your website and to social media channels For example, if you’re managing a rap group the tonality will be different than if you’re selling financial […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls 11/06/2014 Breast cancer still impacts too many lives. Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the  #StoriesoftheGirls . Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. This post is dedicated to my sister Susan who I know is dancing in the stars.  About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Is Your Personal Brand Attracting the Right Audience? 10/07/2014 This week it was my honor to present at South Wired 14, formerly known as Digital Atlanta. South Wired is the longest on-going social media/digital marketing conference in Atlanta. It was my pleasure to share the stage, as co-presenters, with Dorothea Bozicolona-Volpe. South Wired is 5 days packed with smart people talking about issues of how to succeed in the ever changing and challenging world of digital marketing. Dorothea and I spent hours discussing what we could bring to the party that might be a little different and add value for the attendees. Our conversations led us to explore the complexies people are facing with eco-systems from multiple social networks. With each network you participate in from tier one e.g. Facebook, Twitter, Linkin, YouTube, Pinterest to tier two e.g. Instagram, SnapChat, Jelly, dating sites, etc,  .. you get the drift .. you […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With American Marketing Association CEO Russ Klein 08/13/2014 There’s a new dude in town. Well in the world of the American Marketing Association. Russ Klein recently accepted the role of CEO for AMA and with that he now leads North America’s largest professional marketing association.  Of course, AMA dropped a media release which details Russ’ credentials (impressive!). I was curious about the man-behind-the-logo. I felt I had a bit of a vested interest since my AMA affliation has a deep and long history from chapter president, to serving as facilitator of interactive and social media workshops and managing AMA’s first virtual communities. One might even say, AMA set me on the road to social media when I chaired its first conferene on blogs in 2004 into 2005.   Russ graciously agreed to a Diva Marketing interview. In the following conversation he offers:  his view on the future of marketing in a disruptive world, […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

The Waffle House – A World Cup Battle To A Social Media Win With Meghan Irwin 07/28/2014 The U.S.A. won against Belgium in the World Cup game. Well .. not really .. but sort of.  The Waffle House, an American, iconic, southern, restaurant company, walked away with the social media trophy. Paying not one of the 75k dollar sponsorship fees, the Waffle House’s followers organically helped score them the win via a social media waffle battle: sweet versus Belgium waffles.  Many saw the battle unfold on Twitter but I wondered … what was the back-story? How did it begin and what course of action did the Waffle House plan? Meghan Irwin, Waffle House, agreed to tell us what it was like during the heat of the Belgium Waffle Battle.  Some of her answers might surprise you.  About Meghan Irwin – Our story teller, Meghan, has been working for the Waffle House, […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

7 Tips To Rockin’ Facebook Engagement A La Frank Somerville 07/03/2014 During my time heading social media at Cox Media Group I had the pleasure of working with some great folks. There was a special journalist, from California Bay Area KTVU, that was an inspiration when it came to understanding the importance of social media, how to build community and the critical nature of engagement … especially on Facebook. Frank Somerville, main news anchor, topped 100K Facebook Likes; in fact as of this moment he has 120,059k Likes. As anyone who has built out a social network page can tell you this is no small feat. However, as we also have come to understand, Likes without engagement are simply a bunch of numbers. Left alone Likes do not necessarily lead to significant shares, community or brand loyalty. Which makes the extent of engagement Frank has nurtured even more impressive. How […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Social Share Shopping Dance 05/08/2014 The interweb and smart phones forever changed how we buy, what we buy, where we buy .. and who we take along on our shopping adventures.  What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share. Sounds like the next viral video dance! One of the new ways to shop is taking your virtual entourage along. Your friends can be part of your shopping experience for seconds, a la SnapChat, or participate in in-depth discussions in Google Hangouts. For some folks social shopping is an amazing adventure. Still don’t know if it’s really worth the extra money for the souped up camera?  You have a way to bring friends, as the marketers might say, into the purchase decision. Girlfriend, are you in a quandary about which cute dress to buy? Through […]

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3 Ways to Use YouTube to Grow Your Business & Make Money with Sean Cannell

Sean Cannell: So I walk up to the counter. I don’t even know her name yet, right? I’m just like, “Hey. Can I get an Americano, and will you marry me?” Then I lean over the counter and I kiss her on the lips. How do you think that would’ve went? Pat Flynn: You’d probably be kicked out. Sean Cannell: Yeah. I might have been arrested. Pat Flynn: Don’t worry. That actually didn’t happen. But that was our guest, Sean Cannell, today talking about what some people do when they market, what it’s like. It’s like building a relationship with people. That’s what we do online. But some people go way too fast and get right to the call to action a little too soon. Sean’s superpower is with video marketing. He’s known for a couple large channels on YouTube: Video Influencers, and also Think Media. He’s personally inspired me […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Diva Foodies – My Newest (Ad)Venture! 04/08/2018 Diva Foodies, is a sister company to Bloomberg Marketing, serving the food industry.  I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers. As with Diva Marketing, the focus is to help grow the business through digital strategies… creating marketing road maps and supporting execution. Of course, at the core of all initiatives are ensuring brand value and end result accountability. Diva Foodies is proud to host the popular Tweet Chat #FoodTVChat. It’s the only Twitter chat bringing TV Chefs Contestants and audience/fans together in a quick paced digital conversation. Read_more Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Sprouts Integrates Local Influencer Marketing 02/17/2017  In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than “specialty” grocery stores.  The question many in the grocery industry struggles with is… “What’s a company to do to cut through the clutter and entice shoppers to “please choose me?” In metro Atlanta, where I call home, a relatively new player to area’s grocery store world, is doing things a little differently to gain community awareness and acceptance. Sprouts is positioned as “… a healthy grocery store offering fresh, natural and organic foods at great prices…” Its management seems to understand; along with healthy food that supports its positioning, building relationships with its customers might be the key that unlocks a competitive advantage.  Sprouts is building community at the local level.  Investors Deck November ’16 The community-based tactics Sprouts is putting into […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Will Social Media Influence The Travel Channel Launch’s of “Deep Fried America?” An interview with host Jay Ducote 06/20/2016 Jay Ducote came to my attention when he battled it out last year on the Food Network show Food Network Star Season 11. For those who might not be food TV fans (a guilty pleasure of mine… take a look at Diva Foodies!) the winner of Food Network Star walks away with the biggest prize in food TV competiton ~ their own show on the Food Network. Although Jay came in 2nd there was no doubt that he knew his way in the kitchen – indoors and outdoors, had great on-air presence and the fans loved  him. Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. What makes Jay especially relevant to the Diva Marketing community is his […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney 05/20/2016 Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! One of the biggest lessons I’ve learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. As in offline, digital friendships are built through common interests, kindness, support when times are shaky and celebrations when good things happen. If you are lucky you get to take online offline. Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. I am honored and touched that Paul offered to write an original post to celebrate Diva Marketing’s anniversary.  About Paul Chaney Paul is an online marketing consultant, editor, writer, and author with more than […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Influencer Marketing: Interview With Danica Kombol 05/09/2016 To celebrate Diva Marketing’s 12th Blog Birthday (!) … an extra special interview on a topic that is sizzlin’ hot — Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can’t turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Influencer marketing’s roots began in the blogosphere programs of what we called blogger relations. However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well — influence. Although the relationship aspect of today’s influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations.  Danica Kombol graciously agreed to give us the scoop on what makes a successful influencer […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With Alex Brown On “Non Glory” A Video Series 05/27/2015   I’ve often said the social web gives more than it takes. Meeting people who may be outside of your usual network is one of its best ‘gifts.’ Alex Brown and I are worlds apart. We met in the “blogosphere” in 1999 when he was managing one of the first and most innovative online communities for Wharton. Needless to say Alex is a pioneer in digital media. But Alex has another passion .. his love for horses. He was able to combined his marketing talents and social media skills to build an amazing horse advocay community. It was not unusal for posts to pull in 500, 700, 1000 comments. Unheard of back in the day and even more so today. He’s also the author of a brilliant and beautiful book – “Great and Goodness Barbaro And His Legacy.”  Alex describes himself […]

Read more
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